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The Simply Marketing Show

100 Episodes

45 minutes | Mar 12, 2021
Episode 111 - How to detox your diary and make more time with Paul Holbrook
How to detox your diary and make more time   How often do you wish you had more time? If only you had more hours in the day you could finally cross off that to-do list, start that new website project, organise your admin. But here’s the thing – spoiler alert – it’s not about creating more time, it’s about managing your time!   In today’s Simply Marketing show, I speak to time management rebel, Paul Holbrook, who has codified time to make it easier for you to plan your hours. He has created a 5-step method – The Diary Detox – that will revolutionise your time management.   By using a simple system of colours, you’ll be able to see at a glance what’s taking up space in your diary. You’ll see where you waste time and where you can allocate your time more efficiently. It’s super simple but it’s life-changing.   Listen to today’s show and find out how you can claim back up to one day a week, just by detoxing your diary!    You need to detox your diary if you:   Find you’re spending time on stuff you don’t need to Your to-do list is never getting any shorter You don’t have time to market your business or manage your staff You never think about what you’re putting in your diary You often find yourself saying ‘I just don’t have time!’   What you will learn:   How to focus and plan your time productively How to colour code your time according to its usefulness How to stop giving away your time without thinking Being clear about your purpose and how to get there 5 steps to putting the Diary Detox into practice     Where to find Paul If you want to know more about how to manage your time more effectively , you can connect with Paul at the following places: Website: https://diarydetox.com Paul's book ‘What Are You Doing? The uncomfortable truth about how you WASTE time at work’, more information about which can be found at https://diarydetox.com/book Email at paul@detoxdiary.com     More about Paul   Paul Holbrook is the 'Time Management Rebel', author and creator of the Diary Detox®. After 20 years managing rapid technology change in the City of London, he decided he'd had enough of standing by, watching the toxic effects of people's diaries on themselves and those around them. His personal mission is to create a world of better-led people.     For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
43 minutes | Mar 5, 2021
Episode 110 - Getting to grips with Facebook advertising with Liz Melville
Getting to grips with Facebook Advertising   There are two words in social media marketing that can strike fear into the hearts of any online business owner – Facebook Ads! Whether it’s a fear of losing money, a lack of understanding or a hatred of numbers, Facebook advertising can often seem too daunting or too challenging for many of us to get our heads round. If this is you, then listen to today’s podcast when I talk to Facebook Ads strategist Liz Melville about how to get to grips with your own Facebook Advertising.   Liz takes us through how to set up Facebook ads and most crucially, what to look for with your ads – how do you know if a Facebook ad is effective or not? By taking control of your Facebook marketing, you can put yourself in the driving seat and start to control your advertising spend. You will learn when to put more money into ads that are working and when to shut off those that aren’t. And the long-term benefits are huge ­– greater impact online, wild visibility and increasing engagement with audiences who want to buy your products or services.   Can you afford not to listen to today’s show? Join me now to find out!   What we discuss:   Know your objective – start with the end in mind Understanding the ACT method of 3-ad advertising How not to lose money – get your marketing funnel right How to see Facebook advertising as an investment     What you will learn:   How to set up Facebook ads Getting to grips with ads manager Knowing your click through rate from your cost per result 3 numbers that will tell you if your Facebook ads are working     Where to find Liz If you want to know more about how to get started with Facebook advertising, you can connect with Liz at the following places:   Website: https://lizmelville.com Ads On Fire Program: https://lizmelville.com/adsonfire Ads That Convert podcast: https://lizmelville.com/podcast Clubhouse   More about Liz Liz Melville is a highly regarded Facebook Ads Strategist, with over 10 years experience in promoting brands and businesses online. She teaches and coaches online course creators and personal brands how to ditch the drama of Facebook ads, and scale their impact and growth through her trusted signature ad strategies. She also personally manages tens of thousands of dollars of Facebook ad spend each month for her VIP clients, who include some of the biggest names in the online space. And when she’s not doing that, you’ll find her paddleboarding in the middle of a Scottish loch, chomping chocolate, or chilling at home with her hubby, son, crazy cat and gorgeous Labrador.     For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
24 minutes | Feb 26, 2021
Episode 109 - Could you add a membership to your business
