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The SIGRUN Show
27 minutes | 3 days ago
Minimalist Marketing with Ellen Yin
Produce content. Be consistent. Post every day. Marketing experts have told us over and over again that this is the only way to market our business successfully. Yes, consistency is key. But Ellen Yin, my guest this week on The Sigrun Show, believes that adopting strategies without stopping to think whether they apply to your business and the way you want to grow isn’t actually beneficial. Ellen is fascinated by the idea of being intentional with what you choose to do in your business from a marketing standpoint. In this episode, she shares what minimalist marketing is and how you can apply it in your business. We also talk about what to look out for when you create evergreen content, and why everything comes down to really understanding the objections of your ideal client. “Consistent connection is more important than consistent content.” - Ellen Yin If you’re more of a reader, scroll down to read about Ellen’s minimalist marketing tips you can apply for your own business. In this Episode of The Sigrun Show: How Ellen accidentally stumbled into entrepreneurship (2:19) Why Ellen started focusing on courses and memberships (5:40) How you can apply minimalist marketing (11:40) What to look out for when you create evergreen content (18:15) Really understanding your ideal clients’ objections (21:25) Minimalist Marketing and How to Use It in Your Business Marketing experts have been telling us over and over again that consistency is key – that creating consistent content is the only way to get out there and be successful. However, Ellen Yin, entrepreneur and host of the Cubicle to CEO podcast, thinks we are applying consistency to the wrong area. She is fascinated by minimalist marketing, or in other words: Being intentional with what you choose to do in your business from a marketing point of view. Here are her top three tips on applying a minimalist marketing strategy for your business: Picking the right strategy A lot of people try to adapt strategies from blogs, podcasts, and different courses without stopping to think: Does the strategy apply to the business model that I am scaling, and has the person who is teaching the strategy scaled their business the way I want to grow my business? For example, a strategy that is designed to grow your course doesn’t necessarily help you when you’re working one-on-one. Before you try out a new marketing strategy, make sure it is the right one to grow your business. Driving traffic to your content Don’t post on your social media every day just to tick off a box. Ellen likes to imagine Instagram as a road, and followers as cars driving by. Everytime you post, it’s like putting up a billboard on the side of the road. If three cars drive by every day, it doesn’t matter whether you have 1000 or five billboards. The effect will be the same. Ellen says people get caught up on the content hamster wheel, but forget that creating content is just the first step. It’s about driving the right traffic to the content. If you only post two quality posts and focus the rest of your effort on driving your ideal client to your content, you can get 1000 cars to drive down your road, with only two billboards. It will have more impact on your business instead of putting one post after the other out there for the sake of quantity. Evergreen content and connecting with your audience When creating content, Ellen advises to focus on evergreen content that educates your audience, crushes their objections, and has the power to pre-sell them. Consistently connecting with your audience is more important than consistently putting out content. If you connect with people every day, they will see your quality evergreen content, and it’s this kind of content that will prompt them to eventually turn into a lead. Do Ellen’s minimalist marketing tips resonate with you? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn. Sign Up for the SOMBA VIP Notification List SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you’ll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process. By signing up for the VIP notification list now, you’ll get access to exclusive early bird offers! Connect with Ellen Yin: Instagram Cubicle to CEO
27 minutes | 10 days ago
Selling Between Launches: 9 Simple Promotion Strategies That Sell
Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches? In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches. “You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun If you’re more of a reader, scroll down to read my 9 promotion strategies that sell. In this Episode of The Sigrun Show: Why you need to launch in the first place (1:45) Having a program that people can buy anytime (5:07) The P.S. promo (7:30) The video promo (9:18) Social selling (10:33) The 9 word email (13:14) Mini launch (15:31) Affiliate marketing (18:05) Offer on your freebie thank you page (19:46) Automated webinar funnel (21:50) Pocket product funnel (23:01) 9 Promotion Strategies That Sell Between Launches The P.S. Promo For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid. Here’s an example from a “P.S” I use in my emails: P.S. When you’re ready to grow your online business, here are two ways I can help you… Follow me on Instagram and DM me your biggest business challenge and I’ll give you a tip on what to do – Click here. Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here. It doesn’t cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring. The Video Promo Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer. Here’s an example for a video promo: I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn’t come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts. The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo. Social Selling Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching. Here’s an example for social selling: I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me. Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post. The 9 word email The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line displaying the recipient’s name only, and a body with a one-line (originally 9-word) question is all you need to engage. Here’s an example of a 9-word email: Email subject line: SigrunEmail body: Are you still looking to grow your online business? Be cautious when applying this strategy. It’s meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you’re talking about Mini Launch Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion has all the elements of a launch, but it’s much shorter and easier to do. Here’s an example of a mini-launch: In March and May 2020, we held the weekend workshop Create Your Recession Proof Offer for $97. Only those who joined the workshop received an offer for the Online Turnaround/SOMBA Accelerator program. The cart was open for 7 days but can also be shorter in a mini launch Affiliate Marketing One of the best ways to sell between launches is to be an affiliate and either do a small promotion or a proper launch. Even if you decide to go with a full launch, the effort will still be smaller compared to when you do your own launch, because you’re concentrating on the marketing and not on all the other aspects of a launch. Here’s an example of being an affiliate: I’m an affiliate for Selena Soo and her PR & Media program Impacting Millions. The first time I participated it was more work because my team and I had to create all our assets, but now that they’ve been created and can be reused it’s less work. The launch plan comes from Selena’s team, so we can pick and choose what we want to do to achieve our goals. Offer on your freebie thank you page If you have an amazing freebie people are signing up for, add an offer to your thank you page for a free discovery call. Here’s an example of an offer on your thank you page: Apply now for a free ”90 Day Profit Planning Session” Thank you so much for requesting my Profit Planning Checklist! You’ll be receiving an email in the next 5 to 10 minutes that has a link to download your checklist. While you’re waiting, I have something very special to share with you: Book your complimentary call now, available for a limited time. Automated webinar funnel If you have an online course that you have launched successfully multiple times, you can automate it with a webinar funnel. To hit a sweet spot, your online course should ideally be around $1000. It needs to be evergreen – people need to be able to join anytime. In Momentum, we help our clients set up such automated funnels. Pocket Product Funnel Instead of a freebie or a free webinar, you first sell a small product for $37 or $47. In your follow up email sequence, you move on to selling another program. The second program can be anything from an automated online course to a high end group coaching program. The tiny offer strategy is very popular at the moment and I recently did an interview with Allie Bjerk, who is an expert in setting up tiny offers. Which strategy are you going to try? Send me a DM on Instagram with the code word “promotion” and the strategy that intrigues you most so we can chat about it. I’m looking forward to hearing from you! Do you want to learn to launch and also learn to sell between launches? In my 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and also how to sell between launches. For more information on Momentum, go here.
