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This week on The Shine Show, we’re tackling the number one mistake holding most online course creators back (and what to do if you’ve already made it)!  But first, we’re heading to my kitchen. Recently I set out to bake a cake. I had all my ingredients lined up; my apron was on, the oven was ready, and the instructions were simple (no double tray situations - if you remember back from #quesadillagate).  What could possibly go wrong?  I diligently measured all the ingredients and mixed them nicely into a .....runny, disgusting tasting goop! WHAT THE….. My culinary expert and cooking extraordinaire husband Emil came home to the goopy mess and was determined to solve the case.  Flour, check.  Butter, check.  Eggs, check.  Half a cup of baking powder, check.  "Wait, wait, wait. Half a cup of baking powder?" He burst out laughing. It was on this day I learned a very important, soapy-tasting lesson on the difference between baking soda and baking powder.  In the wrong proportion, this one little ingredient caused my whole cake to be an unwanted, overlooked waste of effort.  But if I had simply tweaked that one ingredient, my cake would have been a huge success, and the whole family would have queued up, ready to savor a slice.  The same goes for an online course. You might have all the right ingredients, but if one thing is slightly out of proportion, your whole online course cake could turn into a giant, unwanted, cyber soap-tasting mess.  Here's the good news.  There's no need to abandon the kitchen and give up on your course creation dreams. By simply tweaking the ingredients and using the correct measurements, you could be back on track to serving delicious, warm, chocolate online course cake that your students will be raving about. This week on The Shine Show, I share the three things every online course creator MUST do to scale their course successfully, including the number one mistake most online course creators make (and how to avoid it).  Ready to learn the secrets behind launching profitably, scaling your business, and creating a ton of moolah?  XXX Salome P.S. The Launch Lounge is where it is all at if you are a serious course creator who is ready to learn how to find more of your ideal students online, launch more profitably and scale your online courses business to 6 and 7 figures without following someone else’s paint by numbers, one size fits all, fly by night strategy. If you are ready to get down and dirty with your funnels and get the feedback you need to implement changes that will help you scale, join us in The Launch Lounge today. Enrollment closes at the end of this week.

Listen up, DIY designers! If your design strategy has so far been, "go for the pretty things,".... Then LOG OUT OF CANVA because we need to chat! As the old saying goes, a picture speaks a thousand words, so what exactly are you saying when it comes to your branding? The cold hard truth is branding has the power to make or break your business.  In this episode of The Shine Show, we have the design genius and creative trendsetter Jacqui Naunton from White Deer.  But first, let's talk about the elephant in the room. Having a designer is ex-pen-sive! When first getting your online course ducks in a row, splashing out for a designer is the last thing you want to do. Especially when design tools (hello #canva) are so accessible these days. But just having a Canva account doesn't magically give you design principles. And these can be the difference between attracting or repelling your dream students.  Being the clever creative cookie she is, Jacqui found a way to share her design skills and teach entrepreneurs how to create their own scroll-stopping, jaw-dropping, memory sticking visual assets! This week Jacqui joins me on the show and very generously shares all the insider design tips and tricks that will take your brand from flop to FAB!  This is one episode you cannot afford to miss, especially if you're a DIY designer. Put your creative hats on, and tune in now! XXX Salome P.S. Did this week's episode inspire you to get your creative ducks in a row? If you love what Jacqui says, you'll LOVE The Launch Lounge. It's where all the successful online course creators are hanging out to learn with & from each other. If you're ready to get serious about making moolah online, The Launch Lounge will get you there fast! Doors are opening with limited spots available. Join the waitlist, and all will be revealed soon! Secure your place here. 

This week we revisit one of the most popular episodes from 2021. Hope you enjoy this blast from the past.   Feeling like your energy and money is vanishing into thin air? With little to show for all that hard, hard work you've poured into your business?   Stop what you're doing (and double-stop what you're doing if it involves learning a new Reels dance that you're hoping will draw in hundreds of new followers) because it sounds like you have a case of 'broken funnel' on your hands!   Right now, you might be thinking; my funnel is A LOT! Where the HECK do I even start? And how do I even know what needs fixing? Is there some magic pill that can do it for me?   Or maybe you’re just not making money and you suspect it might be because your funnel is not working, but how do you know where to start fixing it?    This week on The Shine Show, I'm putting on my funnel doctor coat and taking you step by step through the funnel diagnosing process that will help you:   Pinpoint and fix the problem Reclaim your time Stop the bank account drain Put your energy & resources into the things that will make you more moolah and start growing exponentially!   Now is the perfect time to reset, reflect, tweak and get your funnels in tip-top shape and set yourself up for the most unbelievable success!   XXX Salome💕   P.S Nothing makes my heart happier than hearing your feedback from the show. Jump over to my Instagram and message me if you're taking away something from today's episode! What are you fixing first in your funnel? Slide into my DMs and let me know!

