45 minutes | Feb 3rd 2021

Entrepreneur Trudy Rankin on How to Start Your Own Online Business: The ROI Online Podcast Ep. 90

Thinking about starting your own online business but don’t know where to start? In this episode of the ROI Online Podcast, director & founder of West Island Digital Trudy Rankin shares why potential entrepreneurs like you can sometimes struggle. Shifting from employee to business owner isn’t always easy, but Trudy will help you come up with the right direction for your business and fulfill those dreams.

West Island Digital—and Trudy in particular—helps you find technology solutions that best fit your business, no matter your needs. They keep up with the rapidly changing online world so you don’t have to.

In entrepreneurship, bumps in the road can become mountains that set us back for days, weeks, or even months. Having the right framework, skills and tools can make these bumps disappear, so you maintain your momentum and thrive in your business.

Among other things, Trudy and Steve discussed:

  • The creation of West Island Digital and client success stories 
  • The process of identifying who your audience is 
  • Why matching your business with your personality can make your business more successful
  • The Online Business Lift-off program
  • Different types of business models so you can choose the perfect match for what you want to do
  • Trudy’s framework to creating your online business from scratch in a less intimidating way
  • How technology can be overwhelming and ways to get past that bump
  • Turning data into stories to save time and money

You can learn more about Trudy here:


Follow Trudy on LinkedIn 

You can learn more about the Online Business Lift-off here:


Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!

Support the show (https://cash.app/$stevemfbrown)

Play Next