Why Messaging is More than a Tagline with Michelle Mazur
Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don’t attract your ideal clients, it often comes down to the wrong messaging.
Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3 Word Rebellion, a concept that not only helps entrepreneurs capture their powerful, intriguing message, but also become thought leaders.
We spoke about what messaging is, how you can find and define your message, and Michelle’s 3 Word Rebellion and how it can work for your business.
Are you wondering how you can make your message more captivating and intriguing? Then dive right in!
“Anybody can have red or blue hair – but when you have your own three word rebellion, that is your unique mark on the world.” - Michelle Mazur
Are you more of a reader? Scroll down to read about the 3 Word Rebellion and how it can make your messaging more powerful!
In this Episode of The Sigrun Show:
- Michelle’s background (4:11)
- The 3 world rebellion (9:25)
- Why your messaging goes beyond your tagline (10:54)
- What messaging is (13:13)
- Why you need to start with your message before you create your brand (15:51)
- How to find your message (17:11)
- How you can apply the three word rebellion yourself (20:47)
How to Make Your Messaging More Powerful
Messaging is a foundational piece of your business. It’s where your copy, your marketing and PR efforts, and ultimately your sales come from. Figuring out how you communicate your offer is key to reaching people and get them into your orbit.
But what is the key to powerful messaging?
Michelle says it starts with your audience. Understand who they are, what their challenges are, and why they’re hesitant about going all in on the change you could create for them with your business. Truly emphasize with their needs, fears and objections.
Audience growth comes from people who are still unaware of you. If you’re not speaking to them and reaching where they are, think how you can capture their attention, make an offer that’s compelling, figur eout what your lead magnet should be to get them into your community.
The 3 Word Rebellion
With the 3 Word Rebellion, Michelle came up with a concept to position entrepreneurs as thought leaders, create a message that is spreadable because it’s not about you, it creates intrigue and captures attention. It’s job is to capture people’s attention, garner curiosity and make them think.
Get people’s attention, make them lean forward and wonder what it means. The next step is to make them think about what it means for themselves and their business.
Once you have their attention, how do you keep it with the content and conversations you’re providing?
It’s gabbing that first attention that doesn’t mean you have to have a crazy haircolour or do funny dances on tick-tock. It’s a powerful way to own your space in your industry. It’s powerful. The challenge is how do you make what you do your own and then offer that up in your industry? That’s how you create a category of one.
Connect with Michelle Mazur:
- Michelle Mazur
- Michelle’s book 3 Word Rebellion
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