What happens when the results don't keep getting bigger and better? What if.....they start going…..down?  Is your business over? Did you miss the moment? Is it time to call it a day and head back to the dreary office cubicle? Don't panic; this is SO normal. And there are so many things you can do to get your online biz back on track.  Starting right here! This week on The Shine Show, you'll meet one of my brilliant clients, Sarah Cates from House Of Funk, a luxury interior design firm started by the awe-inspiring Sandra Funk. After testing the waters with online video content, and attracting interior designers with business questions, the team created The Interior Design Standard to help interior designers build thriving businesses. (Check out their awesome business here - warning: you'll encounter addictive, aesthetically pleasing design pics that'll make you want to renovate your whole house). And it took off! After 4 amazing launches, things were looking rosy. The future was looking bright. All was well. …..until launch 5 The figures started going backward! GULLPPPPP This was not the kind of funk they wanted to be in. Rather than panic and run back to the safety of their thriving boutique design firm, Sarah & Sandra put their brilliant marketing hats on and made the brave choice to invest more time and resources into paid marketing. And it paid off, BIG TIME! If you're stuck on a results rollercoaster and you’re sick of the up-down-up-down, this episode is especially for you!  Get ready to be inspired, have your brain sparked by some incredible ideas, and have a behind-the-scenes look at a 6-figure launch! Tune in now and hear Sarah's amazing story for yourself. P.S. Have your launch results been a little southside as of late? I’d love to hear if Sarah’s story has inspired you to change up your online marketing. Nothing puts a bigger smile on my face than hearing your feedback. Slide into my DM’s and share your favorite takeaways from this episode!

Kinda ready to hire an Integrator but not sure if it's the right move? Or perhaps you’re wondering, Inte-whatnow??? This week’s episode of The Shine Show is especially for you! I’m joined by my work wife, honorary psychologist, punching bag, tissue box, life planner, and cyber angel, Integrator Chloe! Hiring an Integrator was a pivotal point in my business, and having Chloe on my team made things go from stressy to progressy. She is my secret sauce for getting sh!t done! Every visionary hits the ceiling at some point. Between juggling the systems, the financial stuff, the team, and everything in between, setting aside for your big picture thinking gets lower and lower down the to-do list.  An Integrator will give you your time back and allow you to do all the dreaming and big picture planning. AKA the stuff you're really good at! Think about what you could create with all that extra time and the relationships you could nurture. Hand on heart, Chloe changed my life! Today on The Shine Show, Chloe joins me and shares all things Integrator, from what exactly she does day to day (AKA everything) to how you know when you're ready to transform your life by hiring your own Integrator. If you’re looking for a superstar Integrator, but not quite ready to take on a full-time team member, Audacious Empires are your gals! They are the best in the biz, and you can stalk them here. It's time to get your burning Integrator questions answered! XXX Salome   P.S Did you find this week's episode helpful? I love hearing your feedback. Jump over to my Instagram and let me know what you think and if Chloe’s wise advice has helped you take the leap to get yourself an Integrator!

