35 minutes | Feb 4th 2021

How to Build an e-Commerce Brand with Limited Resources

Mark Samuel is the Founder and CEO of IWON Organics, a health and wellness company that makes bold, flavor-infused snacks made from plant-based proteins like peas, beans, and brown rice. IWON, which stands for “I'm Winning on Nutrition”, is focused on healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles which are made up of healthy proteins, fats, and carbohydrates. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods in the SoPac and NorCal regions, Vitamin Shoppe, GNC, Safeway, and Brookshire’s. Their products can also be found and purchased online through their website, on Amazon, and on Thrive Market.

Mark recently launched his new e-book, Small Wins Big Victories and is also the host of Let's Eat and 2WIN on YouTube. He is a father of 2 kids and a health and fitness enthusiast.

In this episode…

Are you worried about getting capital for your e-commerce brand? Do you wonder if it’s possible to successfully scale your business when you just have a few members on your team? Mark Samuel believes that you can build an e-commerce brand with 5 key employees as long you know your 'why'.

In this episode of the Relationship Commerce Podcast, Dean Dutro interviews Mark Samuel, the Founder and CEO of IWON Organics, about his strategies for building and scaling an e-commerce business. Mark explains how you can get capital for your brand, how you can empower your team in order to drive your company’s growth, and how you can translate the retail shopping experience to e-commerce.

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