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Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

This episode is sponsored the International Collegiate Sales Competition (www.icsc-fsu.com). Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

This episode is sponsored the International Collegiate Sales Competition (www.icsc-fsu.com). Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

This episode is sponsored the International Collegiate Sales Competition (www.icsc-fsu.com). Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

This episode is sponsored the International Collegiate Sales Competition (www.icsc-fsu.com). Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

This episode is sponsored the International Collegiate Sales Competition (www.icsc-fsu.com). Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

This episode is sponsored the International Collegiate Sales Competition (www.icsc-fsu.com). Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

This episode is sponsored the International Collegiate Sales Competition (www.icsc-fsu.com). Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

This episode is sponsored the International Collegiate Sales Competition (www.icsc-fsu.com). Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

This episode is sponsored by RNMKRS (pronounced "Rainmakers"), the artificial intelligence powered virtual sales role play competition. Need objective feedback on your selling approach? Need a lot of practice  to refine your skills? Visit RNMKRS at https://www.rnmkrs.org/ to get started today! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

This episode is sponsored by RNMKRS (pronounced "Rainmakers"), the artificial intelligence powered virtual sales role play competition. Need objective feedback on your selling approach? Need a lot of practice  to refine your skills? Visit RNMKRS at https://www.rnmkrs.org/ to get started today! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

This episode is sponsored by RNMKRS (pronounced "Rainmakers"), the artificial intelligence powered virtual sales role play competition. Need objective feedback on your selling approach? Need a lot of practice  to refine your skills? Visit RNMKRS at https://www.rnmkrs.org/ to get started today! Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

This episode is sponsored by the 2021 National Collegiate Sales Competition - a virtual role play competition and sales recruiting event happening March  5-8, 2021. If you’re a company looking to hire top sales talent, you need to be involved in this. Visit www.ncsc-ksu.org for more information on how you can get involved. You’re competitors might be there, so why not you?  Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

This episode is sponsored by the 2021 National Collegiate Sales Competition - a virtual role play competition and sales recruiting event happening March  5-8, 2021. If you’re a company looking to hire top sales talent, you need to be involved in this. Visit www.ncsc-ksu.org for more information on how you can get involved. You’re competitors might be there, so why not you?  Curious about the Sales Enablement Conference Willy mentions in his intro? Visit: https://www.xing-events.com/SalesConference2021.html  Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

This episode is sponsored by the 2021 National Collegiate Sales Competition - a virtual role play competition and sales recruiting event happening March  5-8, 2021. If you’re a company looking to hire top sales talent, you need to be involved in this. Visit www.ncsc-ksu.org for more information on how you can get involved. You’re competitors might be there, so why not you?  Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening. Connect with us on Facebook at https://www.facebook.com/saleslabpodcast Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab Subscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q