Have you really been able to create freedom for yourself in your business? You gave up that stable corporate job to pursue a freer life….but you're still bogged down by mundane things; you're still stressing about money; some of the people you have to deal with day-to-day STILL suck.  Where is this freedom you signed up for?  Let's take a few steps back. What does freedom mean to you? Is your idea of freedom spending the rest of your life drinking Pina Coladas on the beach and doing nothing?  Sorry to burst your bubble. That ain't freedom! Freedom in the entrepreneurial sense is waking up every morning and deciding what your world will look like. It's choosing to spend your time building something you love and fuels your fire rather than slaving away and creating someone else's dream. It's deciding how your time is spent each day (and yes, SOME of it may be spent sitting on the beach drinking cocktails). Tomorrow, if you decided all of this was too hard, you could switch off your emails and head back to your corporate job. And that in itself is freedom. You have the freedom to choose! If you're not feeling very free in your business, it's time to delve deeper and understand exactly what freedom means to you.  This week on the Shine Show, I'm taking you behind the doors of The Launch Lounge, where a beautiful moment between some of our exceptional students took place on a coaching call. Let me tell you firsthand that there is nothing more inspiring than seeing online course creators bonding over the challenges and the joys of building a business.  I've seen online course creators make a ton of money and still not feel free. Until you properly understand what freedom means for you, you'll never experience the soul-filling, joy-inducing freedom you deserve! So tune in now and be inspired by this truly magical moment from behind The Launch Lounge doors. XXX Salome   P.S I would love to hear what you took away from this episode. It always makes my day hearing your feedback and what you found valuable. Slide into my DMs and let me know!

I used to think, 'once I start making serious money, I'll feel worthy.' Low and behold, the very month that my business made the most profit ever, I had a breakdown in the form of a panic attack (let me tell you, they ain’t fun). But I managed to turn it into my biggest breakthrough. Now I look back on this experience, and I am so grateful it happened because it was a defining moment that changed my life and business and forced me to slow down, nurture myself and the things I love.  Because I discovered that when building a business from the ground up, the challenges will ALWAYS be there. What you're experiencing right now IS the business experience. And if you don’t slow down, you’ll fall down. So it's time to embrace the journey and learn how to look after yourself along the way.  That means putting boundaries in place, stepping away from the things that don't serve you (even when they seem to be really good things, like podcasts or audiobooks), staying true to yourself, and focusing on the fire in your heart that got you started in the first place. You can take some practical steps right now that will help you slow down, find more rest, and work from a place of calm rather than chaos, and I'll show you exactly what worked wonders for me. Tune into The Shine Show and discover what helped me slow down, find more peace, and enjoy the journey again. XXX Salome   P.S I would love to hear what you are going to do in order to slow down. Jump over to my instagram and slide into my DM’s and let me know what actions you’ll be taking today!

Ever feel like you're not good enough? Like you're a fraud copying others, and someone will find out at any second?    If you've ever felt this way, you're not alone.    This phenomenon is called imposter syndrome, and it's something that most entrepreneurs experience at some point in their lives. Especially the overachieving type (hands up, overachievers…..we seem to attract each other, don't we!)   Often, imposter syndrome comes at a cost to your success in the form of constant anxiety. You might over-prepare or work much harder than necessary to "make sure" that nobody finds out you are a fraud.    Ooofft sounds familiar, doesn't it! I've been there too.   Here's the thing. If you don't learn how to kick the imposter syndrome to the curb, it has the power to keep you feeling stuck and derail your big, bold dreams!   And your dreams are too world-changing, groundbreaking, and brilliant for that to happen.   Your accomplishments have never been down to luck or external factors. You have gotten where you are today because of your brilliant mind and extraordinary ideas. You are tough, and you can trust yourself to keep reaching new, higher levels of success.    Success not only for yourself but also for your students and your family.    We need you here to shape the world into a better place!   That’s why this week on The Shine Show, we're going to take a deep dive into imposter syndrome and learn how to feel confident in your abilities and worthy of success.   Tune in to the show now and learn how to say goodbye to imposter syndrome for good so you can SKYROCKET your brilliance!   XXX Salome   P.S. A-Lister is closing its doors very soon. Next time, I'll be doubling the price as it is packed with incredible value and is seriously changing our students' lives. As part of the Shine & Succeed fam, I'd hate for you to miss out. Join our Flapper Club today and take the next step towards reaching those dream students of yours, fast! Doors are closing in a matter of days, so secure your place now!

