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The Relationship Commerce Podcast
35 minutes | 14 hours ago
The Value of Creativity and Innovation in e-Commerce Enterprises
Adam Short is the Co-Founder and VP of Sales at Renegade Brands, a company owned and operated by a sports-minded group with unmatched experience, passion, and integrity. Renegade Brands and their team design and deliver the highest quality products that provide exceptional performance, while also producing no toxic impact on the environment. Renegade Brands’ products are used by over 200 professional NCAA teams, including the New York Yankees, the Dodgers, the Denver Nuggets, the Pistons, Mavericks, and so many more. They also sell disinfectants and serve nursing homes, medical offices, retail locations, and the hospitality industry. In this episode… Have you built an e-commerce business that encourages creativity and innovation among your employees? Do you support your employees when they come up with new innovative ideas for your brand? In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz is joined by Adam Short, the Co-Founder and VP of Sales at Renegade Brands, to talk about the value of creativity and innovation in an e-commerce business. Adam also explains how an e-commerce company can set itself apart from competitors, the benefits of face-to-face marketing, and why e-commerce brand owners should reach out directly to their target customers.
42 minutes | 3 days ago
Email Retargeting Strategies for Your e-Commerce Business
Adam Robinson is the Founder and CEO of GetEmails, the world's first-ever email-based retargeting software. He is also the Co-Founder and President of Robly Email Marketing, an email marketing service provider with headquarters in New York City and San Francisco. Adam is the #1 bestselling author of Permission (Sh)marketing and holds a degree in Economics from Rice University. In this episode… Do you have an email list for your e-commerce brand? Have you faced any challenges growing it organically? If you’ve already built a robust email list, what specific strategies do you use to drive traffic and increase sales for your brand? Adam Robinson, the Founder and CEO of GetEmails, is Dean Dutro's guest in this episode of the Relationship Commerce Podcast. Adam talks about the importance of growing your e-commerce brand's email list, shares his best strategies for email retargeting, and explains how he handles objections to email marketing. He also talks about building his email-based retargeting software and how The General Data Protection Regulation (GDPR) and The California Consumer Privacy Act (CCPA) legislations affect the use of personal data.
38 minutes | 8 days ago
How to Start Small and Grow Your Niche e-Commerce Brand
Simon Booth is the Owner and Director of Kiddimoto, a company that makes balanced bikes, helmets, scooters, and more for kids. After building a superbike-inspired wooden balanced bike prototype in his flat, the idea for the first Kiddimoto balanced bike was born. Now, Kiddimoto has sold over 1 million bikes. With accessories lifting the business to the next level, they’ve also sold over 2 million helmets. Simon has created a company that is the leader in fun, well-crafted, and super cool ride-ons, safety wear, and accessories for kids. Simon holds a degree in Automotive Engineering from The University of Bolton. In this episode… Are you in the process of starting an e-commerce business? Do you have a great idea or concept for your product? And importantly, is it niche-specific? Simon Booth, the Owner and Director of Kiddimoto, sits down with Dr. Jeremy Weisz in this episode of the Relationship Commerce Podcast to share his advice on how you can start small and grow your e-commerce brand by creating a niche product. Simon shares his experience pitching on BBC's Dragons’ Den, meeting the Queen of England, and the benefits of kids riding balanced bikes.
50 minutes | 10 days ago
How to Grow Your e-Commerce Brand Through Brand Ambassadors and Partnerships
Rob Fraser is the Founder and CEO of endūr, an athletic lifestyle brand that elevates performance socks by fusing expressive designs with technical features. As a five-time member of the Canadian National Downhill Mountain Bike Team, Rob's competitive nature fueled his entrepreneurial spirit and provided a unique framework for building a business. From humble beginnings working out of a basement in 2016, Rob bootstrapped endūr to a 7 figure revenue by assembling a world-class team. With an unwavering focus on performance, design, and community, endūr is an emerging and innovative leader in the athletic industry. In recognition of their rapid growth, endūr was named one of Douglas magazine's “10 to Watch” and earned a spot on season 13 of the CBC reality show, Dragons’ Den. In this episode… Have you ever thought of working with brand ambassadors, influencers, or other companies similar to yours to promote your e-commerce products? Do you know how to find the right people to partner with? In this episode of the Relationship Commerce Podcast, Dean Dutro talks to Rob Fraser, the Founder and CEO of endūr, about the strategies he uses to find and work with brand ambassadors and brand partners. He mentions some of the companies he works with, shares some of his acquisition methods, and explains how using email marketing has led to massive growth for his company.
