What is ASEAN & Why is it Important for Travel & Tourism?
It's all about ASEAN! This week, Hannah and Gary take a journey through the history of ASEAN, the Association of South East Asian Nations. Established in 1967, ASEAN brings together the 10 countries of the hugely diverse region of South East Asia. Since founding the ASEAN Economic Community in 2015, ASEAN has positioned itself as a "Third Force" in Asia Pacific, after China & India. Will it expand further (Timor Leste, Australia?), and why is ASEAN integral to the newly signed RCEP trade agreement in Asia Pacific? Most importantly, how will ASEAN influence the future of the aviation, cruise, travel and tourism sectors in a post-pandemic world? Will there be an ASEAN Air Travel Bubble, and can South East Asia really be promoted as a single tourism destination?