How to be a Creative e-Commerce Leader With Paul Barmes of Barmes Design and Andrew Skirde, VP of Marketing Operations
Paul Barmes is the Founder of Barmes Design, a New Zealand-born and globally raised lifestyle brand committed to improving the way people live, work, and move. Their flagship product, an innovative luggage seat, entered the market in 2019. The company's luggage has been featured in Jetsetter, The Daily Herald, ABC News, MarketWatch, and more.
Andrew Skirde is VP of Marketing Operations for Barmes Design. With the work of Paul and Andrew, Barmes is much more than a luggage piece and offers a unique combination of mobile office, personal storage, and carry-on case. Your most important pieces are safe and secure with the ability to separate and organize business, as well as personal and travel items, all with quick and easy access.In this episode…
Is your e-commerce product a show stopper? Can it attract people and sell itself? Does it stand out from other products in the market?
It can be easy to fall into the trap of thinking exclusively from a business perspective. But, there’s a difference between a product that does well and a product that soars: creativity.
In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Paul Barmes from Barmes Design and Andrew Skirde, VP of Marketing Operations, to talk about becoming an inventive and creative e-commerce leader. They also discuss the benefits of creating a show stopper product, how to work with influencers, and strategies for managing an e-commerce business during a pandemic.