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The Shape Music Podcast
30 minutes | Jul 29, 2020
What Is A Publicist And Do I Need One?
DOWNLOAD YOUR FREE 5 STEP PLAN TO INDEPENDENT ARTIST SUCCESS ⬇️⬇️ www.shapemusic.online/free-pdf In Episode #16 of the Shape Music Podcast, I talk with good friend and owner of KrisKat Publicity - Kris Katsanis. We cover a bunch of your questions and really get to know what a publicist's job entails. Contact KrisKat Publicity: W: https://www.kriskatpublicity.com.au I: https://www.instagram.com/kriskat_publicity F: https://www.facebook.com/KrisKatPublicity E: firstname.lastname@example.org Follow me here: I nstagram: http://instagram.com/shapemusiconline Twitter: http://twitter.com/shapemusonline Facebook: http://facebook.com/shapemusiconline Website: http://shapemusiconline
46 minutes | Jun 24, 2020
Everything You Need To Know When Heading Into The Recording Studio
FREE 5 Step Plan To Independent Recording Artist Success ➡️ www.shapemusic.online/free-pdf Choosing where and who to record with is a daunting task, who do you choose? Why? What are the questions I should be asking? Today I spoke with producer Simon Johnson who answers a tonne of questions you might have and may not even know to ask! If you are looking to ever go into the studio, then you need to listen to these fantastic tips! If you want to see the YouTube version head to : YOUTUBE Get in touch with Simon Johnson: www.simonjohnsonmusic email@example.com Follow me: Instagram: http://instagram.com/shapemusiconline Twitter: http://twitter.com/shapemusonline Facebook: http://facebook.com/shapemusiconline Website: http://shapemusic.online
36 minutes | May 27, 2020
What Is A Brand And Why Do I Need One?
After chatting with Perrin Finlay-Brown from Market The Music, we now have an understanding of what a brand is and why we need one! Perrin is a marketing professional with over a decade of experience working with branding and has combined his talents for marketing, management and graphic design to create a company that develops and promotes the career of an artist. I asked a plethora of questions relating specifically to independent artists and their need for a brand. Here are the key takeaways: 1. What is a brand? 2. What is a logo? 3. Do you need a brand? 4. What do you need to consider when creating a brand? 5. Should I pay someone to create my brand? 6. Should a brand be consistent? 7. What happens when you grow your brand? When you work on growing your brand, you build equity into it, meaning you create value in your brand. By nurturing your audience and creating a trusted connection, your brand will produce the super fans that every artist needs. When you build equity into your brand, it allows you to increase your fees, therefore increasing your overall income. Thank you to Perrin Finlay-Brown from Market The Music for making time for us. Visit Market The Music WEBSITE FACEBOOK DOWNLOAD YOUR FREE 5 STEP PLAN TO INDEPENDENT ARTIST SUCCESS: DOWNLOAD HERE
18 minutes | May 20, 2020
8 Easy Ways To Increase Your Fan Base Now
To be successful in business, you need an audience to sell to; every business needs clientele. Who is a musician's clientele? It's our fans. Without fans, we wouldn't be able to have a profitable career. Your Music is a business, and we need to treat it as one. Aside from always creating, we also need to be always promoting, building your brand and growing your fan base. Certain things need to be put into place to guarantee the growth of your fanbase, and beyond implementing these, you also need to be consistent. Without consistency, there is little to no hope of growing your fan base. DOWNLOAD YOUR FREE 5 STEP PLAN TO INDEPENDENT RECORDING ARTIST SUCCESS HERE: ➡️ www.shapemusic.online/free-pdf DOWNLOAD THE FREE SOCIAL MEDIA CALENDAR PACK HERE:➡️www.shapemusic.online/social-media-calendar AND WATCH YOUR SUCCESS SKYROCKET
24 minutes | May 13, 2020
6 Business Rules Indie Artists Need To Follow To Make A Profit
So you've decided to be an independent artist! congratulations on starting up your small business!. It is essential to have the right mindset straight off the bat. Artists are generally very creative people so when it comes to the business side of music, we often sweep that under the carpet and, by doing so, we significantly reduce the chances of making a profit much less a sustainable living income. To be successful in the music industry, you must conduct your music dealings as a business, meaning that you will have to split your time between being creative and becoming business savvy. There are many benefits to being self-employed, aside from getting to be your own boss, there are many financial benefits, especially at tax time, which is why you need to be organised and structure your career as a business. Unfortunately, a lot of artists, including myself, think they can depend on just releasing their art. We don't often consider timelines, planning, expenses, income, income tax and the plethora of business rules that need to be followed to establish and run a small business. Starting out as an indie artist myself, I just wanted to make music and at no point (until my accountant sat down and gave me a firm talking to me because I presented him with six years worth of tax) did I even consider that I was actually running a business. In the eyes of the law and the government, I had responsibilities that went beyond figuring out what picture I was going to put on my new album cover. Have a listen to the 6 Business rules you will need to follow to make a profit as an indie artist.
