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The School of Internet Marketing
18 minutes | Jul 28, 2014
An Introduction to WordPress
Are you looking for the next website platform to extend your brand’s reach? Have you heard of WordPress and are looking for more information? WordPress is a powerful content management system which can really project your online presence to your audience. Therefore understanding the platform is essential. If you’re interested in learning how to help your website attract visitors, then you’ll want to invest 20 minutes to listen to this podcast. In this edition of The School of Internet Marketing podcast, your host Nick Jaworski interviews James Martell, founder of The School of Internet Marketing and Vice President of Product Development for jambMEDIA about WordPress and how it can deliver your brand online to millions of audiences. Learning about WordPress could be your first step in developing a responsive website. A Global Player James loves talking about WordPress and believes that it is one of the reasons why the internet has grown so quickly. There have been other services which have helped with the internet’s growth including Paypal. WordPress is a Content Management System (CMS) which was originally designed in 2005 to be used by website owners to power their blogs. However, with time the platform has gained even greater functionality. WordPress isn’t a platform which is exclusive for small business owners. Many large businesses such as Ebay, Sony and Forbes use WordPress at least partially. According to some research, WordPress powers 22% of all websites online. James’ Experience Back in 1999, James used Microsoft’s front page. In 2001-2002 he developed his own CMS system called Easysite Builder. This was an excellent system, but because it needed a full time developer, it was expensive. For four years he continued on with his own CMS until he was looking for a solution to a functionality problem he had. It was here that he stumbled across WordPress. At this point, the system was still in its infancy. However, even at this young stage the platform had all the functionality that his current CMS had and what he wanted. He decided to take the plunge and try it out. From there he has built hundreds and hundreds of websites for his clients and his own using WordPress. WordPress Advantages There are many advantages to the popular CMS which website owners benefit from everyday. One of the advantages is the numerous designs you can install on your website from sites like ‘Themeforest’. These ‘themes’ are extr
27 minutes | Jul 16, 2014
A Whopping 1500% Increase in New Clients
20 minutes | Jul 14, 2014
Your Website is the Hub
Are you a business looking to expand your online reach? Do you regularly partake in online marketing including social media marketing, blogging and email marketing? Are you wondering what the most important element of your marketing is? No matter what marketing avenue you focus upon, the importance of your website cannot be underestimated. Your website is the central point of all your online marketing. Ignoring its importance will only diminish the results you could benefit from. If you’re interested in learning how to help your website attract visitors, then you’ll want to invest 20 minutes to listen to this podcast. In this edition of The School of Internet Marketing podcast, your host Nick Jaworski interviews James Martell, founder of The School of Internet Marketing and Vice President of Product Development for jambMEDIA, about how your website is the hub for all your online marketing activities and why it is essential to take back control. By listening to this podcast you can develop a marketing strategy which will gain your business superior online exposure.about:blank A Quick Recap James begins the episode by giving a quick recap of what has been discussed over the past few podcast editions. This includes an overview on the surprising effect the internet has had on businesses. As James points out, this has not always been rosy and traditional forms of advertising are now falling by the wayside. They’ve also talked about the checking of the internet footprint and how reviews are important to get a top search engine ranking. James has even discussed Google’s appetite for fresh content and how regular blog posting is likely to give you an advantage over your competitors. The Centre Of The Wheel In this edition they talk about the central part your website plays in the online marketing process. James likens the website to the centre of a wheel with all other elements like social media, blogging and email stemming out from it like the spokes. James also points out that any marketing should start from the website. If the website has been designed properly, other internet marketing activities can be automatically updated from new content published on your website. This includes the updates to Facebook, Google Plus and Twitter and your email lists. Work Smart Not Hard On Internet Marketing Although there are some technical aspects, Wordpress does have some good options for business owners to automate their marketing activities.