27 minutes | 17 days ago
Suck It Up, Princess with Natalie Sisson
One day, my friend Natalie Sisson stood in a park, rain pouring down on her, and cried. She had been feeling down for weeks. What was the matter with her? While she was feeling sorry for herself, a loud, internal voice suddenly told her: Suck it up, princess. She laughed at her own rudeness. Had she really just said that to herself? Then she realised it had been exactly what she needed. Later that day, she decided to make it the title of her new book. Like Natalie, we all have moments when we feel down, pity ourselves, or are negative about pretty much everything that surrounds us. The key to overcoming such a state is to know how to get out of it. In this episode, Natalie speaks about her book Suck It Up, Princess – and how you can get over yourself so you’re ready to achieve your goals. “There’s something empowering about being direct with yourself and taking control and responsibility for how you’re feeling.” - Natalie Sisson If you’re more of a reader, scroll down to read about what you can do to suck it up and get over what’s keeping you from achieving your goals. In this Episode of The Sigrun Show: How Suck It Up, Princess is different from Natalie’s first books and how she developed as an author (2:51) Why Natalie’s new book is more personal (4:47) How Natalie went from being the suitcase entrepreneur to settling down (6:52) What the title of Natalie’s book is all about (11:03) Natalie’s tips on what to do when you need to suck it up and get over yourself (14:29) How Natalie’s passion for sports has shaped her (19:33) How to Get Over Yourself and Achieve Your Goals We all have moments of anxiety and frustration, but did you ever notice that the dominant element in these situations is you and your thoughts? While there are definitely times for self-compassion and going easy on yourself, Natalie says there’s also something empowering about being direct with yourself and taking control and responsibility for how you are feeling. Here’s how: Take one actionable step Interrupting your pattern and taking one simple step towards what you want can work wonders. Taking action and getting out of your head gives you a moment to disengage from negative thoughts. Maybe it only needs writing one email, doing one call, or spending five minutes in a yoga class. Being in a state of taking action and making a positive step is something that gets you out of almost anything. Put your situation into perspective Can it be that we have become a bit soft, entitled even? Natalie believes so, that’s why she included Princess in the title of her book. No matter what’s going on with you – it’s very possible that it pales in comparison to someone else’s problems. Put your situation into perspective and at the same time, be your own motivator. Developing resilience and inner strength, as well as an understanding that your situation might not be as bad as you believe can help get you out of your frustration and closer to your goals. What do you do to get over yourself and navigate out of a low? I’d love to hear from you! You can follow, connect and share with me on Facebook, LinkedIn, and Instagram. Do you want to get your hands on a copy of Suck It Up, Princess? All you have to do is leave a review for this episode on Apple Podcasts, send us a screenshot of your review and your address to firstname.lastname@example.org, and we’ll send over a copy! Connect with Natalie Sisson Natalie Sisson Natalie’s new book Suck It Up, Princess
33 minutes | 24 days ago
Launch Lessons from a 7 Figure Launch
My clients call me the launch queen. I love launching, and I love teaching my clients how to launch. In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I’ve done in the past seven years, which have made me over $8M in revenue. “A small plane needs a short runway, a big plane a long runway – if you want your launches to grow and become bigger, you need to have a longer runway.” - Sigrun If you’re more of a reader, scroll down to read my 12 launch lessons from a 7 figure launch. In this Episode of The Sigrun Show: Launching: A mix between art and science (2:22) My first launches (4:00) The 7 figure launch that didn’t happen (9:40) Having a long launch runway (11:59) Having a VIP notification list (13:42) Creating a desire for another program (15:11) Social selling (16:44) Mixing free and paid offers (19:17) Getting your leads in early (20:42) Getting people to sign up twice (22:19) The importance of FB ads (23:29) Sending lots of emails (25:07) Using Facebook groups (26:26) Offering sales calls (28:26) Working with affiliate partners (30:06) 12 Launch Lessons from a 7 Figure Launch #1 A long launch runway A small plane needs a short runway, a big plane a long runway. If you want your launches to grow and become bigger, you need to have a longer runway. This means having more time with your ideal client and creating multiple touchpoints. These can be free content (podcast episodes, blog posts), free training where you might not sell anything or sell something different, or paid training. Having people sign up with you again and again or click through to valuable content creates a bigger connection to you. During your runway, you’ll be talking about your program, but you’re not selling it – you’re seeding it, creating a desire for it, so that when you open cart, your ideal clients are ready and want to buy it. #2 Having a VIP notification list Instead of calling your waitlist “waitlist”, give it an exciting name. I called it “VIP notification list”. “Waitlist” sounds like you’re waiting for something and then you have to buy it. People aren’t very eager to sign up for it. But if you call it a VIP list and tell them that by signing up they’ll be the first to know when you open up the program, plus they’ll get a bonus, it’s much more exciting for them. #3 Selling multiple offers during your launch runway You can sell multiple offers during your launch runway – as long as you’re not selling the offer you eventually want to sell during open cart. When someone isn’t interested in the program you’re launching, they might be interested in another program you’re offering. #4 Social selling Social selling is building a 1-1 relationship and being a valued partner when the doors open to your program. A lot of people have experienced a sleazy way of social selling – a friend request on Facebook or LinkedIn perhaps, that is immediately followed by a message with a link to sign up or buy something. That’s not what you should do. I’m talking about asking the participants in your launch training to send you a message. If they do that, they have essentially opened up the door and you can start to have a conversation. If people no longer respond to your messages, you just stop. It’s about creating back-and-forth interaction. # 5 Mixing free and paid offers By offering free and paid training, you create more opportunities for your ideal client to experience how it is to work with you, and to express their interest in what you can offer. You will get closer to your ideal client, and they can get ready to buy once you open up the door to your program. # 6 Get your leads in early You typically grow your leads during your launch runway and you’ll have most of your email addresses at the end, relatively close to your open cart. But remember: The more time you have with people, the higher your conversion, the bigger your launch. If you’ve been launching and getting your leads very late, consider flipping it around and getting your leads way ahead of time. It will give you more time with your ideal client. #7 Get people to sign up twice A lot of people focus only on getting people to sign up for their launch training. If you have enough time, offer something else first. Create a freebie that is connected to your launch training but is still separate. This could be a PDF, an ebook, a checklist, or webinar. Then have a live webinar for the actual open cart. Having people sign up twice makes them more likely to buy. #8 Facebook Ads Facebook ads are still the best way to get a lot of leads in little time. They’re not easy to handle and get more and more challenging. You need to understand them and once you do, you can have an ads team running them. If you’re looking to make a multiple six figure or seven figure launch, you should definitely have a FB ads expert on your side. #9 Send a lot of emails Emails are still the winner when it comes to selling in a launch. Be willing to send a lot of them. With over 12’000 people on my launch list and sending lots of emails (5 alone on closed-cart day), I only received one complaint. People typically just unsubscribe, and if they do, that’s great. These are people who didn’t want to buy from you anyways. If they’re interested in something else, they’ll follow you on social media. The emails are for people who are interested in your product. #10 Use a Facebook group for your launches Most of the people who end up buying my programs have been in my launch Facebook group. I use the same free group and it’s mostly active during launches. That’s why I warm it up well before a launch, offering something that they can sign up for during the launch runway, about one month before the actual launch training. Then I invite them into the Facebook group and make sure there’s activity there. #11 Offer sales calls In the past, I made the mistake of offering sales calls too early. A lot of people who didn’t need a call ended up booking one just to chat. They had already decided to buy the program, but wanted the call just because it was offered. Now, I started offering sales calls only during the last two days of open cart. Basically, it’s offering a call to the fence-sitters and helping them evaluate if the program is a fit for them or not. #12 Work with affiliates Affiliate partners are typically current or previous students and it’s through their success stories that people are inclined to sign up for a launch training and eventually buy a program. But because I mainly work with students, they usually don’t have big email lists yet and therefore I can’t expect too many sales from each partner. That’s why it’s important to have more partners, but again also not to many, because running an affiliate program is a big task and you need to have time for it. For this launch, I used direct messaging to each individual partner, and the affiliate who made the most sales won a retreat with me. Having exciting prices for your partners can make them do a lot more and have more sales than you would think is possible. What was your key take-away from this episode? Send me a DM on Instagram. I’d love to hear from you! Would you like to learn how to launch? I have different programs depending on your launch experience. If you’ve never launched before – or have never had a successful launch – then I have a special launch program called SOMBA Accelerator. We take you step by step in 10 weeks through a launch experience where you actually launch during the program. For more information, click here. If you’ve launched successfully before, then you’re ready for my group coaching program Momentum. There, you get the support and accountability you need to launch again and again. It’s where you increase your launches and go from five figure, multiple five figure and eventually to a six figure launch. For more information, click here. If you’re already at multiple six figures in your business and have extensive launch experience, then you’re ready for my high-end mastermind, Red Circle. It’s currently closed, but will open up for applications later this year. For more information, write us on email@example.com.
