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The Social CMO Show Podcast
41 minutes | Sep 25, 2015
Growth Hacking using Facebook Ads with Dennis Yu - The Social CMO Show Podcast
Growth Hacking using Facebook Ads, an exclusive interview with Dennis Yu, Founder of BlitzMetrics in this episode of The Social CMO Show. A little bit about Dennis Yu: Dennis Yu is a Data Scientist and Founder of BlitzMetrics. A veteran Facebook Expert, Dennis not only knows how to get the marketing plumbing in place but also knows how to Growth Hack using only $1 a day on Facebook Ads. Some of his specialities include Facebook Marketing, Facebook Advertising, Local search optimization, Search Engine Marketing (SEM) as well as Data warehousing and analytics. Dennis can often be found speaking and networking at Marketing Conferences. Show Notes: What is the definition of Growth Hacking according to you? What do you like about the recent enhancements to Power Editor? What are some of the features in your wishlist? Facebook Dynamic Ads also known as Carousel Ads are not only for eCommerce Vendors. What are some use cases you've seen for service providers to leverage Facebook Dynamic Ads? Local SMBs can now take advantage of the new Local Awareness Facebook Ads with Call to Action like - Send message, Call now, Get Directions. What is the appropriate call to action to use and when? Why are some people calling themselves Social Media experts? What can they do that the average social media savvy user cannot? What is the difference between a 'Sequence' and a 'Checklist'? How are experts leveraging 'Sequences' and how you can too and become an expert? What is the future of Facebook Advertising?
25 minutes | Sep 21, 2015
Top 5 PPC mobile advertising hacks ever with Larry Kim - The Social CMO Show Podcast
Top 5 Pay Per Click mobile advertising hacks ever, an exclusive interview with Larry Kim, Founder of Wordstream in this episode of The Social CMO Show. A little bit about Larry Kim: Larry Kim founded WordStream in 2007 - a provider of PPC Management Software and Keyword Research Tools. Today, it’s a 130+ person company with thousands of customers and nearly a million users. WordStream is best known for the AdWords Grader and the 20 Minute PPC Work Week. Larry Kim writes for Search Engine Land, Search Engine Journal, Search Engine Watch, Small Biz Trends, Moz, Marketing Profs, Forbes and Inc. Magazine, and of course, the WordStream Blog. He specializes in producing actionable, data oriented content. Show Notes: 2015 can very easily be called the year of mobile. We’re not going online, we’re living online. Mobile ad spend and mobile ad performance is going to surpass desktop. What according to you are the key differences between Desktop and Mobile Advertising? What are some Ad Formats and Ad extensions available specifically for mobile? Adding an extension won’t guarantee that it will show with your ad. It will only show when your Ad Rank is high enough for it to appear. So, how can you ensure a higher Ad Rank? Call Now Extension - What are some of the best call tracking solutions according to you? Automated Extensions for Shopping Ads (PLAs) were announced by Google on August 19, 2015. How can small vendors who cannot afford to offer free shipping take advantage of this and play with the big boys? How are Ad Customizers different than Automated Extensions? How to unleash the power of using Ad Customizers? The launch of Dynamic Display Ads for all Verticals was October 1, 2014. How are Dynamic Display Ads built and optimized for conversion when used on mobile devices? What are some of the common pitfalls you've seen in Ad Group structuring? What is the future of Mobile Advertising according to you?
33 minutes | Sep 6, 2015
How Requested is leveraging Social Media to growth hack - The Social CMO Show Podcast
How Requested is leveraging Social Media to growth hack and attract restaurants as well as customers, an exclusive interview with Dani Loebs, Chief Marketing Officer at Requested in this episode of The Social CMO Show. A little bit about Requested: Requested is a mobile app where you can book a table and pay with your phone all in one app. Requested attempts in democratizing dynamic pricing with mobile payment, a new concept, which is why this start-up made a big splash at the Launch Festival in San Francisco this year. Now seed funded, Requested is on to its growth hacking phase of attracting restaurant owners and food lovers alike. Show Notes: What is Requested? What's your product differentiation? What do you mean by dynamic price? You’ve promoted three very distinct versions of Requested since you originally launched on March 2nd, why did you change the product so drastically and so often during that time? How do you define growth as a company, and what are a few things you’re doing to achieve it? How are you leveraging social media specifically? During this interview, we’ve talked mostly about users, but you are actually a two-sided market. What are you doing to attract restaurant owners and what has been their response? Is there anything I haven’t asked that you’d like people to know about? in the next 5 years?
