How To Automate Your Social Media Marketing
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On this episode of The Social Profit Podcast, I'm going to answer Richard's question on how to automate your social media activities.
Here is the question:
How does a senior citizen, overwhelmed with the social networks, bring some form of automation to the frenzied inter-relationship of the email, twitter, facebook, blog, etc?
That is a great question and I completely understand your pain Richard. I can assure you that everyone is overwhelmed by today’s technology and since social media and digital marketing in general rely heavily on technology, it’s really hard to keep up with all the updates, trends, tactics and new technologies.
Today you could hear that Twitter has changed their profile design. The next day, Facebook is changing their advertising dashboard. The next week, LinkedIn is introducing a new blogging platform for businesses. I mean, how can you not be overwhelmed by all of this?
Blogging alone is a full time job, let alone having to post updates on your social profiles every single day in addition to creating newsletters, lead magnets, landing pages, responding to emails and the list goes on and on and on!
However, the great news is that there is a solution to this overwhelm!
Really?
Yes, there is!
And it is one of the simplest solutions that we always seem to miss!
It’s effectively using the Pareto principle in your business.
What Is The Pareto Principle?
Also, called the 80-20 rule, it simply states that 80% of the effects come from 20% of the causes. There is a common rule in business that I’m sure you all heard of which suggests that 80% of the sales comes from 20% of clients.
The same thing applies to social media. 80% of the results come only from 20% of the effort. The reason many businesses get overwhelmed is that they focus on too many things that have no effect on their bottom-line!
Here is an example:
Let’s say that you’re a health coach who’s providing consulting services to clients. Let’s also assume that you work 8 hours per day doing all various tasks (creating content, promoting your business on social media, guest blogging…etc). What that basically means is that only 20% of those actions you take every day are responsible for 80% of your income. In other words, roughly 80% of your effort is a waste of time. Imagine how much your business will improve if you devote the time you spend on those 80% ineffective actions to those 20% effective ones?
A common mistake b