8 minutes | Apr 22, 2020
3 Things You Need To Do To Start Your Career As An Independent Artist
➡️Download your FREE 5 Step Plan To Independent Recording Artist Success: https://www.shapemusic.online/free-pdf Do you want to be an independent recording artist? Gig, tour, write or record? It can be really overwhelming and hard to know exactly where to start. Here are the first 3 things that you need to do to kickstart your career. 1. START! Starting can be the hardest thing to do but if you don't take the plunge and start, you will wait until you think you're ready or good enough and that will probably be never! So start! Start with the easiest thing that doesn't cost any money! Start building your profile. This means getting out there in front of anybody and everybody. Create social media accounts and start uploading pictures and videos, start live streaming. People need to know who you are! 2. PLAN! Create a plan. Think about what it is that you want to achieve as an artist. Do you want to gig or perhaps tour? or are you wanting to release music? Or perhaps you want to do all of the above. Spend an hour creating a plan that sets out what you want to achieve and stick to it. 3. SAVE YOUR MONEY! Whether you are a full-time artist or you have a day job, or casual income, you will need to assess your budget and save a portion of it. Open up a savings account and call it the "Music Account" this will be the investment into your business. Work on these 3 things and before you know it, you will have started to grow your profile, meaning people will start to know who you are, you will have a plan to work to and you will have the money to invest into your business.
18 minutes | Apr 15, 2020
The 5 Step Plan To Independent Recording Artist Success
➡️The 5 Step Plan to Independent Recording Artist Success → FREE DOWNLOAD: www.shapemusic.online/free-pdf After many years, mistakes, and a tonne of money wasted, the most important thing I have learnt is that there is a process and you need a plan! That is why I have developed the 5 Step Plan To Independent Recording Artist Success. The 5 Step Plan is a 12 page PDF download that goes through the 5 important steps that an independent artist must follow to successfully build a career in the music industry. In this video, I discuss those 5 steps. Download the FREE PDF to learn about them in more detail.
17 minutes | Apr 8, 2020
3 Reasons Why An Independent Artist Should Have An Email List!
➡️The 5 Step Plan to Independent Recording Artist Success → FREE DOWNLOAD: https://www.shapemusic.online/free-pdf We need to take advantage of all of the marketing tools available to us, but a lot of artists tend to forget about one of the most important! Developing an Email List! Email is a direct contact to your supporters that have already taken the time out to sign up to your list, meaning, they have already put their hand up and said: "yes, I like what you do". As an artist, we need to grow our list and maintain an active relationship with the subscribers. Unlike Social Media, if you send an email, it reaches your whole list, you don't need to pay for people that are already on your list to see your emails. If you haven't started your email list, then there is no better time to start then now! If you have started it, concentrate on growing and nurturing it. Your list can be a very valuable asset because when you are ready to release and sell a new product, they are an already engaged, interested audience.
