47 minutes | May 18, 2021

Episode 42: The 7-Step Viral Video Ad Formula Behind $100K/Day in Spend

Want to create the perfect storm for opportunity and growth? 

Molly is joined by Ryan McKenzie of TruEarth to talk about how he scaled to over $100,000/day in ad spend with amazing video ads. During this chat, you’ll learn the 7-step ad formula Ryan used to create the viral videos that have skyrocketed his laundry detergent brand. He'll show you how to create the perfect storm for opportunity and growth, including how to use the right hook, invest in consumable creative, speak to the right audience, and get tactical with Facebook’s algorithm. 

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