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In this episode, Bernice Ross, CEO of RealEstateCoach.com, explains the differences between three popular short form video platforms: TikTok, Instagram Reels and YouTube Shorts. What they all have in common, though, is that they educate and entertain.  Agents should keep this  in mind as they incorporate these platforms into their marketing strategy. The  ultimate goal of this video content? Awareness and personalization of the agent.Links mentioned:OtterLead Great Virtual Meetings

We talk with Lauren Matera, agent with Matera Home Team of Coldwell Banker Realty in Annapolis, MD about how she has created an engaging TikTok account that provides relevant, educational content that empowers her audience. We talk about the TikTok algorithm, jumping on trends,  interacting with other users, and what Lauren is trying to achieve through her TikTok account.Links mentioned:Lauren Matera's TikTok accountHomesnap on TikTok

Today we talk to Anthony Mann, president of A Social Strategy, about COVID: how it has changed agent behavior and which changes will last. We cover in-person meetings, offices, remote signatures, lead gen and this crazy market.Links mentioned:OfferUpTikTokClubhouse

Today we're talking to Gus Munoz Castro of Power ISA about best practices for using Facebook for lead generation:Don't approach Facebook like you approach your database - it's a different animal.Facebook is "interruption marketing" - you're catching them while they are doing something else - and the typical Facebook buyer is 6-12 months out from a home search.Facebook ads can start generating responses immediatelyFacebook lends itself best to buyer leadsGive your leads the opportunity to respond to youOffer "massive value"Take advantage of Facebook's paid ads to get to more relevant leadsUse the power of Facebook GroupsLinks mentioned:Among UsCall Of DutyPower ISA on Facebook

Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:What "relevant content of value" actually is The goal of real estate marketing (Hint: All marketing is branding)The marketing that stops Joe in his tracksHow to use humor in your marketingWhy Joe doesn't use any apps

Today we talk to Victoria Kennedy, CEO of Victorious PR in Las Vegas, NV about easy strategies to kickstart or refresh your marketing:Choose organic over generic every timeUse your social media profiles as a sales funnelSet up systems to build your lead flowFocus on one activity and do it consistentlyPitch yourself to local press outletsSet up your Google My Business profile (or do it through Homesnap!)Links mentioned:TikTokSleep Cycle

This is the 150th episode of The Snapshot! To commemorate this milestone, we looked back over the last 150 episodes and identified five key themes that have come up again and again on the show. We also picked some of our favorite guest soundbites that support those themes.  Specifically, we discuss why:Social media is a long gameProviding relevant content of value builds relationships with audiencesSocial media personalizes agentsVideo is key to real estate marketingLocal content is golden for real estate agentsThank you to the 149 amazing guests who have come on the Snapshot over the last 4 years, and to the people who tune in to listen to the shows! Here's to 150 more episodes!

We talk to Wendy Walker, Managing Director of Wendy Walker Fine Properties at The Agency in Scottsdale, AZ about how to have consistent branding across digital properties. We discuss getting started with a logo, developing messaging and then using digital platforms to reach their distinct audiences. and measuring the impact of social media content. We also do a deep dive on LinkedIn and how it has helped Wendy build business.Links mentioned:CalmAudibleCrystalWendy Walker on InstagramWendy Walker on Facebook

We talk to Arvin Haddad, Senior Estates Director and Broker-Associate at The Agency Beverly Hills and co-star of CNBC's Listing Impossible, about how to strike the right balance between personal and professional content on social media. We cover political views, dealing with posts you regret, and how to determine what's going to resonate with your audience.Links mentioned:CalmArvin Haddad Instagram

We talk to James Schwartz, VP of Marketing at RE/MAX, about how RE/MAX supports its agents through technology for marketing, recruiting, lead gen and client service. James' best advice for agents: nurture relationships with customers through nuanced content that expresses the agent's value and connects with the audience.Links mentioned:RE/MAX MegaphoneCalmApple Fitness app

We talk to Kendall Bonner, broker-owner of Re/MAX Capital Realty in Tampa, about why video, and in particular personalized video,  is so effective for real estate marketing. Bonner explains what 1:1 video marketing is and when agents should use it. She also shares best practices for creating these videos, including which platforms and devices to use, lighting and script. It's all about building personal relationships  and connections through authentic video, and Bonner will tell you how to do it.Links mentioned:Bomb BombBigVuYayTextThe Bible appQBlockToy BlastImprove Your Hustle podcast