Get comfy because we’re going to take things back a notch today.  There are many unsexy things about running a business—tech problems, EDMs, spreadsheets galore, EDMs, researching, more EDMs, list building.  And I'm not sure about you, but building a list does not get me excited about jumping out of bed in the morning.  What does get me excited and motivates me to jump over ANY business hurdle in my way is my 'why'.  In my heart is a fire that wants to change how women work and earn money in the world. To help them have more freedom, flexibility, fun, and fat-wallets (and yes…. that's including you!) My 'why' is a secret source of energy that helps me keep moving forward, even when things are tough. And your 'why' can do the same for you too! So today, I want you to spend some time reconnecting with your why. The reason you started this whole online course journey in the first place. The unique way you hope to see the world operating one day once you've helped others solve a particular problem. You've got a gift to share with the world. You've got some incredible knowledge. You've been through some pretty significant stuff that will significantly help others. And you've got a desire to get your freedom back. Your vision is totally possible. The success you dream of is closer than you think. But the nitty-gritty, boring things need to happen to get you there….aka list building. So let's spend some time dreaming up your big, world-changing ideas and reigniting the passion in your heart that will drive you to get there! XXX Salome P.S. A-Lister doors are officially OPEN! If you want to put a little rocket fuel on your why and reach your dream students even faster, come and join the Flapper Club and learn the easy way to build a lucrative audience full of dream students. Secure your place at the current rate before prices increase forever. Join the party here.

iOS changes are well and truly here and they are here to stay.  Take a deep breath; it will be ok.  Before you press the panic button and call your old boss to beg for your job back, let's unpack what this means, tackling the big question first.  Are Facebook Ads dead?  Here's the thing. Inside A-Lister & The Launch Lounge, there's a community of people having unbelievable success right now with Facebook ads. I'm still getting amazing results with Facebook ads. We are still landing 6 & even 7 figure launches for our clients through the agency, because of Facebook ads. It all comes down to how well and quickly you can adapt to change.  But I get it. It can feel very unsettling when everything you worked so hard for is suddenly impacted. The good news is you don't have to tackle the iOS changes alone. This week on The Shine Show, I'm going to share: How you can embrace the change The type of ad that will keep leads rolling in (even if iOS changes every 5 minutes)  How to spot the new and exciting opportunities  The mindset that will put yourself ahead of the game by outshining your competitors And how to navigate the latest iOS changes like the boss you are!  Plus a whole lot more. Let's get excited about the change upon us. Who knows what incredible doors it'll open for you next. Grab a cuppa and press play!   XXX Salome   P.S Want a supportive community who will help you to navigate the changes and spot the opportunities when it comes to marketing your online business? Join me inside A-Lister when we open enrollment again at the end of March. This is the fastest way to find your people online and make that first juicy sale through Facebook Ads. And yes…BONUSES will be given to those on the waitlist so get in quick Secure your place here.

“Is all my hard work even worth it, or am I on a one-way road to nowhere?”    Launching an online course isn't an easy ride. In fact, it's the total opposite. It's a bumpy ride full of iOS potholes, failed lead magnet detours, wrong tech turns, you name it.   My friend, it’s time to pull over, take a breather, and tune in to The Shine Show because this week, you'll meet Fiona Berry, one of my incredibly inspiring students whose hard work has paid off….MASSIVELY!    But her journey has not been a smooth drive. Once upon a pre-pandemic time, Fiona had the dream life. As a music examiner for Trinity College, she traveled the world, stayed in beautiful hotels, and listened to beautiful music until Covid.   Overnight, her work dried up!   Like any well trained musical professional, she knew the show must go on. Determined to crisis-proof her love for working with music, Fiona put her entrepreneurial thinking cap on and began a Facebook group to help adults learn instruments with ease.    And it worked! One thing led to another, and Fiona began a membership, wrote a book, made some great lead magnets, and after a long journey of testing, trialling, u-turning....all the pieces of her online business are now finely tuned.   But this didn't happen overnight. Fiona is one of the hardest working students I've ever met. She turns up to every call (even when it means a 2 am wrap up in the UK). She brings questions, she tweaks, she tests, she bounces back when things don't work.   Slowly but surely, it has paid off!   And the same can happen for you too.   If you're struggling to get your online business off the ground, today's episode is the boost of encouragement you need. Pull over, take a breather, grab a cuppa and tune in here.   P.S The solo drive to launching an online course can be pretty lonely, especially when you hit a bumpy part in the road. Joining a supportive community can be the make or break of reaching your destination. A-Lister is opening its doors again very soon. If you're ready to find your dream audience faster and make that first sale sooner, A-Lister is the place to be. Join the waitlist, and you'll receive some juicy bonuses when doors open. Secure your place here -  www.shineandsucceed/waitlist. 