41 minutes | a month ago
Life Lessons from Being Sick for 5 Weeks and Not Being Able to Work
Have you ever been too sick to work over a long period of time? I’ve been sick for over five weeks and I haven’t fully recovered yet. Being unable to work has been difficult for me. When I used to be an employee, being sick didn’t have the same effect on me as it does now. As entrepreneurs, our business depends on us to be there for our clients and our team. Being sick the whole of March 2021 and still feeling weak in the first week of April has taught me some great life lessons I want to share with you in this episode. “Getting sick is something you can’t control – the only thing you can do is focus on getting healthy.” - Sigrun If you’re more of a reader, scroll down to read the lessons I’ve learned from being sick and unable to work for five weeks. In this Episode of The Sigrun Show: How my sickness started (1:30) Diagnosis: RS virus (0:00) Second diagnosis: Pneumonia (9:05) Reading six books in one week (14:04) The life lessons I learned during my sickness (20:54) 10 Life Lessons I Learned From Being Sick You can’t control everything Sometimes things are out of your control. Getting sick is one of them and when you do, the only thing you can do is focus on getting healthy. Often that means doing absolutely nothing. For two weeks the only thing I was capable of doing was watching Netflix. I couldn’t read or sleep, but I could watch Netflix, so that is what I did. Your health is your number one priority It’s easy to say that health comes first but actually making it your number one priority is another thing. Despite having a chronic illness – or maybe because of it – I haven’t put my health first. But getting sick for five weeks is definitely a wakeup call. I don’t want it to happen again. If there is anything I can do to prevent it, I will. You’re not as indispensable as you think We sometimes think we’re the only ones who can do certain things – until we can’t, and someone else has to do them for us. Being as sick as I was, I couldn’t do any coaching calls, no podcast recordings or any internal meetings with my team. I couldn’t even send a voice message because my voice was on the verge of going away. And still everything continued without me. The world didn’t fall apart. My team took over and ran the business without me! No coaching call got cancelled, a podcast episode went out every week and overall my clients were very well taken care of. You can prepare for this Even though I didn’t plan on getting sick and I don’t wish this on anybody, it’s actually interesting how well my team and I were prepared. First of all, having a team is super important. Second, making sure that there is a backup for everything is crucial. Last year we started to practice our backup strategy. If anyone went on holiday, there was a person on the team who could take over. With my sickness we have been forced to figure out a backup for everything I do. I had batch recorded 5 podcast episodes and my podcast manager recorded the intros for me. My marketing director who has been with me for over 6 years stepped in and did my coaching calls. I had just hired an integrator who was supposed to take over a lot of my tasks and she had to jump into the deep end and only got instructions over Slack from me. And it all worked out! My team stepped up and I could work on getting healthy. I am so grateful for my team. You can be sick and still be there If I hadn’t shared on social media that I was sick nobody would have known. When I was the sickest and could barely breath I could still comment and reply on social media. When people heard I was sick they told me to relax, sleep and get off social media. But actually social media was my connection to the world. I loved being able to see what people were doing and comment and reply on posts from friends, family and clients. Being sick doesn’t mean that you are too sick to be there for others. Allow yourself some slack While I was the sickest I would allow myself all the things I don’t normally eat or drink. To be honest I felt sorry for myself and I think that is just Ok. Of course I made sure to eat healthy but I also allowed myself all kinds of treats that made me feel better about being alone home and sick. You can ask for help Being in isolation at home alone was tough but it was made easier because of all the help I got. My sister checked on me twice a day and my mother too. My sister went shopping for me a few times. And my mother brought me cooked food every second day. Friends of mine also sent me messages and asked if they could help but I already had enough help. And then my husband flew in to take care of me which was of course the best. What doesn’t kill you makes you stronger It sounds cliche but this experience - which isn’t over yet - has made me mentally stronger, even though the physical strength isn’t there yet. I’ve realised that I am capable of more, that my team is capable of more and that my clients are capable of more. There are things that I have not made a priority which will now be a priority for me in my personal life and in business. It is like having a reset - I can set new rules now - and follow them. What you’ve putting off becomes more important There are a few things I want to do in my personal life and in business that I’ve been putting off for too long. Now these things have become top priority for me. I’ve rearranged my calendar and as soon as I get healthy I am dedicating my mornings to my priority projects. For now my mornings are dedicated to sleep - as getting healthy is my top priority. Enjoying non productive things that make you happy I used to be an avid reader, as a teenager I would read 5 books a week. Then I read less and less over the years and sometimes only 1-2 books a year. In 2007 I set myself a goal to read 26 books in one year and I did but since then it slipped again. I joined a business book club a year ago to read more again but even that hadn’t done it for me. Becoming sick renewed my love for reading, especially non-fiction murder mysteries. I had focused so much on business books - on being productive - that I almost forgot how joyful it can be to read a good mystery and just enjoy it without feeling the need to be productive. Did you ever have a similar experience of being sick and unable to work? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram. Sign up for the 3-day workshop Create A Scalable Offer That Sells Are you tired of trading your time for money and having a limit on how much you can make? Are you ready to exponentially grow your business without having to “work more to earn more”? Then my upcoming 3-day workshop is perfect for you! In just 3 interactive days together, you’ll get super clear on who you serve and identify the best offer for your clients by understanding what they really need. You’ll learn how to turn your ideas and passions into an actual offer that you can start to sell right away. Go here for more information and to sign up for the workshop.
25 minutes | a month ago
How to Get Featured in Forbes in 2021 with Selena Soo
Are you wondering how you can get more media coverage and visibility for your business? Even get featured in publications like Forbes? My friend Selena Soo is a PR expert and the go-to person when it comes to landing publicity for your business. She helped me get featured in Forbes last year, which has really boosted my visibility and brand awareness. In this interview, Selena is sharing some of her best strategies to get you and your business press coverage. We talk about how to approach the media, the elements of a great story idea, and how you can get featured in Forbes in 2021. If you want to start being seen as an expert, gain more visibility and understand how to catch the media’s interest, don’t miss out on this conversation! “To find the perfect media opportunity, ask yourself: Who is the Oprah of your industry?” - Selena Soo If you’re more of a reader, scroll down to read about the key elements to get featured in Forbes in 2021. In this Episode of The Sigrun Show: Finding the Oprah of your industry The first steps to get featured in Forbes The three elements of a great story idea Who and how to pitch The right time for making your pitch How the publication process works What to do once your article is published Key Elements to Get Featured in Forbes in 2021 By preparing your story idea and overall pitch well, you can increase your chances of getting featured in Forbes – or any other big publication. Here are Selena’s key elements to preparing your best pitch yet: First, get clear on the general topic you want to pitch on. As an entrepreneur, there are topics you want to be seen as an expert in. Identify what your topic is. Move on to your story idea. Consider these three elements when brainstorming your idea: Propose a timely story. There are a million stories out there. Why would the media choose to tell yours right now? Give value to other people. How is your story going to make someone’s life better? Consider an emotional charge. Has your story the potential to surprise or shock? For your story idea to be successful, aim to include at least one of these elements. Once you have decided on your expert topic and story idea, you can go ahead and create your pitch. Go to the website of the publication you want to pitch to. Click on the articles that are related to your expertise and find out who wrote them. These are the contributors you want to pitch to. Start your pitch on a warm and friendly note. Mention that you understand what the publication is about and that you enjoyed a particular article. With a bit of effort, you can give your pitch an unique approach that doesn’t feel like a copy/paste outreach. Explain who you are in two to three sentences and highlight your credibility by pointing out the results of your clients or if you’ve already been in the media. Show that you truly are the expert you claim to be. Propose your story ideas. Share a headline and a brief description of what you would cover in your story. Show flexibility and mention that you’re open to suggest other ideas around your topics of expertise. In most cases the contributor ends up writing the article, but the more meat you can provide and the easier you make it for someone to pick your story idea, the better are your chances to get featured in publications like Forbes. Did these steps help you to prepare your pitch? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram. The doors to Selena’s program Impacting Millions are open now… …but only until April 6th! If you want to start being seen as an expert, gain more visibility and understand how to catch the media’s interest, this program helps you get there. When you sign up for Impacting Millions using my link, you’ll also get my own amazing bonuses worth over $5000! Go to the special bonus package I’ve prepared for you, plus the link to sign up for Selena’s program. Connect with Selena Soo Selena Soo Selena on Instagram
