33 minutes | Sep 29th 2020

Snapshot #140: Using Instagram For Personal Branding

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We talk with Heather Colby, the Chief Marketing & Technology Officer (CMTO) at ERA Grizzard Real Estate in Orlando and the host of the Ideas for Real Estate podcast, about Instagram - again! We cover why Instagram is a great place to build a personal brand, as well as tips for getting the most out of the platform: 

  • Be someone that others want to follow. Ask who am I, who do I want to connect with, and where do we meet?
  • Be thoughtful and purposeful about what you post - homes, real estate content, local living, personal branding
  • Come from a place of service, not selling
  • Look for genuine engagement rather than chasing likes. Always comment with at least 4 words!

Links mentioned:
Heather Colby on Instagram
Lightroom
Canva
Loom





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