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Hello, friends! It's a New Year... and this is a new show! Welcome to the Business Operations Simplified Podcast. Today's show is a quick update on where the podcast is going in February. Thank you for listening, stay subscribed to get new content coming out in February. 

I’m wrapping up for the year, friends! The podcast will be back in January 2022. I can’t wait to share new content with you. I’m taking the next few months to enjoy time with my family, pray and strategize about my business and get some much-needed rest. I can’t put into words how much it means to me that you listen to the show. Thank you. I pray it continues to bring you value and I pray you have a blessed end to your year. I look forward to hanging out with you again in January!   Find Resources from today's show HERE

Entrepreneurs naturally have a lot of ideas, and staying on track can be difficult, especially when you’re creating content or preparing for a launch. Today’s episode provides valuable tips from Angel McElhaney from the Control The Chaos Mama podcast to organize all ideas, tackle them intentionally and get through busy seasons like launching when you have your highest energy. Angel discusses helpful tips on starting with the bigger vision and backing up the process into small steps, Facebook group engagement, and repurposing content. There’s a ton of gold in this episode for you! As a freelancer, virtual assistant, or online business manager, knowing how to batch content and manage launch seasons can increase your service offering as a copywriter or content marketing freelancer. More About Angel McElhaney Angel McElhaney helps multipassionates, creative rebels, and ADHD entrepreneurs embrace the authority that has always been theirs with podcast strategy and coaching.  Angel creates clarity, confidence, and consistency for her clients so they can finally stop restarting from scratch and learn to trust their intuition.  She’s also a mom of four, motherless daughter, and wife to a TN vols obsessed hubby.  When she’s not helping amazing women make meaning of their hard stuff with podcasting, she can be found dreaming about her next vacation, empowering women to love the skin they are in with boudoir photography or making up random songs in the kitchen.   Find Resources From Today's Show HERE

Many entrepreneurs struggle with creating effective lead magnets. Having a process for niche research ensures that your lead magnet attracts the right customers and provides enough value for your customer to want to give you their email address. When your lead magnet is valuable, clear, and effective, you grow your email list faster and have a pool of customers you can sell to. Our guest today, Barbara Carneiro, is a communication and branding strategist who talks about how to research to create an effective lead magnet and the key ingredients in a lead magnet that will increase your visibility and authority in your industry. As a freelancer, knowing how to research and create valuable lead magnets is a skill that will significantly increase your service offering as a copywriter. More About Barbara Carneiro Barbara is the founder of Word Revolution (a communication and branding agency for Christian ministries) and the brain behind The Church Communicator Bootcamp (a training program for accidental church communicators). She is a Christ-follower, forever curious strategist, minimalist designer, storyteller, and geek, and you can make her happy with a white chocolate mocha. Resources From Today’s Show   Find Resources from today's show HERE

Do you ever find yourself looking back at the end of a busy day, wondering what you did all day? If your to-do list never ends and your Trello board is working on overdrive, you’re going to love this episode with Kristi Veitenheimer. Kristi is a fellow podcaster and the owner of Simplicity For Solopreneurs. She’s a time-management and business strategy guru, and today she’s sharing her best-kept secrets for truly prioritizing your schedule and finding the accomplishment in your day that you’ve been yearning for. This episode is tactical, fun, and inspirational. Grab that laptop or pen, it's copy time! More About Kristi Veitenheimer Kristi Veitenheimer is a Jesus-loving, coffee-drinking, chocolate-loving gal from Texas. She’s a wife, mother of two, and Mimi of four grandsons and adores her family. Kristi is the host of the top podcast for new solopreneurs, Simplicity for Solopreneurs™. Her mission is to inspire and empower women 40+ to make their dreams of owning an online business a reality.  Kristi specializes in helping the beginning entrepreneur create her online business without all the overwhelm and stress by teaching her how to simplify her entire business system so she can actually enjoy the journey to achieving her dreams. Because Kristi believes women shouldn’t have to choose between their God-given dreams and talents and their current reality. Resources From Today's Show:   Find Resources from today's show HERE