21 minutes | May 5, 2014
How to Hire a Writer for Your Business
Are you a business looking to create content for your online marketing activities? Are you thinking the task is too much for you or a team member? Are you looking for a professional writer to take over the task? Writing the marketing content of your website can be a daunting job, especially if writing is not one of your fortes. Finding a writer to do it for you can be an excellent business move. If you’re interested in learning how to help your website attract visitors, then you’ll want to invest 20 minutes to listen to this podcast. In this edition of The School of Internet Marketing podcast, your host Nick Jaworski interviews James Martell, founder of The School of Internet Marketing and Vice President of Product Development for jambMEDIA, about how you can find a great writer to create your online marketing content. Making sure you discover the best writer for your business is an essential task. The Options Available James starts off this edition by mentioning business leaders have three options when they decide to create online marketing content. The first option is to do it themselves with the second option being to task a team member to do the writing for the business. This can be effective if you or your employee have the skills and knowledge for the task. However, if these are not an option, you will need to find another source - hiring a professional online. James estimates he has used over 100 writers in his career and has about 8 to 10 on the go at any one time. He states there are several key components a good professional writer needs in order to provide you the best work. The Online Marketplace In the past, James would find his writers through local advertisements. He would then liaise with those local writers via email in order to have the work completed. Then came a time when he was giving a presentation about hiring a writer and an individual informed him of a site called Elance. The site is a marketplace to find service providers across a range of specialties include graphic artists, writers and other subjects. At the time of the presentation, there were about 200,000 service providers on the site. There are now over three million. Finding the Best Writer Finding a writer for your business is an easy task on the site. You create a job posting much like a classified ad with a header and a description. Once you have created the job posting you can have freelancers from around the world bid for your position. Th
18 minutes | Apr 28, 2014
How to Organize a Publishing Schedule
Are you struggling to keep up with the demands for fresh content by Google? Thinking you aren't writing enough new content to grab the attention of the search engines and therefore not generating any visitors? You can solve the problem and generate regular traffic to your website by organizing a publishing schedule...
19 minutes | Apr 21, 2014
What Should I Write About? Simple.
Do you struggle with generating ideas to write about on your website? Concerned your content will not attract the search engines or the visitors? Business leaders are forever asking the question: “What should I write about?” when they are thinking about their online marketing...
17 minutes | Apr 16, 2014
Satisfying Google’s Appetite for Content
Do you need help finding ways to satisfy Google’s insatiable appetite for new content? Do you want to dominate the search results for your keywords? If you aren’t feeding Google’s desire for continuous, fresh and relevant content, then you’re missing out on higher search results. Google rankings are the lifeblood of businesses, whether your South Surrey/ White Rock business is brick-and-mortar, or internet-based. Businesses that continually add fresh content to their website rank higher than ones that don’t. What are you doing to ensure that your business is ranking at the top of the search results? If you’re interested in learning more about dominating Google’s search results in your local market area, then spend 15 minutes listening to this episode of The School of Internet Marketing podcast with James Martell. In this episode, host Erik Reynolds talks with James Martell, Founder of The School of Internet Marketing and Vice President of Product Development at jambMEDIA, about adding fresh and relevant content to your site for higher Google rankings. If you have any doubt about Google’s importance to web traffic, then consider this. New York Daily News reported that in August 2013, when Google went down for five minutes global internet traffic took a 40% hit. This interview is a chance for you to learn how to get the world’s most popular search engine to work in the favor of your business on the Semiahmoo Peninsula. What Content Means for Websites in Today’s Online Society This episode kicks off with a definition of what James means when he refers to “content” on a website. He harkens back to his early days on the internet in the late 1990’s, giving examples of what content meant back then and the evolution to what we mean when using the term today. Content is vital to your website. There’s no real point in having a website if there’s no way for people to find it when using search engines like Google to search for keywords that are relevant to your site. If you aren’t sure why adding fresh and relevant content to your site for higher Google rankings is important then it’s very likely that you’re not doing what is needed to tap into the traffic that could be visiting your site. When It Comes to Topping the Search Engine Rankings Content Is King Next James explains the meaning behind the phrase “Content Is King” in the context of this episode’s topic. He also goes on to answer these questions: - How does
19 minutes | Apr 9, 2014
Reviews. Vital to Online Success
