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SmartAss Marketer Podcast
11 minutes | Jul 12, 2018
Do Unto Others & Don't Be An Assclown : An Evil Encounter
Tom encounters a sinister online dweller who takes it upon himself to issue crappy Google reviews to all of his competition. Not cool man.
9 minutes | Jun 27, 2018
Give To Live - Feed Your Tribe Online
Tom gets inspired by a Gary V mention and gets down to brass tax. To be a thought leader and a tribe leader online, you've got to share your wisdom, and share it often. Don't hoard your knowledge!
10 minutes | Jun 25, 2018
It's Time To Be Different OR Else
It's Time To Be Different OR Else by The SmartAss Marketer
6 minutes | Jun 15, 2018
The Riveting World Of Website Analytics
A recent interaction with a client has Tom pondering the mystical world of website Analytics. He slams some caffeine, and drops some knowledge for brands.
9 minutes | Jun 6, 2018
Getting People's Attention Is The New Currency
Getting People's Attention Is The New Currency by The SmartAss Marketer
8 minutes | May 31, 2018
PLEASE Don't Stop Your SEO
Tom loses his mind when a client wants to stop SEO because they already have ENOUGH leads, thank you very much... Learn why it's never a good idea to stop your SEO efforts.
6 minutes | Apr 21, 2018
Stop Comparing Yourself To Others, Like I Do.
Do as I say, not as I do. Tom often finds himself comparing his agency to others in town until he receives some welcomed advice from a friend.
7 minutes | Apr 5, 2018
The SmartAss Marketer - QUICKIE Go STUFF Yourself - An SEO Rant
Tom loses his mind when an 'seo' guy preaches about stuffing your content and titles with keywords to game Google.
5 minutes | Mar 28, 2018
The SmartAss Marketer - QUICKIE Stop Chasing Two Rabbits At A Time
Tom gets inspired by a quote about chasing two rabbits at a time and discusses how marketers need to focus on a niche to be truly amazeballs.
7 minutes | Mar 27, 2018
The SmartAss Marketer - QUICKIE Name It & Claim It - Be The Expert On Social Media
Tom gets a little fired up about social media and why it's so critical that brands embrace the notion of thought leadership and start creating content for their target audience.
5 minutes | Mar 22, 2018
The SmartAss Marketer - QUICKIE Spring Has Sprung & Your Website Sucks
The SmartAss Marketer - QUICKIE Spring Has Sprung & Your Website Sucks by The SmartAss Marketer
4 minutes | Mar 21, 2018
The SmartAss Marketer - QUICKIE Shiny Social Media Objects
As marketers we've all been guilty of it, chasing shiny objects SQUIRREL!. Tom drops some advice on how to stay ON TARGET with your social media and content marketing efforts.
3 minutes | Mar 15, 2018
The SmartAss Marketer - QUICKIE Empathy & Content Marketing
Tom digs deep into empathy and smart marketers get to know their target audience when they create content.
8 minutes | Mar 12, 2018
The SmartAss Marketer - QUICKIE Should I Outsource My Content Creation? Hell Yes.
Should your business outsource its content creation? You betcha. Tom digs in and explains why.
4 minutes | Mar 9, 2018
The SmartAss Marketer - QUICKIE STOP Closing, Start Creating
The SmartAss Marketer - QUICKIE STOP Closing, Start Creating by The SmartAss Marketer
5 minutes | Mar 7, 2018
The SmartAss Marketer - QUICKIE Websites Are SO Early 2000's
The SmartAss Marketer - QUICKIE Websites Are SO Early 2000's by The SmartAss Marketer
5 minutes | Mar 6, 2018
The SmartAss Marketer - QUICKIE Content Marketing Inspiration
The SmartAss Marketer - QUICKIE Content Marketing Inspiration by The SmartAss Marketer
3 minutes | Mar 5, 2018
The SmartAss Marketer - QUICKIE Marketing With Distinction
The SmartAss Marketer - QUICKIE Marketing With Distinction by The SmartAss Marketer
38 minutes | Dec 6, 2017
Episode 14: You’re Not Too Fancy to Dig In and Do the Work
Maybe you need an agency to help with your marketing program. But then again – maybe you don’t. At least not right away. This week we talk about how sometimes the DIY approach is the right one. Props to Gary Vaynerchuk for waking us up to how many "fancy" people we come across.
32 minutes | Nov 15, 2017
Episode 13: A Chilling Tale of Adventures in Customer Service
JT gets a little grumpy when his milk isn't chilled to a crisp 37 degrees. The bad news is that it took weeks for factory-trained technicians to diagnose a problem with his refrigerator. The good news is that warm milk is the inspiration for an episode about how excellent customer service should be an essential part of your marketing program.
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