Getting your content found is an important piece of building your business and growing your audience. In today’s show, we speak with podcast strategist and coach, Wren Robbins, about the best way to create content that serves your audience and get it found online. Wren gives specific statistics around blogging and podcasting and explains why podcasting is the best way to get your message to the masses and the strategy behind how to do that successfully! More About Wren Robbins Wren Robbins is a Podcast Strategy Coach who catapults women in business using effective podcast strategies. She has a Bachelor of Science degree in Special Education, is a wife to Jim, mother to an eight-year son, and loves connecting with others. As an avid aviation family, they are following their dream of building a home on an airstrip.   For the past five years, Wren has been the host of The Friends of a Feather Podcast where she interviews women who share their God stories each week.  Through her podcast coaching programs, women start their podcast and gain unique podcast strategy for their business.   Find Resources From Today's Show HERE

Are you looking for a signature service? Or a unique way to work with nonprofits and for-profit organizations? Today’s guest tells us all about what it’s like to have grant writing as a signature service. Eliana Echavarria brings energetic, cool-girl vibes to the driest of topics- GRANT WRITING (enter the yawns)! As a grant writer and freelance coach for Christian entrepreneurs, Eliana teaches aspiring freelance grant writers how to launch and scale their business with a Kingdom-focused mentality through her podcast “Nothing for Granted.” Eliana is on fire for God and determined to raise her 4 littles to be the next generation of entrepreneurs by leading by example. Don’t hang out with her too often- she’ll have you believing you too can build a business where you don’t have to compromise motherhood, marriage, travel, and a career you love!   Find Resources from today's episode HERE

Instagram is an amazing tool and the reach you can get to grow your business and community can be tremendous. It can also be exhausting. Do you feel that way? I do. So, I sought out someone who we can learn from to use Instagram for the effective tool it can be, but who I thought could help us do this in a way that wouldn’t make us feel like we had to spend all of our time on the platform and go insane with keeping it up. Sound good? If you’re nodding your head, you’ll love today’s guest as much as I did. Camie Wilke is a faith-based business coach who teaches women how to generate a full-time income from home on Instagram using online coaching and courses. In today’s episode you’ll learn: What’s necessary, and not necessary, to grow on Instagram Tactical steps you can take to use this platform effectively for your business What to post to grow your community When and how often to post and maintain your sanity Resources From Today's Show: Book A Call With Amber Visit Camie’s website: https://www.camiewilke.com/ Follow Camie on Instagram: https://www.instagram.com/camie.wilke/ Checkout Camie’s course: https://www.camiewilke.com/kingdomcourseacademy

The podcast was blessed today to have Christa Hutchins as our guest! Christa is an accountability coach who helps busy leaders reach their goals. Our discussion today gives realistic ways to reach goals when we are surrounded by a world, and circumstances, that we often can’t control. Christa’s approach to setting and achieving goals is flexible and realistic and offers a great approach that is fitting for the busy world we live in today. As an entrepreneur, freelancer, VA, OBM, or online business owner, these tactical steps will give you a refreshing way of approaching and reaching your goals! More About Christa Hutchins Christa Hutchins equips busy communicators and leaders with project management and problem-solving skills so they can turn their big ideas into a successful ministry or business. She is passionate about teaching women to find practical applications of the Bible in their personal, professional, and ministry lives. Christa lives in south Louisiana with her husband in their delightfully empty nest.  Resources From Today's Show: Connect with Christa and the resources mentioned on today’s show: https://doanewthing.com/schoolofcopy/ Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Follow me on Instagram https://www.instagram.com/amberglus/

I love a good resource or a tool that saves me time and makes life, and business, a little easier. In today’s show, I share the top tools I use and love that organize my business. We cover organizing a to-do list, setting up a budget, making sense out of an overwhelmed inbox, and getting contracts in order for your business… and more! These tools will help keep you organized and keep your business running smoothly. Resources From Today's Show: Book A Call With Amber  https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Shout out for sharing the show! Kelly Witt, Witt and Company: https://wittandcompany.com/ Kajabi Grammarly Topic use with code KWJYH2rH for a 50% discount! The Contract Vault Evernote Trello