32 minutes | a month ago
Clarify Your Message to Unlock Your Business with Dolores Hirschmann
A clear message can be the difference between attracting and confusing a potential client. That’s why it’s so important to clarify your message early on. But this is easier said than done. Where do you start when it comes to clarifying your message and making a lasting impression? How do you know if your message resonates with your ideal client? Dolores Hirschmann, my guest this week on The Sigrun Show, is an expert in helping others clarify their message and design communication strategies to take their messages to a larger audience. I met Dolores at Ali Brown’s Iconic and I’m delighted for her to share her expertise so you can spring right into action and get clear on the message that will move your business forward! “The best copy is the one that comes from the mouth of your ideal client.” - Dolores Hirschmann If you’re more of a reader, scroll down to read about how you can clarify your message. In this Episode of The Sigrun Show: How Dolores found her business idea (3:18) How to clarify your message (11:09) What you want vs. what you need (19:08) Making a lasting first impression (21:26) How you know if your message works (23:25) Examples of clear messages (25:54) Why clarifying your message is a fluid process (28:57) How to Clarify Your Message People don’t necessarily buy the best products, but the products they understand. That's why businesses with a clear message thrive. If you feel your message could be clearer or resonate more with your ideal client, here are Dolores’ three steps on how to clarify your message: Imagine what it’s like to be your ideal client and you haven’t found the solution to your problem yet. What conversation would go on in your head? What vocabulary would you use? Understand how your ideal client feels right now, and not when they’re successful after they worked with you. What is it they want? Pay attention to how they say what they want, and not how you imagine it. In the content you release, lead with the outcome. Your ideal client will pay attention to any piece of information that starts with the outcome they’re after. Until they get to know and trust you, they don’t care about your methodology or process, but whether you can give them the outcome they’re looking for. Don’t overthink your language. There’s a balance between the clarity and crispness of a message. Go into FB groups of your ideal clients, ask questions and listen to their answers. The best copy is the one we don’t write, but that comes directly from the mouth of our clients. When you clarify your message, keep in mind: Sexy is good, but clarity is better. There’s a lot of noise online and people are looking for clear, simple, straight-forward solutions. Keep it focused and to the point. A clear message isn’t only a bridge between your offer and your ideal client – it also gives you clarity on where your business is headed. Did these steps help you clarify your message? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram. The Common Path to Uncommon Success is available now! My friend John Lee Dumas’ book The Common Path to Uncommon Success officially came out yesterday and is available for you to buy now. John is the host of the award-winning podcast Entrepreneurs on Fire where he’s had over 100,000,000 listens and 3,000 5-star reviews since its launch in 2012. He has spent thousands of hours interviewing over 3,000 of the world’s most successful entrepreneurs. His brand new book distills what he’s learned from these conversations into a 17-step roadmap to help YOU achieve your dream of freedom and fulfillment. The book is designed to help you overcome doubts, fears, and confusion, and create your own version of uncommon success! Do you want to discover the 17 steps that will guide you to financial freedom and fulfillment? Get your copy of the book here! Connect with Dolores Hirschmann: Masters in Clarity Dolores on Facebook Dolores on Instagram
32 minutes | 2 months ago
How to Build Your Self-Confidence while Scaling Your Career with Alda Karen
Nobody is born with limitless self-confidence. It’s something you have to work on and build up over years. As entrepreneurs, self-confidence is key to achieving our goals and objectives, yet there are many challenges that can deflate our self-confidence – a negative review, a request for a refund, rejection of any kind. Alda Karen, this week’s guest on The Sigrun Show, has achieved more at 28 than many people dream of achieving in their life. At 19, she became VP of sales of Iceland’s biggest film production company. By 23, she had started and sold her first company. Now, she is an international speaker, runs two businesses and has published her first book. How come she had the self-confidence to achieve so much at such a young age? In our interview, Alda and I speak about her journey, what pushed her to become an entrepreneur, and how she developed her self-confidence (and you can, too!). Ready to be inspired and learn from a truly amazing young entrepreneur? Then tune right in! “Every wall is a door. You just need to find the right key.” - Alda Karen If you’re more of a reader, scroll down to read about Alda’s life keys and how they can help you with your self-confidence. In this Episode of The Sigrun Show: How Alda became the VP of sales and marketing of Iceland’s biggest production company at 19 years old (3:32) How Alda used autobiographies of women to educate herself (7:18) What pushed Alda to become an entrepreneur (13:21) What happened after Alda sold her first business (15:07) How Alda deals with push-backs (16:12) Alda’s inspiration to start a second company (19:55) Alda’s life keys (22:18) Alda’s Life Keys to Help You Boost Your Self-Confidence Whenever you think you can’t do something or hit a wall, it’s really just a door that will open if you find the right key – this is the thought on which Alda based her book, The Life Bible (currently available in Icelandic). Alda had many doors she had to open during her journey as a young entrepreneur. She believed she wasn’t smart enough, cute enough, and couldn’t speak well enough in public. Finding the keys to open her doors and overcome fears and limiting beliefs made her what she is today: An international speaker, head of two companies, and author of a book – all at the age of 28. Opening her doors was all about knowing they were there and developing the self-confidence to walk through them. Here are two of Alda’s most popular life keys to open doors that might be holding you back: You are not your thoughts or your emotions When you hit a wall, it’s usually your brain telling you all kinds of reasons why to not do something. The brain is programmed to survive. It doesn’t want to get out of its comfort zone. If your goal is to live to the fullest, to be happy and grow, but your brain wants to play it safe, you and your brain clash and you hit a wall. To pass through it, Alda thinks of her brain as her room-mate. Whenever she feels scared or unable to do something, she establishes that these thoughts come from her brain, not herself. Then she maps out the best and worst case scenarios. She journals or does visualizations to create a practical approach, and to reason with the fears her brain creates. You are enough For nine years, Alda has been telling herself she’s enough. Every single day. Reminding herself constantly that she can show up as herself and do her best, but that she’s enough as she is has given her the strong foundation on which she builds her self-confidence. Alda sees life as a gift, and knowing that she’s enough makes everything she does during the day become a bonus in her life, because she chooses to do it. If you feel blocked or lack confidence, remember this: You can’t open doors you don’t know about. If you hit a wall, sit down, identify what holds you back, have a conversation with your brain, and find the key that gets you through the door. How do you overcome your fears and boost your confidence? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram. Free Video Training Series on How to Get Featured in the Media Do you dream of landing media coverage but aren’t sure which outlets to pitch to? My friend Selena Soo is an expert in all things publicity and has just released a FREE, brand new 3-part video training series on how to get featured in the media. The first video is available for you now. If you’re ready to seriously grow your business and get in front of more of your ideal clients and customers, head over to Selena’s video. It’s not just great value – you also get the chance to win a trip to Puerto Rico! Connect with Alda Karen: Alda’s book in Icelandic Alda on Facebook Alda on Instagram
28 minutes | 2 months ago
How to Leave a Legacy with Your Book with Laura Gale
Many entrepreneurs want to write a book – I know I do. It’s been on my to-do list for some time. Yet it can feel overwhelming. Where do you start, what do you write about, and how do you get people to read your book? Laura Gale, my guest this week on The Sigrun Show, helps entrepreneurs write, publish and market books that transform their businesses and leave a legacy they’re proud of. She says that a legacy book is one of the most effective ways to build a long-lasting connection with your audience. We spoke about the purpose of a legacy book, how you can get started, and why marketing a book is just as important as writing it. If you plan on writing your book, don’t miss out on Laura’s different approach on how you can leave a legacy with your book. “So many amazing books have gone completely unnoticed because the author didn’t know that it’s not just going to sell itself.” - Laura Gale Are you more of a reader? Scroll down to read about how you can get started on writing your legacy book. In this Episode of The Sigrun Show: How Laura became a (ghost-) writer (2:45) Why you don’t have to wait until the end of your life to leave a legacy (3:57) The purpose of a legacy book (5:39) How you attract people to buy your legacy book (8:00) When to write your legacy book (and when not) (12:39) Building Momentum before launching your book (15:21) How to get started on your legacy book (22:33) Writing yourself vs hiring a ghostwriter (24:06) How to Get Started with Your Legacy Book If you’re an entrepreneur, publishing a book helps you establish credibility and connect with your audience. People get a sense of who you are and what you’re about, and when they decide to get involved with you, you’ve already established a certain level of trust. What sets Laura’s approach apart is that the books she helps her clients write aren’t just about their subject matter. She includes their how and why, their worldview and perspectives. Laura says the aim is to show the reader the personality of the author, and why the reader is better off with them instead of someone else. It’s how an entrepreneur’s book can transform their businesses and leave a legacy. Whether you plan on