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The Revenue Stream
44 minutes | Sep 9, 2019
Tom Hayden VP of Marketing at National Notary Association
Learning is a key part in running a successful business. You can read articles by the juggernauts or listen to a different podcast every week, but you'll inevitably be asking, "How do I make this work for my business?" We've been there. Today's guest Tom Hayden is the VP of Marketing for the NNA, and he has proven that it's possible to craft an award-winning marketing strategy in any industry. From direct mail to targeted paid search, Tom and his team have absolutely been dominating the notary world.
30 minutes | Aug 12, 2019
TRS 016: Brooke B. Sellas CEO and Founder of B Squared Media
Have you ever cringed while interacting with a chat bot or other automated marketing tool? Chances are, those businesses set up the tools to complete a task, not to build a conversation. We're talking to Brooke B. Sellas CEO and Founder of B Squared Media about how brands can transform their campaigns and drive more engagement by focusing on the value of conversation and keeping things human. Brooke will be speaking at this year's Insight Marketing Conference in Lancaster, PA on September 25, 2019.
39 minutes | Jul 29, 2019
TRS 015: John Walker Found and Principal of J. Walker Marketing
As a business owner, deciding on when and to what degree outsourcing is required to meet your goals can be an immobilizing decision. You're not alone if you have simply shirked advertising tasks onto your sales representatives or other ill-equipped team members, but it's not moving you forward. Determining where your marketing budget should be spent is a big beast to tackle. Enter John Walker of J. Walker Marketing. John dives into how business leaders can begin taking control through analytics.
45 minutes | Jul 15, 2019
TRS 014: Danny Lambert Manager of Demand Generation at CareCloud
Marketing automation doesn't work straight out of the box. Instead marketing teams need to dig deep to build out the necessary content and retrieve the right data point from their existing CRMs. Danny Lambert of CareCloud walks us through how he and his team grind it out with sprint strategy sessions. This episode continues our series on Insight Marketing Conference in Lancaster, PA on September 25.
36 minutes | Jul 1, 2019
TRS 013: Mathew Sweezey Principal of Marketing Insights at Salesforce
We all know that the world is changing, but some how businesses are always last to receive the message. As consumers, our expectations of technology have vastly increased over just a handful of years. So why do business leaders bristle at calls for change? Consumers expect three things when dealing online: that the moment is real time, that it’s contextual, and that it’s an experience, and that’s why Mathew Sweezey of Salesforce suggests that the time for a CMO has come and gone. We are now in an age of the CXO, Chief Experience Officer, who is in charge of delivering those three needs to the masses. It should be noted that Mat’s no mystic; there’s no crystal ball living beneath his desk. In stead, his vision for the future of marketing is derived from data. Want to hear more from Mat? He will be attending Insight Marketing Conference right here in Lancaster, PA on September 25th. Get your tickets online at insightlanc.com.
22 minutes | May 20, 2019
TRS 012: Web Talent Marketing LIVE! from Google
Web Talent broadcasts from the invite-only Google Marketing Live event and downloads on the latest products and digital marketing solutions from the team at Google. Some top releases include: YouTube will be releasing video creation and editing tools for SMB leaders to get their foot in the door, better and more accessible conversion tracking data in the era of online privacy expansion, and display ad features designed to rival Facebook advertising.
43 minutes | May 6, 2019
TRS: 011 Brandon Voss Tactical Negotiator at Black Swan Group
What does an FBI hostage negotiator have to teach us about marketing and closing more sales? That’s what we are asking on today’s episode of The Revenue Stream as we sit down with Brandon Voss of the Black Swan Group. Every step of the sales processes is a negotiation where your goal is to learn as much about your prospect as possible, but sometimes it’s hard to get good answers to tough questions. So what is the best way to navigate these sales calls? We’ll explore how business leaders can instantly become more likeable by acting as a guide for their customers as well as getting beyond common ground.
37 minutes | Apr 22, 2019
TRS: 010 Liz Fickenscher eCommerce Specialist at eComEngine
When shopping online, what convinces you to ultimately hit that “buy now” button? For most consumers it’s those highly-rated product reviews, and Amazon knows this. That’s why their algorithm rewards ASINs that have more positive ratings. But how are businesses earning those quality reviews in the first place? After all, less than 1% of shoppers return to leave any feedback. We're talking with Liz Fickenscher of eComEngine about their product FeedbackFive and how Amazon sellers can get more product reviews.
