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We talk to Kassidy Paine, a broker with Century 21 Reed Baugher Realty in Litchfield, IL, about her use of TikTok, Facebook and other social media platforms, and how she has built up a millennial client base. We discuss her different audiences on each platform and how Kassidy adapts the content she posts on them to match the audience. We also talk specifically about what Kassidy has learned from using TIkTok, where she has found a lot of followers who are not teenagers. She treats it as an informative channel where she shares tips and information about real estate. She has also gotten a lot of referral income from TikTok.Links mentioned:Kassidy on TikTokKassidy on Facebook

We talk to Homesnap Content Marketing Manager, Matt Kane, about why having a high Google rank is so important and how agents can boost their ranking. Matt explains how the Google algorithm chooses who to feature in its results and how searchers find their way to agents. This Homesnap white paper breaks down the results agents can expect to see on Google after enrolling in Homesnap Pro+, which creates and maintains Google business profiles on their behalf. We also cover social proof and the importance of reviews.LINKS MENTIONED: The Homesnap blogHomesnap Pro+Homesnap white paper on digital reachSpotifyPokerrrr2

NOTE: This episode was recorded in June 2020.This week we talk to Jackson Wilkey, a YouTube marketing pro (and former agent) about how he went all in on video and SEO to build an audience and a brand in his new city of Portland, OR.  He shares very concrete tips about how to record, title, tag, and promote your videos to get the biggest reach and inspire action from your audience.  The three essential videos you have to create?  1) Pros/cons of living in your market; 2) Cost of living in your market; 3) Top 5 neighborhoods in your market.Links mentioned in this show:TubeBuddy.comPicMonkeyThe YouTube Agents - Channel JunkiesLiving in Portland Oregon Youtube Channel 

We head to sunny skies in this episode, when we talk to Ian Hurdle, Founder & Director of The Agency's office in Turks and Caicos, where he is responsible for developing the brand across the Caribbean. We discuss the current market in the Caribbean - pandemic hideaway, anyone? - and how they kept transactions going when islands were closed to foreign visitors. We also talk about how Ian has worked with influencers to bring attention to The Agency and its listings. Ian also explains "the laptop lifestyle" and how people are achieving it in the Caribbean.Links mentioned:Matterport 3D ToursCalmDuolingo

We talk with Heather Colby, the Chief Marketing & Technology Officer (CMTO) at ERA Grizzard Real Estate in Orlando and the host of the Ideas for Real Estate podcast, about Instagram - again! We cover why Instagram is a great place to build a personal brand, as well as tips for getting the most out of the platform: Be someone that others want to follow. Ask who am I, who do I want to connect with, and where do we meet?Be thoughtful and purposeful about what you post - homes, real estate content, local living, personal brandingCome from a place of service, not sellingLook for genuine engagement rather than chasing likes. Always comment with at least 4 words!Links mentioned:Heather Colby on Instagram LightroomCanvaLoom

We welcome back Nicole Solari, managing broker of Level Up Realty in Fairfield, CA, to talk about virtual home tours and how to give homebuyers the best experience. We cover the purpose of the tour, how realistic the tour should be (very!), and lots of tips for creating a virtual tour that will find the right buyer.Links mentioned:The Solari Group on Facebook5-0 Radio Police Scanner AppSpotify

(Note: This episode was recorded before the COVID-19 quarantine.)We talk to Roh Habibi, Broker Associate at Golden Gate Sotheby's International Realty in San Francisco, about contact databases, why they matter and what should be in them (hint: be authentic and send relevant content of value). We also cover:The importance of a decent newsletter When to reach out to the people in your databaseHow many people should be in your databaseHow to track and measure the success of your emailsHow to segment your audience into different categoriesLinks mentioned:Roh on Instagram

We talk to Mauricio Umansky, Founder and CEO of The Agency in LA, about the impact of the coronavirus on The Agency and the real estate market. We cover the 2020 buyer, how to manage a company remotely, his thoughts on working from home and what buyers are looking for post-March. Mauricio also shares the one marketing tactic that has made the most difference in building his brand. Also, the most effective way to reach the high end buyer? Email. And there is no substitute for simply picking up the phone.

We talk to Teresa King Kinney (CEO) and Deborah Boza-Valledor (COO & CMO) of Miami Realtors, the large and diverse MLS serving the Miami area, about what agents should be doing to keep their skills sharp and their clients engaged. We discuss how they are managing their organization through the COVID-19 pandemic and the services they have implemented for their members to help facilitate showings and transactions. This is a great time for agents to take advantage of all offered training and stay in touch with their clients.Links mentioned:eProperty WatchRE TechnologyInman SelectHomesnap StoriesCalm appRandomActsOfKindness.org

We talk to Santiago Arana of The Agency in LA about how coronavirus is impacting the practice of real estate in Southern California, from the homes his clients are looking for to how they are searching. He’s been using video a lot over the last few months not only to showcase homes but also to connect with and inspire agents and help them manage the pandemic. Listen also for tips about how to stay in touch with your sphere during this time.Links mentioned:Tony Robbins Breakthrough AppCalmWim Hof Method Breathing AppThe Agency app