Newsflash: If you have successfully been able to sell to someone offline…. you'll be able to sell to someone online.    Even if you’ve only known bricks & mortar. Even if you’ve only ever done one-on-one in person consulting. Even if you’re a creative person who brings beautiful crafts to life.   Sure, your audience may look a little different, and it is a learning curve that can feel intimidating.   But the potential is ginormous!    Going online means tapping into an audience of millions, rather than the few who happen to stumble upon you offline. It's a complete game-changer. Not to mention the benefits….AKA being in charge of your own schedule, controlling who and where you work, plus, hello making more sales on autopilot (yup....even while you sleep).    Many of the students I work with were initially skeptical about venturing into the cyberworld, from artists who only sold commissioned pieces in real life to interior designers who spent their entire careers working on high-end projects. And Lucy (who you'll hear more about on the podcast) who was lugging her beautiful crafts from market to market and had zero control about what type of customers turned up on the day (not to mention dealing with the freezing cold outdoor weather - heck no!). Now she is running a thriving online business from the warmth of her own home, has time to be there for the school pick-up, and is changing the world with her brilliant ideas.    And it can do the same for you, too. Taking things online is one of the best investments you can make in your future, business, and life.    But where the heck do you start?   I'm so glad you asked because this week on The Shine Show, I share the three first steps to taking your business online....sharing some epic hacks that start from as little as $5 per day that will get thousands of eyeballs on your fantastic ideas.    Just imagine, three months from now, you could be living a completely different life. The potential is HUGE, and I am so excited to show you the ropes to get you there faster. I know it can feel scary, but I'm here with you every step of the way to help you get a taste of that sweet, sweet online success. XXX Salome P.S. Wanna fast-track your way to the online world? The doors to A-Lister Flappers Club are opening again. Join other online course creators who transformed their 'impossible' offline business into a thriving online success and have never looked back. Discover how to find thousands of people who want what you have to offer. Get on the waitlist to receive some juicy, juicy bonuses! It's going to be huge. Head to www.shineandsucceed/waitlist. 

Got a love-hate relationship with social media?  Even though it's given us all this amazing opportunity to connect with others, there is a dark side we need to address. It’s no secret there is alotta rubbish floating around our feeds that can fuel feelings of unworthiness, FOMO, isolation, and anxiety.  The average person spends around 2 hours per day scrolling, posting, reading, consuming, so it's inevitable that the negativity out there will seep in along the way. But there is something you can do! You're here, hanging out with me because you have some magic to bring to the world in the form of your online course. You're here to make people's lives better. One of the most powerful things you can do is to put your message out there into the world through social media and contribute more good to a platform that can be very dark. That idea niggling in the back of your mind didn't end up with you by accident. Your ad or post or story could be the very bit of light that breaks up the toxic content and gives someone hope!  We need you here.  We need your positive content.  We need your light.   This week on The Shine Show, one of my world-changing students, Rebecca, shares how she harnessed the power of social media and is using it to make the world a better place. Rebecca is a water practitioner and creates a beautiful space for people to experience the amazing healing benefits water can bring. It can be a place to explore your emotional world and the deep yearnings of your heart.  Amazing, right? Hello, Covid. Like many of us, Rebecca quickly realized in 2020 her water-based healing business which required a pool and face-to-face contact, wasn't classified as “essential”. Cue everyone's favorite P-word. Pivot.  But how on earth do you take a business based in water to a cyber platform where pools don't exist? You'll have to tune in and hear the story for yourself. Be encouraged that your idea can go way further than you could ever imagine through the power of the internet. I hope Rebecca's story inspires you to pursue your idea with passion and realize it's part of something SOO much bigger than yourself.  XXX Salome   P.S. Ready to ramp up your impact and spread positivity to thousands of people around the world? You’ve got the world changing idea, I’ve got the strategy to get your message seen by many. The doors to A-Lister are about to open! This is the perfect place for you to connect with dream students and build an audience of people who love what you have to offer (and dare I say…need it more than ever). Join the waitlist now and you’ll score some incredible bonuses. Secure your spot here.

