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The SEO Rant Podcast
25 minutes | Jul 29, 2021
The Dos and Don'ts of Link Building [Episode #34]
Judith Lewis joins the SEO Rant Podcast to go off on horrible link building practices: * Bad metrics for bad links * How to build links the right way * What link outreach requires to actually work There is no bottom of the barrel to the stupidity that goes on around link building. Not only are these practices not effective they're just downright dumb at this point. Yet, for some reason, all sorts of link-building shenanigans are alive and kicking. In this episode, Judith shares what makes bad link building bad... as well as what makes for good link building!
37 minutes | Jul 22, 2021
SEO Demands Common Sense [Episode #33]
Itamar Blauer joins the SEO Rant Podcast to discuss common-sense SEO: * Link building and common sense * Content creation and common sense * Data for SEO and common sense Like life, SEO demands just a wee bit of common sense. While you would think certain things are obvious, they are not. To this day there are so many mindboggling bad SEO practices that people still hold onto for some reason. This, despite the fact that they fly smack in the face of all that is intelligent and reasonable. Itamar Blauer joined me to bitch and moan about the lack of common sense in some SEO practices.
30 minutes | Jul 15, 2021
Are SEOs Obligated to Create a Better Web Environment? [Episode #32]
Enrico Chiodino joins the SEO Rant Podcast to discuss SEOs and their role in protecting the digital environment: * SEOs and their obligation to the web * Why having a purpose helps SEOs care for the web environment * Fooling users is far worse than fooling bots You may not realize it, but SEOs leave a major mark on the web. We have a lot of power to both help and harm the web as a whole. This puts a unique obligation on SEOs to ensure they care for the web and its overall health. In this episode Enrico Chiodino and I discuss the unique role SEOs play in protecting the web and how they might go about doing so.
26 minutes | Jul 8, 2021
SEO For Big Sites Versus Newer & Small Sites [Episode #31]
Igal Stolpner joins the podcast to share his outlook on doing SEO for big/established sites in contrast to doing SEO for smaller/newer sites: * Doing SEO on new sites versus old sites * How understanding the growth potential of a site differs for small versus big sites * Creating site architecture on big and small sites It goes without saying that there is no one size fits all SEO solution. How you approach everything from creating site structure to analyzing growth potential to doing keyword research all depends on the type of site you are working with. Whether the site is new or not, whether the site is big or not, all heavily factors into how you do SEO. In this episode, Igal and I dive into the differences between SEO on a big site, SEO on a small site, SEO on a new site, SEO on an old... SEO on all kinds of sites.
25 minutes | Jul 1, 2021
Properly Prioritizing Your SEO Efforts Matters [Episode #30]
Steven van Vessum joins the podcast to share his thoughts on why getting the SEO priorties right matters more than you might think: * Where to start when prioritizing the full spectrum of SEO tasks * What prevents people from properly prioritizing their SEO efforts * Creating buy-in for proper SEO prioritization There's this long-standing debate in the SEO industry about what matters more. Is it content? Is it links? Is it technical optimization? In this episode, we offer a different approach. Instead of weighing what's more important as an absolute, why not consider what's important to the site, right now?
28 minutes | Jun 24, 2021
Where Have All the SEO Experts Gone? [Episode #29]
Ari Nachmani joins the show to chat about the state of talent and knowledge sharing in the SEO industry: * Is there a lack of SEO talent out there? * What might be the root cause of there being fewer great SEOs in the industry? * What does a lack of SEO talent mean for SEO agencies? SEO talent is the engine that drives the entire industry. But what happens if there is less talent out there? In this episode, we discuss the possibility of there being less SEO talent and how changes in knowledge sharing may be the culprit!