writing your book yourself or hire a ghostwriter to write it for you, the steps to get started are the same: Understand the intent of your book What is the strategic purpose of your book? How will it fit into your already existing marketing? Get clear on your ideal reader Be clear on who your ideal reader is and create a detailed avatar. Establish what you want your readers to take away from your book and where you want to lead them. Work backwards If you’re clear on what the outcome for your readers should be, think about what information and which stories you need to include in your book that lead towards this outcome. Create an outline of the material so that when you start writing, you’re not staring at a blank page. Setting up your book is similar to planning a marketing campaign. If you’re clear on who you’re trying to reach, what you want to leave them with, and have a sense of the content you want to share, you’re off to a great start to getting your legacy book written. Are you planning on publishing a book? I’d love to hear how you’re going about it. You can follow, connect and share with me on Facebook, Twitter, and Instagram. I want to hear from you! To keep creating free quality content on a regular basis, invite high-profile guests, and keep the show going and growing, I need your review. A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. It would also make us smile and warm our hearts. Because this means so much to me, I’m giving away some great prizes. When you leave a review, you have a chance to win: A 1-on-1 coaching session with me (I usually only do this with my high-level Red Circle clients) or one of three packages of my top 5 business books Here’s how to enter: Leave a review for The Sigrun Show on sigrun.com/apple Send me a DM with the screenshot of your review Tag at least three people on this post If you already posted a review in the past, you can still participate by sending me a DM with a screenshot of your review. We will announce the winners on Sunday, March 14th. Connect with Laura Gale: Laura Gale
27 minutes | 2 months ago
Why Messaging is More than a Tagline with Michelle Mazur
Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don’t attract your ideal clients, it often comes down to the wrong messaging. Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3 Word Rebellion, a concept that not only helps entrepreneurs capture their powerful, intriguing message, but also become thought leaders. We spoke about what messaging is, how you can find and define your message, and Michelle’s 3 Word Rebellion and how it can work for your business. Are you wondering how you can make your message more captivating and intriguing? Then dive right in! “Anybody can have red or blue hair – but when you have your own three word rebellion, that is your unique mark on the world.” - Michelle Mazur Are you more of a reader? Scroll down to read about the 3 Word Rebellion and how it can make your messaging more powerful! In this Episode of The Sigrun Show: Michelle’s background (4:11) The 3 world rebellion (9:25) Why your messaging goes beyond your tagline (10:54) What messaging is (13:13) Why you need to start with your message before you create your brand (15:51) How to find your message (17:11) How you can apply the three word rebellion yourself (20:47) How to Make Your Messaging More Powerful Messaging is a foundational piece of your business. It’s where your copy, your marketing and PR efforts, and ultimately your sales come from. Figuring out how you communicate your offer is key to reaching people and get them into your orbit. But what is the key to powerful messaging? Michelle says it starts with your audience. Understand who they are, what their challenges are, and why they’re hesitant about going all in on the change you could create for them with your business. Truly emphasize with their needs, fears and objections. Client journey Audience growth comes from people who are still unaware of you. If you’re not speaking to them and reaching where they are, think how you can capture their attention, make an offer that’s compelling, figur eout what your lead magnet should be to get them into your community. The 3 Word Rebellion With the 3 Word Rebellion, Michelle came up with a concept to position entrepreneurs as thought leaders, create a message that is spreadable because it’s not about you, it creates intrigue and captures attention. It’s job is to capture people’s attention, garner curiosity and make them think. Get people’s attention, make them lean forward and wonder what it means. The next step is to make them think about what it means for themselves and their business. Once you have their attention, how do you keep it with the content and conversations you’re providing? It’s gabbing that first attention that doesn’t mean you have to have a crazy haircolour or do funny dances on tick-tock. It’s a powerful way to own your space in your industry. It’s powerful. The challenge is how do you make what you do your own and then offer that up in your industry? That’s how you create a category of one. Connect with Michelle Mazur: Michelle Mazur Michelle’s book 3 Word Rebellion Do you want to learn how to launch? In Sigrun’s 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model. Find out more about Momentum here. Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
27 minutes | 2 months ago
The Common Sense Approach to Success with John Lee Dumas
In this week’s episode I speak with John Lee Dumas, the founder and host of the award-winning podcast Entrepreneurs on Fire. His podcast reaches over 1M listeners per month and he’s interviewed more than 3000 amazing entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, and Tim Ferriss. Today, he switched seats to talk to me about his book The Common Path to Uncommon Success and how it helps entrepreneurs replace procrastination with common sense. He also shares the biggest mistake entrepreneurs make, and why it’s never too late to start your own thing and be successful – if you respect one rule. “If you can identify a real problem that you can create the best solution towards and then produce content around it, you’re going to win.” - John Lee Dumas Are you more of a reader? Scroll down to read JLD’s most inspirational insights from this interview. In this Episode of The Sigrun Show: How I got to know JLD (1:45) Jimmy, the perfect listener (2:48) Who JLD’s book The Common Path to Uncommon Success is for (6:20) JLD’s opinion on time (8:00) How JLD made time to write his book (9:55) Replacing procrastination with the common sense approach (13:36) Why JLD shares his numbers openly (16:45) How JLD’s business model works (19:40) The biggest mistake entrepreneurs make according to JLD (22:05) Why it’s not too late to launch your podcast (23:50) The Common Sense Approach to Success – JLD’s Most Inspirational Insights On time: “All we have is time in this world. So many people spend their time doing OPP – other people’s problems. Other people’s questions. Other people’s desires. Listen, you have to spend some of your time doing those things, but I’m so specific about how I spend my time. I spend my time doing what my business needs. Producing the content that my podcast needs. I make sure that everything that is on my calendar needs to be there and is going to move my business forward. That’s how I win.” On meetings: “I only do 15 minute meetings because there’s no time to waste. When you have 15 minutes, you get it done in 15 minutes. I’m a big believer in setting time constraints. Parkinson’s law clearly states: Tasks will expand to the time allotted. If we allot 30 minutes to a task, it will take 30 minutes. If we allot 15 minutes, it will take 15 minutes.” On making writing his book a priority: “I made writing my book a priority. The first two hours of every single day were blocked off in my calendar to write. For 8 months, I wrote for 480 hours, but never more than 2 hours a day. Those are my two best hours of the day – I’m most fresh and clear.” On the goal of his book: “Common sense isn’t common practice. People try to complicate things. They go overboard, overthink, stress, second guess themselves. I wanted to take all of that away. I wanted to gift them a 17-step roadmap they can follow to get to their version of financial freedom and fulfilment. This is what my book is about.” On an entrepreneur’s biggest mistake: “The biggest mistake entrepreneurs make is they see someone doing something successful, and they launch a pale, weak imitation and end up not being successful. They’re not living in their zone of fire. As an entrepreneur, you need to identify your big idea. You need to be living in your zone of fire. Once you identify and live in it, you’re going to win at a high level.” On starting a podcast: “It’s too late to launch a pale, weak imitation of other successful podcasts you see out there. It will never be too late to do the following: Identify a void in the marketplace, become the best solution to this problem, and launch it – as a podcast, a coaching course, a YouTube channel. If you can identify a real problem that you can create the best solution towards and then produce content around it, you’re going to win. But if you just jump into the fray doing what everybody else is doing you’re going to get lost in the crowd.” JLD’s book The Common Path to Uncommon Success is available for pre-order now. Are you planning to pre-order it? Take a screenshot of your book-order and tag me and JLD on Instagram! Connect with John Lee Dumas: John Lee Dumas Entrepreneurs on Fire podcast Pre-order JLD’s book The Common Path to Uncommon Success Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
40 minutes | 3 months ago
How to Embrace the Anti-Racism Revolution Coming to Entrepreneurship with Trudi Lebron