Could you add a membership to your business?   When we talk about adding a  membership, what do you think of? The obvious ones are gym memberships, but chances are you are already in several memberships without even realising it – Netflix, Amazon Prime, these are membership models that rely on monthly payments from their audiences.   Whether it’s a wine club, fresh food box delivery scheme, personal training classes or beauty boxes, there are not many sectors now where you couldn’t provide a membership element to your business.   In today’s podcast, I’m going to show you why adding a membership to your business could be the right decision for you. Listen to the stories of three business owners who work in a variety of fields and who have added memberships to their businesses to increase their revenue.   You’ll discover that adding a membership to your business is something that can grow organically. You will also learn what elements need to be in place before you begin. Most of all, we'll discuss how to make your membership profitable.     Why a membership might be right for you:   Allows you to form a community of interested customers Helps you to work with clients in a more structured and measured way Brings you recurring income alongside your usual business income     Top tips to starting a membership:   Listen to what your audience wants Work out the financials first Let the membership develop organically Keep content simple and uncomplicated   Discover more ideas and tips about how to add a membership to your business in today’s podcast. If you have any more questions about adding a membership to your business and how to make money from a membership, take a listen to the following Simply Marketing Podcasts:   Podcast 66 ­– Creating recurring income with a membership with Mike Morrison Podcast 108 – How Courtney Lynne grew her dog influencer business using Instagram Podcast 24 – How to create recurring revenue online with Nathalie Doremieux   You can also reach out to me if you need any further advice – join me on Clubhouse or take a look at my Facebook Group – I’m always happy to talk! Or visit my website to download my free guide to 100 marketing ideas you can start doing now – find it at alisonteare.com/101 Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
30 minutes | Feb 19, 2021
Episode108 - How Courtney Lynne grew her dog influencer business using Instagram
Insta-success How Courtney Lynne grew her dog influencer business using Instagram   Who doesn’t love a shaggy dog story? Certainly the followers of Hammy, Instagram star of this week’s podcast guest, Courtney Lynne, do! In fact, so popular were Courtney’s daily Instagram postings of her new pup, Hammy, that her Dogmomboss account grew 25,000 followers within the first year.   Courtney’s journey last year from school-teacher to full-time dog influencer is a phenomenal success story. It just shows what can happen when you find your niche and start connecting with your audience.   In today’s podcast, Courtney shares her story, from being Instagram-ignorant to Insta-star. She reveals how to create an Instagram account that people will want to follow, how to connect with and grow your audience and how to ultimately make money from your posts.   Courtney now makes a living advising and coaching fellow dog owners to grow their own businesses through their dogs. Whether you’re a pet owner or not, if you’re looking to create a super-successful Instagram account, there’s plenty of great advice to take away from today’s show…   Courtney’s Insta-tips:   Be more relatable – people want to see your authentic side The riches are in the niches – why it pays to specialise Become an expert – be recognised for something Know your audience – never stop learning about your community Make connections – start those conversations, build those relationships Making money – find out what your audience wants and needs   If you’re inspired to find out more, you can follow Courtney and Hammy’s adventures @thedogmomboss Or to learn more about how you can grow and market your own dog-influencer business, visit dogmomboss.com or join Courntey’s Facebook Group at Dogmombosses. More about Courtney Courtney Lynne, aka the Dog Mom Boss, helps ambitious dog moms create online communities and businesses inspired by their pups. As a first time dog mom, Courtney created an Instagram account for her puppy Hammy just for fun. After that account quickly grew to over 25k followers, she founded the Pet Influencer Society, the first and only membership community exclusively for pet influencers. Courtney is also the creator of the Dog Mom Bosses Facebook group community with over 3,000 group members where she teaches social media, monetizing, and business tips.   Where to find Courtney Website: www.dogmomboss.com Facebook Group: https://www.facebook.com/groups/dogmombosses Facebook Page: https://www.facebook.com/thedogmomboss Instagram Account: https://www.instagram.com/thedogmomboss/   For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
31 minutes | Feb 12, 2021
Episode 107 - How to raise your prices without feeling bad about it
How to raise your prices and not feel bad   If you find it difficult to talk about money, today’s show is for you. It can be all too easy to under-price your products and services, but rather than being perceived as value for money, this can ultimately put people off buying from you. That’s because the price you charge directly reflects the value customers think they will get from you. The lower your price, the more you devalue what you are worth.   More than ever, it is so important that you believe in yourself and that you know how good you really are. In today’s podcast, I talk you through how to put a realistic and proper value on the services you are providing. I show you how to be brave so that you no longer feel afraid to charge clients the right price.   I will also show you 10 different ways that will make it easier for you to increase your prices. By following these 10 top tips, you will feel confident enough to charge more for the products or services you offer. It’s all in today’s show…   5 steps to increase your value:   Offer progress – how to price your customer journey Grow your brand – why this is the best way to increase demand Stay relevant – show you are culturally relevant to your market Get the right people on the bus – why it helps to be part of a team Bonus stacking – how to add value without effort   Listen now for more ways to add value to your brand so you can increase your prices with confidence this year…   And if you want to learn more about how to price your products and services, listen to Episode 77 - how to approach your pricing after lockdown, and Episode 63 - how to sell without being salesy with Victoria Flemming.   As always, you can also connect with me to discuss more about your pricing structure. Get in touch on Clubhouse, Linked In, Facebook or email me at alison@simply-marketing.net.   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
