010 // Bonar Bulger // Take The First Step
Back in the day, maybe 8 years ago, when I didn’t know what I was doing….who am I kidding.
But back in the day, Bonar and I met on a job I was shooting for the company he worked for at the time. We both showed up to a car dealership, me with my camera equipment and Bonar with a very loose idea of what the client was looking for. In about 30 minutes we came up with an idea and spent the rest of the day shooting it, pulling random employees from around the dealership to act in it with Bonar taking in the role of the lead actor.
It actually turned out not bad considering the lack of planning, prep, and the fact that we literally met for the first time that morning.
Since then we have both moved in different career directions, but still live in the same world of content production.
Bonar has spent the last few days launching and building a digital marketing company called Steak & Sizzle. There is a story behind that name but you’ll have to ask Bonar to share it with you.
Steak & Sizzle does many things well, but they have really found a home working in the motorsport world, providing a wide range of content for some of the biggest automotive brands as well as their professional athletes. As cool as that all sounds, that's not what I think is most interesting about his company.
You see, Bonar sort of coined the term, ‘Content Engineers’.
What he and his company offer to their clients is much more than just running out, shooting a quick video, posting it on youtube and then moving on to the next thing. What they do differently and have taken a lot of time developing is their strategy, in every aspect of the content they are creating for their clients.
They build an audience of people that they know will be interested in the content they make, then they build their content to fit their audience. They also do it really fast.
I know that this is nothing new, most large companies are doing this already, but Bonar has found himself in a market that is fairly untapped, which is exciting for an entrepreneur.
In this episode, we talk about the importance of just taking the first step, whatever that may be. Bonar talks about how identifying what his first step was and finding a way to take it was crucial to the start of his business.
Definitely, check Steak & Sizzle out online, especially if you like cars.
http://www.steakandsizzle.com/
Enjoy the show