Listen Now

We are excited to have Lindsay Allen back on the show. She not only fills us in on COVID’s effects on Sports Marketing this past year, but she’ll give us a behind-the-scenes look at the  Kia Classic Tournament happening in San Diego, California. Lindsay helps manage many LPGA tournaments each year, including the Founders Cup – Phoenix; CME Group Tour Championship – Naples, FL; UL International Crown, and the Solheim Cup, which is in the USA this year. A Her duties Include developing advertising & marketing campaigns, creating unique sales opportunities, managing sponsor fulfillment programs, and a plethora of event activities before and during tournament week. An alumnus of the University of Oregon, with a Business and Sports Marketing degree, she has over 10 years of tournament management experience and will share her thoughts on leadership and marketing in today’s new normal. Lindsay Allen, LPGA Tournament Director

Show up – Set the tone while intentionally creating a company culture that thrives. Unlock your Power to Influence, Lead and Create the Impact You Want with Anese Cavanaugh, the IEP Method® Intentional Energetic Presence Founder. This podcast is guaranteed to lift your spirits, ignite your energy, and help you redefine your purpose.  Anese teaches us how she, and the people she coaches, are leading with intention and taking responsibility for their energy and company culture. Her IEP Method® will help you bring your best self to the table and unlock new levels of potential in leadership, work, and personal life enrichment, all without compromising integrity, relationships, or burning out. She is warm, funny, and authentic and even shares some life hacks – like how your snooze alarm can help you be more productive! Her latest books, CONTAGIOUS YOU and CONTAGIOUS CULTURE: Show Up, Set the Tone, and Intentionally Create an Organization That Thrives, are personal favorites, dog-eared and well used. Anese Cavanaugh, CPO,  Author, Speaker, Leadership & Culture Advisor Here’s a preview of the lessons you will learn from this podcast: Leadership and Organizational Health  [00:06:29] COVID-19 effects on your personal IEP (Intentional Energetic Presence) from mental health to your physical environment, and how to create better vibrational and connective energy. Tips from Successful Executives [00:09:03] How good – good can feel and how to set up the energetic space you need to show up in business and life, and how to stay on track for continued success. Dealing with Stress on the Job [11:48] How finding your position of power and choice in stressful situations will positively change your outcomes. Management Training [00:14:00] What to do when the lack of clear expectations and clean agreements are derailing your efforts  – resulting in the whack-a-mole syndrome. Personal Development Tools [00:17:12] Your self-care practice could be the most surprising way to build up the energetic equity you need to address the chaos of real life. Teambuilding and Communication [00:22:03] The three things you can do to create energy for positive and successful interactions with your peers, teams, and clients. Defining Your Company Culture   [00:26:04] How using the IEP methods will help to differentiate your company’s brand and allow you to break out of the crowd and stand out. Plus, how to evaluate the health of your organization’s culture during the pandemic and after. Creating Effective Online Branding [00:59:15] Marketing and connecting with your audience through social media is a never-ending journey; what you need to know about creating an authentic voice and targeted message. Thank you for listening to the Showrunner Marketing Podcast, episode 37: Creating a culture that thrives with Anese Cavanaugh. Here is a list to make it easy for you listen, review and subscribe to the podcast. Spotify iHeart Radio iTunes Google Play Stitcher And if you enjoy listening to this podcast, please make it easier for others to find and network with Show Runners by leaving a comment. Links mentioned in this episode: Subscribe to Anese Cavanaugh’s Blog Ignore Everybody Win Without Pitching – Blair Enns Brené Brown Defining Your Company Brand Connect With Us! Advanced Marketing Strategies is a full service, results-driven advertising agency. We help brands find their voice, target their best customers, supercharge creative, and engage the people who matter the most. We collaborate with trusted brands and companies of all sizes. Connect with us today!