Does your company encourage clients to use online reviews? Are your customers leaving feedback in places that increase the reputation of your business? If you haven’t learned the importance of getting more out of online reviews then you could be missing out on a bigger bottom line. Online reviews are an important source of credibility for consumers looking to decide whether or not to do business with your company. Businesses with good reviews enjoy larger clientele and revenues. Does this describe your business? If you’re interested in knowing more about getting more out of online reviews then you’ll want to invest 20 minutes to listen to this edition of The School of Internet Marketing podcast where your host Nick Jaworski interviews James Martell, founder of ‘The School of Internet Marketing’ and VP of Product Development for jambMEDIA about why online reviews are vitally important for your internet success and how you can get more out of them. It’s no secret that the internet plays a big part of daily life. A survey by BrightLocal says that in 2013, 37% of consumers used the internet to find local businesses at least once per month. This interview is an opportunity to learn how you can use reviews to help consumers find your business. Why Online Reviews Are Imperative for Online Success The episode kicks off with a review of the importance of online citations and claiming directory listings for your business. James explains how online reviews fit into that puzzle, sharing personal experiences on the topic from as recent as the weekend before this podcast was recorded. James then goes on to discuss the reasons why online reviews are vitally important to internet success, including what business owners in the Greater Vancouver area need to understand about the reviews, how they show up in search listing results, and more. If you aren't using online reviews from places like Google and Yelp to bring in more customers, then you’re missing out on a chance for higher revenues. What Affects Bad Reviews Have on Your Business Online reviews are important, but will one bad review spoil the bunch? James offers tips for White Rock business owners who might hesitate to use online reviews, or worse, have discovered a negative one. He also answers these questions about getting more out of online reviews. - How should I handle a negative online review about my business? - Why are online reviews important to the success of my business? - What is t
27 minutes | Apr 6, 2014
It Pays to Attend Marketing Conferences
Do you wonder why you should attend internet marketing conferences? Would you like to know how they can benefit your business? If attending internet marketing conferences in Vancouver isn't part of your business plan, then you could be missing out on the chance at spectacular rewards. Opportunities for attending these types of conferences are everywhere, including right here in the Greater Vancouver area. Business owners who understand the value of these events enjoy a higher level of success. Does this describe what you want for your business? If you’d like to know more about benefits of attending internet marketing conferences then you’ll want to invest 30 minutes to listen to this edition of The School of Internet Marketing podcast where your host Nick Jaworski interviews James Martell, founder of ‘The School of Internet Marketing’ and VP of Product Development for jambMEDIA, and Stephen Tye, entrepreneur, author, speaker and host of the Canada Marketing Summit about why it pays to attend internet marketing conferences. Any type of conference can be overwhelming, which often causes people to walk away empty handed. The real payoff in attending any type of conference is the one or two take aways that you can bring back and apply to your own business. This interview is a chance for you to learn tips on how you can make attending internet marketing conferences pay off. Attending Close to Home The episode kicks off with Stephen sharing details about his background. Listeners will hear about his vast experience with the internet and the broad range of both large and small companies that he’s worked with such as Reader’s Digest, Financial Times, and Tesco, just to name a few. Next the discussion turns to advantages of attending internet marketing conferences. James has been on the scene at countless numbers of conferences, and educates listeners about the most frequent benefit he receives from attending them. If you’re still on the fence about attending internet marketing conferences in the future, then you’re passing up opportunities that are vital for the success of your business. Tips to Make the Most Out of Your Conference Experience Then James and Stephen discuss the upcoming Canada Marketing Summit conference, a 3-day event in Richmond BC, just outside of Vancouver, offering the chance to network with successful self-employed business people. During the podcast they discuss this event and also answer these questions: - What can
18 minutes | Mar 10, 2014
How to Claim Your Directory Listings
Do you want to improve your Google rankings for you local business? Could your website benefit from additional traffic? If you aren't using strategies to help increase rankings and traffic, then you could be losing out on the advantages that they bring. Google algorithms have undergone some substantial changes in the past few years. Those who make efforts to appease the revisions boast higher page rankings, and more traffic. Does this sound like something you want for your website? If you’re interested in learning some tips on how to help your website achieve top Google rankings, then you’ll want to invest 20 minutes to listen to this edition of The School of Internet Marketing podcast where your host Nick Jaworski interviews James Martell, founder of the School of Internet Marketing and Vice President of Product Development for jambMEDIA about claiming your business listings, a simple strategy to increase rankings and traffic. Traffic is essential to the success of your website. Forbes* compares websites to prime pieces of internet real estate, and suggests looking at traffic