Today, we're tackling the big, bad, online course boogie monster hiding under most of our cyber beds.  Technology. *shudders* If you've ever procrastinated when it comes to anything business manager or decided reels could be your next audience-building savior or wanted to outsource all the techy business bits, then guess what? It's time you made friends with technology.  Developing the basic tech skills to succeed in business can feel frustrating, tedious, and even pointless. If you're anything like me, you may have already thought countless times, "can't I just handball this to someone else."  If you want to build a wildly successful, thriving online course business, knowing the techy stuff is part of the package deal.  Even in our agency, clients who are hitting 6 and even 7 figure launches still need to understand how their tech is working to keep reaching incredible results every time. It's one of those nitty-gritty skills you need to function and flourish.  But I get it, especially when it comes to Facebook Business Manager; Zuckerberg certainly hasn't made it easy. However, as the old saying goes, what you resist will persist. And my friend, I hate to break it to you, but technology is one of those things you need to learn to make it big in the online course world. We all have to start somewhere. But with the right teachers and the proper guidance and support, and most importantly, a positive mindset, something that feels hard at the start can eventually become second nature. It doesn't have to be scary. You CAN become a tech master, and I'll show you how! This week on The Shine Show, I share the secrets that will help you painlessly glide your way through the tech side of things and, dare I say it, make it fun! You can do this! I'm going to be here with you every step of the way. Grab a cuppa, get some support chocolate, and let's tackle tech together! XXX Salome P.S. Joining a supportive community of like-minded, tech tackling, online course creators is the best way to keep yourself on track and pressing through during those challenging moments. If you're serious about succeeding faster and nailing the tech thing sooner, A-Lister is the perfect place to be. You'll have access to the experts who will help you overcome those techy troubles and a community of people who are cheering you on. Join the waitlist now, and you'll snap up some juicy, juicy bonuses! Learn more here.

Feeling a little 'behind' when it comes to your business goals?  This episode of The Show Show is especially for you! Ever feel like when you're about to get back on track to achieving your goals, a million sneaky little excuses pop into your head? 'It's too expensive right now,' 'I need to focus on the kids’, 'It's just not the right time'. We can all relate, amirite? This week on The Shine Show, you'll meet my superstar A-Lister student, Brittany Bennion and hear her fantastic story of how she doubled her list in just two months! Brittany is on a mission to help female entrepreneurs build wildly successful businesses by showing them how to brand with confidence and competence. You know those stunning headshots of others who look so polished and presentable….and you think….HOW! Brittany knows all the secrets to looking your best, and even shares some of her best kept secrets for snapping the perfect selfie (you’ll have to tune in to learn more!). So, how did Brittany double her list?  You might be expecting me to say, the internet gods opened up the cyber heavens, shone a sunbeam on Brittany’s ads, made her viral, and she now lives in the Hamptons sipping on Pina Coladas every day.  Not the case. After moving across the country, homeschooling her five kids, and juggling her photography business, life happened, and Brit's goal of building her list through A-Lister took a backseat, and she pulled right back.  We've all been there, haven’t we! But Brittany did something different. Rather than accepting defeat and listening to the millions of excuses flying around her mind, she put her hand up, asked for help, and showed up in the regular A-Lister calls again. Even though it was intimidating. Even though she felt like she was behind. Even though the timing felt a little off. It wasn't overnight, but the results of her consistent, brave work paid off…big time! You’ll have to tune in and hear the whole story for yourself, because it’s seriously inspiring. My hope is that today's episode shows you it's not about being perfect or staying on track. It's time to embrace the failures, show up even when those excuses are drowning out your thoughts, be brave, and put your hand up because there are so many people around, including me, who want to see you shine & succeed! XXX Salome   P.S If you are looking for a fun, uplifting, ridiculously talented community that will keep you on track and accountable while building your list, A-Lister is about to open its doors. This is the fastest and most surefire way to build your list without wasting time or precious moolah along the way. Join the waitlist and score some pretty impressive bonuses when doors open. Learn more here.