Maegan represents the next generation of inspirational leadership and the future of brand activation and customer experience. A natural storyteller, she delights us with narratives of her inspiring personal journey. She is a sower of seeds and a bright shining light, which is why I had a blast getting to know her and you will too. Maegan believes in building custom relationships at different times in our lives. And shares the lessons she learned from the special women that have lifted her in her life & career. That’s why she believes in giving back, reaching forward, and pushing for “US”. “Who Runs the World? GIRLS!” An experienced brand relationship manager with an extensive background in both the sports and automotive industries, Maegan worked with the Atlanta Braves and the Atlanta Falcons, before pivoting to Porsche North America. At Porsche, she has cultivated relationships with global partners within the US via brand event activation with the likes of Bose, Michelin, Microsoft, and Embraer Jets. She is also helping to expose Porsche to a diverse and younger audience by aligning the latest in marketing technology with a test, trial, and trust method. Maegan Moguel, Strategic Partnership Manager at Porsche Cars North America  Here’s a preview of the lessons you will learn from this podcast: National Corporate Sponsorships  [06:00] – Maegan first shares her game-changing strategies for relationship building and using non-transactional communications to build trust in people and brands. Then she tells us how this kind of training helped her transition from a dream job in sports marketing and pivoted to a global automotive brand. Millennial Marketing Trends [10:22] – It is tricky reaching out to diverse demographics and trying to stay true to your core brand voice. That’s why Maegan shares the tactics she uses to help her create unique experiences and build authentic brand connections. Non-Transferable Customer Experiences [12:05] – We explore the cutting-edge techniques that were introduced at the Porsche Driven by Vision Booth at the Inbound Conference as Meagan recounts Porsche’s fresh approach to customer engagement. For instance, how speaking to the new generation of entrepreneurs, social change-makers and future leaders requires a personal and unique approach. The Future Of Brand Activation  [16:30] – Maegan brings her inspirational brand of leadership to the future of brand activation as she explains how collaborations with fashion brands like Dior, Nike, and Michael Jordan can help create authentic connections with new audiences. Multicultural Communication Trends [21:06] – How brands like Spotify and Pandora are using the language of music and the tools of science to deliver added value to unique and targeted personas with cultural differences.  Are Brands Listening to You? [24:49] – Kathy and Maegan discuss how brands are gathering information, adding value, and customizing messaging. Then they explain how the exchange of information can lead to better storytelling and a positive relationship between big data and brand building. Sowing the Seeds of Inspirational Leadership  [27:24] – Maegan has a cheerful brand of inspirational leadership. She shares examples of how she builds trust and authenticity through non-transactional moments that help produce strong and irreplaceable teams!     “My light doesn’t dim by lighting another’s light” A Remarkable Mentorship Story [32:13] – As the first in her family to graduate college, Meagan needed to embrace the mentoring process. She shares how it helped her succeed, understand, and build a personal and professional space at different times in her life.  “You never forget your first mentor!” Push for US! [38:22] – Some fun advice from Maegan and Beyoncé on how women leaders can use their voices and influence to put “US” first. “Who Runs the World? GIRLS!” The Secret To Success [40:00] – We share some important tips on how to KNOW YOUR VALUE and the one habit that will help you fit family, networking, and positivity into your everyday routine. Plus empowerment lessons from Bozoma St. John and Crystal Khalil’s book “Hard Workers Work Hard, Networkers Move Up.”    Thank you for listening! Here is a list to make it easy for you listen, review and subscribe to the podcast. Spotify iHeart Radio iTunes Google Play Stitcher And if you enjoy listening to this podcast, please make it easier for others to find and network with Show Runners by leaving a comment. Links mentioned in this episode: Porsche at INBOUND – Driven by Vision Booth Video Clip Dior’s limited-Edition Air Jordan’s AdWeek – Inside The Brand|CMO Moves Podcast Bozoma St John the new CMO for Netflix Lue Tice and his Pacific Institute  Women leadership Mindset Program Are SMART devices listening to my conversations? Leading and learning in times of uncertainty – The Pacific Institute Beyoncé “Who runs the world? GIRLS!” Maegan Moguel on LinkedIn Kathy Cunningham on LinkedIn Advanced Marketing Strategies on LinkedIn Related Episode #33 – COVID-19: Shaping Marketing History with Allyson Witherspoon

