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In this episode, Madalyn shares specific tools Twitter offers that will make it easier for your business to attract leads on the platform; and emphasizes how social media has become the platform where prospects start to know, like, and trust you before they make a purchase.

In this episode we chat with author, speaker, founder and the very “legit” Mr. Justin Wise, CEO of ThinkDigital. The core of the conversation revolves around purpose. Justin talks about the path to success for ThinkDigital was paved with purpose. Many small business owners and entrepreneurs don’t invest the time in creating clarity of purpose. And Justin believes that a cornerstone of success in digital marketing and social is “a deep-seated connection to a common purpose” between an audience and a business. Once your purpose is clear it’s much simpler to engage on social. As a social media maven, Justin talks about engagement as the ultimate differentiator. He’s going-for-broke on engagement across all channels--not just social media.

This Small Biz Chat is with ecommerce expert Jordan Gal. Today Jordan owns CartHook, a successful software company that helps ecommerce entrepreneurs reduce shopping cart abandonments, but before that he was creating a streamlined conversion pipeline in his own ecommerce business! After discovering the levers that could bring in and convert the most leads, Jordan was able to rapidly grow the business and sell it in just 13 months. So if you’re a ready to learn how you can supercharge your conversion funnel, stay tuned for my conversation with Jordan Gal.

Does it ever seem like your business is stuck in a rut? That's how entrepreneur Lisa MacQueen felt when she started building her business Clean Corp from the ground up. Fortunately, she realized early on that persistence and a personal, human sales experience was the way to take their business into overdrive. Listen to our interview with Lisa and learn how to: - Make your company feel human - Create processes that bring back lost leads - Outlast your competitors with strategic follow-up Reach Lisa at: @cleaningmktr cleaningmarketer.com Reach us at: @PureChat purechat.com