34 minutes | 15 days ago
Educating Your Customers and Increasing the Market
Dane Chauvel is the President and Co-Founder of Organic Ocean Seafood, a major supplier of sustainable seafood. Organic Ocean provides wild-caught and responsibly cultured seafood to the world’s top chefs, restaurants, and families just like yours. Their products are sustainably harvested by local fishermen, making Organic Ocean Canada's leading supplier of 100% sustainably harvested and produced premium seafood. Coupled with Dane’s expertise in venture capital and technology management, Organic Ocean has been able to balance the fisherman’s way of life and the ecological impact their work has on fisheries. A second-generation fisherman raising third-generation fishermen, Dane earned a Master’s in Finance from Ivey Business School at Western University and a Bachelor’s in Economics from The University of British Columbia. In this episode… Are you looking to introduce a new e-commerce product to the market that few people know about? Or has your e-commerce product been in the market for some time without a boost in sales? If either of these scenarios sounds like you, you may want to start doing something new: educating your target customers about the benefits of your product. In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz talks to Dane Chauvel, the Co-Founder and President of Organic Ocean, about how Dane increased sales for his e-commerce products by educating his customers. He shares his background as a commercial fisherman, how his experience working in technology has helped grow his seafood business, and how he sets his company apart from other players in the market.
59 minutes | 17 days ago
Should You Focus on Serving People or Growing Profits?
Dr. Travis Zigler is the Founder and CEO of Eye Love, a company on a mission to end preventable blindness by providing affordable, high-quality eye products. Joining forces with his wife and Co-Founder, Dr. Jenna Zigler, the two are on a journey to heal one million dry eye sufferers naturally by the year 2030. Dr. Travis Zigler is an optometrist-turned-entrepreneur, shifting his career as the Owner and Optometrist of Eye Love Cares Clinic to Amazon PPC Coach with Profitable Pineapple. Particularly after Eye Love earned almost $4 million in sales in 2020, Dr. Zigler has been helping other entrepreneurs grow their businesses online. Armed with Amazon advertising as one of his superpowers, Dr. Zigler and his team have helped hundreds of clients in different countries reach success. In this episode… What is the main focus of your e-commerce brand? Are you more concerned with making bigger profits as opposed to serving your community? How are you building connections with your customers? Dr. Travis Zigler, the Founder and CEO of Eye Love, is Dean Dutro's guest in this episode of the Relationship Commerce Podcast, where he explains why you should shift your focus from making more money to serving your community. Dr. Zigler also explains how you can create and nurture quality connections with your customers through content sharing and how plowing back the profits from your e-commerce brand can help accelerate your growth.
35 minutes | 22 days ago
How to Build an e-Commerce Brand with Limited Resources
Mark Samuel is the Founder and CEO of IWON Organics, a health and wellness company that makes bold, flavor-infused snacks made from plant-based proteins like peas, beans, and brown rice. IWON, which stands for “I'm Winning on Nutrition”, is focused on healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles which are made up of healthy proteins, fats, and carbohydrates. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods in the SoPac and NorCal regions, Vitamin Shoppe, GNC, Safeway, and Brookshire’s. Their products can also be found and purchased online through their website, on Amazon, and on Thrive Market. Mark recently launched his new e-book, Small Wins Big Victories and is also the host of Let's Eat and 2WIN on YouTube. He is a father of 2 kids and a health and fitness enthusiast. In this episode… Are you worried about getting capital for your e-commerce brand? Do you wonder if it’s possible to successfully scale your business when you just have a few members on your team? Mark Samuel believes that you can build an e-commerce brand with 5 key employees as long you know your 'why'. In this episode of the Relationship Commerce Podcast, Dean Dutro interviews Mark Samuel, the Founder and CEO of IWON Organics, about his strategies for building and scaling an e-commerce business. Mark explains how you can get capital for your brand, how you can empower your team in order to drive your company’s growth, and how you can translate the retail shopping experience to e-commerce.