Fresh off the launch of the exhilarating new TV spot featuring Brie Larson and the new Nissan Sentra, Allyson shares her breakthrough branding and leadership strategies. She is humble, insightful, and incredibly open about her rollercoaster journey moving from New York, Amsterdam, Japan, and back to Nashville. As a result, she is comfortable outside her comfort zone even when the stakes couldn’t be any higher! With a celebrated and fascinating career trajectory, Allyson has always been one to watch since she was named an Automotive News “40 Under 40” industry executive in 2014. As a courageous and impactful leader in the automotive industry, Allyson feels a responsibility to be a role model and to help other women. She says, “You don’t aspire to be something you don’t see”. Therefore, we are so lucky to have Allyson as an inspiration as she leads the marketing, communications, and customer journey for the Nissan Motor Corporation brand as well as its entire dealer network. Buckle up, because this is a fast and furious interview packed with adventure! Allyson Witherspoon, VP, Marketing at Nissan Motor Corporation Here’s a preview of the lessons you will learn from this podcast: Campaign Strategies [05:08] – Allyson shares her strategy behind launching the new 2020 Nissan Sentra. Then she explains how using a “Twitter first View” helped build momentum and jumpstart a national product launch campaign. Marketing Challenges [08:50] – We’ll learn from the critical marketing challenges Allyson and her team are focusing on at Nissan. Including doing away with the old product “launch and leave” approach. The Future of the Customer Journey [12:03] – Kathy and Allyson discuss the future of the automotive customer journey. Including ways in which old marketing tactics are being replaced with personalized, thoughtful, and respectful conversations. Also how big data mining follows the digital trails consumers are leaving. The Business Side of Marketing [20:58] – From her view in the C-Suite, she explains how Nissan is changing the culture and aspirations of the automotive industry. Allyson is able to contribute by driving sustainable, profitable business at scale. As a result of using a one-team mentality, she has helped eliminate corporate battles that get in the way of cross-functional support and faster product development. New Advertising Tactics [26:13] – Kathy & Allyson discuss brands outside the Automotive Industry. Plus, Allyson shares how Nissan is using marketing strategies to reach Gen Z and millennial-minded audiences. Career Advice [32:28] – Allyson shares her personal brand and courageous leadership philosophy. In addition, she shares the importance of taking on the messy stuff and tackling fear. She even gives tips on how to develop your private board of directors. Award-Winning Leadership [36:29] – How Allyson’s recent Female Frontier Award for Breaking Brand Barriers is pushing the Nissan brand to the next level. And we get a unique look at how “training at altitude” gets you in shape for the rigors of global leadership. Mentoring [45:00] – Allyson shares some of the knowledge she gained from being a senior-level executive in a man’s world. Plus, how mentoring has helped her become a successful businesswoman. And a couple of Allyson’s daily habits that help to contribute to her success.   Thank you for listening! Plus, listen to a special episode with Allyson as she shares how Nissan transitioned during COVID-19 and is shaping marketing history. Listen, Subscribe & Review Also, if you haven’t done so already, listen and subscribe to the podcast here: Spotify iHeart Radio iTunes Google Play Stitcher In addition, please be sure to leave a comment so others are able to find and network with us too. Links mentioned in this episode: Inside Timer (Meditation App) Calm App AdWeek – Inside The Brand|CMO Moves Podcast The Gabby Reece Show Podcast Female Frontier Award Dale Carnegie (Think and grow rich) Allyson Witherspoon on LinkedIn Kathy Cunningham on LinkedIn Advanced Marketing Strategies on LinkedIn Episode #33 – COVID-19: Shaping Marketing History with Allyson Witherspoon “Refuse To Compromise” Explained By Brie Larson | All-New Nissan Sentra (VIDEO)

Here is a special solo-cast edition of the Show Runner Marketing Podcast featuring Kathy Cunningham’s live keynote speech at the Women in Automotive Convention. Kathy reveals the secrets to our recipe for BUILDING A LASTING BRAND. If you’re an owner, a manager, a leader, a product representative, or a member of a team that could use some direction on how to strengthen your entire marketing and sales efforts, this presentation will give you the simple tools you need to bring a fresh perspective to your organization and its brand position. Learn our THREE STEP PROCESS for defining your meaningful points of difference and releasing the power of a strong brand positioning statement onto all of your marketing and sales efforts. Kathy Cunningham, Founder & President of Advanced Marketing Strategies In this Show Runner Marketing Podcast you will learn: Why 56% of millennials say, they’d rather clean their homes than do this… How to avoid spending your precious resources on the wrong tactics and the wrong messages How manufacturers, dealers, vendors, and suppliers can differentiate their products and services to stand out in THE NEW RETAIL Why your brand is like a cow Which brands set themselves apart and own an entire category and even an emotion How to take your company essence and strategize it down to the core concepts How to articulate your brand promise and get your whole team on the same page The difference between an attribute and a benefit and why it matters Finding your marketing sweet spot How to focus your efforts on the people and the products that yield the most ROI Why using stories can elicit powerful empathetic responses and increase loyalty and sales