In this episode, we talk about digital assistants with Justin Nelson, the CEO of Sphere Rocket, a company that trains digital assistants and hires them for real estate agents. We cover who should consider hiring a virtual assistant, what a virtual assistant actually does, and the difference between a virtual assistant and a transaction coordinator. We also talk very specifically about how to use a digital assistant most effectively for marketing.Links mentioned:AsanaSlackScreenshot Monitor

We talk to Kassidy Paine, a broker with Century 21 Reed Baugher Realty in Litchfield, IL, about her use of TikTok, Facebook and other social media platforms, and how she has built up a millennial client base. We discuss her different audiences on each platform and how Kassidy adapts the content she posts on them to match the audience. We also talk specifically about what Kassidy has learned from using TIkTok, where she has found a lot of followers who are not teenagers. She treats it as an informative channel where she shares tips and information about real estate. She has also gotten a lot of referral income from TikTok.Links mentioned:Kassidy on TikTokKassidy on Facebook

We talk to Homesnap Content Marketing Manager, Matt Kane, about why having a high Google rank is so important and how agents can boost their ranking. Matt explains how the Google algorithm chooses who to feature in its results and how searchers find their way to agents. This Homesnap white paper breaks down the results agents can expect to see on Google after enrolling in Homesnap Pro+, which creates and maintains Google business profiles on their behalf. We also cover social proof and the importance of reviews.LINKS MENTIONED: The Homesnap blogHomesnap Pro+Homesnap white paper on digital reachSpotifyPokerrrr2

NOTE: This episode was recorded in June 2020.This week we talk to Jackson Wilkey, a YouTube marketing pro (and former agent) about how he went all in on video and SEO to build an audience and a brand in his new city of Portland, OR.  He shares very concrete tips about how to record, title, tag, and promote your videos to get the biggest reach and inspire action from your audience.  The three essential videos you have to create?  1) Pros/cons of living in your market; 2) Cost of living in your market; 3) Top 5 neighborhoods in your market.Links mentioned in this show:TubeBuddy.comPicMonkeyThe YouTube Agents - Channel JunkiesLiving in Portland Oregon Youtube Channel 

We head to sunny skies in this episode, when we talk to Ian Hurdle, Founder & Director of The Agency's office in Turks and Caicos, where he is responsible for developing the brand across the Caribbean. We discuss the current market in the Caribbean - pandemic hideaway, anyone? - and how they kept transactions going when islands were closed to foreign visitors. We also talk about how Ian has worked with influencers to bring attention to The Agency and its listings. Ian also explains "the laptop lifestyle" and how people are achieving it in the Caribbean.Links mentioned:Matterport 3D ToursCalmDuolingo

We talk with Heather Colby, the Chief Marketing & Technology Officer (CMTO) at ERA Grizzard Real Estate in Orlando and the host of the Ideas for Real Estate podcast, about Instagram - again! We cover why Instagram is a great place to build a personal brand, as well as tips for getting the most out of the platform: Be someone that others want to follow. Ask who am I, who do I want to connect with, and where do we meet?Be thoughtful and purposeful about what you post - homes, real estate content, local living, personal brandingCome from a place of service, not sellingLook for genuine engagement rather than chasing likes. Always comment with at least 4 words!Links mentioned:Heather Colby on Instagram LightroomCanvaLoom

We welcome back Nicole Solari, managing broker of Level Up Realty in Fairfield, CA, to talk about virtual home tours and how to give homebuyers the best experience. We cover the purpose of the tour, how realistic the tour should be (very!), and lots of tips for creating a virtual tour that will find the right buyer.Links mentioned:The Solari Group on Facebook5-0 Radio Police Scanner AppSpotify

(Note: This episode was recorded before the COVID-19 quarantine.)We talk to Roh Habibi, Broker Associate at Golden Gate Sotheby's International Realty in San Francisco, about contact databases, why they matter and what should be in them (hint: be authentic and send relevant content of value). We also cover:The importance of a decent newsletter When to reach out to the people in your databaseHow many people should be in your databaseHow to track and measure the success of your emailsHow to segment your audience into different categoriesLinks mentioned:Roh on Instagram

We talk to Mauricio Umansky, Founder and CEO of The Agency in LA, about the impact of the coronavirus on The Agency and the real estate market. We cover the 2020 buyer, how to manage a company remotely, his thoughts on working from home and what buyers are looking for post-March. Mauricio also shares the one marketing tactic that has made the most difference in building his brand. Also, the most effective way to reach the high end buyer? Email. And there is no substitute for simply picking up the phone.