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Happy holidays, everyone! The Snapshot is going on a short hiatus in January for a few months. Please enjoy back episodes of the show, and look for an update in March of next year!

On this week’s episode of The Snapshot, we chat with Homesnap’s Co-Founder and SVP of Product Strategy, Guy Wolcott as well as Homesnap’s Director of Product Management, Lynn Matthysse about a new product from Homesnap that allows agents to schedule home showings within the app without fear of a competitor getting access to the data.Links Mentioned:Homesnap ProHomesnap Pro+Homesnap Pro AdsShowingTimeCentralized Showing Service (CSS)Homesnap ShowingsAllTrails: Hike, Bike & RunWEMOGlass PhotoHiking ProjectSubpar Parks: America's Most Extraordinary National Parks and Their Least Impressed Visitors

On this episode of The Snapshot we welcome back Chelsea Peitz to talk about Instagram. We cover best practices for Instagram, including the different types of Instagram accounts; the algorithm; hashtags; Instagram profiles; and how to build a long-term sustainable strategy of putting out content that engages your audience and builds relationships.Links Mentioned:Chelsea Peitz BooksThe Voice of Social Sales PodcastMade to Market: Marketing In A World Focused On SalesCanvaFeedlyVideoshop Captions: Speak To The CameraVideoleap

On today’s show, we talk to Brandi Snowden, Director of Member & Consumer Survey Research at the National Association of REALTORS®, regarding NAR’s recent survey about what agents want from their technology. Not surprisingly, the pandemic had a big impact on the tools that agents use and value most. eSignature, lockboxes, videoconferencing and social media topped the list of agent must-haves. We discuss whether the need for these tools is here to stay, as well as what’s on the horizon. Links Mentioned: National Association of REALTORS®: Real Estate In A Digital Age - September 2021 National Association of REALTORS®: 2021 Technology Survey

We talk to Amie Quirarte of Tahoe Luxury Properties about how her philosophy of being authentic, honest and open minded on social media has led to deeper and stronger relationships with clients. She has a great perspective about being true to yourself, sharing your everyday life and not being afraid to express your opinions... and how building that connection with your audience can  lead to relationships that turn into clients. We also talk about the many benefits of getting deeply involved with your community.Links mentioned:WhatsApp

Today we welcome Joy Aumann, co-founder of Luxury SoCal Realty, back to the show to talk about search engine marketing for your real estate website - driving people to your website through search. We cover: what you need to have on your site to make Google reward it with traffic the value of having a niche for search engine marketing how to choose the right URL why you shouldn't require people to register on your site why backlinks are so important and how to get them how Google SEM differs from social media marketing what to do with leads once they come in Links mentioned:developers.google.comGTmetrix.comAHRefs.comSemrush

We talk to Glennda Baker, realtor with Ansley  Real Estate in Atlanta, about how her TikTok videos accomplish the trifecta of content marketing: deliver relevant content of value, connect personally with her audience and increase brand visibility. Her content also helps build credibility which leads to referrals and business.Links mentioned:Notes app

Katie Lance comes back to the show to talk about what has changed in the last 18 months in the world of social media and digital marketing.  The big social platforms are rented space, and creating assets that you own and control means that if the platforms go away or they change the rules or people stop tuning in, you still own the content and can reach your audience. Try to move them from the big platforms to your own platforms. People are responding to quick-moving, playful content Even amidst change, consistency builds trust. It has been more important than ever not to be tone-deaf, not to stick slavishly to a content calendar. Instagram is better than ever for organic engagement. We also do a deep dive into Instagram and the many ways to use it. Life is content!Links mentioned:Get Social Smart AcademyCanvaVideoshopClubhouse

On today's episode, we talk to Jimmy Burgess, chief growth officer at Berkshire Hathaway HomeServices Beach Properties of Florida, about creative video content ideas for agents who need something new to post or create. Video content allows your audience to get to know you and determine if you'd be a good fit to work with. And the goal of all this content? Relationship building. This episode is full of great tips and very actionable advice.Some of the ideas covered in the episode: Inside look videos FAQ videos Just listed videos Apps I'm using video Just sold videos My favorite places video Before and after videos Links mentioned:Inman article with Jimmy Burgess' 21 content ideasBombBombVideolicious

We talk to Kate Hulbert, Marketing Director at Bozeman Real Estate Group, about how a robust, up-to-date agent website can drive traffic and leads. These sites can compete with the national search sites if they are done well. Here are some of the things we cover on the episode: Why it's so important to keep your website up to date, and what that entails (including being mobile responsive) Why stock images are bad Which fonts and website features to avoid How frequently you need to post new, authentic content on your site Where to put your contact information Lead capture through relevant content SEO and how to make it manageable How to mine Google Analytics for valuable information about your audience Links mentioned: Kate's Inman article about agent websites Insight Timer appSolitaire

