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The Friday Hangout
26 minutes | Feb 4, 2015
Content Curation and Building Authority
Sure, big brands have seen great results with online content, but not every business has the deep pockets of a RedBull to create original content and build authority and credibility. Content curation could be the answer.Here's a recent chat with Guillaume Decugis, CEO of Scoop.it to hear about the launch of a suite of new services for content curation building on its widely adopted curation technology (1.5M+ users, 3,000 business and enterprise clients), Scoop.it's latest product brings a full content marketing solution for SMBs and solve the key pain points of content marketing by making it lean and approachable.
31 minutes | Nov 3, 2014
Where Content Marketing Is Going In 2015
Talking with the amazing and fantastic Ann Handley about the future of content marketing and of course her new book, "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content"
44 minutes | Oct 13, 2014
The Marketing Value of Video Curation
Porter Gale is a marketing expert and our guest on this show. We all know video is popular across multiple platforms, but creating videos can be time and budget consuming to say the least. We also know that building your brand reputation can be boosted by curating great content to inform and entertain. So why not put 2 and 2 together and curate great video to support your brand and engage followers?
38 minutes | Oct 6, 2014
Content Marketing With Purpose
"Renaissance Man", Fernando A. Labastida has worn a lot of hats in his online career, from 15 years as a traditional outbound marketer in the enterprise software industry to becoming an avid student of content marketing, inbound marketing, cross-cultural marketing, and bi-lingual international marketing.
46 minutes | Sep 29, 2014
Agile Marketing: Growing Up Fast
Our guest for this Friday's Hangout believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. Seems like good advice.
43 minutes | Sep 22, 2014
Content Marketing, Social and SEO
You’ll learn more in an hour on content marketing, social and SEO from this week’s show with Brent Carnduff–than you would in attending a 3 day conference. If you want to use your time wisely, then you'll watch this!
30 minutes | Sep 15, 2014
Is Instagram a Big Deal for Brands
A believer that innovation is derived from frustration, our guest this week recognized an untapped opportunity in Instagram. Join us as we discuss and answer the question of why Instagram is so important to marketers and their brands with Justin Rezvani, CEO and Founder of theAmplify, an Instagram influencer marketing firm.
43 minutes | Sep 8, 2014
Branding the Entrepreneur
Joel Comm is the quintessential online marketer. He's been teaching people how to market their businesses online since the 90's, has authored 5 books on the subject, he podcasts, he blogs and he's widely considered a leading authority on new media marketing tactics, This week we get to pick Joel's brain to find out what it takes for today's entrepreneurs make a name for themselves and create a brand that stands above the rest.
47 minutes | Sep 3, 2014
The Future Of Communication
Listen here as we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what Frank Strong has to share with us about this, along with what the future of PR holds, bringing in real-world campaigns and strategies including the value of integrating paid, owned and earned media into your campaigns.
42 minutes | Aug 25, 2014
Amplifying Your Brand Using Podcasts
Need another marketing tool to help your business? Watch here and learn how to use podcasts and social media to amplify your brand. Podcasts are added to websites and blogs daily, you want to make sure yours has valuable content. You’ll learn tips on that from Michael Guarnieri, Founder and CEO of Nu Media Mix.
44 minutes | Aug 18, 2014
The State of Content Marketing
Fact: Everyone is talking about the importance of not just creating content, but creating quality content that drives sales and increases brand awareness. So, how do we measure if we're making it work or not?
44 minutes | Aug 6, 2014
The State of Content Marketing
Is content marketing even a thing any more? That may depend on how you define it! On this episode we're talking with Robert Rose, who has more than 20 years experience helping marketers become stellar storytellers.
35 minutes | Jul 3, 2014
Content, Thought Leadership & Brands
Listen in as we're talking with Jason Falls about using content to define thought leadership and how that affects brands and marketers.
43 minutes | Jul 2, 2014
Advertising is a Conversation
Please welcome Lou Covey, he's been watching the #FridayHangout and asking great questions for so long we just had to have him on the show! We will be discussing how advertising really is a conversation between a brand and the consumer.
33 minutes | Jun 17, 2014
Networking in the Age of Social Media(1)
Dave Delaney joined us to talk about Professional Networking in the Age of Social Media on a recent #FridayHangout.
49 minutes | Jun 16, 2014
The 3Ps of Killer Drip Campaigns
Check out this newest #fridayHangout on Killer Drip Campaigns for Sales.
43 minutes | Jun 10, 2014
What does it mean to be a human business
He's back. If you're interested in bringing back the human side to communication then listen in as we talk again with Bryan Kramer.
47 minutes | Jun 9, 2014
Gamification-What Marketers Need to Know
Join us as we talk with Gabe Zichermann about what marketers need to know about Gamification, which is a dynamic and exciting industry bringing together game mechanics and marketing to create engagement and solve problems.
46 minutes | Jun 6, 2014
Brands Need Smarter Conversations!
Learn how brands can have smarter conversations with their market and use a variety of media in order to deliver it the way they want to receive it!
39 minutes | Jun 5, 2014
Automotive Social Business
What does social selling have to do with cars? According to our Kathi Kruse, A LOT
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