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The Sales And Marketing Acceleration Podcast
21 minutes | Jul 28, 2016
Episode 05: What It Takes To Build A “Lifestyle” Business
Fouzul Hameed took his family business and reshaped it, giving it a massive boost in terms of expansion, growth and revenue. Building his business Hameedia, into a renowned lifestyle brand in Sri Lanka. His capability in skillfully blending his passion into a business model has helped him become laser focused on making sure his market gets what it deserves. Having a strong marketing ethos of ‘giving real value for the money the customers pay’, has made his enterprise increase revenue both through repeat business and referrals. We see him as a strategic business builder who has used effective marketing strategies in order to place his business as a preeminent brand in the Sri Lankan menswear industry.
50 minutes | Jul 14, 2016
Episode 04: Marketing & Branding Techniques You Can Learn From The Ultra-Competitive Restaurant Business
Janaka Wimalananda is one of the main faces of Sri Lankan high dine cuisine restaurants. Being the founder and implementer of 4 very successful and well acknowledged restaurants which are namely The Loon tao restaurant, The Tsing tao restaurant, the El Chielo Italian Restaurant and the Berlin Sky Lounge German restaurant. His company is the exclusive dining-only restaurant partner for Sri Lankan Airlines. Starting his first restaurant not so long ago in 2008 and growing it into four, which each cater to very specific market segments and niches. His achievements exemplify his knack for well sort-out, detailed, laser focused branding & marketing and also the creation of effective strategic alliances with parallel industries. I reckon regardless of your industry, there will be some valuable nuggets of wisdom which could be adapted to your business throughout this conversation.
24 minutes | Jun 29, 2016
Episode 03: Increasing Sales Through Technology & Education
Indika De Zoysa, the country manager of Intel was one of the youngest Sri Lankan executives to become a country for a global cooperation at the age of just 29. Indika started his career at the age of 19 and within a decade, he was successful enough to work as a country manager for Intel, a company well known in the world for its processors and powerful computer innovations, which has won many global brand awards and recognition for using technology to make things in the world possible, easier, smarter and more connected. Indika shares his views on how he nurtured the skills he possesses with his sports and leadership roles at school and by having hands on experience from the ground level of the sales & marketing field.
36 minutes | Jun 16, 2016
Episode 02: How To Integrate ‘Social Selling’ Into Your Business
Jack Kosakowski, is a social selling expert. He makes it a point to educate business owners how they can use social media platforms (Facebook, LinkedIn and many more out there), as value creators which actually convert into real business. Jack is the Global Head Of B2B Social Sales Strategy for Creation Agency Ltd. He himself is an example of how you can leverage your social media platform to create value, gain awareness and turn a part of that into sales.
22 minutes | Jun 8, 2016
Episode 01: How To Build A Billion Rupee Company With No External Investment
Dulith Herath, the founder of the largest e-commerce site Kapruka is one of the most successful young entrepreneurs in Sri Lanka. Dulith built his business from zero investment to a billion rupee business organically, with no extra investment from investors. This means he grew the business purely on profits the company generated on its own. Dulith shares his view on bootstrapping a business, growing it with practical, insightful examples. He also shares some quick pointers on how he works and how he manages a staff of more than 200+.
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