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The Small Business Smart Marketing Podcast: Small Business | Marketing | Coaching | Cadu Medina

69 Episodes

19 minutes | May 5, 2020
SBSM69 – COVID-19 Thriving and rising above with Rachel Peters from Easeful Living Community
Rachel is the founder of the Easeful Living Community, a Certified Health Coach and Yoga Teacher. She guides our local and national community towards greater daily ease through the integration and application of ancient wisdom. She believes the current times are asking us to apply our knowledge and wisdom in real-time, because “to know” and not do, is to “not know”. Resources mentioned in this episode: Email: info@rachelpeters.yoga Website: https://easefullivingcommunity.com Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live. The post SBSM69 – COVID-19 Thriving and rising above with Rachel Peters from Easeful Living Community appeared first on Cadu Medina.
20 minutes | Apr 17, 2020
SBSM68 – COVID-19 Thriving and rising above with Margo Christensen from Ponderosa Hotel Management Services
Margo Christensen is Vice President of Marketing for Ponderosa Hotel Management Services, LLC overseeing marketing, advertising, public relations, corporate sponsorships and social media. Margo began her career with PHMS in 1997 as Director of Sales in Flagstaff. She became General Manager of the Comfort Inn Flagstaff then went on to become Regional Director of Sales for the Flagstaff and Santa Fe properties. In 2001, she became Vice President of Marketing for all properties. Margo serves on the Board of Directors for the Arizona Lodging and Tourism Association – the leading legislative advocate for the tourism and lodging industry in Arizona. She is an Executive Board Member for Prescott Downtown Partnership and is one of the founding members of the City of Prescott Tourism Advisory Committee. Ponderosa Hotel Management Services, LLC operates five well-known hotels in Northern Arizona; the Flagstaff Comfort Inn and Sleep Inn and in Prescott, the SpringHill Suites by Marriott, the Residence Inn by Marriott and the Quality Inn by Choice.  Each of the five hotels excels in high guest service scores, Trip Advisor rankings and franchisor award recognition at all locations. Resources mentioned in this episode: Email: margo@ponderosahotels.com Phone: 928-776-9780 Website: http://www.ponderosahotelmanagement.com Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM68 – COVID-19 Thriving and rising above with Margo Christensen from Ponderosa Hotel Management Services appeared first on Cadu Medina.
37 minutes | Apr 15, 2020
SBSM67 – COVID-19 Thriving and rising above with Dr. Bob Carlisi from Carlisi Restorative Dental
Dr. Bob Carlisi has been serving patients in the Prescott area for 25 years. He is versed in all areas of dental care including treating dental emergency toothaches, including root canals, removal of teeth, crowns, bridges, implant surgery and restoration , dentures and cosmetic procedures including orthodontic movement. He loves working with patients that need special individual care, including those with dental anxiety. Resources mentioned in this episode: Email: drbob@drbobdds.com Phone: 928-445-5877 Website: http://ourprescottdentist.com Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM67 – COVID-19 Thriving and rising above with Dr. Bob Carlisi from Carlisi Restorative Dental appeared first on Cadu Medina.
23 minutes | Apr 15, 2020
SBSM66 – COVID-19 Thriving and rising above with Keith Mantegna from Two Mamas Gourmet Pizzeria
In keeping with the original Two Mama’s tradition, and following Two Mama’s Gourmet Style Recipes, two Arizona sisters and Mama’s, too, married two Chicago born guys with a flair for cooking, all with the crazy desire to one day operate a small town pizza joint. Originally, their building started out in Prescott as Arizona General Supply – owned by John Lincoln. Years later, it became the Stockman’s Bank Building. Then, in 2008 the great Italian Restaurant traditions started. First, it became Mama Eddas Gourmet Pizza, 2012 renamed Two Mama’s Gourmet Pizza, and in 2015 under new ownership – Keith & Erica – with the same great original Italian Recipes and some new ones. The newest Two Mama’s Family invites you to become part of our family, too! And remember…Only the best from your Mama, just like it should be. Resources mentioned in this episode: Email: info@twomamaspizza.com Phone: 928-443-9455 Website: https://www.twomamaspizza.com Mobile Bytes App: https://mobilebytes.com Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM66 – COVID-19 Thriving and rising above with Keith Mantegna from Two Mamas Gourmet Pizzeria appeared first on Cadu Medina.