43 minutes | Feb 5, 2021
Episode 106 - What you need to know about the LinkedIn algorithm to get results - Mark Williams
What you need to know about LinkedIn's algorithms to get results   These days, we’ve all got a LinkedIn page, but how hard is it working to promote your business? How many comments are you attracting from your posts, how much visibility are you receiving, and how much are people engaging with you? You may indeed have a great LinkedIn page or post a great LinkedIn article, but if no-one actually sees them, what have you achieved?   Whether your post gets seen or not is all down to LinkedIn’s algorithms. And, as we all know, algorithms are not always easy to please.   One man who does know how to keep LinkedIn happy, however, is Mr LinkedIn himself, Mark Williamson. Mark is the creator of the award-winning LinkedInformed podcast and on today’s Simply Marketing show he shares his tips on how to work with the LinkedIn algorithms to boost your company’s visibility. Listen now…   What we discuss:   Top tips on how to get started on LinkedIn How to make yourself more visible on LinkedIn Why LinkedIn wants to see your personal side Why comments count on LinkedIn Posting tips – quality versus consistency   What you will learn:   The number one thing LinkedIn's algorithms want from your post How to make LinkedIn algorithms work for you Why text is still the most powerful form of content How to get your audience to engage with your LinkedIn content Why you need to know about dwell time factor   If you want to hear more from Mark about how to work with LinkedIn’s algorithms, find him on Linked In by searching Mr LinkedIn, listen to his LinkedInformed podcasts, or visit Linkedinformed.com   More about Mark Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world’s top LinkedIn experts. Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles. He is also an accomplished keynote speaker, author and award winning podcaster with his popular weekly show ‘LinkedInformed’. Mark’s passion for his niche subject shines through as he enthusiastically demonstrates why LinkedIn is such a key business tool.   Where to find Mark LinkedIn - http://linkedin.com/in/mrlinkedin Email – mark@linkedinformed.com Website - linkedinformed.com   For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
21 minutes | Jan 29, 2021
Episode 105 - Stop procrastinating - Eat that frog!
Stop procrastinating: eat that frog! Top tips to help you keep moving your business forward   Procrastination is all about putting things off and there’s not anybody I know who doesn’t do it! But, if you want to move your business forward, it’s a habit you really need to get control of. Frogs are those tasks that we find daunting – the big things that we know will take up our time, our money, our commitment. That might be overhauling your website, starting an email campaign, developing new products and services or setting new goals – unfortunately, by their very nature they are also usually the same things that are holding your business back. In today’s podcast, I show you how to figuratively eat those frogs for breakfast. How to tackle those big jobs so you can then get on with all the other elements to running your business. We all know that it’s best to get the worst jobs out of the way first, so, no more procrastinating – listen to my podcast now to find out how you can move your business forward – today!   Tips you’ll learn to help you stop procrastinating:   Love that list – why the first step is to clear your mind Find your frogs – how to identify your personal blockers Make a date – what doesn’t get scheduled doesn’t get done Keep at it – let the sense of achievement drive you on   If there’s a particular frog you’ve been avoiding for some time, I’d love to hear from you!  Get in touch on Clubhouse, Linked In, Facebook or email me at alison@simply-marketing.net. Or visit my website to download my free guide to 100 marketing ideas you can start doing now – find it at alisonteare.com/101 If you want to learn about improving your productivity then listen to Episode 57 - How to use your time productively with Tiana Wilson-Buys  and Episode 69 - How to use your time better with Natalie Meyer Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
43 minutes | Jan 22, 2021
Episode 104 - How to get started on Clubhouse - Rebecca Ward
Welcome to the Clubhouse! There’s a new social media app taking the marketing world by storm and you need to be on it…   If you like to be a follower of new trends, then get yourself invited onto 2021’s hottest new social media app, Clubhouse!   Like any private members’ club, once you’re in, you can get access to some big industry names. Whether that’s celebrities, top CEOs or influential marketing gurus, with Clubhouse, you’ll be closer to the action than you’ve ever been.   That’s why you need to get started on Clubhouse now. It’s a fantastic way to build relationships, learn from big names and engage personally with people you wouldn’t normally be able to get close to.   In this podcast, I talk to Social Media Consultant, Rebecca Ward of Think Social, Be Social, about her experiences of Clubhouse. She explains the benefits of the app and how it can help you move your business forward.   Listen now as she shares her tips on how to get started on Clubhouse. Here’s what you need to know:   It’s audio-only – no need for cameras, lighting or high-tech equipment It’s invite-only – Rebecca explains how to go about securing your membership It gives you a voice – it’s the platform where everybody gets to have their say There’s an etiquette – we show you how to engage in the right way It’s all about organic growth – authentic, meaningful conversations are what make Clubhouse work It’s going to be the biggest thing this year – trust us!   If you’re curious and want to find out more, get in touch with me, Alison Teare at alison@simply-marketing.com or visit Rebecca’s website at thinksocialbesocial.com Or if you’re already a member, search for us on Clubhouse!     More about Rebecca Rebecca Ward definitely puts the social in to social media.  A social media manager and consultant, whose business is aptly named thinkSOCIALbeSOCIAL. Rebecca is passionate about showing the person behind the business, building relationships, supporting and collaborating with others.   Where to find Rebecca Website: www.thinksocialbesocial.com Facebook Page: https://www.facebook.com/thinkSOCIALbeSOCIAL Instagram link https://www.instagram.com/thinksocialbesocial/includes a free download for 5 Instagram Reels Hacks   For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