How inclusive is the business you’re building? This is a question every entrepreneur should ask themselves – in today’s world more than ever. Diversity, anti-racism and equality are ethical issues that affect how we do business every day. The guiding principle on which I built my business is gender equality, and I was so excited to speak to Trudi Lebron, a diversity, equity and inclusion coach, whose work I truly admire. Trudi is bi-racial and has been interested in topics like inclusion, equality and belonging all her life. When she started to explore the online coaching industry, she realised how very white that world was and decided to do something about it. Today, she teaches entrepreneurs how to embrace anti-racism and achieve diversity with their business. In this episode, Trudi explains why your values should never be separated from your business, what entrepreneurs in Europe can do to achieve diversity and participate in the anti-racism discussion, and how the events of last year changed her business Inclusive change and prioritizing impact is coming to entrepreneurship. If you want to know what you can do to support equality and diversity with your business, don’t miss out on Trudi’s helpful and valuable advice. “Our businesses have to be a reflection of the world we want to build.” - Trudi Lebron Are you more of a reader? Scroll down to discover what you can do to embrace anti-racism and diversity in your business. In this Episode of The Sigrun Show: How Trudi became a diversity and equity coach and made anti-racism her topic (3:50) How last year changed Trudi’s business (10:20) Why your values should never be separated from your business (14:01) How entrepreneurs in Europe can achieve diversity with their business (21:18) How to bring forward the anti-racism discussion in entrepreneurship (25:05) The shift the coaching world has gone through in regards to equity (32:17) Black History Month - what you can do (35:05) For more inspiration, discover my take on speaking up vs. staying silent when it comes to Black Lives Matter, or why you should speak your mind even if your voice shakes. How You Can Support Anti-Racism, Diversity and Equality with Your Business Just like sustainability, diversity, anti-racism and equality are ethical issues that have become priorities for many businesses over the last years. Having people of colour on your team or as your clients is great, but it’s not the only way to achieve diversity. Diversity is about much more: Age, language, background, and diverse perspectives, among others. It’s about how people are included and their experience when they come into your space. If you feel a pull towards wanting to support anti-racism, equality and diversity with your business, Trudi recommends starting with a personal journey. Think about what you know of racism, discrimination, and all the ways people have been oppressed over time. Get clear on why we have the conditions we do in the world. Understand your own identity and where specific biases towards other identities come from. What groups of people are immigrants in your country, and why did they come there? What is their experience like? Get a local context of how racism manifests where you come from. Come to a conclusion around what your values are and what you’re committed to, and how you can tie these values to your business. Look at your own behaviour in business. Do you only have white clients? Do you only listen to white mentors? Do you only subscribe to podcasts of white people? Seek to diversify and listen to people who come from a variety of backgrounds. You don’t have to be a hard-core, full-time activist to do your part in making things better. But if you care, if you want to be in better relationships with humans, if you want your business to be inclusive and impactful, choose to participate in this conversation. Are you taking a stand with your business on ethical issues like racism, equality and diversity? If yes, I’d love to hear how! You can follow, connect and share with me on Facebook, Twitter, and Instagram. Have you signed up for my masterclass: Lessons from a 7 Figure Launch yet? After launching my signature program SOMBA Kickstart in January and making over $1M, I want to share with you exactly how I did it. I’ll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches. Sign up for the masterclass here. Connect with Trudi Lebron: Trudi Lebron Trudi’s Mastermind Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
37 minutes | 3 months ago
How to Find the Right Partner (and Yourself) with Lucy Shahjahan
There are so many attractive, talented, ambitious women out there who all have one thing in common: They simply can’t find love. While success and independence can scare a man off, Lucy Shahjahan, my guest this week on The Sigrun Show, says there is another reason why successful women struggle to find the right partner: They have lost the connection to themselves. Lucy knows how this feels. Until she was 31 years old, the relationships she had lacked true intimacy and connection. She often felt numb and when a man would tell her he loved her, the first thing she thought was: Why? When she saw a picture of herself, all dressed up but with a dead expression in her eyes, she didn’t recognise who she had become. It was her wakeup call. She decided to heal herself, to quit her job, and to say yes to her deeper calling. In this episode, Lucy shares how she became a love coach, why highly ambitious women need to shift their attitude to find love, and how finding the right partner is connected to finding yourself. Lucy’s insights are incredibly valuable if you’re struggling to find the One, or want to know how you can reconnect with your true self. “If you’re not enjoying the journey and aren’t truly experiencing the relationships with yourself and the people around you, what is it all for?” - Lucy Shahjahan Are you more of a reader? Scroll down to read about finding the right partner and connecting to your true self. In this Episode of The Sigrun Show: How Lucy became a love coach (4:05) The point Lucy took action (10:12) Why highly ambitious women need to shift their attitudes to find love (17:08) Why you need to put yourself first and shift from the masculine to the feminine (25:32) What Lucy’s book I’m Done is about (31:18) Want to dive deeper? Find out how to be successful in love and business at the same time or how I found love at a Tony Robbins event. Finding the Right Partner and Connecting with Your True Self In her work as a love coach, Lucy found that often, highly achieving women approach their search for a partner the wrong way. They show up with their CEO hat on, seek to tick off boxes or act disconnected from their feelings. The belief that they need to work really hard to get something, or that their career needs to be on track first keeps them from finding love successfully. If this sounds familiar to you, here’s Lucy’s advice on finding the right partner, and in the process, finding yourself: Look at where your driving ambition is coming from Go back to your childhood and understand what gave you your strong ambition. Could it be that you’ve always had to fight for recognition? Do you seek people’s approval when it’s really you who needs to approve of yourself? Do you constantly feel like it’s never enough? Women often get let down in love because they don’t make themselves the priority. They’re over-working and over-delivering instead of prioritising self-love and self-care. The first step is to shift this attitude. Start putting yourself first The way you treat and speak to yourself is the way others will, too. After all, you attract who you are. If you’re not giving yourself what you need, how are you supposed to accept it from someone else? Make sure what you do - in business and in your private life - aligns with who you are. Open up to your feminine side and start trusting yourself, your instincts and your feelings. Create the space If you keep putting everything else before and treat finding a partner as an afterthought, you’re going to miss out. You need to consciously create the space in your mind to receive your soulmate. Be certain that now is the time. Make it non-negotiable and don’t let excuses get in the way. Are you struggling to find the right partner, or connect to your true self? I’d love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram. Sign up for the Lessons from a 7 Figure Launch Masterclass I just did a 7 figure launch for my signature program SOMBA Kickstart and now, I want to share with you exactly how I did it. In my masterclass: Lessons from a 7 figure launch, I’ll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches! Sign up for the masterclass here. Connect with Lucy Shahjahan: Lucy Shahjahan Lucy’s book I’m Done Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
51 minutes | 3 months ago
How to Crush Through Your Internal Glass Ceiling
Have you hit an income level in your business you don’t seem able to surpass? Are all your launches at the same level and you’re stuck growing them? I’ve been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn’t notice it was there until my head hit the glass ceiling. In his book The Big Leap, Gay Hendricks calls this internal ceiling an upper limit. It doesn’t matter how successful you are, everyone has an upper limit problem. If you don’t think you have it, you might just haven’t hit yours yet. And if you’ve hit a ceiling and gone through it, another ceiling will be waiting for you as you go on. In the last 7 years I’ve made over $8M and in January 2021 alone, I made another million in revenue. Growing my revenue year after year has made me crush one internal ceiling after the other. In this episode, I share the strategies I’ve used to crush my own internal glass ceilings, and what you can do to crush yours. “If your mind can create glass ceilings, it means your mind can remove them, too.” - Sigrun Are you more of a reader? Scroll down to read about how you can crush your own internal glass ceilings! In this Episode of The Sigrun Show: Glass ceilings and how they limit you (1:45) The glass ceilings I encountered along the way and how I crushed them (4:09) My biggest glass ceiling so far - and what I learned from it (12:16) How COVID-19 became my turning point (29:54) Crushing the million dollar launch glass ceiling (32:33) What I did to to grow in the last months (32:33) The big effect of the big upgrade (40:13) The four barriers in your upper limit (46:52) Want to dive deeper? Find out how you can detect and work through your upper limit. Identifying and Crushing Your Internal Glass Ceiling Many of my high end clients come to me when they get stuck at a certain income level or aren’t able to grow their launches. What holds them back is their internal glass ceiling. In The Big Leap, Gay Hendricks explains that everyone of us has an internal thermostat for how much success, wealth, happiness, and love we let ourselves experience. It’s our internal glass ceiling - or upper limit setting - and we tend to set this thermostat low early on in our lives. Later, as we dream about big goals and move above our old thermostat setting, we bump against the artificial lid that was placed on our success through unconscious childhood decisions. Unless we solve the upper limit problem, we’ll keep finding ways to bring ourselves back down when we’ve blown past our old setting. In other words, the invisible glass ceiling is stopping us from achieving our dreams. Gay Hendricks identified four barriers within the upper limit: The belief that we are fundamentally flawed If we carry this feeling within us, we sabotage our success because we think we’re essentially bad. If something good happens, we must mess up to offset it, because good things can’t happen to bad people. The belief that by succeeding, we are being disloyal to and leaving behind people If we harbor this feeling, we sabotage our success because we think it’s disloyal to our roots to soar too far into the stratosphere. The belief that we are a burden in the world If we carry this feeling inside us, we sabotage our success so that we won’t be a bigger burden. The belief that we must dim the bright lights of our brilliance so that we won’t outshine others If we hold this feeling inside us, we tend to hold ourselves back from expressing the full potential of our innate genius. Since these are all limiting beliefs your mind has created, it’s your mind that can change them, too. Here’s how you crush your upper limit: Acknowledge the upper limit (I even say Hi to it and make fun of it) Breath when you feel fear. Fear can be transformed into excitement by breathing. Turn worry into a positive idea. Shift your focus away from the worrying and instead think of the positive new thing that is coming into being. Expand positive feelings. Think of the good things in your life and give them your full attention. Let yourself enjoy them as long as you possibly can. Growing my revenue year after year has made me crush one internal ceiling after the other, but that’s the thing with glass ceilings: As soon as you’ve gone through one, another will be waiting for you as you go on. I expect my next big glass ceiling to be a 8 figure year but that is still a few years away and until then I will keep working on the smaller glass ceilings that pop up now and then. What is your internal glass ceiling, and how do you intend to crush it? Send me a DM and let me know! Are you following me on Instagram? I’m starting a weekly Instagram live on Mondays at 6pm CET where I’ll be continuing the discussion from my podcast and taking people on the hot seat. Follow me and don’t miss out on the chance to come on the next hot seat! You can also follow me on Facebook and Twitter. Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
