Should You Focus on Serving People or Growing Profits?
Dr. Travis Zigler is the Founder and CEO of Eye Love, a company on a mission to end preventable blindness by providing affordable, high-quality eye products. Joining forces with his wife and Co-Founder, Dr. Jenna Zigler, the two are on a journey to heal one million dry eye sufferers naturally by the year 2030.
Dr. Travis Zigler is an optometrist-turned-entrepreneur, shifting his career as the Owner and Optometrist of Eye Love Cares Clinic to Amazon PPC Coach with Profitable Pineapple. Particularly after Eye Love earned almost $4 million in sales in 2020, Dr. Zigler has been helping other entrepreneurs grow their businesses online. Armed with Amazon advertising as one of his superpowers, Dr. Zigler and his team have helped hundreds of clients in different countries reach success.In this episode…
What is the main focus of your e-commerce brand? Are you more concerned with making bigger profits as opposed to serving your community? How are you building connections with your customers?
Dr. Travis Zigler, the Founder and CEO of Eye Love, is Dean Dutro's guest in this episode of the Relationship Commerce Podcast, where he explains why you should shift your focus from making more money to serving your community. Dr. Zigler also explains how you can create and nurture quality connections with your customers through content sharing and how plowing back the profits from your e-commerce brand can help accelerate your growth.