27 minutes | Jan 15, 2021
Episode 103 - How to use Pinterest to market your business
How to use Pinterest to market a service business   If I told you that there is a marketing tool out there that gives you free access to over 400 million users a month, you’d sign up straight away, right? Well, drum roll… there is – Pinterest.   I know Pinterest may be at the bottom of the social media marketing pile for many of you, but there are lots of very good reasons why you should take another look at Pinterest to market your services this year.   The first thing to understand is that Pinterest isn’t actually a social media platform – it is a search engine. That means it has the potential to drive huge numbers of potential new clients to your website every single day. And, because this isn’t social media, you don’t even have to interact with any of them!   In this podcast, Pinterest coach Jen Stanbrook explains how she regularly used Pinterest to drive up to 150,000 new people to her website every month. Listen now for her tips on how to create the right Pin design and messaging to market your service and why you need to make Pinterest part of your marketing strategy for 2021…   What we discuss:   Why Pinterest works so well for a service-based business How to drive new clients to your website using Pinterest The best way to get people to click on your Pins The Pin to Purchase journey – how to instantly tell customers what you can offer them and what you want them to do How to make Pinterest part of your marketing strategy alongside your other marketing tools   What you will learn:   How to create an eye-catching Pin that will get you noticed Tips on getting the right Pin messaging to talk to your ideal customer How to Pin with confidence to market your services Tips on creating and repurposing content to post Pins with consistency     More about Jan Jen Stanbrook is the UK’s leading Pinterest Marketing Strategist and founder of The Pinning Club, helping female creatives drastically increase their website traffic to grow and scale their business for great confidence, focus and financial security. Where to find Jan For more help and inspiration, free downloads, and useful blogs about how to use Pinterest to market your services or products, connect with Jen at: Website: http://jenstanbrook.com Facebook Group: https://www.facebook.com/groups/thepinterestnetwork Facebook page: https://www.facebook.com/jenstanbrookcoaching Image attached Instagram: http://instagram.com/jenstanbrook Pinterest: http://pinterest.com/jenstanbrook     For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
21 minutes | Jan 8, 2021
Episode 102 - How to get your marketing motivation back
How to get your marketing motivation back   If you’re struggling to find your marketing mojo, here are 3 ways to help inspire you…   It’s January and we’re in lockdown – again. Like me, you’re probably full of sugar after the Christmas binge and your motivation is at rock bottom. It’s normal. But you can’t afford to let it stay there. You have to actively pull yourself together and get on with the all-important job of marketing your business. And in today’s podcast, I give you 3 easy ways to get your marketing motivation back.   The important thing is to jump on January quickly so that all the hard work you put in before Christmas doesn’t get eaten up with procrastination and demotivation. The good news is that it doesn’t take much to start that snowball rolling – listen to my three top tips now on how to be more motivated in your marketing and you’ll soon start to feel the lethargy rise. Before you know it, you’ll be able to reboot and feel inspired once again to move your business forward…   The 3 new year resolutions you should be making now to get your marketing back on track:   Reset the marketing agenda to kickstart the year Work out money goals and don’t be afraid of them Make time to grow by reading, watching, or listening to inspiring entrepreneurs   January can be such a hard time of year if you’re a business owner. If you’re feeling a bit demotivated, please do get in touch – email me at alison@simply-marketing.net, join my FaceBook Group, or find me on Linked In.   I really encourage you to reach out to me because we can all inspire each other to move forwards with our marketing. And I know you can do some amazing things in your business in 2021…   If you find this useful, please share this podcast on iTunes and leave me a review – thank you! Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
28 minutes | Dec 25, 2020
Episode 101 - Simple Steps to getting great PR
