Email Retargeting Strategies for Your e-Commerce Business
Adam Robinson is the Founder and CEO of GetEmails, the world's first-ever email-based retargeting software. He is also the Co-Founder and President of Robly Email Marketing, an email marketing service provider with headquarters in New York City and San Francisco. Adam is the #1 bestselling author of Permission (Sh)marketing and holds a degree in Economics from Rice University. In this episode… Do you have an email list for your e-commerce brand? Have you faced any challenges growing it organically? If you’ve already built a robust email list, what specific strategies do you use to drive traffic and increase sales for your brand? Adam Robinson, the Founder and CEO of GetEmails, is Dean Dutro's guest in this episode of the Relationship Commerce Podcast. Adam talks about the importance of growing your e-commerce brand's email list, shares his best strategies for email retargeting, and explains how he handles objections to email marketing. He also talks about building his email-based retargeting software and how The General Data Protection Regulation (GDPR) and The California Consumer Privacy Act (CCPA) legislations affect the use of personal data.