16 minutes | Apr 15, 2020
SBSM65 – COVID-19 Thriving and rising above with Trevor Phillips from Park Plaza Liquor and Deli
Trevor Phillips is the owner of Park Plaza Liquor and Deli, located at 402 West Goodwin Street, Prescott, AZ. Once you set foot in the store, you’ll know you’re somewhere special. In the store, you’ll find an unmatched selection of craft beer, fine wine, cigars, and spirits, within at least 100 miles. Choose from thousands of beers, wines, and cigars and enjoy them on our premises. In the kitchen, you’ll find some of Prescott’s best chefs. With signature wood-fired pizzas, classic sandwiches, and fresh garden salads there’s something for everyone. They’ve got two other stores opening soon: one in Scottsdale opening late 2020 and one opening in Flagstaff early 2021. Resources mentioned in this episode: Email: parkpazaliquor@gmail.com Phone: 928 541-9894 or 928 541-9867 Website: https://www.parkplazaliquor.com Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM65 – COVID-19 Thriving and rising above with Trevor Phillips from Park Plaza Liquor and Deli appeared first on Cadu Medina.
44 minutes | Apr 15, 2020
SBSM64 – COVID-19 Thriving and rising above with Jeff and Jen Herbert from Superstition Meadery
Jeff and Jen Herbert are the owners of Superstition Meadery. They are located in Prescott AZ at the historic Burmeister Building on the Courthouse Square. They’ve been making award winning mead and hard cider since 2011. If you are curious about trying the world’s oldest fermented beverage, then you will be in for a wonderful surprise when you visit their cozy tasting room experience. It will be an experience you’ll want to share! From their humble beginnings in Skull Valley, to their historic Tasting Room renovation in Prescott, to designing a state of the art production facility, and to building the world’s first mead and food pairing restaurant in Downtown Phoenix, Superstition Meadery is an Arizona Entrepreneurial Success Story. Resources mentioned in this episode: Email: jen@superstitionmeadery.com Phone: 928-458-4256 Website: https://superstitionmeadery.com Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM64 – COVID-19 Thriving and rising above with Jeff and Jen Herbert from Superstition Meadery appeared first on Cadu Medina.
35 minutes | Apr 10, 2020
SBSM63 – COVID-19 Thriving and rising above with Ken Lain from Watters Garden Center
Watters Family Garden Center dates back to the 1950′s when Harold & Lorna Watters moved to Prescott with plans for a landscape business. With the family station wagon, a borrowed trailer and a few tools, the family was in business. Prescott’s first garden center opened just a few years later on Miller Valley Road. Watters began a second location across from the Prescott Bowling Alley and finally opened our current location in 1983. Since that time, we have been constantly changing, upgrading, remodeling, and building to keep Watters an exciting and enjoyable destination for gardeners. Voted “Most Revolutionary” garden center in the nation last year, and awarded the “Best in the Southwest” this year. Watters is a destination garden center focused on the very best products, styles and colors appropriate for the mountains of Arizona. Resources mentioned in this episode: Email: kenlain@wattersgardencenter.com Website: https://wattersgardencenter.com Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live. The post SBSM63 – COVID-19 Thriving and rising above with Ken Lain from Watters Garden Center appeared first on Cadu Medina.
28 minutes | Apr 10, 2020
SBSM62 – COVID-19 Thriving and rising above with Charles Matheus from Rocketfeather.com & GenuineWonder.com
Charles is a life long educator and local thought leader in relationships, parenting, and team management. He’s been part of several start-up businesses and programs in the educational and nonprofit realms, including Cornell Outdoor Education, the Launch Pad Teen Center, and Boys to Men Mentoring. He and his wife were in the process of ramping up three different side-gigs right when the virus hit: a weekly podcast focusing on relationships, community & creativity, an art sales website, and a keynote speaking/workshop initiative. The quarantine and recession have caused them to rethinking, rejigger, and retool each of those businesses into something more relevant and more generous. Resources mentioned in this episode: Email: charles@rocketfeather.com Websites: Rocketfeather.com & GenuineWonder.com RocketFeather Community Lab: https://www.facebook.com/groups/rfcomlab/?source_id=101332344607397 Prescott Library: http://www.prescottlibrary.info Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM62 – COVID-19 Thriving and rising above with Charles Matheus from Rocketfeather.com & GenuineWonder.com appeared first on Cadu Medina.