24 minutes | Apr 1, 2020
Don't Do This During The COVID-19
➡️The 5 Step Plan to Independent Recording Artist Success → FREE DOWNLOAD: https://www.shapemusic.online/social-media-calendar You can choose to be impacted or impactful, but just remember, every choice we make has consequences, good or bad. We all know that it is a difficult time in life at the moment, for the entire world, but if you choose to stop, give up, not move forward and choose the negative path or mindset, then this will have an impact on your brand. People are looking for positives, people want to laugh, they want to have fun, be entertained, that's why we use social media. You have a unique position to be able to share any message you have to an audience through your social media platforms. Choose wisely! You will be remembered for what you share, remembered for your attitude and remembered for your actions during the COVID-19. You will be remembered by your supporters/fans, friends, family and your industry!. I cannot stress enough that you are being watched! Social media can be very dangerous if you don't use it well, it can have severe repercussions on your career, and they may not be evident until a year down the track. Be a positive influence within your community, be someone that is known for helping people, known for kindness, generosity and respect; otherwise, it will come back to haunt you!. So are you going to be impacted or impactful? Let's discuss!
26 minutes | Mar 25, 2020
What Can We Do To Move Forward During The COVID-19?
This is no doubt the toughest time ANYONE has faced in their lives no matter what industry I think, but now is not a time for negativity, or to be reflecting on and wishing things were different. Now is a time for working as hard as you can to make sure you come out of this with the best possible result. I am not saying we shouldn't be harbouring these feelings or downplaying how serious COVID-19 is, we just need to continue to move forward, it's the only way! You can't change what is happening but you can change your reaction to it. Let's discuss some tips on how to get through this ridiculously tough time and make sure we are shining when we come out the other end!.
21 minutes | Mar 17, 2020
Do Independent Artists Really Need To Use Social Media?
➡️Social Media Calendar for Independent Artists → FREE DOWNLOAD: SOCIAL MEDIA CALENDAR Do independent artists really need to use social media? You are running a business, therefore you NEED to have social media. It is a necessary evil. Your social media platforms are your own little slice of the internet, a place where you can build a community and create a loyal following. Listen for some tips on how to grow your social media platforms, plus what not do!
21 minutes | Mar 10, 2020
Consistency Really Is Key
Consistency really is key! Key to what? I guess if you think about it, consistency is key to success in everything and maybe that is why it is so hard to stay consistent, no matter what your goals are. We often wait until motivation strikes to work on our goals, then once motivation is done, we take a long break, and it's this lack of consistency that interrupts our workflow and in the long run, leads to unfulfillment in goals and our lives. BUT! Did you know that if you practice being consistent, then it eventually becomes a habit, once something is a habit, it becomes easy!. There are a few ways to ensure that you are successful in creating consistency within your music business. Let's talk about them!
20 minutes | Mar 3, 2020
Why Instant Gratification Is Dangerous For An Artist
We live in the world of instant gratification where we can have just about anything we want .... now! but can we really have a successful, sustainable career overnight? If you want a long and prosperous career as an artist then it is important to grow and develop your career over time. Wanting everything right now, to feel instantly gratified will lead you to lose sight of the overall goal, which is to have a successful career for as long as possible. Instant gratification makes us feel good, at the time, it's a bit like shovelling down a bunch of fast and fatty feel-good food, it's great in the moment but isn't great for us in the long run. We don't want our career to be the fast, feel-good now food, we want to maintain healthy growth. I have included 3 tips to help you grow organically... let's find out what they are!
28 minutes | Feb 26, 2020
The Side of Being An Artist That Nobody Wants To Talk About - The Business!
Being an independent artist means that you have to wear many hats! You create your art and you also have to run and maintain a business, because that is what it is, a business! If you plan to market yourself and create any kind of product for purchase, then you are running a business. Creative people love to do just that! create! Do you as an artist want to spend time on your art or time managing a business, crunching numbers, creating plans, forming budgets AND learning how to market? Most don't, but it is necessary for success. If only as an independent artist you could afford to pay a team to do all of this for you while you focus on creating. For most, this isn't reality so you need to learn the business. Today I talk about why an artist is running a business and some of the things you should consider as you navigate your way around the industry.
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