48 minutes | Jan 5th 2021

The Importance of Empathetic Marketing and Selling for Your e-Commerce Brand

Olivia Alexander is the Founder and CEO of Kush Queen. In less than 3 years, Olivia has grown Kush Queen into a multi-million dollar multi-faceted brand carrying only the finest CBD-only and THC-infused products. The Kush Queen product line includes award-winning bath bombs, pain relief lotions, edibles, wellness supplements, and skincare. 

Since working in her first dispensary in 2006, Olivia has worked on social media, creative direction, and digital strategy for countless cannabis companies. She has a knack for being able to develop, connect, and relate the right cannabis products to the right communities. She is one of the largest digital influencers in cannabis with over 2.5 million followers that average 100 million monthly impressions. Olivia is also the CEO and Founder of The Crystal Cult, an online community celebrating women who love cannabis and Kush Queen’s older sister.

In this episode…

Have you ever thought of using empathetic marketing strategies for your e-commerce brand? Do you know how to create quality connections with your customers?

Olivia Alexander, the Founder and CEO of Kush Queen, is Dean Dutro's guest in this episode of the Relationship Commerce Podcast, where she explains how she maximizes empathetic marketing to create connections with her e-commerce customers and grow her brand. She also explains why you should provide personal experiences to customers and the importance of being authentic in your communication strategies.

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