25 minutes | Apr 9, 2020
SBSM61 – COVID-19 Thriving and rising above with Skyler Reeves from Vivili Hospitality Group
Skyler is an experienced hospitality owner and operator of The Barley Hound, Rosa’s Pizzeria, and Hawk and Hound Catering and Events. He’s been working bars, restaurants, nightclubs, and events since he was a kid and still love it! His management company Vivili Hospitality is growing and oversees all businesses and new projects. Resources mentioned in this episode: Email: skyler@viviligroup.com Phone: 928-445-7400 The Barley Hound on Facebook: https://www.facebook.com/thebarleyhoundaz/ Rosa’s Pizzeria on Facebook: https://www.facebook.com/RosasPizzeria/ Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM61 – COVID-19 Thriving and rising above with Skyler Reeves from Vivili Hospitality Group appeared first on Cadu Medina.
43 minutes | Apr 8, 2020
SBSM60 – COVID-19 Thriving and rising above with Cecelia Jernegan from Forest Villas Hotel
Cecelia is the Director of Sales and Marketing at the Forest Villas Hotel in Prescott, AZ. We talked about what hotels are doing in the state and in the greater Prescott region. The new word is:  “Essential Lodgers”.  Plus, we talked about working from home successfully! Resources mentioned in this episode: Email: cecelia@forestvillas.com Phone: 928-458-4729 Website: https://www.forestvillas.com/ Book: https://www.amazon.com/dp/143275145X/ref=cm_sw_em_r_mt_dp_U_3wHJEb9RS7EFR Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM60 – COVID-19 Thriving and rising above with Cecelia Jernegan from Forest Villas Hotel appeared first on Cadu Medina.
31 minutes | Apr 8, 2020
SBSM59 – COVID-19 Thriving and rising above with Dr. Bryan Stimmler from North Brooklyn Dental Care
Dr. Stimmler has dental offices in NY and TX. At North Brooklyn Dental Care, NBDC, their mission is to help patients look better, feel better, and live better. It’s a judgement-free zone. The team is made up of just a bunch of down-to-earth people who are obsessed with giving you the best care, with the best technology, in the best environment (and, they have fun doing it!) Resources mentioned in this episode: Email: bryanstimmler@gmail.com Phone: 562-895-2532 The Better Dentistry Podcast: http://thebetterdentistry.com Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM59 – COVID-19 Thriving and rising above with Dr. Bryan Stimmler from North Brooklyn Dental Care appeared first on Cadu Medina.
21 minutes | Apr 7, 2020
SBSM58 – COVID-19 Thriving and rising above with Jesse Wasil from Summit 4X4 Company
Jesse is the Owner of Summit 4X4 Company. They are located at 402 E. Sheldon Street in Prescott. Specializing in Jeep and Toyota, they are your 1 stop shop for full custom builds, parts, accessories, repairs and maintenance. Resources mentioned in this episode: Email: summit4x4company@gmail.com Phone: 928-227-2026 Website: www.summit4x4company.com Coloring Contest – Go to https://teraflex.com/galleries/teraflex-jeep-coloring-pages and choose your favorite picture. Take a picture of your coloring page with your cell phone and email it to: coloringcompetition@summit4X4company.com (please include your name, phone number and social media account in the email so we can tag you). Pictures that get submitted in any other way will not be taken into consideration for this contest. Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM58 – COVID-19 Thriving and rising above with Jesse Wasil from Summit 4X4 Company appeared first on Cadu Medina.
22 minutes | Apr 7, 2020
SBSM57 – COVID-19 Thriving and rising above with Thomas Gibbs from Independent Franchise Consulting
Thomas is a business and franchise opportunity resource expert. He’s worked with clients across the USA who are considering investing in a franchise. He has owned two franchises before and is currently closing on his third. Resources mentioned in this episode: LinkedIn: linkedin.com/in/thomas-gibbs-79b6373a Phone: 928-715-7288 Email: tpgibbs@independentfranchiseconsulting.com Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.   The post SBSM57 – COVID-19 Thriving and rising above with Thomas Gibbs from Independent Franchise Consulting appeared first on Cadu Medina.
34 minutes | May 10, 2019
SBSM056 – David Sanchez from Mammoth Web Solutions
David Sanchez is the founder of Mammoth Web Solutions and Life Transformation Recovery located in Prescott Valley, AZ. David is a registered nurse, who started a nonprofit to help people overcome addiction, and a web development company as a way to do produce better digital marketing to support the nonprofit. We talked about his entrepreneurial journey, from nursing to building a non profit organization to starting a web development business, and his key marketing strategies and tactics to grow his business. Resources mentioned in this episode: Website: https://www.mammothwebsolutions.com/ Phone: 1(800) 651-7181 Free Website SEO Review: https://www.mammothwebsolutions.com/news/ Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live. The post SBSM056 – David Sanchez from Mammoth Web Solutions appeared first on Cadu Medina.