Simple Steps to getting great PR If you’ve got a great brand, you want people to know about it, right? You want people to sing your praises and to talk about you to others. That’s how you grow your business. For all the mystique surrounding public relations, it’s really just a way of getting yourself noticed, both online and offline. Great PR Strategy You don’t have to be a huge corporate company to have a PR strategy – with social media, it’s never been easier to create your own PR. And in this podcast, I show you how. Listen now for some top tips from global PR expert Talia Davis on how to get great PR for your product or service. Discover how to get great press coverage, increased website traffic and more exposure for your brand.   And you know the best thing – it’s all really easy stuff that you could start doing right now!   What we talk about:   Simple steps to getting great PR How to plan your PR strategy to get yourself noticed Tips on how to pitch to journalists and editors The importance of media contacts How to create media attention with your unique story   You will learn how to:   Build public relations – connecting with key influencers who will talk about your brand Create media bait – finding the hook to sell your story to journalists Target your audience – choosing the right media in which to talk about your brand Get media ready – the importance of professional photos, bios and content   Learn more about Talia Talia Beckett Davis is the Creator of the Public Relations Academy, Founder of the Organization of American Women in Public Relations, and the Organization of Canadian Women in Public Relations (Women in PR North America). She runs the PR Agency, Pink Pearl PR, and has worked with some of the largest brands in North America. Talia shares her public relations tips on her blog and podcast Fempreneur.com. NASDAQ recognized her as a PR Influencer, and PR Week showcased how she is helping women in public relations move into leadership positions to overcome the gender pay gap.   Where to find Talia If you have more questions about what makes great PR, feel free to chat to Talia on Website: https://www.taliadavis.com/ Facebook Page: https://www.facebook.com/pinkpearlPR Instagram: https://www.instagram.com/taliadavispr/     Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
22 minutes | Dec 18, 2020
Episode 100 - My super simple post-it-note strategy
My super simple Post-it note strategy The easiest way to achieve your marketing goals in the new year… To celebrate the 100th episode of the Simply Marketing podcast I’m sharing a very special marketing strategy with you. It doesn’t involve high-tech wizardry or huge investment – all you need are a number of different coloured Post-it notes and some marker pens.   Listen now to discover my super simple Post-it note marketing strategy. It’s an easy to use method that works for everyone and you can use it for any type of marketing campaign. It’s what I use to help me build a framework around my different marketing campaigns and to keep me on track with my goals.   In today’s podcast, I talk about how to use this super simple marketing strategy in the context of launching a website, but you can use it for any of your marketing aims. And to make my 100th episode even more special, I’ve uploaded a Post-it note Marketing Strategy Masterclass on my website which takes you even further into how and why this super simple marketing tip really works.   Benefits of my Post-it note marketing strategy:   It helps to focus your marketing goals It’s simple, low-cost and really effective You can focus on multiple marketing campaigns You can easily add actions to your strategy It provides a framework for your marketing activities   Find out more by listening to my podcast today. You can also enjoy a FREE bonus download where I show you how to put my super simple Post-it note marketing strategy into action with your own marketing campaigns…   Download the masterclass at https://www.alisonteare.com/postitnotecampaign   If you find this useful, please share this podcast on itunes and leave me a review – thank you! Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
32 minutes | Dec 11, 2020
Episode 99 - How to unlock your marketing mindset with Linda Perry
How to unlock your marketing mindset   Do you find yourself putting off tasks and projects, making excuses as to why you can’t do x or y, feeling like you’re a fraud, and comparing yourself to what others are doing? If you do, you’re not alone, but this way of thinking is seriously limiting the potential of your business.   These mental blockers are all about a mindset. Feelings of not being good enough, imposter syndrome, procrastination and even perfectionism – these are all self-sabotaging beliefs that will hold you back from realising the full potential of your business.   It’s easy to think you need more skills or courses under your belt to help you grow your business but often what you actually need is to work on yourself, to develop your own confidence and self-worth. Only then can you grow your business intentionally.   In this podcast, Entrepreneur Mindset Coach Linda Perry explains how to recognise your self-limiting beliefs and most importantly, how to take steps to overcome them…     What we discuss:   Value yourself – how to charge clients what you are really worth Why a perfectionist over-delivers – the problem of low self-esteem Stop comparing yourself to others – the importance of believing in your own vision The procrastination problem – recognise your fear of being judged or rejected    What you will learn: How to change your marketing mindset Identify and tackle your self-limiting blockers Adopt new beliefs so you can grow your business intentionally Unlock your entrepreneur mindset so your business can thrive     Learn more about Linda Linda is a recovering attorney, master mindset coach and business strategist who believes that the key to a crazy successful business is putting mindset first. Linda works with growth stage entrepreneurs and helps them turn down the noise of their head trash and tune in to the signals of their business and find greater success. Instead of believing that mindset is a luxury or something that you'll deal with when you're finally successful, Linda shows her clients how to use mindset to create a greater advantage and be more intentional about their business. Linda has helped hundreds of clients give up their most limiting beliefs and adopt an empowering mindset through her Mindset First framework, group and private one-on-one coaching programs and through her Mindset First Podcast!   Where to find Linda Website: https://lindamperry.com/ Facebook:https://www.facebook.com/mindsetforbusiness Instagram:https://www.instagram.com/linda.m.perry/ Linked In: Linda M Perry Podcast: Mindset First   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
21 minutes | Dec 4, 2020
