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The Scaling B2B Show
25 minutes | Feb 18, 2020
Episode 69 - Chili Piper CEO, Nicolas Vandenberghe
My guest today Nicolas Vandenberghe is the CEO of Chili Piper. He has a fascinating approach to targeting through concentric circles of influence.
24 minutes | Jan 28, 2020
Episode 68 - Sales Enablement within Your Account-Based Marketing Program
Today, we have the illustrious Pam Didner. Pam is the author of not one but two books. Effective Sales Enablement, which is a must-read for anybody out there doing content marketing or sales enablement, as well as another book earlier on how you scale content marketing globally. She was the content strategist at Intel and did event marketing before that and marketing ops.
31 minutes | Jan 14, 2020
Episode 67 - Why B2B Leaders Should Rebranding the Marketing Organization for Growth
We are here today with David Lewis, the CEO of DemandGen.
36 minutes | Nov 26, 2019
Episode 66 - Reaching Executives with Marketing Communication
Today we're visiting with Yadin Porter de Leon. He's the founder and Principal of Tech Village Media. We're going to discuss reaching executives with marketing communication. We'll talk about time and trust, and how it affects executive marketing.
24 minutes | Nov 19, 2019
Episode 65 - The Martech stack with special guest Scott Brinker
Today's special guest Scott Brinker. He's the editor of the Chiefmartech blog, the program chair of the Martech conference, and VP of Platform Ecosystem at Hubspot. Today we're going to talk about the Martech stack and how specialized you should become, and which technologies to prioritize. We'll talk to Scott about the Martech landscape in general.
25 minutes | Nov 15, 2019
Episode 64 - Jen Spencer
Today's special guest is Jen Spencer. She's the Vice President of Sales and Marketing at SmartBug Media. Today we're going to take a deep dive into Account-Based Marketing and let Jen expound on the topic from her deep expertise.
24 minutes | Oct 31, 2019
Episode 63 - Emily Raleigh
Today we're happy to have special guest Emily Raleigh, Marketing Manager for Hubspot. Today we're going to talk about startups. Emily is part of a group that focuses on helping startups get their marketing in order. Today we'll talk about branding for startups and how to approach that.
22 minutes | Oct 28, 2019
Episode 62 - Trish Bertuzzi
Today we're happy to have special guest Trish Bertruzzi. She's a sales development expert, and we're glad to have her on board. Today we're going to talk about sales development.
24 minutes | Oct 24, 2019
Episode 61 - Matt Heinz
Today's special guest is Matt Heinz. He's the President of Heinz Marketing, a keynote speaker, an author, and the Host of Sales Pipeline Radio. Today we're going to discuss how to turn random acts of B2B marketing into a sustainable, predictable pipeline.
26 minutes | Oct 21, 2019
Episode 60 - Jennifer Flynn
Today we're spending time with Jennifer Flynn, the industry modeling specialist for LeadCrunch's advanced artificial intelligence. She's a computer engineer with more than ten years of experience with data products. We're going to talk about some of the exciting advances in the computational power of this next-generation artificial intelligence, and how it works at scale.
28 minutes | Oct 17, 2019
Episode 59 - Paul Cheney
Today's special guest is Paul Cheney. He's a sought after marketing content strategist. He's an expert at optimization testing, having spent over 8 years at MECLABS. He's also an expert at messaging and MARCOM strategy. Because of his role at MECLABS, he was able to evaluate thousands of split tests and take away tons of excellent strategy hacks for your viewing pleasure.
36 minutes | Oct 14, 2019
Episode 58 - Steve Biafore
Today our special guest is Steve Biafore, Chief Scientist at LeadCrunch. He's going to take us on a deep dive of B2B lookalike audiences, and why all artificial intelligence is not created equal.
18 minutes | Oct 7, 2019
Episode 57 - Pam Didner
Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. Yet, messaging is a crucial and vital foundation for external communications and internal sales training. Today our guest is Pam Didner, an expert on messaging and Author of Effective Sales Enablement.
23 minutes | Sep 23, 2019
Episode 56 - Mike Kaput
Today our special guest is Mike Kaput. He's the Director of Marketing at the Artificial Intelligence Institute. We're going to discuss the State of Artificial Intelligence in B2B Marketing.
27 minutes | Sep 16, 2019
Episode 55 - Olin Hyde
Today's special guest is Olin Hyde. Olin is the CEO and Co-founder of LeadCrunch. We're going to discuss some industry current events and hopefully cut to the chase about why lots and lots of companies are going the way of Jimmy Hoffa right now.
13 minutes | Sep 10, 2019
Episode 54 - Lead Verification
Today we're just jamming on lead quality, and lead verification. If you don't know, lead verification isn't the same across the board. Some vendors go out of their way to protect your interests, and some don't. We'll show you how it's done.
28 minutes | Sep 9, 2019
Episode 53 - Barry Trailer
Today's guest is Barry Trailer. Barry is the Partner and Co-Founder of SalesMastery. Before that, he was the co-founder of CSO Insights. His current focus is AI for Sales and Sales as a Profession. We're going to kick around various sales and enablement topics today, so strap in and get ready for an expert-level conversation.
26 minutes | Aug 19, 2019
Episode 52 - John Ellet
Today we're talking with special guest John Ellet, CEO of Springbox. He's also a contributing author for Forbes magazine, and the author of the book "The CMO Manifesto: A 100 Day Action Plan for Marketing Change Agents." With any luck, he'll take us on a deep dive of change management for marketing professionals. LeadCrunch[ai] uses artificial intelligence to drastically improve the performance of B2B demand generation campaigns through account-based "lookalike" modeling. Click the link for more information. https://www.leadcrunch.com/solutions/
20 minutes | Aug 7, 2019
Episode 51 - Waste in the top of funnel
Today we're going to discuss waste in the top of the funnel for B2B demand generation initiatives. We'll talk about what you can do about it as well.
16 minutes | Jul 31, 2019
Episode 50 - Title Targeting
All right, man. Well, you know what? One of my favorite topics is targeting with titles. Yes. It's one of my favorite things to laugh at people for. This guy in my old job, he was the targeting guy and he used to just always sit there and rack his brains over titles that people had. I just like to throw Cracker Jacks at him and get him stuck in the table. No, all joking aside, this is the 500-pound gorilla in the room for most B2B marketers is targeting, right? We talk about it all the time. Specifically, the way that we go about doing targeting is stupid.
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