Imagine there was a way to hack the social media system, avoid spending hours and hours trying to crack the ever changing algorithm, and finally build a huge audience of engaged fans more than willing to pay for your superpowers?   I'm no genie, but this one wish I can grant!   Cue: Facebook & Instagram Ads.   I'm not talking about 'boosting your post.' (Unless you're a fan of wasting precious moolah, put those boosting fingers away because, newsflash, they are costing you big bucks!)   I'm talking about a strategic plan that will save you hours and hours and build you an audience of dream students who can't wait to work with you!   But I get it. One look at Facebook Ads manager is enough to tempt you back to the warm, comfy, familiar world of organic content.    Here's the thing - I've worked with many online course creators, and surprisingly the biggest hurdle when it comes to paid reach isn't the techy side - that stuff is so manageable (especially if I'm there to help you). It's the mindset. It's letting go of perfection, being willing to play and explore, being ok to get it wrong & feeling confused. The whole process can feel uncomfortable.   But the rewards are SOOO worth it!   Today on The Shine Show, I'll be taking you on a journey through online marketing exploring the best ways to find lots and lots of people online who love you, want to learn from you and who are keen as beans to buy all your amazing courses!    From organic reach, to Google Ads, to YouTube and good old Pinterest, I’ll cover it all and show you why I believe Facebook & Instagram Ads are where it's at (even though Zuckerberg grinds my grills). Tune into The Shine Show and discover how to put these hacks to work and build your business even faster!    XXX   Salome   P.S If you're ready to explore online marketing and want to learn the fastest way to get your ads up and running without wasting bazillions of dollars or time along the way, my program, A-Lister, is the perfect place to be. You'll have access to experts in online marketing, from tech support to copywriting, all at your very own fingertips. No need to decode the business suite yourself! Doors are opening very soon, with heaps of juicy, juicy bonuses up for grabs for everyone on the waitlist! Learn more here.

It’s time to tackle the most asked question in the online course industry… Which came first, the launch or the list Unless you’ve tapped into an unlimited source of time and resources, when first starting out in the online course world, you’re going to have to make some key decisions. Do you pour your time into perfecting an out-of-this-world, gold standard, polished to perfection, course? OR Do you bite the bullet and get serious about growing your email list & social media audience? (Beyond mum's loyal likes). I get it….thanks to Zuckerberg's pesky algorithms, building an audience can feel like walking through mud. It seems so much more productive to invest your precious time into creating your course content, because heck, if you nail that part, surely the audience will follow - right? The countless tears I've wiped up tell another story! I've seen many online course creators invest thousands in creating a course they were confident would take off, only to discover their offer completely missed the mark. They had no option but to watch their hard work trickle down the cyber-drain. But it doesn't have to be like this! That's why today on the show, I'm going to share with you exactly how to start becoming profitable sooner by nailing your course offer from the get-go and building your list faster without wasting a stack of time or moolah along the way. This week on The Shine Show, you'll discover: How to build relationships with people who have never heard of you. The secrets behind ridiculously powerful lead magnets that convert into sales like crazy. The proven strategy that will fast-track your audience growth without sucking your account dry. How to make offers that people actually want. The best time to place your offer in front of your audience to maximize your results. There's no need to wait until you have the perfect, polished, packaged-up course before launching! My hope is that this episode shows you how to be profitable sooner by investing your time and energy in the places that will get you BIG results.   XXX Salome   P.S Want to take your list building to the next level and learn how to start making your ad spend moolah back from day one? A-Lister is opening its doors in March. Fresh new content, exciting new opportunities, and juicy BONUSES for everyone on the waitlist. Places are limited, so get in quick! Join the waitlist here and be first in the know. 

Could these rookie errors be costing you big? It’s time to get your list building ducks in a row.   I don't know about you, but I'm feeling 2022. Huge, mind-blowing, exponentially big things are about to happen in the online course world this year. Forbes is estimating the online course world will be worth over $350 billion by 2025….. that's just 3 years away, meaning the industry is about to EX-PL-ODE.    And what makes me even more excited is that you're here, with your world-changing idea, ready to be part of the enormous boom that we're going to see.   But first things first, let’s get your list building right!   If you've been hanging around me for a while now, you know the key to your online success lies in how fast you can build an engaged audience full of raving fans who want to purchase from you. And you would also probably know my favorite way of building an engaged audience is through Facebook Ads.   Time and time again, I see the same rookie errors causing precious ad spend money to go down the drain. That's why on today's episode of The Shine Show, we're going to set you up for a HUGE 2022 by running through the most common mistakes when it comes to list building…..and it's not what you think!   If you've unknowingly made some of these common list-building boo-boos, don't fret! These list-building faux pas have personally victimized even the most established online course creators out there (myself included).    Tune in now to discover how to avoid the rookie mistakes and what to do instead so you can grow your list faster, find your people sooner, and claim your piece of the online course success pie!     XXX   Salome P.S Want to take your list building to the next level and learn how to start making your ad spend moolah back from day one? A-Lister is opening its doors in March. Fresh new content, exciting new opportunities, and juicy BONUSES for everyone on the waitlist. Places are limited, so get in quick! Join the waitlist here and be first in the know. 