Episode 98 - How to sell services like a pro
How to sell your services like a pro   Selling services successfully can sometimes seem a bit of an uphill struggle. How do you market something that isn’t tangible, that has no fixed price and that often raises more questions than answers? It’s not easy, but there is a way, and in today’s podcast I reveal a number of tricks to help you sell your services like a pro.   Top Tips The first tip is to think of your service as a product. I’ll show you how to package up your services into saleable bundles, just like Thomas Cook did almost 200 years ago when he sold the first package holiday.   We’ll also think about the buyer behaviour of your ideal customer and look at ways that make your services easier for you to sell and for your customer to buy… it’s all there in today’s podcast!   Here’s what I talk about:   The beauty of bundles – how to package your services into saleable products   Buyer confidence – how to make the buying process easier for your customer   Price issues – why you need to be upfront about cost   Tier system – suggested ways to group your packages to make them easier to sell   Sell like a pro – tips to boost your confidence when selling your services   For more tips and ideas about how to sell your services like a pro, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101   If you want to learn more great tips on selling your services listen to the following episodes on my Podcast, Episode 12 - How to be confident about your pricing, Episode 43 - How to market a professional services business, Episode 63 - How to sell a service without sounding salesy.   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
31 minutes | Nov 27, 2020
Episode 97 - How to create emails your audience wants to open with LeeAnn Webster
Writing emails that your audience wants to open Re-discover the power of email with expert, LeeAnn Marie Webster   So you want to create emails that your audience wants to open. Imagine you have a direct line of communication with your target audience. Somewhere you can talk about what you want, when you want, to who you want, with no tricky algorithms to trip you up along the way. Yep, we’re talking about our old friend, email!   There are good reasons why email has been around for so long, according to email expert, LeeAnn Marie Webster. Her ‘Email with HEART’ series makes some compelling arguments as to email’s superiority over other platforms. The most powerful reason being, she says, that it is the only direct connection to your people.   Creating an email marketing campaign is something you can easily do today – listen to my podcast as we discuss how to write emails that your audience actually wants to open. We show you how to take the spam out of the inbox, how to write subject lines that get your customer excited, and how to come up with content that is engaging and persuasive. It is easy to build relationships with your audience via email – why not start today…   Questions we ask:   Why use email Why there’s no better way of communicating directly with your audience.   How do people get on your email list What can you do to entice customers to sign up to receive your emails?   Who is the person you want to speak to Can you get inside their head and excite them with your content?   When should you send an email  Consistency is key but how often should you send an email without it becoming spammy?   What should you talk about What type of content is going to engage your audience and make them want to open your email?   For more insights into the possibilities of email marketing, visit leeannewebster.com.     Learn more about LeeAnn LeeAnn Marie Webster is the creator of Email with H.E.A.R.T. She helps entrepreneurs build, grow and nurture their email lists through her programs Lead Machine Weekend and Totally Telesummits. She is an inspirational speaker, lawyer, coach and entrepreneur with 20 years experience in marketing and business development in a range of industries. LeeAnn is a digital nomad, having spent a full year traveling the US and putting the mobility of her business to the test! She has been featured in The Huffington Post, WGN Radio, Los Angeles Times and various national and local media outlets.     Where to find LeeAnne Website: LeeAnnMarieWebster.com Facebook.com/busygirlsguide Linkedin.com/in/leeannwebster Twitter @LeeAnnMWebster Instagram @leeannmwebster   If you want to learn more about creating great emails listen to my podcasts Episodes 55 and Episode 70   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
25 minutes | Nov 20, 2020
Episode 96 - How to market your business without Facebook
How to market your business without Facebook   If you rely too much on Facebook to market your business, you could be vulnerable to online issues that are beyond your control. Here’s how to spread the risk…   It’s hard to imagine life before Facebook. What started out as a way to keep in touch with friends has become one of the biggest ways to now market your business online. But, Facebook isn’t without its faults and technology isn’t always straightforward. Facebook has suffered some glitches in outage in the past, but what if the unthinkable happened and Facebook was no more? Could your business survive without social media’s biggest player?   The short answer is yes! There are many ways to market your business online which don’t rely on Facebook. Having all your eggs in the Facebook basket could be an expensive mistake. Now is the time to broaden your thinking and spread your portfolio of marketing activities across more online channels.   Where does your audience hang out? Where can you become more visible to more people? What can you do to market your business online without Facebook? These are just some of the questions I address in today’s podcast. Listen now to discover new ideas about how to market your business online so that you can reach more people and boost your visibility in the right places.   What I talk about:   Different ways to market your business without Facebook How to get started with YouTube and Pinterest Why it’s time to tidy up your website The best kind of email list to boost your business Collaborations that really pay off How to recognise a PR opportunity and profit from it   To learn more about different ways to market your business without Facebook, have a listen to some of my other podcasts where I talk to experts in their field:   Episode 51: How to be a Pinterest Expert with Kate Ahl of Simple Pin Media Episode 84: How to start a YouTube channel with YouTube content consultant, Natalie Hailey Episode 76: How to get your website to the top of Google with Amy Falcione of bigpicturemarketing.co.uk Episode 55: How to promote your business with email marketing with Rob and Kennedy of the Email Marketing Show Episode 73: How to get free PR for your business with Megan Allen of Rural Roots Media   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
