512: The Sales & Marketing Grind
Today on The Startup Chat, Steli and Hiten talk about the Sales & Marketing Grind. This episode is inspired by a tweet from Hiten that pointed out how marketing is a grind, one that you need to get used to, as it requires you to do the same thing over and over again in order to be successful. In today’s episode of the show, Steli and Hiten talk about the tweet that inspired this episode, what prompted this tweet and why marketing is different from sales and much more. Time Stamped Show Notes: 00:00 About today’s topic 00:34 Why this topic was chosen. 01:05 The tweet that inspired this episode. 01:40 What prompted Hiten’s tweet. 03:02 How marketing and sales is a grind. 04:09 How marketing and sales are like working out. 05:03 What makes Steli stay consistently on the sale grind. 08:22 A mindset that salespeople need to develop. 10:10 Why marketing is different from sales. 11:34 How Hiten gets through the grind. 3 Key Points: The most difficult part of marketing and sales is getting used to the grind. Just do more of what ended up working. It’s the same thing over and over again.