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The SaaS Content Marketing Show
39 minutes | May 16, 2017
How To Find The Best Keywords For Your Content With Tim Soulo From Ahrefs.com
Look: There are many channels you could use to drive traffic to your content - social media, email, referrals... But SEO beats them all. Every.Single.Time. And yes, I know that growing organic traffic takes time and effort. But let me tell you, once you get to the point where your posts rank well enough, you start reaping huge rewards - you constantly get more of relevant visitors (meaning: potential users). But to start the process, you first need to identify phrases your audience would use when looking for the information or advice you shared in your content. And that’s exactly what we’re talking about with Tim. And I have to say, Tim shared some incredible advice in this show, stuff you don’t hear or see anywhere else. So if you wonder how to do keyword research for your next blog post, infographic or any other content type, this show is definitely for you. Shownotes: usermagnet.io/episode16
17 minutes | Apr 11, 2017
Developing a Unique Tone of Voice for Your Content with Rachel Foster
I’m sure there are websites or blogs or even specific people whose writing you follow. There’s something that attracts you to it, and resonates with you. It makes you read their posts, and long for more. And quite often, that something is their tone of voice - the way they communicate with you, and the words they use to the explain whatever problems or issues their content is about. And in this episode, I’m talking with one of my favorite writers, Rachel Foster about different ways that you could use to develop your own or your company’s tone of voice, and use it to connect and engage your audience. So, if you’re interested in learning how you could create content that stands out because it doesn’t sound like everyone else but sounds exactly like you, then this episode is for you.
41 minutes | Mar 29, 2017
Using Marketing Funnels to Boost Your Content’s ROI with Greg Hickman from System.ly
I’m sure you already know that content gives us, marketers, an incredible opportunity to attract relevant visitors, and convert them into trial users (and later, of course, into paying customers). But I bet you struggle with figuring out how exactly to do that, right? You wonder how to create a content marketing funnel that would help you convert someone from a casual visitor to a trial user, ideally on autopilot. If so, then you’ll love this episode. Today, I’m talking with Greg Hickman from System.ly. Greg is by far one of the biggest experts on building marketing funnels. And in our talk, we discuss various strategies for launching content-based funnels.
57 minutes | Mar 14, 2017
How to Reach a Wider Audience Through Podcasting with Andy Baldacci
I’m sure you know this already - podcasting is a hugely successful content strategy for building your authority, and attracting new users. And if you’re wondering how to actually start a podcast, what show format would be the best for your SaaS, and what skills you’d need to learn, then you’ll love this episode. Today, I’m talking to Andy Baldacci. Andy runs two of my favorite shows - The Agency Advantage, and Early Stage Founder, and he’s one of the experts in launching and building a thriving podcast show. In our talk, we discuss the benefits of using podcasting to grow your audience, and go through steps involved in getting a podcast show off the ground. And at the end, Andy shares an incredible resource he’s built for those of you guys who seriously consider starting their own show, so listen till the end of the episode to learn how to get it.
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