30 minutes | 3 months ago
How to Build a Big Business with a Tiny Offer with Allie Bjerk
Many of us are battling with this situation: We invest precious time in creating and advertising our freebie, only to end up having an email list full of freebie hunters instead of future buyers. But if not a freebie, what else will attract the right people to our email list? Allie Bjerk has figured it out. Feeling miserable about her corporate job after her son was born, she came up with an escape plan: Become an entrepreneur and help her own clients manage social media. At first she was amazed at how easy it was. Her client rooster was full, and she constantly updated her knowledge on Facebook ads and sales funnels to offer the best service she could. But her workload was unpredictable. She was living client to client, and when a payment didn’t come through, she found herself with her back against the wall: She either had to launch her own product, or close her business. She didn’t have the email list size or the audience to sell a high ticket offer, so she came up with a new strategy and created a tiny offer instead, hoping to gain visibility and grow her business. Over the course of the next eight months, she made $300K. In this episode, Allie shares the strategy behind the tiny offer, how you can gain visibility by applying it and what you need to consider when putting your own tiny offer out there. If you’re tired of putting freebies out there that attract the wrong audience, this is just what you need. “People are starting to lead with a tiny product instead of a freebie because it attracts a different audience who’s ready to actually do the work.” - Allie Bjerk Are you more of a reader? Scroll down to read about how you can create your own tiny offer! In this Episode of The Sigrun Show: How Allie’s priority shifted rapidly when her son was born (2:57) What led Allie to come up with her tiny offer idea (6:25) How long it took Allie to create her first tiny offer (10:27) The profit Allie makes with her tiny offers (12:25) Figuring out the pain points of your clients and creating multiple offers (13:40) How Allie ended up creating a coaching program (16:39) Allie’s vision (19:08) How you can create your own tiny offer (20:45) The system Allie uses (24:11) How the tiny offer trend will develop (27:15) Want to learn about other strategies besides the tiny offer that help build your list? Find out how Jadah Sellner attracted 1M Email subscribers with a 30 day challenge. How to Create Your Tiny Offer Even though Allie is making profit with her tiny offer, it’s really about attracting the right clients and building your email list. Much like with a freebie, people get a taste of your teaching style, but by paying a small price for it, the offer becomes more intimate and you attract people who are invested and actually want to do the work, instead of freebie-hunters who will never turn into buyers. Here’s what you need to think about when putting your tiny offer out there: Define your ultimate goal If you could have any dream business, what would it be? Is it a coaching program, a course? Clarity on your end goal is key in understanding what your tiny offer needs to be about. Understand who to target Work your way backwards to understand which people you need to attract to create the business you want. What are their pain points? How does their journey look like if they’re starting at point A and what do they need to get to point C (which is the ultimate result you provide)? Identify their pain point Identify the one thing these people are struggling with. How can you solve their problem? Build a product around it that provides a quick fix. Once you’ve solved their problem and they’ve gone with you through this journey, connect with them on an emotional level. Help them see what your upsell can do for them after they’ve purchased the initial tiny offer. Do you think tiny offers are a good alternative to freebies? I’d love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram. Curious About Momentum? Are you already earning money with your online business but aren’t making $20K per month yet? If you want to learn how to scale your business, Momentum might just be the right program for you. In this 12-month group coaching program, you get the personalised support, accountability and proven process you need to take your business to six figures and beyond. Click here for more information. Connect with Allie Bjerk: Allie Bjerk Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
26 minutes | 4 months ago
Everything You Need to Know About SOMBA Kickstart
Before I officially started my online business, I wasted 18 months overthinking my business idea. I created freebie after freebie, tried tool after tool, signed up for one free training after the other - but my business didn’t take off. After nine months I admitted to myself that I needed help. I was scared of the $5K investment, but I knew that doing it on my own wasn’t going to work either. And then the magic happened: I learned to launch, started to make sales, and shifted my mindset. As a result I achieved my first $10K month. It took me 27 months to get there. Today, I’m running a multiple seven-figure business. I’ve come up with SOMBA Kickstart, a step-by-step process where you can skip all the mistakes I’ve made and create your success in 10 weeks - and not waste months, like I did. SOMBA Kickstart helps you get clear on your ideal client, figure out your message, create and promote your online course, build your email list, and offer your upsell. Do you want to start your online business and are wondering if SOMBA Kickstart is for you? In this episode, I’m sharing what SOMBA Kickstart is all about, how it works, and how it can help you kickstart your way to success. If procrastination, doubts, or limiting beliefs are keeping you from taking action, this is just what you need. “Start before you’re ready.” - Sigrun Are you more of a reader? Scroll down to read about what Kickstart can do for you and how the program works! In this Episode of The Sigrun Show: How I wasted 18 months overthinking my business idea Admitting to myself I need help Launching my signature program SOMBA and understanding something is missing Introducing SOMBA Summer School Perfecting SOMBA Kickstart What you’ll learn in SOMBA Kickstart How many people are successful with SOMBA Kickstart Want to dive deeper? Check out how to get inspired enough to take action on your big dream. SOMBA Kickstart Gives You Everything You Need to Take Your Business Online SOMBA Kickstart helps you figure out the steps you need to take, when to take them and in what order so you can finally have the successful online business you want. Here’s what you’ll learn and implement in 10 weeks: Getting clear on your ideal client It’s not enough to have a website, create your course and simply start marketing it. The reason why so many people are not making sales is because they don’t know who their ideal client is. In SOMBA Kickstart, this is what we start with. You’ll learn how to figure out who your ideal client is, where you can find them and how you can reach them with your message. After two weeks you know exactly who your ideal client is and what kind of course you need to create to attract them. Creating a free course During SOMBA Kickstart, you create a free 4-week course based on the needs of your ideal client and run it at the same time. The reason you’re offering this course for free is that you can test it, attract more people to sign up and grow your email list, and gain valuable insights and powerful testimonials that later help with your sales. After SOMBA Kickstart, this will become a course you can sell again and again. Promoting your course In SOMBA Kickstart, we create a sales page with all the courses our participants offer to help promote your course. We also give you a list with 40+ ideas on how you can promote your course so that you get as many participants as possible. Creating your upsell After your free 4-week course, your participants will be excited to work with you and that’s when you offer them your upsell. In Kickstart, you’ll learn how to use the feedback of your ideal clients to create this upsell and make sales. After 10 weeks in SOMBA Kickstart, you know who your ideal client is you figured out your message you started building your email list you’ve learned how to promote your course you created and ran a course you can sell again and again you learned how to create an upsell and make sales It took me 27 months to figure all of this out because I thought I could do it on my own. With SOMBA Kickstart, you can figure this out in 10 weeks. Doors for SOMBA Kickstart close tomorrow, Thursday 21st January 2021! If you’re ready to fast track your business success, create your online course, and attract excited buyers in just 10 weeks, don’t waste any more time and sign up here. Are you ready to kickstart your online business? You can follow, connect and share with me on Facebook, Twitter, and Instagram. Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
17 minutes | 4 months ago
2020 Year in Review Roundup From SOMBA and Mastermind Members
I’m very proud of my Mastermind and SOMBA members who have achieved many breakthroughs in 2020. I asked them to share their ‘Year in Review’ posts within our community and in turn, I want to share their greatest moments with you.