when it doesn't meet your target ROI. This interview is an opportunity to learn a strategy to help you get the results you want from your website. The Importance of Claiming Directory Listings This episode kicks off with James defining what it means to claim your online business listing, why accuracy is vital to your citations in business directories, like Angie’s List and Foursquare, and continues on to explain why you should also claim those listings. Next, Nick inquires about the potential for business directories with ulterior motives, like scams to obtain email addresses. James explains that scams are a very real possibility, and then goes on to give advice for how to avoid them. If problems with how to claim your listing in business directories is preventing you from getting the job done, then your website could be paying the price. The One Strategy You need to Increase Rankings Google rankings are important, but if you are like most businesses then you have other strategies to bring traffic to your site as well. A listing in a business directory can help you achieve this goal. During the podcast James also addresses these questions: - What big sites should I visit to claim my listing? - Who uploads the picture of my business to the directory? - Do I have to pay a fee to claim my directory listing? - What prep work is required for me to claim my listing? Now
20 minutes | Mar 3, 2014
How Citations Affect Google Rankings
Episode #4 - Subscribe here: http://www.theschoolofinternetmarketing.com/follow Do you focus on potential for citations when creating content for your website? Do you understand their influence on Google rankings? If you aren't sure why or how citations affect Google rankings, then where your page lands in search engine results could suffer. Search engine optimization tools only offer so much assistance for improving your page rank on Google and other search engines. Those who use the most current methods achieve higher ranks in search engine listings. Does this describe the spot where searches for your business lands? If you’d like to know more about making citations work for your website, then you won’t want to miss this edition of The School of Internet Marketing podcast where your host Nick Jaworski interviews James Martell, founder of The School of Internet Marketing and VP of Product Development for jambMEDIA about why and how citations affect Google rankings. Getting plus one, like, or share from customers is more than a social networking pat on the back. B2B Marketing reports that reviews on sites like Yelp and Epinions are citations that link content back to your business and add credibility to your website. This interview is an opportunity to learn why citations matter to Google and how it uses them. The One Update to Improve Google Rankings Recent editions of the podcast covered internet footprints and what Google wants to see on webpages. This episode covers citations and Google rankings, and James kicks it off by describing what makes up a citation in the world of the internet. James first learned about this from Matt Cutts, chief of Google’s Webspam team, at a prior WebmasterWorld's PubCon in Las Vegas. Matt shared that 70% of business directory listings are inaccurate. If you’re guilty of making this error now, then it’s your Google ranking that will suffer. Learn Why Citations Matter to Google Next James talks about how citations affect Google rankings. He explains how your citation affects your internet footprint, and the importance of the accuracy of citations. During the podcast he also answers these questions: - How do mobile apps influence my citations? - Does my website need my business’ physical location? - How does Google determine ranking with citations? - What can I do to improve my citations online? - How can I avoid making mistakes with my citations? Now consider the citations online for your business. Ha
22 minutes | Feb 24, 2014
5 Things Google Needs to Rank You Highly
Episode #3 - Subscribe here: http://www.theschoolofinternetmarketing.com/follow Do you want to enjoy higher Google rankings? Does your site bring in real traffic using the five things Google really cares about? If you’re not sure how to develop your site to meet Google’s standards, then it may not live up to its full potential. Google’s algorithms have changed drastically over the years. Webmasters who keep up with the changes boast higher rankings than those who don’t. Is your website among those higher rankings? If you want to learn more about how to increase your site’s place in search rankings, then you’ll want to invest 20 minutes to listen to this edition of The School of Internet Marketing podcast where your host Nick Jaworski interviews James Martell, founder of The School of Internet Marketing and VP of Product Development at jambMEDIA about real traffic, the five things Google cares about, and Google rankings. Google rankings and success are directly related. A Bloomberg Businessweek article reported* that when Google penalized Expedia for unnatural backlinks, the travel site dropped 25% in pagerank and 4% in stock price. This opportunity can help prevent that from happening to your business. An Evolution of Google Rankings James has helped untold numbers of business owners how to effectively market their businesses, and since 2001 has worked on how to best optimize pages for Google rankings. He reviews the evolution of page rankings and describes a bit of history about harsh penalties for mistakes. Next James explains why content is still king for Google rankings, and what that entails. Listeners will also hear about previous methods as well as what Google wants to see in today’s pages. If your website lacks these things, then it could be your rank that suffers. How to Rank Higher to See More Real Traffic Then James talks about what five things matter most to Google. Listeners should jot these down, because mastering them makes you a major threat to your competition. James also addresses the following questions: -How can I improve the quality of my content? -How often should I add content to my website? -How can I add variety to the content on my site? -How can I distribute content to add authenticity? -How can I make my content more popular? Google rewards people whose sites have the things it wants to see with higher search rankings. A high ranking draws in more visitors, bringing real traffic that helps authenticate
