64 minutes | Dec 6, 2018

PR Expert Melanie Marten Speaks About a $2.3 Million ROI Publicity Stunt & More [S01E08]

400 media mentions & press clippings in 4 weeks, along with the artwork being bought for $2.3 million. ⚡️ Not a bad result for a controversial publicity stunt (or should we call it an art project) right? German 🇩🇪 Public Relations expert and entrepreneur Melanie Marten shares what Die Guillotine (The Guillotine in German) was, what was its main purpose, and how it was pulled off. Melanie also shares her insights on PR in general, how she got into PR, the right way to pitch and build relations with editors & journalists, and how companies can leverage PR to be more ⓀⓃⓄⓌⓃ. SHOW NOTES & MORE AT ➡️ https://www.syedirfanajmal.com/podcast/melanie-marten-public-relations/ --- Send in a voice message: https://anchor.fm/syedirfanajmal/message
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