43 minutes | May 3, 2019
SBSM055 – Adam Lean from the CFO Project
In this episode, I spoke with Adam Lean from the CFO Project. Adam is a former accountant turned small business owner, sold his first business five years ago, and he’s passionate about helping other business owners focus on their business instead of worrying if they’ll stay in business. We talked about top 3 reasons why businesses fail, and you can avoid these pitfalls. Resources mentioned in this episode: Website and downloads: https://thecfoproject.com/cadu/ Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live. The post SBSM055 – Adam Lean from the CFO Project appeared first on Cadu Medina.
39 minutes | Apr 26, 2019
SBSM054 – Steve-O & Chayne from Blue Collar Customs
Blue Collar Customs is a full-service, custom performance, American V-Twin motorcycle shop located in Prescott Valley, AZ. In this episode, Mike Thompson from Craf2m and I chatted with owners Chayne, a local Certified Harley mechanic of 15 years, and Steve-O, an Army veteran of 24 years, about their entrepreneurial journey, the struggles and successes in their first year in business, their key marketing strategy, and much more. Resources mentioned in this episode: Website: https://bluecollarcustomsaz.com/ Phone: (928) 759-BLUE (2583) Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live.     The post SBSM054 – Steve-O & Chayne from Blue Collar Customs appeared first on Cadu Medina.
43 minutes | Mar 1, 2019
SBSM053 – Amanda D’Agosto from A Valley of Vitality Wellness Studio
Amanda D’Agosto Amanda is a former RN (Registered Nurse) and LMT (Licensed Massage Therapist), and the owner of A Valley of Vitality Wellness Studio. They’re celebrating 10 years in business this May! We talked about growing her business from a home-based, solo-practice to a roomy office building with multiple massage therapists and over 250 new clients a month. Amanda is pro when it comes to diversifying her marketing and focusing on referral generation and networking marketing to build a team of “cheerleaders” for her growing business.  Resources mentioned in this episode: Website: https://www.massageprescott.com/  Phone: (928) 910-1372 Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live. The post SBSM053 – Amanda D’Agosto from A Valley of Vitality Wellness Studio appeared first on Cadu Medina.
33 minutes | Dec 19, 2018
SBSM052 – David Coyne from Visiting Angels
His Prescott-based Angels franchise provides in-home care, respite care, senior personal care, elder care, and companion care, so that your loved ones can continue to live independently in their own homes. We talked about creating strong relationships with other local businesses to support your referral generation, and how purposeful messaging and storytelling became the “special sauce” of his marketing in an industry as difficult to operate as senior care.  Resources mentioned in this episode: Website: https://www.visitingangels.com/prescott  Phone:  928-710-6567 Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live. The post SBSM052 – David Coyne from Visiting Angels appeared first on Cadu Medina.
28 minutes | Dec 5, 2018
SBSM051 – Cindy Lee-Davies from Team West USA Realty of Prescott
In this episode I interviewed Cindy Lee-Davies from Team West USA Realty of Prescott. Cindy is a 42-year local resident and realtor who offers a small-town service with big-city results. We talked about her 20+ year career as a realtor, what marketing mix has worked the best in her business, and what it takes to be successful as a realtor in small-town Prescott, AZ.  Resources mentioned in this episode: Phone: 928-533-3176 Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live. The post SBSM051 – Cindy Lee-Davies from Team West USA Realty of Prescott appeared first on Cadu Medina.
25 minutes | Oct 26, 2018
SBSM050 – Musical Fun Show with James “Mister Jim”Schattauer
James Schattauer, “Mister Jim,” has been inspiring children for over 30 years with his Musical Fun Show. He is a three-time Minnesota Music Award nominee and is published by the Shawnee Press. His award-winning music has been heard on Radio Disney and can be found on his recent compilation CD: The Best of Mister Jim! We talked about his journey from stage musician to educator and composer, his entrepreneurial journey, and 3 simple marketing strategies that have made “Mr. Jim” and his music a successful business for over 30 years. Resources mentioned in this episode: Website: http://jamesschattauer.com/ Phone: 651-402-1288 Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons on this page. Also, please leave an honest review and rating for the podcast on iTunes. It will help me improve the show and make it more valuable to you! And don’t forget to subscribe to the podcast on iTunes to get automatic updates every time a new episode goes live. The post SBSM050 – Musical Fun Show with James “Mister Jim”Schattauer appeared first on Cadu Medina.
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