Feeling like there are invisible holes in your energy supply that are causing it to dry up faster than usual? The culprit might be lying right in front of you. It could be that old pen from that company you used to work for, or those electrical cords shoved in a messy pile to the side of your desk.   The truth is, every single thing around you subconsciously either gives or takes energy, and when building a big, ambitious, world-changing business, protecting your energy is KEY!   Today on The Shine Show, I'm joined by interior designer, and entrepreneur, the spectacular Maria Husch, all the way from Austria. I like to think of Maria as the Marie Kondo for entrepreneurs. She isn't just a regular interior designer; she is a cool interior designer. (Actually – now that I think about it, I've never met an uncool interior designer.)    Maria has taken an incredibly unique approach to interior design by showing people how to spark energy and inspire creativity through the power of beautiful spaces.    The two things we can never have enough of as entrepreneurs…#amirite!   Maria's students started redesigning their work environments and surrounding themselves with the things that made them feel successful, a mindset shift happened. Suddenly, she watched their businesses start booming, and in return, her own business also started booming.    But it wasn’t all they cracked it up to be!   Her big, live launches were super successful, and students couldn’t get enough, however Maria realised as exciting and profitable as it all was, the joy and passion was being stripped away. It’s one thing to make a squillion, but if you aren’t having any fun doing it, then no amount of moolah is going to change that.   So she stepped away from the ‘norm’ and forged her own path….a path that protected her energy and brought her joy, even if it meant being less profitable!   Today on the show, Maria shares her journey along with some absolute pearls of wisdom about how to create an environment, a business, and a life that lights you up by surrounding yourself with more of the things that give you energy and removing the bits and bobs; that subconsciously are doing you no good!    (The majority of Maria’s work is in German, however if you’d like to learn more about her work, click here for the ‘Success Position’ doc showing you exactly how to set up your office for success.)   If you've been feeling worn out or a little deflated, this week's episode is the spark of revitalization you need. Tune in now and discover how to protect your energy, spark new creativity and inject more life into every aspect of your world!   XXX Salome P.S Did you enjoy the show today? I would love to hear about the steps you're taking to ‘feng shui’ your way through business. Jump over to my instagram, send me a DM and share how you’re going to inspire more creativity for yourself in 2022. 

Ever realized it's easy to become hyper-focused on having the perfect sales page, the perfect launch plan, and the perfect content to smash sales out of the ballpark?   It can sometimes feel like if one thing is out of place, it’s game over!   Today's guest on The Shine Show will make you rethink *everything* when it comes to launching & sales.   Toni Bache is what I like to call a unicorn online course creator. After breaking tremendous ground in the corporate world, and always having a few side hustles happening in the background, she took the leap and decided to find a way to share her knowledge in a more scalable format.   With zero followers on social media, an email list of 400, no content, no sales page, and no funnel, and a $50 webpage, Toni decided she would launch a membership and build it on the way down. She sent out a non-fancy google doc with her idea to everyone on her list and invited them to sign up.    A recipe for disaster, right?   Cue the 300 sign-ups later and a 6-figure day. Yep, you read that correctly!   If you're anything like me, you probably have a million questions. Was it black magic? Did she have some wild manifestation technique? Perhaps she sells a Pina Colada making course?    So how did this happen?    Toni simply understood one thing - people buy from people. Marketing can sometimes feel excessively complicated! But when we step back and zoom out, it's all about connecting with people on a deeper level and solving a real problem they face every day.   This is one story you will not want to miss! Head to the link in my bio and get ready to have your socks inspired off by Toni’s unbelievable, unconventional launch. You're going to love her!   XXXSalome   P.S I would LOVE to hear if Toni's story encouraged you to make any changes to your launch model? How will you turn up for the people you are passionate about serving? In what ways can you develop meaningful, authentic connections with them? DM me on Instagram; I'd love to hear your thoughts.