2 minutes | Jun 17, 2021
The Challenges of Enterprise SEO [Episode #28]
Nick Wilsdon joins the SEO Rant Podcast to share what he sees as the challenges of doing enterprise SEO: * The pace of progress when doing SEO on larger sites * The personality needed to work on enterprise sites * Remaining hands-on when working in the enterprise environment While working on large sites is not any more meaningful than doing SEO for an SMB or SME it does present unique challenges. In this episode, Nick and I run through what it's like to work in the enterprise environment, what complexities that brings, and what personal challenges come with enterprise SEO.
33 minutes | Jun 10, 2021
Why You Shouldn't Create Copycat Content [Episode #27]
Abby Reimer joins the SEO Rant Podcast to share her thoughts on avoiding copycat content creation: * How copycat content can actually harm users * How to avoid creating copycat content * Why having the right intent is key to avoiding copycat content Sure, copycat content is not a great user experience. I think we can all agree on that. Producing content that skims the surface of a topic in an overly superficial way is not good for users. But it goes beyond just a poor user experience. Copycat content can result in emotional and even physical harm. Does that sound far-fetched? Well, in this episode we explore how copycat content can be exactly that, harmful.
37 minutes | Jun 3, 2021
Why Do People Still Have Unrealistic SEO Expectations? [Episode #26]
Diana Richardson joins the podcast to share her thoughts on why people have unreasonable SEO expectations: * The cause of clients having incorrect expectations about SEO * The investment needed to be successful with organic search * How the search results themselves contribute to unrealistic SEO expectations People have had unrealistic expectations about SEO for years. The question is, what does this say about how people see SEO, and why has this unrealistic outlook persisted for the past two decades?! We dive into what caused and is causing people to think of SEO in unrealistic ways and how the problem is being perpetuated. Here's a summary of what we discussed.
26 minutes | May 27, 2021
Why Looking to Go Viral is Bad Marketing Strategy [Episode #25]
Amanda Milligan joins the podcast to share why trying to go viral with your marketing can actually hurt your business goals: * Why viral marketing doesn't work anymore * What caused the demise of viral marketing * What you should be doing instead of trying to go viral Viral marketing used to be a cornerstone of the digital space. However, despite it being obvious that viral marketing is not what it was, clients will still ask to "go viral." Looking to go viral is a really unhealthy marketing strategy. It's more than ineffective, actively seeking to go viral can be detrimental to your brand presence overall. In this episode Amanda goes through why looking to go viral is unhealthy and what your brand should be doing instead.
20 minutes | May 13, 2021
One Size Fits All SEO Doesn't Work [Episode #24]
Mercy Janaki joins the podcast to share some hard truths about the SEO industry: * Why you should take SEO articles & social media posts with a grain of salt * Why you should not overly rely on SEO checklists * Why SEO tools & data can be misleading and even unhelpful if not used correctly SEO is hard and it's easy to rely on clear-cut techniques and strategies. Yet, like everything else in life, there is no one size fits all solution. While you may see someone share an implementation that drove all sorts of traffic to their site it doesn't mean that you should do the same for your site. In this episode, we get into some hard truths for doing SEO the right way, not the easy way.
26 minutes | May 6, 2021
Making SEO Affordable for Small Businesses [Episode #23]
Riley Hope joins the podcast to share her thoughts on making SEO financially accessible for all: * Charging clients according to local income for SEO work * SEOs setting fees that align with local business standards * Creating flexible payment structures and options for your clients Not every client you work with will be a large enterprise site. In fact, I'd bet the good majority are SMEs and SMBs. To the latter, not every SMB has their feet firmly on the ground. It would be a shame for businesses that can't pay big money to lose out on the advantages SEO affords sites. But making SEO affordable to small businesses isn't as simple as it sounds. You as the SEO have your own bills to pay and your own mouths to feed. Even if you wanted to make your work more affordable to new businesses how do you know where to start? How do you know what is and what is not affordable? In this episode of the SEO Rant Podcast, we get into the details around how you can make your SEO work affordable.