Allyson and I sat down for an interview in mid-March to talk about marketing, leadership, and the launch of the new Nissan Sentra. Soon after, March 19th, the government shut down the economy. Allyson graciously agreed to update our conversation with her thoughts from the C-suite. We talk about the setbacks, opportunities, and transitional marketing strategies in light of COVID-19. She shares with us how Nissan has come together as a team using ingenuity and a scrappy can-do attitude to support the nation and its customers. Anyone that loves marketing and understands that now is the time to jump in and make a difference, will want to hear these tips from one of the top CMOs in the country – who is making marketing history! Allyson Witherspoon,VP, Marketing at Nissan Motor Corporation In this Show Runner Marketing Podcast you will learn: Leadership and communication tips on how to keep transparency, fluidity, and a sense of control during a global pandemic.  How skunkworks type projects gave way to radical innovation in a time of crisis. Kicking into crisis management mode and adapting marketing and messaging in real-time.   What opportunities the automotive industry & other retail marketers should prepare for in the new normal. Solidifying the future of e-commerce with digital shopping tools and more! The exhausting pace of change. Why marketers will need to adapt and retool their strategies to prepare for a robust future. With consumers in the driver’s seat, how to develop the types of consumer experience that will engage the new prospect post-COVID-19. The business side of a pandemic, planning for economic recovery.

THE LADIES PROFESSIONAL GOLF ASSOCIATION was one of the first sports to cancel live events in February due to the COVID-19 Pandemic. Roberta shares her insights into crisis management, marketers’ best reactions, and relationships with sponsors and athletes during a time when professional sports has shut down. Retired from Duke Energy, as the Senior Vice President and Chief Sustainability Officer, Roberta is a natural and authoritative communications expert; she led Duke Energies’ integrated response on environmental matters both nationally and internationally. She brings nearly 35 years of business leadership & excellence to the LPGA where she leads the communications team and guides the TV, new media, and creative service for this iconic sports brand. Her warm storytelling and business acumen combine to deliver a powerful networking session you will not want to miss. Roberta says, “because this is a time with no playbook, this is a unique crisis among crises, it’s a time for agility, creativity, strategy, and execution excellence.” Quarantined in our respective homes, we both laughed about putting on pants with a zipper for this interview! Roberta Bowman LPGA Chief Brand & Communications Officer Lessons you will learn from this podcast: Why this is an incredible moment in the field of marketing and communications for those that love problem-solving, and how to find an opportunity where others see chaos.  Sports builds its brands around accessibility and engagement with athletes, so how do you engage fans in a time of social distancing? How Steph Curry is using his platform as an athlete to build a bridge to information and understanding while providing an incredible service to his fans.   “A crisis as a terrible thing to waste – how you use a crisis to add velocity to change.” What to do when the vortex of a crisis is all-consuming and how to deal with the challenge to keep pace with the ever-changing situation. How Dove stayed perfectly on-brand by capturing the beauty and weakness of females on the front lines. Examples of resilience and creativity in the nonprofit sector. Why a crisis is a wonderful time to build your relationships with customers and create a sense of commitment and support for your brand. How the motivating power of storytelling generates awareness, interest, and new fans. How rebalancing our priorities in a crisis may help more sponsors rebalance their investment in female sports role models. Why being grateful for low-fat kettle potato chips and past mentors can boost your career

You don’t want to miss a word Melissa shares with us about how she went from a bag girl to the senior vice president of an iconic brand. She walks us through the highlights and history of the grocery store business and reveals the marketing strategies of disrupters like Walmart, Trader Joes, and Costco. This podcast is also filled with heartwarming tails of a career growing up with a mega brand that acts more like a family business and has a leader that believes in a compassionate and inclusive brand that serves the community. She shares a brave story of how she turned a male colleague from a challenger to a lifelong ally and trusted partner with finesse, research, and indisputable facts. A University of Redlands Whitehead Leadership Society inductee, Melissa explains The Arc of Purposeful Leadership for self, teams, and organizations. Melissa Griffin, VP (Retired) Stater Bros. Markets; and Business Strategist at MRG Consulting, Bringing a 200+ store supermarket chain background and 30 years of experience in consumer retail marketing… Lessons you will learn from this podcast: How Costco’s treasure hunt mentality turns a cheap chicken into a $700 television set Click and collect stores like Instacart how new dynamic disruptors can affect legacy brands Aldi’s and Sprouts why you need to be in tune with your consumer to adapt to changes in retail marketing Using data mining to tap into niches and get a competitive edge How Instagram is targeting the way millennials shop and communicate The art of merchandising eye appeal for buy appeal How Trader Joe’s is competing for a share of stomachs in a disruptive retail consumermarket How a flat hierarchy encourages and generates ideas from everyone What’s killing the cooperation, innovation, and enthusiasm in your company Using your people as genius resources to grow your marketplace Acquiring Lucky’s and Albertsons a lesson in leadership compassion & damn good business Giving and receiving criticism and how to encourage the ugly stuff for growth