Managing finances can be challenging as a freelancer when your income fluctuates. Our discussion today is about how to create a financial plan and manage your money to prepare you for the ebb and flow that can happen as a freelancer. We discuss how to create a solid financial plan, a process to make sound money decisions, and we review tools you can use to make the process a lot smoother. As a freelancer, virtual assistant, or work-from-home business owner, this episode will give you tools to empower you to make a financial plan that supports your business and your life. In today’s episode you’ll learn: How to create a budget as a freelancer A filter to put your money decisions through for spending money wisely Tools to make finances easier Building a financial plan that fits your individual business needs Resources From Today's Show: Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/ YNAB Budgeting Software: https://www.youneedabudget.com/ Dave Ramsey: https://www.ramseysolutions.com/

Sales funnels and copywriting don’t have to be complicated. It’s usually when we try to make these complicated that they don’t convert. Copy that’s clear and concise to your customer, and simple sales funnels that serve your audience and give them a clear direction will win over complicated messages every time. I hope after listening to today’s episode, you gain confidence in knowing that simple and straightforward will convert more customers than complex and complicated. In today’s episode you’ll learn: The basic elements of copy that converts How to create a simple sales funnel to promote your business Why applying the right story to your message will increase your customer conversion As solopreneurs or work-from-home business owners, we can’t afford to spend all of our time creating complicated messages that don’t work. So dive in for an episode full of simple, tactical steps to write effective copy and create sales funnels that work for your business. Resources From Today's Show: Book A Call With Amber  https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/ Shout out for leaving a review and sharing the show! Kristi Veitenheimer, Simplicity For Solopreneurs: https://simplicityforsolopreneurs.com/ Sara de Orlando, Purposeful Life Coaching: https://sarahdeorlando.com/

Hey Freelancer! Today’s episode covers a critical topic, your portfolio! There are five sections a portfolio needs to have to make it stand out from the crowd and showcase your talent. Having a portfolio is essential to any freelancing, virtual assistant, or work-from-home career, especially for copywriters. If you are new to copywriting and you're adding this as a signature service to your VA or freelancer business, this episode will help you create a portfolio from scratch in no time, even without a ton of experience. In today’s episode you’ll learn: The five sections you should include in your portfolio Different types of platforms to use to create and present your portfolio Two hacks that will make your portfolio stand out every time Where to put your portfolio and how/when to use it Resources From Today's Show: Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/ Flipsnack for creating an online magazine out of your pdf portfolio: https://www.flipsnack.com/

If you’ve ever found yourself afraid to speak up, or unsure how to use your voice and stand up for yourself, you’ll know how after today’s episode! My guest today is Karen Laos. Karen is a keynote speaker and communication coach who equips women to stand out with confidence. She helps women channel their fear and quiet their self-doubt. Karen champions female business leaders to own their value and find their voice to be seen and heard. Karen’s style is fun, encouraging, and results-oriented. She immediately moves past the “fluff” and gets straight to the issues at hand. Karen’s advice in this episode about how to use your voice, be heard, and create better communication habits was like going to communication church! I loved every minute of it, and I know you will also. Karen’s coaching and courses: Individual Coaching: https://www.karenlaos.com/exec-coaching Speak with Confidence Course: https://go.karenlaos.com/waitlist-spring2021 Group Coaching Program: https://www.karenlaos.com/group-class Resources From Today's Show: Book A Call With Amber  https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

With so many options for freelancing and online businesses today, it can be difficult to know what signature service is best for your business. In today’s episode, we highlight some of the most popular signature services that you can do for your work-from-home, freelancer, or virtual assistant business. Having a signature service gives you a path to becoming a specialist as a freelancer. It can help you increase your income, niche your services, and improve your marketing. If you’ve thought about adding a signature service to your business, but you aren’t sure what your options are, this episode gives you a great list to start with and discusses some of the pros and cons of these signature services. In today’s episode you’ll learn: Why you need a signature service as a freelancer The pros and cons of some of the most popular work-at-home services How to become a specialist as a freelancer and increase your income How building an online business with these services can give you more flexibility in your schedule Resources From Today's Show: Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/ Chris Panek Bookkeeping Course: https://www.financialadventure.com/elevate-waitlist

