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The Start Marketing Podcast

12 Episodes

32 minutes | 19 days ago
Solving the Conversion Equation (featuring Johnny Meier)
What are conversions and how do you use them to ensure your digital marketing campaigns are successful? Johnny and Joe break down how to define the right conversion metric for your campaigns, and how to analyze them properly on Google and various social media sites. Learn to set up your digital marketing campaigns the right way using conversions, analyze the results, and run incredibly successful digital marketing campaigns!
31 minutes | a month ago
The Art of Content Marketing (featuring Jillian Kernats)
What is content marketing and how can you use it to grow your business and brand on Facebook, Instagram, LinkedIn, and other social media sites? Joe and Jillian discuss the art of content marketing, share best practices, give helpful tips, and provide strategies to help you run effective content marketing campaigns! 
31 minutes | 4 months ago
Pictures vs. Graphics - How to Effectively Use Them for Social Media Marketing Success (featuring Jillian Kernats)
Learn how to effectively use Pictures and Graphics, High-Quality and Low-Quality Images, and Text-Based images in your digital marketing campaigns. Joe and Jillian discuss the right and wrong way to use various forms of these and other visual media, to make a big impact on your business in the world of social media.   
31 minutes | 4 months ago
Are You Searching For Them or Are They Searching For You? (with Johnny Meier)
When it comes to digital marketing, sometimes consumers will seek out and find you, while other times you'll seek out and find them. Johnny and Joe discuss how understanding these two approaches to digital marketing can be critical to running affect marketing campaigns on Facebook, Google, Instagram, and Twitter. 
31 minutes | 5 months ago
How to Work with a Professional Videographer (with Erik Enberg)
Need videos for your social media pages? Thinking of hiring a videographer? Joe talks with professional videographer Erik Enberg about the ins and outs of working with videographers - from amateurs to professionals. They break down how to plan, budget, and execute video marketing campaigns that will drive more revenue to your business! 
31 minutes | 5 months ago
Posts vs. Ads - Which To Use? (with Jillian Kernats)
Ever wonder what the difference is between posts and ads? Want to know how to use each to create successful social media marketing campaigns? Joe and Jillian dissect this topic, as well as discuss how these play into generating organic and paid traffic/engagement, and how they affect social media algorithms.
31 minutes | 5 months ago
Successful Digital Marketing Goals (with Jillian Kernats)
How do companies use digital marketing effectively? The Start Marketing team present and discuss the Five Major Goals most businesses and organizations choose for digital marketing success. Jillian and Joe present how platforms like Facebook, Google, YouTube, etc. can benefit a business's bottom line in various ways ranging from driving revenue to creating awareness, developing leads, and keeping up with your competition. Not sure what your digital marketing goals are - then start here! 
31 minutes | 6 months ago
Analyzing The Results of Your Digital Marketing Campaigns (with Jillian Kernats)
Learn how to analyze your digital marketing campaigns to ensure they are positively affecting your business. Joe welcomes back digital marketing expert Jillian Kernats to discuss the importance of using Reach, Engagement, and Growth, as well as following the "20/20" rule of digital marketing.
33 minutes | 6 months ago
Using Ample Resources for Digital Marketing Campaigns (with Johnny Meier)
Learn how to define how much money to spend on your digital marketing campaigns by calculating the CPM (cost per 1000 impressions). Johnny and Joe discuss how to budget for your digital marketing campaigns (including the cost for creating content) on Facebook, Instagram, Google and YouTube so your campaigns make the biggest impact possible!
31 minutes | 6 months ago
Promoting Your Business as a Brand (with Jillian Kernats)
Digital marketing expert Jillian Kernats joins the podcast to discuss the importance of promoting your business as a brand on your digital marketing channels. Learn how to define a brand filter for any business so your brand is being interpreted the way that benefits you the most.
36 minutes | 6 months ago
Creating the Right Content for Your Digital Marketing Campaigns (with Johnny Meier)
Learn how create the right content for your digital marketing channels. Joe welcomes filmmaker and marketer Johnny Meier as they discuss creating the right content, choosing the right platforms, and how often to post on all of your digital marketing platforms.
31 minutes | 7 months ago
Stop Posting! Start Marketing!
Learn the 5 Steps to Digital Marketing success! Speaker and Author Joe M. Sanders explains his 5 Step Digital Marketing strategy anyone can use to be successful using Facebook, Instagram, Google, or any digital marketing platform!
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