32 minutes | Apr 8, 2019
TRS 009: Increasing Web Traffic with Online PR with Andrew Burd
Search engines' focus on high-quality content has shifted the internet, demanding a need for better off-page SEO practices. Today's marketers need to create compelling content and strategically distribute it among industry-relevant publishers, the basics of public relations. Our Senior SEO Specialist Andrew Burd dives into how agencies are boosting client SEO while increasing traffic conversions through Online PR.
33 minutes | Mar 25, 2019
TRS 008: Eric Parker Founder of Rosenberger North America and SCORE Advocate
With decades of on-the-job experiences, Eric Parker knew that retirement couldn’t be the end of the road for him. To stay current on business trends and challenges, the Rosenberger North America founder joined SCORE (Service Corps of Retired Executives) to help shape new businesses in his community. High-quality mentorship is an amazing asset to have in the marketing world, especially since so much of our work revolves around try, test, fail, repeat as we try to strike the next big idea. Join us as Eric adds a bit of structure to the fuzziness of mentorship and helps young business professionals discover the growth advice they need.
37 minutes | Mar 11, 2019
TRS 007: Josh Gerben Trademark Attorney and Entrepreneur
In a world powered by online search, your company's name is everything. If you are doing business online, especially on Amazon, protecting your brand should be a top priority. Reputation management is one thing, but don't dismiss trademarking your company and products. On this episode, Washington DC trademark attorney Josh Gerben shares a few horror stories of fraudulent sellers, explains how the law can protect your business, and even dives into how his firm differentiates itself through content marketing.
22 minutes | Feb 25, 2019
TRS 006: Influencer Marketing for Business with Ellen Borza
Influencer marketing is all about communicating your brand’s message directly to a loyal following through your consumers’ voice. And when you think about 92% of people trusting peer recommendations over advertising, this exploding marketing channel makes sense for a lot of businesses, both B2C and B2B. Web Talent’s own Manager of SEO & Online PR Ellen Borza shares with us how influencer marketing is changing the way brands are engaging with their customers, successful strategies, and what’s next for some of today’s top digital influencers.
32 minutes | Feb 11, 2019
TRS 005: Thom Stallings Co-Founder of Visit Intel
Warm leads are visiting your website every day, but even the best sites are only converting 1% of these visitors into prospects. What could you achieve if you had insight into all the companies that were engaging on your website every single day? On today’s episode, we sit down with Thom Stallings Co-Founder of Visit Intel. He walks us through ways businesses are capturing this data and what steps they are taking to build stronger relationships and close more sales.
29 minutes | Jan 29, 2019
Amazon Advertising Ins and Outs with Jerica Reddig
It’s was only a matter of time before Amazon grew into the third largest digital advertising platform, and if you are an e-retailer looking to make it on Amazon, a solid advertising campaign can really get your sales going. On this episode, our Marketplace Advisor Jerica Reddig walks us through why advertising on Amazon is a tough nut to crack and how brands can find their competitive edge on Amazon, crushing the threat of competitor intimacy.
40 minutes | Jan 29, 2019
TRS 003: Derek Dienner CEO of Make Films
Great video content is no longer an option; it’s vital to any marketing strategy for both B2B and B2C organizations. CEO and Creative Director of Make Films Derek Dienner provides marketers and business leaders insider tips on how to build the right branded video content for your authentic voice, explores how the industry is changing, and shares how being diagnosed with stage 3 colon cancer altered his business goals.
47 minutes | Jan 28, 2019
TRS 002: Joe Pulizzi author of Killing Marketing
Known as the granddaddy of content marketing, Joe Pulizzi breaks his sabbatical to join us on today’s episode. We’ll talk about how he got Content Marketing Institute off the ground and what it took to ultimately launch the premiere content marketing conference Content Marketing World with top performers like Kevin Smith and Tina Fey. What’s next for digital marketing? What’s next for Joe Pulizzi? Listen to find out.
23 minutes | Jan 24, 2019
TRS 001: Digital Marketing Prediction Rundown with Mike Canarelli and Matt Burkharth
At the beginning of 2018, the team at Web Talent Marketing set out to make some pretty bold predictions about the future of digital marketing. Now that 2018 has come to a close, our CEO Mike Canarelli and lead PPC expert Matt Burkharth are taking a look back to see which of our predictions really came true and which have left us scratching our heads.
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