With over 20 years of global marketing experience, Kristan is driving change and using new technologies that solve big problems in energy, water, and other industrial processes. A rock star executive marketer and brand leader, her personal journey started with the Peace Corps & social services, and she tells us how an incredibly supportive boss helped to harness her passion into social marketing that can change behavior. A client once said, “Kristan has the perfect balance of smarts, skill, savvy, and sense. She understands the science behind the product, the engineering, the materials and she also understands marketing.” Senior Director of Marketing Communications at NEXTracker, the #1 solar tracking company globally Lessons you will learn from this podcast: The business of renewable energy sources, the art of nurturing an extremely long sales cycle, and the politics of marketing energy. How to pitch Influencers and champions to help to tell stories for large scale solar utilities. How companies like Facebook are using wind farms, solar farms, or rooftop applications to help cancel out emissions and soften their carbon footprints around the world. How layering software intelligence like machine learning, Artificial Intelligence, and IoT on top of hardware can maximize the production, reliability, and performance of renewables. Storytelling that connects Gretta Thunberg, climate change technology, software, and WIRED. B2b strategies, technology marketing and the challenges GLOBAL MARKETERS face given typical constraints like budgets, lean teams, and flexibility. The role of a trade organization, industry association, and government networking on the policies of renewable energy sources.

Eco-friendly, fashionable sports apparel and the business of filling an unmet need with a brand that’s designed for women by women. Vivacity means full of life, and that describes Vivian’s journey, her thirst for learning and a tremendous drive to make a difference. She is living the American dream as the child of immigrants she took her deep knowledge in finance, health services and business development and founded Vivacity Sportswear. Her company’s philosophy is “leave this world better than you found it.” Do you like fashion, who doesn’t? Listen in as we discuss how Vivian started her own fashion line. She shares her experiences in building a business and the trials and tribulations of bringing together and leading a strong team of experts in design, product development, marketing and manufacturing that helped her succeed. Vivian Sayward, Founder & CEO Vivacity Sportswear Lessons you will learn from this podcast: Following the marketing trend of education and company responsibility. How to design comfortable, functional, fashionable sportswear for women’s sizes and shapes so they don’t feel like they’re dressed like a small man. How listening in times of conflict and asking questions can help you find common ground. Why 2020 is a transitional year for sustainably, product sourcing and building a biodegradable manufacturing process that’s more circular. The not so sexy financial and business side of the business of the design and manufacturing process. Working through the many challenges of building a business with partners. How thoughtful brands, and fabrics made from “pencil” wood pulp help offset “fast fashion” and the textile waste problem in the fashion industry. Why walking the talk is good for business and good for the community? What market research, being open to feedback, testing fabrics, playing with new silhouettes and listening to your target audience can add to the design process. Bringing together your enemies, the history of communication at its finest.

You’ll get a behind the scenes tour of a DYNASTY BRAND with a worldwide reach and hear how innovative customer experience centers are shaping the future of retail. Tiffany is a change agent and a believer in saying yes to opportunity. Hear how she went from Tailor Made to Taco Bell to Hyundai as she brings an extraordinary perspective to our conversation of marketing, branding, communications, and personal growth. With an MBA in management and leadership, she takes us on an epic journey through Hyundai Motors in Korea and shares her experience with how they’re changing the culture, the expectations, and the aspirations of the automotive world, abroad and in the USA. You’ll also find her enthusiasm and excitement for continued learning and career growth a fantastic mentoring opportunity – she has some great tips you won’t want to miss! Tiffany Stroupe, Senior Group Manager, Customer Experience Strategy Hyundai Motor North America Lessons you will learn from this podcast: What does Saks Fifth Avenue, an interactive museum and an outdoor garden have in common with robotics, engineering, and a test track? Canada, Korea, United States – how to foster an environment of collaboration with tools for sharing best practices while communicating across countries, cultures, and time difference A fascinating look at the future of brand experience centers and their effect on customer satisfaction Why bad news can help you make good decisions An ingenious idea for using a white space calendar to motivate and inspire – a must-try! Examples of networking for success and why the profound effects are worth that tiny bit of energy Twitter’s – Flip it to test it – uncovering our own stereotypes and gender biases Inclusion and diversity the secret sauce for doing it right Authentic gender-balanced messages from Cummings, Salesforce, Gillette, and Audi