35 minutes | Nov 13, 2020
Episode 95 - 5 ways to get started with video marketing with Chrissy Ball
5 ways to get started with video marketing   How to make videos that connect with your audience   In today’s podcast, Chrissy shares her top tips on how to get started in video marketing. Seeing yourself on camera can be a daunting prospect for many of us. That’s because being in front of the camera is like being in front of a mirror – it reflects everything back to us, the good, the bad and the ugly!   But, according to Virtual Media Coach Chrissy Weatherby Ball, rather than fixating on the things we don’t like, focus, instead, on being you. She says that authentic connection is what looks best on camera, not polished performance or high-tech stage lighting. It’s about showing up in front of the camera and thereby connecting with your community. And how do you do this? Chrissy looks at the process you should follow to have a successful shoot day and how to deliver your video content so that you connect with your community with confidence and authenticity. Listen now for an expert’s guide to making videos that will help your business to thrive…   What you will discover:   How to open up in front of the camera Pre-shoot and Post-shoot days and why they’re an essential part of the process 3 ways to make a shoot run smoothly What looks good on camera (hint, it isn’t just about your clothes and hair!) How to talk to the camera with confidence and conviction 4 steps to creating connection with your audience     Learn more about Chrissy Chrissy Weathersby Ball is a virtual media coach, coaching entrepreneurs how to make professional videos for their business. She uses her 18 years in front of the camera in Hollywood to make the process of getting in front of the camera simple, fun, and impactful. Chrissy uses her bachelors degree in psychology, life coach certification, and experiences as a yoga instructor to help entrepreneurs develop on camera confidence, develop strong skills of delivering impactful video content for their audiences, courses, and online content. Accumulating over 74 credits in both TV and film Chrissy has appeared in blockbusters such as Dune, Terminator Salvation, Inception, X-Men and the Dark Knight Rises. She has also won two Screen Actors Guild Awards for Best Stunt Ensemble (Inception & Star Trek) as well as two more Screen Actors Guild Award Nominations and two Taurus World Stunt Award Nominations, and is a member of the Academy. As a wife and mother of two young kids, Chrissy enjoys encouraging clients to have a great work/life balance.   Where to find Chrissy Website: chrissyball.com linkedin: Chrissy Weathersby Ball Facebook Group: https://www.facebook.com/groups/conquerthecamera/?ref=bookmarks Instagram: chrissy.ball     If you want to learn more about  being confident with video listen to my Podcast Episode 80 -  How to be brave and overcome your fear of video   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
22 minutes | Nov 6, 2020
Episode 94 - 10 great LinkedIn story ideas
Discover LinkedIn Stories   Be one of the first to share your story with customers on LinkedIn Stories… There’s now a new way to connect with your customers on social media thanks to LinkedIn stories. You may feel that there’s a lot of over-sharing going on already in the digital world, but unlike other sharing tools, LinkedIn Stories is strictly for the professional to showcase stories about their working life. LinkedIn stories what to focus on To give you guidance, LinkedIn has stated that there are 3 areas you should focus on: Things you do at work Things you do that are relevant to your work Things you do around your work   Writing about your work doesn’t mean you have to be dry and straight-laced – you can still humanise your content so that potential clients or customers get a feel for your values and the culture of your workplace.   So, what do you post on LinkedIn stories that will make people want to do business with you? To give you some ideas for content, listen to my podcast now where I reveal 10 key ideas for LinkedIn stories…     Here’s a taster:   Show how productive you and your team are – people love peeking behind the scenes into other people’s working day Reveal the collaborations you’re involved with – highlight what’s trending and how you’re taking your industry forward Celebrate your wins – but don’t just reel off your awards, explain how you are using your recognition to benefit other people Share what you’re currently reading or watching – this gives people an insight into your professional development Showcase your knowledge with top tips – everyone loves an expert, especially when they’re sharing insights that will make their lives easier   Discover more great ideas for LinkedIn Stories by listening to my Simply Marketing podcast now!   If you want to learn more about how using LinkedIn can help your business listen to Podcast Episode 59 - How to use LinkedIn to attract corporate clients with Louise Brogan   If you’d like to know more about how to market your business online, why not join my Facebook Group at Simply Marketing / Market your business online   Or for a more in-depth insight, sign up for my 5 Day Marketing Challenge or take a look at my free training – 5 steps to making more money as a solopreneur – at alisonteare.com/resources   I also have lots of other free resources on my website to help you with your marketing strategies including my popular ‘101 marketing ideas you can do right now’ – find it at alisonteare.com/101   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