31 minutes | 4 months ago
Work with Your Dream Clients Regardless of Language, Location or List Size with Prerna and Mayank Malik
There comes a time in your business when you’re able to choose who you work with. Maybe you’ve already identified who your dream client is. But what can you do when that dream client seems far beyond your reach? How do you convince someone who’s more known than you to trust in your services? Prerna and Mayank Malik, my guests this week on the Sigrun Show, have been offering their copywriting services to their dream clients for years and have managed to work with some of the biggest names in the industry. I met Prerna in 2013. Back then, she was offering social media management and digital media services for small business owners together with her husband Mayank. English isn’t their first language, but already back then they were working with clients in the US, Canada and Australia. When more and more clients asked them to write their sales copy for landing pages and emails, Prerna joined copywriting courses and a mastermind to be able to offer their clients this service. Today, they pivoted entirely from social media management to offering conversion copywriting and launch strategies for online course creators, and their business is thriving. In this episode, Prerna and Malik share how they used warm email pitches to get clients, how you can land clients from all over the world, and how you can get out of the 1-1 hamster wheel. Are you ready to go after your dream clients? Then tune in for some helpful strategies and advice! “Warm email pitches were our number one marketing strategy and helped us get our first clients.” - Prerna Malik In this Episode of The Sigrun Show: How Prerna and Mayank started their copywriting business The difference between cold and warm outreach How ‘prepared pitches’ work best and can lead to referrals What turned Prerna and Mayank’s business around How to land clients from all over the world Joining a potential client’s community Working together as husband and wife The Content Bistro’s products How to get out of the 1-1 hamster wheel Want to dive deeper? Learn how to connect with your dream client through storytelling or how to get clear on your ideal client. How to Land Dream Clients Sometimes your dream clients seem far out of reach - especially if you have an international business and want to enter the market of other countries. While building their copywriting business, Prerna and Mayank came up with strategies on how they could reach their dream clients and start working with people all around the world. Here’s what worked for them: Step 1 Start with prepared pitches. Learn about the business of the person you’re reaching out to. How can you bring value to it? Invest your time in understanding what goes on in your dream client’s business. In your pitch, come up with a specific way your service can help. Don’t fear to reach out and don’t be insulted if there’s no reply. Step 2 The best in the industry more often than not want to work with the best in the industry, so you need to be good at what you do. This means continuously investing in your skills so that you can bring more value to the table. The confidence this gives you will become visible to your dream client. Step 3 The connection you forge with your dream clients should be genuine and built over time. Don’t just connect and immediately pitch your service. Respect them for what they do and the skills they have. Maybe even join their network - it gives them a chance to get interested in what you’re doing and see your success. As soon as you feel you can add value to their business, pitch your services. How do you connect with your dream clients? I’d love to know! You can follow, connect and share with me on Facebook, Twitter, and Instagram. Free 5-Day Online Course Have you already signed up for my free 5-day online course? If you’re not sure which steps to take to build and grow your online business, this is for you. Whether you’re just starting out or are ready to scale, this free course will give you the clarity, inspiration and motivation you need to make 2021 your best year yet. From January 11th to 15th, I’ll teach you how to get clear on an offer your clients actually want to buy, how to craft unique content and how to build and grow a loyal audience - and much more! If you’re ready to take bold action, secure your free spot now. Connect with Prerna and Mayank Malik Content Bistro Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
63 minutes | 4 months ago
2020, A Year in Review
In this episode, I share my year in review for 2020 and look back at all the highlights of this year. Secure your free ticket for the Boost Your Business Framework Course From January 11th to 15th, you can join my free 5-day course where I will cover the three most important things you need to do in your online business to succeed in the new year. Learn the exact steps to get the most impact in your business in 2021! If you’re ready to take bold action, secure your free spot now. Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
54 minutes | 4 months ago
How to Make Better Financial Decisions and Cure Your Money Dysmorphia with Ali Katz
Do you find it difficult to increase your prices? To charge what you’re worth? I’ve met countless women with money mindset issues. I myself had to change the way I think about money in order to be successful. But this week on the Sigrun Show, my guest’s story goes far beyond that. Ali Katz achieved everything she could have possibly imagined. She graduated at the top of her class from law school and worked at the best law firm in the US. She started her own law practice, then a second business, then she wrote a best-selling book and appeared on TV. But upon joining a new mastermind, all she could do was cry. She couldn’t pinpoint exactly what was wrong, but she knew that something was off, and it had to do with her motivation. She stopped seeing the value of what she was doing. She doubted her business and herself. She constantly compared herself to others. And she was wondering: Were the people in her life only there because she was paying them money? Ali started to indulge in fantasies, and two very different escape routes manifested in her head: One was to have $40M on her bank account and earn 5% interest per year. She believed this would make her free from any pressure she felt to make money with her businesses. The other was to walk away from everything and live on a farm. She picked the farm. In this episode, Ali shares how she went from having it all to bankruptcy, how she learned to feel financially liberated and you can, too, and where her path has led her today. Ali’s is a truly inspiring story and if you ever felt your relationship with money is off, you know the feeling of being at war with yourself, or just want to hear about a woman who went from one extreme to the other and bounced back again, then I’m sure you will relate to this episode. “Money is infinitely renewable - when you know how to earn and use it wisely .” - Ali Katz In this Episode of The Sigrun Show: Ali’s journey and how she suffered from money dysmorphia Making eyes-wide-shut decisions Two contradicting escape fantasies The 100M dollar man Why Ali went bankrupt Feeling financially liberated - now what? Ali’s big lightbulb-moment How to cure money dysmorphia The effect changing her lifestyle had on Ali The story with the dress How Ali feels today making $5M with her company Want to dive deeper? Learn how your money mindset affects your revenue potential or how you can achieve your dream number with the right mindset. Have you made your own experiences with money dysmorphia? You can follow, connect and share with me on Facebook, Twitter, and Instagram. 12 Days of Masterclasses Over 2700 people have signed up for the 12 days of masterclasses and will profit from 12 times 60 minutes of powerful training for their online business - for free! You didn’t sign up yet? There’s still time! If you want to learn about list building, how to get more 1-1 clients or how to create and sell your high-end offer, these masterclasses are for you. Click here to see all the topics of the masterclasses and sign up for free. Connect with Ali Katz Ali Katz If you want to find out more about Ali’s lawyer business, click here. Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
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