We’ve captured Julie Kratz, owner of Pivot Point, right before she stepped on the stage as the Key Note Speaker of the 5th annual Women in Automotive Conference, in this special episode live from Orlando. Julie is a highly-acclaimed leadership trainer who led teams and produced results in corporate America for nearly two decades with companies like Nationwide Insurance, Adayana, and Catapiller Inc. After experiencing her own career “pivot point,” Julie developed a process to help women leaders create their winning career game plan. Focused on promoting gender equality in the workplace and encouraging women with their “what’s next” moments, Julie, a Certified Master Coach, shares her wisdom and personal examples of inclusive leadership and how we can take charge of our careers, our lives, our purpose, and our path to success. Julie is the author of both Pivot Point – How to Build a Winning Career Game Plan and How Male Allies Support Women for Gender Equality. Listening to this podcast is like a personal coaching session with Julie as she teaches us how to identify both male and female allies and the key to being intentional and prepared for mentorship and growth. She breaks down today’s workplace challenges and opportunities to help us develop a personal brand through self-awareness and clear communication, as well as how to brand and market a company intentionally for standout results. Julie Kratz, Owner, Author, Speaker & Certified Personal Coach of Pivot Point Lessons you will learn from this podcast: How to identify your best male allies by their four common traits Changing the perception of UPL Unpaid labor – breaking down equal pay and work\life integration The difference between empathy vs. sympathy – no superhero capes needed Why women need to self promote and how to do it in a way that’s authentic and resonates What Bropropriation and Mansplaning have to do with female behavior in the workplace The tipping point for gender equality – reaching a critical mass in representation and leadership positions Twitter’s – Flip it to test it – uncovering our own stereotypes and gender biases Inclusion and diversity the secret sauce for doing it right Authentic gender-balanced messages from Cummings, Salesforce, Gillette, and Audi How to build your winning career game plan

In this special episode, we talk LIVE on the floor of the Women In Automotive, Conference with Amanda Hoffmann, winner of the WIA “Every Woman Award.”  Amanda is a perfect example of how the conference is educating, acknowledging and empowering women in the automotive community and giving them the courage to be their best self and move the automotive industry forward by creating a positive place for growth and inclusion. Amanda, who brought the tenacity of a struggling single mother and the sales skills she learned in the health and wellness industry, tells us the story of how she built a unique and profitable career for herself in the male-dominated car business.  Breaking down the old-school ways of thinking and the typical car salesperson’s stereotypes, Amanda developed her “make a friend – sell a car” philosophy which made her the top performer and sales leader… not bad for a girl! The Assistant Manager at Eagle Auto Mall Corp in Rd, Riverhead, NY, she believes that “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing.” Amanda Hoffman, Assistant Manager at Eagle Auto Mall Corp Lessons you will learn from this podcast: Mermaid red hair and why you don’t want to bet against it! Act like men, be like men, sell like men… or not? How the Disney brand is selling the magic, and how you can too How to put a big red bow on customer loyalty for repeat and referral business The secret weapon behind building the salesforce of the future Facebook messenger and the consumers who are most likely to respond Why honesty and transparency in advertising is the best policy The strategy behind the Chevy Blazer “Sexy Mom Car” and why it works New tools for connecting with consumers replace old-school thinking

We are networking with Rose Castillo from Hyundai Motor North America HQ Administrative Assistant & Vice Chair of Programs for the Women@Hyundai Employee Resource Group in this special episode, taped at The Women in Automotive Conference in Orlando. We were honored to be invited by WIA and take our podcast on the road. They asked us to feature some of the special women, like Rose, and other like-minded professionals who are striving to be their personal best and move their industry forward. Rose explains a fascinating corporate-backed program that encourages employees to form groups that build empowerment & camaraderie amongst the teams.  We’ll hear about her efforts to oversee, guide & support the Women@Hyundai Employee Resource Group's (ERG); and you’ll understand why this is perfect for Rose, who enjoys working with diverse people and learning how to enhance the experience of employees and managers to make an optimal working environment for the organization as a whole. Rose also supports the General Manager of the Eastern Regional office; act as Regional liaison for Human Resources all while working on her MBA with an emphasis in Strategic Human Resource Management. Rose Castillo, Hyundai Motor North America HQ Administrative Assistant & Vice Chair of Programs for the Women@Hyundai Employee Resource Group Lessons you will learn from this podcast: How consumer culture is changing the game and how brands can catch up The next BIG IDEA at Hyundai from “the shark tank” of ideas Four easy points for staying focused, sane and on task How collaboration can keep people engaged How MEN are advocating for WOMEN in the corporate world Using the power in numbers to market to women Community outreach, achieving goals with communication and education Bi-coastal group communication and overcoming challenges with technology Servant leadership examples of working together on shared success If you don’t find it in your company how to start it yourself Developing strengths, diversity, and inclusion at work