22 minutes | Oct 30, 2020
Episode 93 - 7 Instagram story ideas
7 Inspiring Ideas for Instagram Stories What makes a good story? It’s a question journalists and writers have asked for centuries, and in today’s content-fuelled world, it’s more relevant than ever…   People have always been interested in other people – human interest stories make some of the most widely-ready copy around – and now, thanks to Instagram Stories, we all have the chance to create our own personal narratives.   Instagram Stories are not posts in isolation – it’s more about creating an ongoing narrative that allows people to delve into your world on a daily basis. By opening up your world you are revealing your personality and allowing people to get to know you. This helps you to build a connection with your audience so that they come to trust and like you. And once you’ve gained people’s trust, you can really start to drive your business forward.   You may be wondering what on earth you can find to write about that would be of interest to other people, but you’d be surprised about what makes a good story. Listen to my podcast now for 7 easy ideas for Instagram Stories that you can start to use today!   What I talk about:   How Instagram Stories can help drive your business forward What to include in your Instagram Stories and how often to post them The main features of Instagram Stories and how to use them Instagram Stories vs reality TV – why everyone loves to see behind the scenes The best Instagram Stories to use to connect with your audience   What you will learn:   Seven ideas for Instagram Stories that you can use right now Instagram Stories functions and how to use them How to piggy-back on other people’s stories to create interest about your business Questions and polls that you can use to reveal insights about your customer Creating a 3D space – how to bring your content to life with Instagram Stories     For more top tips on being ultra successful with Instagram Stories, listen to Podcast 17 with Chris Suitor,  from Suitor Brothers Tailoring   If you’d like to know more about how to market your business online, why not join my Facebook Group at Simply Marketing / Market your business online   Or for a more in-depth insight, sign up for my 5 Day Marketing Challenge or take a look at my free training – 5 steps to making more money as a solopreneur – at alisonteare.com/resources   I also have lots of other free resources on my website to help you with your marketing strategies including my popular ‘101 marketing ideas you can do right now’ – find it at alisonteare.com/101   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
25 minutes | Oct 23, 2020
Episode 92 - How to build awesome engagement on Facebook - Rachel Miller
How to build awesome engagement on Facebook   ‘To make friends, you’ve got to be friendly’, so says Facebook Group Guru, Rachel Miller. And she should know. Rachel has built a number of Facebook Groups in all different types of industries where thousands upon thousands of members engage with each other, simply by following this mantra. What's the secret to building awesome engagement on Facebook?   It all comes down to building trust; that means getting people to like you because the more they like you, the more they will want to engage with you and do business with you.   In today’s podcast, Rachel shares a number of tips for growing your audience on Facebook. She reveals her top tips for building engagement in Facebook Groups, for sharing content that people will engage with and as a result making an income from your efforts.   If you want to build awesome engagement on Facebook, you simply must listen now!   What we discuss:   Is a Facebook Group right for your business? Is it ok to sell in your own Facebook Group? Why selling should be re-termed as ‘serving’ How to create a content stack that works for your audience Why being friendly online is no different to engaging with customers in real life     What you will learn:   Why ‘conversation starters’ are crucial for your content Trust factors and why you should include them in your profile The type of content you need to engage your audience How to choose keywords that will hook in your Facebook followers How to use SEO to grow your audience organically   For more inspiring tips, ideas and free downloads on how to build your Facebook audience, visit rachelmiller.com. Or download Rachel’s app to help you build content instantly!  postdeck.io   Learn more about Rachel Rachel Miller is the creator of Moolah, a system helping thousands of small businesses grow on Facebook. She has personally grown engaged fan pages - some to over 500,000 and over 2.2M - fueling massive businesses!  Digital Marketer has called her a “Facebook Guru” after she helped them grow one of their pages to over a million fans. Rachel has helped 34 of her students grow engagement and reach over 10,000,000 people with single posts on Facebook.  She is the author of multiple books, one of them being a best seller with over 100,000 copies sold and her content has been featured on Good Morning America in addition to other national publications and syndicated shows.  As a mom of six kids, Rachel lives in Fort Worth, Texas.   Where to find Rachel Facebook group: https://www.facebook.com/groups/pagestrategies/ Facebook page: https://www.facebook.com/moolahMarketer/ YouTube: https://www.youtube.com/user/Rasilla24 Instagram: https://www.instagram.com/rachelmillermarketing/ Blog: https://rachelmiller.com/ LinkedIn: https://www.linkedin.com/in/rachelsillamiller/   If you want to learn more about building a profitable facebook group listen to Episode 50   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
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