Are copy and messaging the same thing? What’s the difference? Today’s episode answers these questions and reviews how copy and messaging are different. We talk about what copy and messaging are, where and when to use them, and how they complement one another in your business. If you’ve ever felt like your message is “fuzzy” or sense that it may be confusing to your customers, today’s episode will teach you how to use copy appropriately to build a clear message every time. In today’s episode you’ll learn: The difference between copy and messaging How to use copy and messaging effectively How copy and messaging complement one another How to build a clear message for your customers Resources From Today's Show: Grab a StoryBrand coaching session to create your BrandScript  https://calendly.com/amberglus *enter code PODCAST to get $100 off your coaching session or any of my copywriting and marketing services as a THANK YOU for being a podcast listener! Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

Today’s episode is all about helping you set up your copywriting business for success as a freelancer. Before you jump into taking on clients, having these ten things set up early in your business will help you run your client journey more efficiently. These ten steps are not the most exciting when it comes to business, but they are very necessary. They will help you set up your business the best way possible now, so the essentials are taken care of before you get busy with your copywriting clients! In Today’s episode we cover: Tips for setting up your business entity Setting up a payment, invoicing, and proposal platform Getting your website and portfolio up Networking to get clients Resources From Today's Show: Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

Prioritizing yourself, running a business and the demands of everyday life are tricky to balance. This is especially true when overwhelm has caused you to lose sight of yourself, what you want, and where you’re going. Marla Beech, owner of Hunkeedori and the host of the Overburdened No More Podcast is on the show today to walk us through her signature process that will help you get back to you, what you want, and help you create priorities and processes that will help you, “keep it all together.” In today’s show you will learn: How to identify what you really want How to prioritize yourself and work toward what you want effectively How to take care of everyone in your life (yourself included) without feeling like your needs come last or not at all Create systems that will help you manage all of your demands efficiently, without losing sight of yourself and your time Resources From Today's Show: Hunkeedori website https://hunkeedori.com/  Connect with Marla on Instagram https://www.instagram.com/hunkeedori/ Download Marla’s Free Moments to Memories PDF https://hunkeedori.com/choose-your-size-2/ Schedule a free 30-min marketing consultation  https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

Do you know the story your brand tells? Does your brand tell a compelling story that makes customers want to do business with you? If not, you need a BrandScript! A BrandScript is a StoryBrand term, and I’m your StoryBrand guide here to help you create the foundation of a message for your brand that will compel your customers to do business with you again and again. Your BrandScript will help you when you get stuck writing your copy for sales pages, your website, a lead magnet, social media…anywhere! It’s the foundation of your message that will keep your copy on track and give it the element that it may be missing if you feel like your message has been falling flat or needs a refresh. Whether you’re writing copy for a blog, outlining a podcast, or planning a launch, a BrandScript will help you emphasize the key points that matter most to your customer and tell a story that ends in them doing business with you! In today’s episode you’ll learn: What a BrandScript is How to use it to create a compelling message How to use a BrandScript to get unstuck writing copy Why a BrandScript creates a brand story that will attract more customers Resources From Today's Show: Grab a StoryBrand coaching session to create your BrandScript  https://calendly.com/amberglus *enter code PODCAST to get $100 off your coaching session or any of my copywriting and marketing services as a THANK YOU for being a podcast listener! Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

If you want to add copywriting to your business as a freelancer, but you feel like you aren’t sure if you’re a gifted writer, then listen up! Today’s episode is for you! In today’s show, we discuss (and debunk) the myth that you have to be a gifted writer to add copywriting as a service as a freelancer or virtual assistant. Maybe you’ve thought about copywriting or content marketing because you want a flexible schedule, you want to work from home, or you want a signature service you can specialize in, but you feel like you have to have a natural tendency for the written word. You do need to enjoy writing, but being a natural, gifted writer, is a matter of opinion and not a necessity for all copywriting jobs. In today’s episode, you’ll learn: How to learn the skill of copywriting The traits of a good copywriter The types of copywriting you can do How to know if you will be a good copywriter Resources From Today's Show: Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Books Referenced In Today’s Show The Copywriter’s Handbook by Robert W. Bly 4th Edition How To Write Copy That Sells by Ray Edwards Persuasive Copywriting by Andy Maslen Everybody Writes: The Go To Guide To Creating Ridiculously Good Content by Ann Handley This Book Will Teach You How To Write Better by Neville Medhora StoryBrand and Marketing Made Simple by Donald Miller Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus