One Team – Sangram Vajre
Sangram Vajre (@sangramvajre) is the Co-Founder & CMO of Terminus, an account based marketing platform. He is also the author Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. In this episode, Sangram talks about how sales and marketing can produce more results by measuring both teams by one scorecard and act as One Team. Questions During Podcast What do you consider the biggest challenge for CMOs and marketers today? How do we overcome these challenges? How do you see digital marketing or digital experiences evolving? What data points or KPIs do you monitor in order to optimize? What was one of your most successful campaigns? What made it effective and how did you measure that? Describe a time when a project you were overseeing did not go well? What did you learn from that and how do you avoid that from happening again? Who or what do you listen to or read to get inspiration? If you didn t have any responsibilities at home or work next week what would you do with your time? Closing thoughts? Contact Sangram Twitter: @sangramvajre LinkedIn: https://www.linkedin.com/in/sangramvajre/ Podcast: Flip My Funnel Book: Account-Based Marketing For Dummies The post One Team – Sangram Vajre appeared first on Scott King.