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The School of Influence Podcast with Amanda Russell and Neal Schaffer
21 minutes | 5 days ago
15: Dave Kerpen on the Importance of Building Likeable Influence
New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books, and successful agency. Dave explains the importance of branding and relationships in building and sustaining influence.For more information:Dave Kerpen: https://davekerpen.com/Amanda Russell: https://amandarussell.coNeal Schaffer: https://nealschaffer.com
34 minutes | 13 days ago
14: Rand Fishkin, Founder of MOZ and CEO of SparkToro, on Building Influence through Building Technology to Help People
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a mission to help people, whether it is search engine optimization with MOZ or making market research accessible to everyone through SparkToro. Rand shares his incredible entrepreneurial journey and is a living testament that nice guys don't always finish last.For more information:SparkToro: https://sparktoro.comAmanda Russell: https://amandarussell.coNeal Schaffer: https://nealschaffer.com
28 minutes | 19 days ago
13: Serial Founder/Investor of PELOTON and ACTIVE, Dave Alberga, on Silent Influence and How to Leverage It for Astronomical Business Impact
Whether it's A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person they call: Dave Alberga. Dave is the silent and humble influence behind many of the biggest brands you know. It seems as if anything he touches turns to success, and for the first time ever, he opens up about the factors he believe have led to this. His answers will surprise and delight you.
31 minutes | a month ago
12: How Plastic Surgeon Dr. John Layke Became an Entrepreneur and Industry Influencer
In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr John Layke managed to do both, and he is far from stopping. What has been his formula to translate influence across categories? Find out in this riveting interview.Beverly Hills Plastic Surgery Group: https://www.beverlyhillsplasticsurgerygroup.com/johnlayke/Beverly Hills MD: https://beverlyhillsmd.com/Amanda Russell: https://amandarussell.coNeal Schaffer: https://nealschaffer.com
23 minutes | a month ago
11: Founder of 'Women in Influencer Marketing' (WIIM) Gives Her Thoughts on Influencer Marketing
Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators.Women In Influencer Marketing: https://iamwiim.com/Jessy Grossman on LinkedIn: https://www.linkedin.com/in/jessygrossman/
33 minutes | a month ago
10: John Lee Dumas: The Common Path to Uncommon Success
How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and now generates 7 figures from a variety of digital and physical products. His Entrepreneurs on Fire podcast is one of the most popular business podcasts of all time. JLD shares what he has learned on his entrepreneurial journey and a culmination of his analysis with his new book, The Common Path to Uncommon Success.
34 minutes | 2 months ago
09: Barry's Bootcamp CEO Joey Gonzalez Explains the Human Science of Influence
Barry's Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got celebrities flocking to them!Joey shares how Barry's Bootcamp changed the game for fitness and created a cult-like following with an audience that includes Hollywood's top A-list celebrities flocking to them and bragging about it. Not an easy feat, but Joey reveals exactly how they did it, starting with building the infrastructure.
35 minutes | 2 months ago
08: Shane Vitaly, Founder, Vitaly: Breaking the Rules to Build a Mini Empire - and Influence a New Category of Brand
The motorcycle-driving, tattoo loving classic 'bad boy look' that Shane Vitaly had rocked since his anti-authoritarian childhood was not a likely candidate to create a global jewelry brand...for men! And yet by age 34 he boasts an 8 figure (and vastly growing) empire. In addition to the complete story of how he built his kingdom, he talks about identifying influencers early on and the role it has played in scaling his business.
30 minutes | 2 months ago
07: Jen Groover: Think You Know How to Influence? Think Again
In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover challenges the old persuasion styles of marketing that hold most people and business back from actualizing their growth potential. She argues that influence is something that can be learned but it starts with a transformation in how we think.Reference Links• Jen Groover's The More Method: https://amzn.to/2NrsYv7• Amanda Russell: https://amandarussell.co• Neal Schaffer: https://nealschaffer.com
48 minutes | 2 months ago
06: Carmax Co-Founder Austin Ligon on The Gold Standard of Branding
Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new concept, in an industry peppered with skepticism: buying cars. Our conversation with him covers his time as cofounder of CarMax from its inception to his retirement in 2006. Since then, we discuss his key roles in other ventures as director of Redfin, Rev.com, CarTrade and Startup Angels. He continues to influence aspiring leaders by serving on the board of St. John College, Yale School of Management and University of Texas, Plan II Honors Program. As one of the inaugural members of the UT Texas Fellows, 2018, he mentors others who aspire to new heights in their own roles as influencers. His perspective of leadership and active engagement is inspiring to all.
40 minutes | 3 months ago
05: Nigel Barker: America's Next Top Influencer
The man who literally broke the 'model' for what it means to be a fashion photographer. Having worked with every major iconic face of our time, Nigel not only understands influence, he has amassed what can be considered industry-changing influence - from prime time reality shows to furniture collections, clothing labels and gyms, the man knows what it takes to grow one's brand, no matter the space.Reference Links• Nigel Barker: http://www.nigelbarker.tv/• Amanda Russell: https://amandarussell.co• Neal Schaffer: https://nealschaffer.com
40 minutes | 3 months ago
04: Zico Coconut Water Founder Mark Rampolla on Deep and Narrow Influence
We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all stakeholders as strategic key influencers. Rather than large followings, he argues the value of going deep and narrow with influencer engagement.
29 minutes | 3 months ago
03: Lamborghini CMO Katia Bassi on the Brand as Influencer
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand people's cultural horizons".
46 minutes | 3 months ago
02: Jesse Itzler on How to Build an Influential Life Resume
Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it's NOT experience).Reference Links• Jessie Itzler: https://jesseitzler.com• Amanda Russell: https://amandarussell.co• Neal Schaffer: https://nealschaffer.com
21 minutes | 3 months ago
01: Andy Roddick on Influence
Andy Roddick talks about no longer cringing at the word 'influencer', and how to leverage fame to create greater social good influence.Reference LinksAndy Roddick Foundation: https://www.arfoundation.org/Amanda Russell: https://amandarussell.coNeal Schaffer: https://nealschaffer.com
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