On this episode, we talk to Jason Pantana, coach and trainer at Ferry International, about how to build location authority on Google and capture search traffic. We discuss: Google My Business pages and how to direct people to them via relevant search terms what location authority is and how to build it how location authority leads to... leads why you need to lock in your N-A-P - name, address and phone number - so Google has confidence in who you are why it's critical to keep your social media profiles updated and accurate how to ensure that your website is helping with your SEO how to get good reviews how photos help build location authority common mistakes agents make with Google Links Mentioned:GeoImgrSpotifyApple Podcasts appAudibleNotes app

We talk to Neyshia Go, senior global real estate advisor at Sotheby's International and co-star of CNBC's Listing Impossible, about how she uses videography, including architectural elements and lifestyle content, to tell the story of a property. Her advice is to think about the message you are trying to send with the content you are trying to create, and to know who you want to target. Other tips: Think about the style of video that will show your authentic self Ask yourself what buyers will find most interesting about the house Keep videos under 2 1/2 minutes long Invest in creating good content  Tailor your marketing to the specific audience you're looking for  Links mentioned:HomesnapHealth appPostmatesWaze

On this episode, we talk to Jess Lenouvel, founder of The Listings Lab, about what to post on social platforms like Facebook and Instagram to get people to choose to work with you as their agent. Jess describes three types of content - authority content, personal content and social proof - that help agents build relationships with their audience that can lead to business. Authority content provides valuable information and communicates what you bring to the table. Personal content gives your audience a sense of what you'll be like to work with. And social proof includes things like case studies, testimonials, and PR. We also talk about how to incorporate paid marketing into an organic digital plan. Links mentioned:Skitch Adobe LightroomPomodoroThe Listings Lab Facebook Group

In this episode, we talk to Seth Price, Managing Partner and CEO of BluShark Digital, about search engine optimization and when it makes sense for real estate agents to spend money on search marketing. Price takes us through the four factors that lead to optimization: 1) high quality content; 2) authoritative links; 3) the structure of your website; and 4) your local presence through Google My Business.  When these four factors are strong, then you have a good shot at a high Google ranking. The goal is to show that you are the most authoritative through persuasive content, links from other people and a strong, robust local presence on Google. We also discuss maximizing the value of paid SEM.Links mentioned:BlueShark DigitalParking Panda/Spot HeroParkWhiz

In this episode, we talk to Joy Aumann, private client network partner at Compass in San Diego, about Clubhouse, the audio-only, invite-only live networking app that has been on a steep growth trajectory this year. Aumann describes Clubhouse as "a mashup of social media influencers, marketing and coaching professionals, podcast, webinars and thought leaders". Should you join? Is it worth it?Here's what Aumann shared: The residential real estate rooms"in Clubhouse have exploded recently, with a huge community of agents on the platform How to get started on Clubhouse, even without an invite How to make your Clubhouse profile stand out How Clubhouse can make your other social media platforms grow The different types of rooms in Clubhouse How to find people to follow in Clubhouse How to get on stage Why pitching is a no-no in Clubhouse Why Clubhouse is a good fit if you're camera shy or not into creating polished video or photos How she has gotten referrals from Clubhouse Why audio-only content can be more intimate than video Links mentioned:TurboScanSnooJoy Aumann on Clubhouse: @SanDiegoLuxuryJoy Aumann on InstagramJoy Aumann blog post on Clubhouse

In this episode, Bernice Ross, CEO of RealEstateCoach.com, explains the differences between three popular short form video platforms: TikTok, Instagram Reels and YouTube Shorts. What they all have in common, though, is that they educate and entertain.  Agents should keep this  in mind as they incorporate these platforms into their marketing strategy. The  ultimate goal of this video content? Awareness and personalization of the agent.Links mentioned:OtterLead Great Virtual Meetings

We talk with Lauren Matera, agent with Matera Home Team of Coldwell Banker Realty in Annapolis, MD about how she has created an engaging TikTok account that provides relevant, educational content that empowers her audience. We talk about the TikTok algorithm, jumping on trends,  interacting with other users, and what Lauren is trying to achieve through her TikTok account.Links mentioned:Lauren Matera's TikTok accountHomesnap on TikTok

Today we talk to Anthony Mann, president of A Social Strategy, about COVID: how it has changed agent behavior and which changes will last. We cover in-person meetings, offices, remote signatures, lead gen and this crazy market.Links mentioned:OfferUpTikTokClubhouse

Today we're talking to Gus Munoz Castro of Power ISA about best practices for using Facebook for lead generation: Don't approach Facebook like you approach your database - it's a different animal. Facebook is "interruption marketing" - you're catching them while they are doing something else - and the typical Facebook buyer is 6-12 months out from a home search. Facebook ads can start generating responses immediately Facebook lends itself best to buyer leads Give your leads the opportunity to respond to you Offer "massive value" Take advantage of Facebook's paid ads to get to more relevant leads Use the power of Facebook Groups Links mentioned:Among UsCall Of DutyPower ISA on Facebook

Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including: What "relevant content of value" actually is  The goal of real estate marketing (Hint: All marketing is branding) The marketing that stops Joe in his tracks How to use humor in your marketing Why Joe doesn't use any apps