Educating Your Customers and Increasing the Market
Dane Chauvel is the President and Co-Founder of Organic Ocean Seafood, a major supplier of sustainable seafood. Organic Ocean provides wild-caught and responsibly cultured seafood to the world’s top chefs, restaurants, and families just like yours. Their products are sustainably harvested by local fishermen, making Organic Ocean Canada's leading supplier of 100% sustainably harvested and produced premium seafood. Coupled with Dane’s expertise in venture capital and technology management, Organic Ocean has been able to balance the fisherman’s way of life and the ecological impact their work has on fisheries. A second-generation fisherman raising third-generation fishermen, Dane earned a Master’s in Finance from Ivey Business School at Western University and a Bachelor’s in Economics from The University of British Columbia. In this episode… Are you looking to introduce a new e-commerce product to the market that few people know about? Or has your e-commerce product been in the market for some time without a boost in sales? If either of these scenarios sounds like you, you may want to start doing something new: educating your target customers about the benefits of your product. In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz talks to Dane Chauvel, the Co-Founder and President of Organic Ocean, about how Dane increased sales for his e-commerce products by educating his customers. He shares his background as a commercial fisherman, how his experience working in technology has helped grow his seafood business, and how he sets his company apart from other players in the market.