28 minutes | Sep 1, 2015
How Pandora evolved it's Social Media Marketing Strategy - The Social CMO Show Podcast
How Pandora evolved it's social media marketing strategy with the evolving social media landscape, an exclusive interview with Aaron Morgan, Sr. Social Media Manager at Pandora in this episode of The Social CMO Show. A little bit about Aaron Morgan: Aaron joined Pandora in 2008 in the Listener Support role, moved on to become their Community Manager in 2010 and is now the Senior Social Media Manager at Pandora. Having worn different hats in the same company, Aaron is well versed with what goes behind the scenes in making a music App company successful on Social Media. Show Notes: What social channels is Pandora leveraging today? Which channel drives the most engagement? How did Pandora shift it's Facebook strategy with Facebook's evolving organic reach algorithm? What's your visual content strategy for social? What's Pandora's Twitter Strategy? How are you leveraging Snapchat and Pinterest? Are you using Periscope for live Pandora events? What is the role of a community manager at Pandora? How does the listener support role work at Pandora? What are some Social media Trends for the music industry that you see happening in the next 5 years?
37 minutes | Aug 23, 2015
How to Growth Hack Lead Generation for Virtual Events - The Social CMO Show Podcast
How to Growth Hack Lead Generation for Virtual Events, an exclusive interview with Vasil Azarov, Founder of Growth Marketing Conference and CEO of Startup Socials in this episode of The Social CMO Show. A little bit about Vasil Azarov: Vasil leads Startup Socials, a global community of entrepreneurs with chapters in 15 cities, built to connect and empower people in the startup ecosystem. He also produces the Startup Marketing Conference, Startup Sales Conference and digital marketing webcasts series at Business 2 Community. Show Notes: The truth about Networking events and why you started Startup Socials? Tell us more about Social Architects. Who makes a good Social Architect? How are you Bridging the gap between entrepreneurs and digital marketers? What is your definition of Growth Hacking? How do you make sure your Speakers are novel yet thought leaders? How do you measure the ROI of your events? Details of how you growth hacked LeadGen for Virtual Events to 1.5K targeted leads in 3 weeks? How can a Brand hack growth through emotional value?
38 minutes | Aug 16, 2015
How Playboy grew traffic to 21million visitors in less than 6 months - The Social CMO Show Podcast
How Playboy grew their web traffic to 21.5 million unique global visitors in less than 6 months. An exclusive Interview with Robin Zucker, Senior Vice President of Marketing, Digital Media at Playboy in this episode of The Social CMO Show. A little bit about Robin Zucker: As Playboy's Senior Vice President Marketing of Digital Media, Robin leads the marketing for this iconic brand’s newly launched digital media properties. Robin designed the social and digital marketing strategy to support the re-launch of Playboy.com. Since the re-launch in late Summer 2014 Playboy.com traffic grew from 5M unique visitors in July to over 20M unique visitors in December. Playboy also recently earned the recognition of Top 15 Social Brand. Before joining Playboy Robin led and created digital marketing strategy for leaders in the digital space demonstrating a proven track record of working on emerging digital platforms and translating them into meaningful business results. At Yahoo!, Robin was the Head of Social Marketing. During her tenure she built out social marketing as a key marketing channel for the Yahoo’s digital marketing mix. She worked across the teams on products and properties to integrate social strategies. In addition, while at Yahoo!, she held several roles to build advertiser and publisher relationships, with direct impact on multi-million dollar revenue streams. Robin started her digital career at Netscape where she built foundation for a multi-million dollar per year advertising business. Robin received her MBA from The Anderson School at University of California, Los Angeles. She has been recognized by the Internet Advertising Bureau with a Service Excellence Award for their Paid, Owned, Earned Media initiative. Robin lives in the Hollywood Hills of Los Angeles, California with her family. Follow Robin Zucker and Playboy on Twitter: @RobinZucker Playboy: @Playboy Show Notes: What was your primary goal when you joined in 2013 and what is your top goal for the Brand today? Tell us more about Playboy's 'Safe for Work' strategy. Why did you decide to change the online content coverage to be men's lifestyle? Is this to attract readership from the millennial s? How did you revamp it into a premium men's lifestyle, humor and entertainment destination? Why did you decide to take the reins of Playboy's online content from a third-party content creator and bring all editorial in-house? Why did Playboy decide to relaunch their web
27 minutes | Jul 23, 2015
How Braidio is Growth Hacking it's cloud based Collaborative Learning Platform - The Social CMO Show Podcast
How Braidio is Growth Hacking it's cloud based Collaborative Learning Platform. An exclusive Interview with Rafael Solis, Co-Founder, SVP of Product and CMO of Braidio, in this episode of The Social CMO Show. A little bit about Rafael Solis: Rafael oversees all product development, marketing and operations for Braidio a company he co-founded in 2012. He has previously held senior roles at companies such as LicenseStream, Amp'd Mobile (MVNO), Napster, Edmunds.com and Walt Disney. A native of Portlandia, Rafael can be found cruising San Francisco in his Xtracycle cargo bike with his wife, their 20-month-old daughter and their sheltie Lola. Follow Rafael Solis and Braidio on Twitter: @RafaelSolis Bradio: @Braidio Show Notes: What is Braidio? What is Braidio's Key product differentiator? Challenges of B2B marketing. What marketing systems did you put in place for Customer Acquisition and growth hacking? What Data do you focus on to see what's working? What kind of Campaigns are you're running? How do you measure and optimize campaign performance? Share with us: A great social media technique that you've learnt from experience. How did you make shoe string marketing budgets work? One advice as a startup mentor to our listeners & viewers. All this and more in this episode.