As the SVP, COO, & CXE (Chief Experience Evangelist) at Sun Community Federal Credit Union, Billie Cardenas shares with us how she brought her personal style of passion and purpose to her work and how building a successful brand, around vision and values, is truly changing the lives of members and employees. You’ll be blown away by this dynamo; she’s a transformative executive with a track record of developing sales, service and marketing strategies that drive revenue growth and achieve aggressive business goals – one of which is to revolutionize the customer experience. Billie shares thoughtful insights and lessons she has learned from over 20 years in the financial services industry with USE Credit Union, Comerica Bank, and Bank of America; where she held executive positions, managed retail branches, contact centers, and marketing. We go behind the scenes and learn how she and her team are developing a culture of deep, meaningful relationships with customers and thoroughly defining the role each employee plays in the customer-centric process. Her management philosophies are inspirational, a dynamic leader, Billie has won numerous industry awards, including the Award of Excellence, Director’s Club Award, Leadership Award as well as The top-ranked District. She is also a recipient of the San Diego Business Journal’s “Women Who Mean Business Awards. Billie Cardenas SVP, COO, CXE Chief Experience Evangelist at Sun Community Federal Credit Union Lessons you will learn from this podcast: Finding your brand’s big audacious meaning and purpose-driven story Crying in the workplace – how to handle it The power of sharing the Simon Sinek WHY behind your leadership style Using Facebook to reach communities with storytelling Email marketing – how to tone down visuals and say more with less Marketing worth sharing, how to create contagious brand messages A leadership style of FAIR, FUN, and FIRM How to motivate for excellence & build transparency and trust in decision making Mentoring and leadership growth spurts, being open to honest feedback How to get your internal team committed to delivering on your brand’s vision Seth Godin & Jonah Berger, how solid marketing principles mix with a new generation

Get ready to be inspired by this badass! Lisa Copeland is a Keynote Speaker, Author, Podcast Host, Award Winning Sales Expert, and Former Automotive Dealer Principal. OMG! Lisa share her inspirational message – the 10 pillars of business and life, including how to be unapologetically fierce 365! Lisa’s personal story builds on over 25 years of proven success and the wisdom she has gained as a dedicated pioneer in the field of automotive sales and brand strategy. Lisa is also a founding member of Women in Automotive. In her latest book “The Art of the Big Sell” Lisa teaches us how to sell a movement rather than a product. In Crushing Mediocrity Lisa writes about her experience rising above the status quo and crushing the standard of mediocrity in a male-dominated industry. Lisa’s been named one of the Top 100 Women in the Automotive Industry and has won the Walter P. Chrysler Award for Sales and Service Excellence Her success story has been featured in the Wall Street Journal, the New York Times, Marie Claire, and Bloomberg. Lisa Copeland Performance Agency LLC/Cars Her Way Lessons you will learn from this podcast: How to crush your approval addiction The 10 business Pillars according to “Thelma and Louise” How to go from idea to impact and focus your message & methodology on your tribe How to galvanize your best customers and encourage brand ambassadors Break sales records by selling a movement rather than selling a product If you stand for something people will listen How to own the position you are in today and live it with purpose & intention Why exiting your comfort zone every day is vital How to choose to be fearless, because the danger is real, but fear is a choice

We had such an enlightening conversation with Subi about her digital marketing career and how leadership and training can build stronger sales teams that are equipped to respond successfully to today’s changing retail environment. A founding member of Women in Automotive, Subi is passionate about moving the industry forward by actively participating, challenging, and educating dealers on elevating culture, internal procedures, and the consumer experience. Subi tells us about her journey working in automotive dealerships with positions as Internet Director and Director of Sales and E-Commerce; and how this valuable in-house experience helped her transition to a consultant on the vendor side. In her current position with Stream Companies, she is responsible for delivering products and services that help simplify data and turn intricate targeting segmentation into branding and marketing strategies for measurable results. Subi believes in giving back, and she shares inspirational personal growth stories about how she went from being shy and content to finding her voice and power and how she learned to tune out the noise and rise above the chatter. Subi Fernando Ghosh Senior Director of Dealer Strategy Stream Companies Lessons you will learn from this podcast: How using data poorly can turn the consumer off and negate the power of technology Why your company’s culture is costing you sales, what leaders need to know Social & viral campaigns from successful brands that challenge like @wendys How social media is flipping the sales process on its head and how to adjust to the change The energy of a movement that is infusing diversity, opportunity, and fresh ideas into a male-dominated industry The right questions leaders need to ask and how to courageously act upon the answers How your region, your market, your people, and your customers are defining your brand How to go from pizza and rah-rah to a real company culture that affects sales Understanding search patterns for better customer engagement How setting intentions and themes for the year can help you channel energy and resources

