How to Grow Your e-Commerce Brand Through Brand Ambassadors and Partnerships
Rob Fraser is the Founder and CEO of endūr, an athletic lifestyle brand that elevates performance socks by fusing expressive designs with technical features. As a five-time member of the Canadian National Downhill Mountain Bike Team, Rob's competitive nature fueled his entrepreneurial spirit and provided a unique framework for building a business. From humble beginnings working out of a basement in 2016, Rob bootstrapped endūr to a 7 figure revenue by assembling a world-class team. With an unwavering focus on performance, design, and community, endūr is an emerging and innovative leader in the athletic industry. In recognition of their rapid growth, endūr was named one of Douglas magazine's “10 to Watch” and earned a spot on season 13 of the CBC reality show, Dragons’ Den. In this episode… Have you ever thought of working with brand ambassadors, influencers, or other companies similar to yours to promote your e-commerce products? Do you know how to find the right people to partner with? In this episode of the Relationship Commerce Podcast, Dean Dutro talks to Rob Fraser, the Founder and CEO of endūr, about the strategies he uses to find and work with brand ambassadors and brand partners. He mentions some of the companies he works with, shares some of his acquisition methods, and explains how using email marketing has led to massive growth for his company.