18 minutes | Jul 16, 2015
How Big Data is solving PR Challenges of today - The Social CMO Show Podcast
How Big Data is solving PR Challenges of today. An exclusive Interview with Sharam Fouladgar-Mercer, Founder and CEO of AirPR, in this episode of The Social CMO Show. A little bit about Sharam Fouladgar-Mercer: Sharam Fouladgar-Mercer is the CEO of AirPR, a company he co-founded in 2011. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce. Sharam began his career as a technologist at Appian, a BPM software startup where he managed the first enterprise-wide tracking system for the Department of Homeland Security. Show Notes: What is AirPR? Why did you start it? How are you solving PR problems by applying big data? How are you humanizing data to increase performance? What all channels do you need to pull in data from for on boarding a client? Tell us about Real-time data aggregation and dynamic data visualization. How are you tracking traffic, conversion, organic search and revenue? How does AirPR help in tracking competitor PR activity? What is the future of PR according to you? Advice for Startups - What should be the budget allocation for PR and at what stage? All this and more in this episode.
30 minutes | Jul 9, 2015
The future of Data Visualization, Human Creativity and Automation - The Social CMO Show Podcast
The future of Data Visualization, Human Creativity and Automation. An exclusive Interview with Jason Lankow, Founder and CEO of Visage, in this episode of The Social CMO Show. A little bit about Jason Lankow: Jason Lankow is the Cofounder & CEO of Visage, a Data Visualization tool to help people become better Data Storytellers. He's particularly interested in creating, observing and shaping organizational culture, the role of human creativity in conjunction with automation and it's impact on the way people share important communication and execute on ideas. Jason spent 6 years as CEO/Co founder of Column Five, which was recently ranked #5 in Media companies on the 2013 Inc. 5000. Show Notes: Tell us how Visage is different than the other data visualization tools out there. Visage is fairly new; so as a CEO, how are you fueling it's growth? How do you envision Visage changing the role of human creativity in conjunction with automation? What are your top 3 challenges for the Brand Awareness and what are you doing for it? How are you leveraging Social Media to achieve your Goals for the Brand? You've spent 6 years as the CEO/ founder of Column Five which was listed in Inc 5000. What made you start Column Five? What are some of the parallels in growth hacking for Visage vs Column Five? Are Infographics really that great of a content type in creating a link bait? What are some of the best practices to measure the success of online content? Top performing visual content pieces according to you and the future of Visual Content/ Data Visualization. All this and more in this episode.
32 minutes | Jul 6, 2015
How Good.co is using Gamification as it's top Customer Acquisition Strategy - The Social CMO Show Podcast
How Good.co is using Gamification as it's top Customer Acquisition Strategy for Growth. An exclusive Interview with Samar Birwadker, Founder and CEO of Good.co, in this episode of The Social CMO Show. A little bit about Samar Birwadker: Samar Birwadker is Cofounder & CEO of Good.Co, a career platform that helps people discover their strengths and culturally-fit workplaces. Some have called Samar a serial connector-of-the-dots, and he’s never denied it. Samar firmly believes that there is no such thing as a bad workplace or a bad employee, just a bad fit. A strategist gone rogue, Samar previously worked with AKQA & Landor, helping connect the brand, business, and consumer dots for clients such as Microsoft, HP, Yahoo!, and YouTube. When he’s not busy scheming interstellar domination, Samar can be found riding his motorcycle in the hills of SF or writing in the third person about himself. Show Notes: Why did you start Good.co? How does Good.co help in finding the perfect fit with peers, careers and companies? Tell us about the quizzes. What's your key product differentiator? What's your top growth challenge? What strategies have you tried? Which of them seem to be the most effective for customer acquisition? How are you monetizing the platform? How are you driving brand awareness using Social? Owned, earned, paid media. What's Good.co's strategy? Lessons and best practices you've learnt. All this and more in this episode.
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