28 minutes | Apr 29, 2021
What to Know When Working with Clients on their GMB Listing [Episode #22]
Jennifer Cornwell joins the SEO Rant Podcast to share her experience working with clients on their Google My Business listings: *The importance of giving your clients the right outlook on Google My Business *Helping clients navigate bad reviews *Giving the client the tools to sort out Google's contradictory messaging When working with a client on their GMB listing nothing is more important than them having the right mindset. If your client has a warped understanding of what GMB is and what it's all about then their expectations of you might be similarly misaligned. That's why we dive deep into how to set the right expectations with your clients around their GMB listing.
23 minutes | Apr 22, 2021
Getting Started with Site Migrations [Episode #21]
The founder of Digital Rescue Rangers, Miranda Gahrmann joins the SEO Rant Podcast to share her love for site migrations! We dive into: * What to consider before migrating a site * What to know if you're new to site migrations * How to handle traffic losses after a migration Get an understanding of what to consider before migrating a site, what to know if you're first getting started with migrations, and how to deal with traffic losses after migrating a site from a leading expert on the topic!
33 minutes | Apr 15, 2021
How to Create a Content Process that Works for SEO [Episode #20]
Host of the Page 2 SEO Podcast and all-around SEO maven Jacob Stoops joins the SEO Rant to share his thoughts on what you should and should not do when creating a content plan that considers SEO. *Why having an overly rigid content release schedule is not a good idea *Why you should bring an SEO into the content process as early as possible *How to ensure your content is focused *Why visiting the SERP is a must for content creation *How to fix the content creation process for SEO We go into what it takes to create a content strategy that works for producing organic traffic. Learn what creating a content strategy that considers SEO should and should not look like.
34 minutes | Apr 8, 2021
Are the SEO Tools Really Offering Helpful Data? [Episode #19]
Data-driven SEO veteran Ori Zlibershtein joins the podcast to share his take on how SEOs use data: * The problem of too many visuals inside of SEO tools * Why overlying on SEO tools is not a good idea * How to best use the data you get from SEO tools We go deep into how the over-abundance of SEO tools and the type of data they provide might actually make things harder when doing SEO. While the SEO tools are great, they do damper the perceived need to critically think and problem-solve. That, of course, can mean SEOs are missing big issues and/or spending their time on things that are not that important.
29 minutes | Mar 25, 2021
The Benefits of & Problems with Core Web Vitals [Episode #18]
Wix's own Performance Tech Lead, Dan Shappir, joins the podcast to share his take on Core Web Vitals from a developer's perspective: *The Value of Core Web Vitals *Collaborating with Google on Core Web Vitals *The shortcomings of Core Web Vitals Go deep into Core Web Vitals from the perspective of a world-class developer. We jump into a bit of what goes on behind the scenes when working with Google to improve Core Web Vitals as well as what benefits and problems Core Web Vitals bring to the web and to SEO.
36 minutes | Mar 18, 2021
The Problem of Google My Business Spam & What You Can Do [Episode #17]
Amanda Jordan joins the SEO Rant to share her thoughts and feelings on GMB spam: * The extent of Gooogle My Businesses' spammy listing problem * Why Google letting GMB spam exist is so hard to understand * How you can fight GMB spam Plus, we offer you an amazing idea as to how to prank people using Google My Business's verification process!
29 minutes | Mar 11, 2021
Using Forecasting and Expected ROI to Get SEO Buy-In [Episode #16]
Miracle Inameti-Archibong joins the SEO Rant to talk about SEO and ROI: *How SEO forecasting can create client buy-in *How to approach SEO forecasting honestly to build strong client relations *Why you should show your clients expected growth without them doing any SEO
23 minutes | Mar 4, 2021
Should There Be SEO Standards? [Episode #15]
Trevor Stolber joins the SEO Rant to advocate for having SEO standards: * Should the SEO industry have a set of standards? * Is it feasible to apply standards to SEO? * What would having SEO standards look like?
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