Laura is a fascinating entrepreneur that is currently building and scaling 3 digital companies. She takes us into the world of digital marketing and branding for dental practices and shares how her team is helping them grow their patient base using technical innovations, personalization, and results-focused marketing plans. A Finalist for Business Woman of the Year and winner of the San Diego Business Journal’s 40 under 40, Laura is a visionary with a knack for uncovering a need and developing solutions with SaaS (software as a service) products. She spent 10 years in the advertising world working on both the agency and client sides – with accounts such as General Motors, Kohl’s Department Stores, Microsoft, and Sony Pictures; and Merger Labs and NOMOS Marketing, are 2 other vertical agencies she owns and is scaling. You might also find Laura giving back to the community through Junior League of San Diego, the San Diego County Dental Foundation, and hanging with her 4 rescue dogs. Laura Maly co-founder or Wonderist Agency Lessons you will learn from this podcast: The behind the scenes look at building and scaling a vertical agency Why NOT seeking work/life balance can be “freeing”! How social media rock stars are creating a social surge SaaS defining, building and scaling Combining SEO, PPC, social media, TV, radio, event marketing, and digital How Grit, dogged commitment to growth and failure lead to success Voice assistance and flexing to social media algorithms How she turned $100 bill and a kitchen table into a thriving business Why delivering critical feedback is the key to mentorship What raccoons and the development of virtual consultation have in common

Katie Rosenthal is a results-driven marketing professional with over 15 years of experience in marketing, advertising and the media industry. Katie’s talents lie in media negotiation, project management, strategy and execution of campaigns.   In our conversation, Katie shares the media & marketing knowledge that she’s gained over the years working at Omnicom Media Group, Cox Media, and The idea Agency. She walks us through the myriad of media and marketing options and has a knack for explaining complicated media concepts with the real-world examples of a local brand.   Katie’s down to earth nature is contagious, and she shares her personal journey of how she honed her communication skills and learned how to be a better team player and leader by working with senior management, key internal stakeholders, external partners and vendors. Katie Rosenthal Marketing Manager at Jerome’s Furniture Lessons you will learn from this podcast: How to build and nurture a personal network for support, guidance, and success Understanding the puzzle of media and the fast pace of retail marketing Integrated media OTT, cable, in-app, Hulu, Roku, smart TV, broadcast media How to compare digital media options and choose the right mix for your brand Refining your leadership style and learning when to speak up and when to take your opinion off line for better impact How to identify the right influencer marketing strategy for your brand How to take your take your mom & pop social media to the next level How brands are using the second-screen marketing opportunities to reach Omnichannel shoppers Why building a marketing plan is like constructing a house, if you do it right How technology is changing the analytics behind media buying

Running one of the largest Spanish language TV stations in the country, Margarita represents the 16 percent of TV station managers that are women. This media maven sits at the helm of a company that includes six broadcast channels in San Diego and Tijuana, including the two most recognized Spanish language stations in the region. Margarita oversees Univision, Telemundo, Telefutura, My TV, and MundoFox. Find out how she caught the broadcasting bug as a young intern, hired to translate copy at Entravision in 1991 in El Paso, and how years later she has risen to a leadership position in Hispanic Media. We work with Margarita and her stations to market and advertise our clients’ brands to the Spanish speaking communities in San Diego. Margarita Wilder SVP & General Manager at Entravision Communications Lessons you will learn from this podcast: How to hustle and identify your opportunity in every position Finding the confidence to delegate and let managers manage Understanding the Hispanic market and its intricacies Earning trust & proving yourself in a male-dominated industry The challenge of managing a new team and replacing a popular leader Technologies effect on Spanish media and the innovation of POP UP News How leaders can disconnect and find time for personal space The reality of a Mexican/ American border town economy How to resist the temptation to over commit