22 minutes | Feb 19, 2014
How to Evaluate Your Online Footprint
Episode #2 - Subscribe here: http://www.theschoolofinternetmarketing.com/follow Are you ready to learn more about how your internet footprint affects your business? Does your business currently meet all of the goals you have for it? Have you taken time to learn how your internet footprint determines your success? If you aren't up to date on how internet footprints affect businesses, then yours could pay the price. There are a lot of factors that combine to make up your internet footprint, including every site that mentions information about your business. This could include the name, location, and contact information for your business, as well as how you use social media networks. Are you using all available resources to boost the internet footprint for your business? Every place online that mentions something about your business contributes to your internet footprint. This includes your location, contact information, and even the name of your business, regardless if these details are listed on a review site, social media network, or the website for your business. If you’re interested in knowing more about how to manage internet footprint for success, then invest 20 minutes to listen to this edition of The School of Internet Marketing podcast where your host Nick Jaworski continues his conversation with James Martell, founder of The School of Internet Marketing and VP of Product Development for jambMEDIA about how to quickly evaluate the internet footprint of your business, as well as why even a business without a website has one. Take for instance the fact that humans rely more and more on digital technology to check for credibility, including using your internet footprint. The online finance company Lenddo uses information about applicants’ social media network activity, such as their list of friends, to determine riskiness. https://www.lenddo.com/pages/faq The Quickest Method for Evaluating Your Internet Footprint James kicks off the episode by sharing a personal story about a chiropractor who was worried about losing business to the competition. A quick evaluation of his internet footprint revealed that even though his business wasn't online, the scant information about their business was causing some big problems. Listen as James describes how one bit of negative information in the right place can cause a lot of damage. Just because your business isn't online doesn't mean information about it isn't there. Next James describes a quick and
19 minutes | Feb 3, 2014
Your Customers Are Online – Learn How to Market to Them Effectively | The School
Are you still relying on newspapers and other traditional forms of advertising for your small business? Have you explored how using the internet can help you bring in foot traffic and get your phone ringing? If you haven’t explored how the internet affects your small business...
19 minutes | Jan 27, 2014
The "Internet Effect" on Small Business
Episode #1 - Subscribe here: http://www.theschoolofinternetmarketing.com/follow Does your small business advertising budget allow for print ads in the newspaper and yellow pages? Are you aware of all the available ways that the Internet can increase foot traffic and have your telephone ringing off the hook? If you don't use Internet marketing to take advantage of online customers, then you risk missing out on potential for revenue and growth. Great strides have been made in Internet marketing and those who keep abreast of current trends gain fantastic rewards. Unfortunately it puts newspaper, yellow pages, and radio advertising in a vulnerable state because the Internet is far more effective in reaching people. If you're looking for new ways to utilize the Internet to gain more revenue for your small business, then invest 20 minutes into this edition of The School of Internet Marketing Podcast, where host Nick Jaworski interviews James Martell. Founder of The School of Internet Marketing and VP of Product Development for jambMEDIA, James shares some surprising effects that the Internet has had on small business. in recent years. The U.S. Business Administration* agrees, stating that when it comes to Internet and small business, "Just having your company’s information available to current and prospective customers can greatly impact your marketing efforts by offering customers everything from pre-sale information to post-sale support and service." Easy Ways to Increase Revenue and Reach More Consumers Nick and James kick off the episode by discussing the effects of the Internet on small business. As James points out, the Internet has done some wonderful things but it some cases the results are not so great. James goes on to explain that small business owners really have their work cut out for them. He provides personal observations as examples of the different things he has seen go wrong when small business owners try their hand at online marketing. This segues into a conversation about the state of an online presence for many small businesses. In the early days of the Internet, having a website and email address was enough. Now businesses need to utilize things like Facebook and Twitter to reach out to consumers. If your Internet presence isn't well-rounded, then there could be consumers that you are completely missing in your online marketing campaign. Your Small Business Website Is a Foundation Next James addresses the topic of websites for
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