(Episode recorded 5/14/20) We talk to Greg McDaniel, agent with EXP Realty and co-host of Real Estate Uncensored about the power of video during the pandemic. Greg shares ideas for video content to connect with your audience and sphere, as well as the tech tools you need to create quality video content.Links mentioned:Neighborhood ScoutRealty Times Consumer AdviceRode SmartLavDJI Osmo 3 GimbalLandGlide Marco PoloMobile PassportMixCamCalm

In an episode recorded at the beginning of quarantine, we talk to Josh McFall and Daniela Perallon, the CEO and advocacy/marketing manager, respectively, for ValleyMLS, the multiple listing service for Northern Alabama (Huntsville area). Our focus is on how ValleyMLS is communicating with and marketing to its members during coronavirus and driving consumer search traffic to its website. We talk about avoiding being tone-deaf and arming agents with the tools and encouragement they need to get through challenging times.Links Mentioned: Kindle appGoodreadsHomesnapUdemyMarco PoloJosh McFall LinkedInDaniella Perallon LinkedIn and Instagram

Early in the pandemic, we talked to Justin Bosak, Broker Owner at the Ocean's Six Group in Wall, NJ, about how coronavirus will impact the real estate industry, from what people want in their homes to how agents will market themselves and their clients' homes. Justin shares tips on how to create engaging video content (talk about what you love!) and some other tools that agents need now more than ever.Links mentioned:MatterportRE/MAX MegaphoneGoogle Keep NotesCanvaPhotofyFilmoragoCamScannerFinding Success Podcast

We talk to Katie Lance - for the third time! - about how to keep your marketing going during the coronavirus pandemic. Katie has a lot of advice about types of content that is working right now (video!), as well as how to stay connected with and helpful to your community. We also talk about virtual home tours, what isn't appropriate to share right now, and why getting personal is fine. Are audiences bored? Distracted? In desperate need of something positive? All of the above. Finally, don't forget email marketing and your Google presence - and keep an eye on your longterm video plan.Links mentioned:Be.LiveGet Social Smart AcademyThe Katie Lance Podcast

We talk to Scott Shapiro, Client Partner, Industry Relations at Facebook, about how to use Facebook Live to hold virtual open houses. We cover:1. How to get people to tune in to a virtual open house, and how to repurpose the content you record for later.2. How to create a Facebook Event for your open house.3. How to prepare for your virtual open house, including what to do in the property before you start recording. (Hint: write a script! And test the wifi in advance throughout the house.)4. What a gimbal is and why you need one.5. How to pace the tour and how to craft a story for the house.6. What to do with the video once it's created and the livestream is over.7. How to use this video content for business development beyond selling this one house.Links mentioned:Best practices for Facebook Live Open Houses on the Facebook websiteQuikVideoShopMojo

This week, we talk to Aaron Grushow of Compass LA about how agents can use TikTok to grow their business. We discuss how he expanded from Instagram to TikTok, what he knows about his audience and why agents should jump on now. Agents should also stay on top of TikTok memes and have a good understanding of TikTok etiquette before they jump in. We discuss whether Aaron has gotten leads from the platform (he has) and how his TikTok content interplays with his other social media platforms, especially Instagram. We also talk specifically about using TikTok during COVID-19.Links mentioned:Aaron Grushow on TikTokThe Queen City Realtor on TikTokThe Supreme Agent on TikTokAmy The Realtor on TikTokThe One in BelAir (YouTiube)Billionaire Drone on YouTubePlanner Pro App 

NOTE: This episode was recorded before the COVID-19 crisis.We talk to Julie Dey, VP of Marketing at Windermere Real Estate in Seattle, about using Spotify playlists for marketing. Homes provide the soundtrack to our lives, so Windermere brought music to real estate through an active channel that allows audiences to engage with their brands. Windermere agents help curate these lists, which are created for many different contexts and purposes. We discuss how to market the playlists and measure the return. Here are the Windermere playlists on Spotify.Other links mentioned:Weeknight Society

We talk to Pieter Aarts, the CEO and Co-Founder of roOomy, about showing and furnishing homes virtually using CGI, 3D modeling, AR/VR and virtual staging. (This episode was recorded pre-quarantine, but these technologies can be very helpful to agents who can't show homes or hold open houses right now.) Aarts takes us through the different technologies and provides use cases for how they can improve the home search and selling experience. AR and VR are "no longer toys, but tools". 

We talk to Miguel Berger, CEO/Co-Founder at Voiceter Pro, about smart speakers and voice marketing. Agents are using Alexa and Google Assistant to access MLS information and deliver flash briefings - short podcasts - to clients. We discuss best practices for creating content for briefings and marketing them to relevant audiences. We also talk about how to adapt voice marketing to real estate, which relies so heavily on visual content. 

We talk to content strategist Chris Meyer about best practices for content marketing and SEO for real estate agents. We cover:1. How SEO builds trust and location relevance.2. Which digital content contributes to SEO.3. Why you need to identify your competitive advantage to boost your SEO.4. The importance of turning to your audience to determine your content.5. How to develop a content marketing plan built around what makes you unique.6. How to get the most mileage out of your content.7. Why it's important to be consistent in how frequently you publish.Links mentioned:BuzzsumoCM Business WritingHeadspace LoomAsanaWrikeBasecampOpenSnowChris on Twitter