37 minutes | 24 days ago
Scaling Up Without Losing Your Personal Touch
Annie Morhauser is the Founder, Owner, and Designer of Annieglass. For 38 years, she has been designing and manufacturing luxury glass with her own innovative style and method. She first began Annieglass in a small studio that she shared with another artist. Her business has grown over the years, and now her designs are found at high-end retailers like Neiman Marcus and Bloomingdale’s. In this episode… Are you ready to start growing your business but could use a little insight on the logistics? How do you choose the right employees, or know when your business needs a bigger space to call home? Once you start getting larger orders, how do you keep your products feeling special? In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz is joined by Annie Morhauser, Founder of Annieglass, to discuss how she grew her business without losing the personal touch that made her products special in the first place. She shares some of her strategies for picking employees and how to delegate work to sustain higher production levels. She also describes the physical journey that Annieglass took over the years and why having the right space can help streamline your success.
43 minutes | a month ago
How Amazon Merchants Can Scale Faster with Access to Quick Capital
Don Henig is a Co-Founder of AccrueMe, a unique fintech company focused on Amazon Sellers. AccrueMe provides unique growth capital to Amazon sellers with no interest and no required payments. Don's primary career focus was initially in the mortgage and real estate industries. He is a former President of American Home Mortgage, has experience in building and selling his own mortgage banking entity, and has grown a regional mortgage banker into a national platform in short order. Throughout his career, he’s been responsible for over $150 billion in mortgage financing. Robby Stanley is the Chief Marketing Officer at AccrueMe. He ran his own e-commerce business for 20 years, mainly in the electronic parts business, and became the biggest supplier of iPhone parts in the United States for a time. He is a former founder of two successful 7+ figure e-commerce brands and has won awards for his unique approach to marketing. He is also a sought-after speaker on YouTube video marketing techniques. In this episode… Do you need capital to start or finance your e-commerce brand? Have you run out of money to get more inventory for your growing business? Would you take up a loan that didn't require interest and monthly repayments? If you’re nodding your head, then AccrueMe is your solution. In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Don Henig and Robby Stanley from AccrueMe to talk about their company's unique lending approach for Amazon sellers. They explain how their non-interest-bearing money works, how they decide on which e-commerce sellers to invest in, and how their clients were impacted by COVID-19.
35 minutes | a month ago
Building Your Business from the Ground Up
Julie Cole is the Co-Founder of the popular labeling company Mabel’s Labels, a small startup that has evolved into an award-winning family products company. Julie co-founded Mabel’s Labels in 2003 with three other busy moms, growing the company to nationwide success and helping more than 900,000 families. Mabel’s Labels is constantly growing and adding new products to their expansive line. Julie is a renowned and syndicated blogger with articles in The Huffington Post and Today’s Parent, to name a few. She’s also a mainstay on television, appearing on The Today Show, The View, and HLN’s Raising America. Other than being a successful business owner, Julie is a mom of six children, one of whom is diagnosed with autism. In this episode… Ever wonder about the reality behind running a company while parenting? Is balancing motherhood with your business as difficult as they say it is—or, is it easier than you think? Julie Cole, the Co-Founder of Mabel’s Labels, has the answer to your questions. In her conversation with Jeremy, Julie opens up about the less glamorous side of running a company, including her experience crafting creative marketing strategies before the advent of social media, balancing work and home life, the importance of connecting with customers, and much more! On this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz talks with entrepreneur Julie Cole about her experience co-founding and running her successful business, Mabel’s Labels. Discover her inside tips and tricks to make your e-commerce business stand out and create revenue. Julie’s inspiring story of starting a small business from the ground up (literally, she started it in her sister’s basement) is a must-listen for anyone running or starting a company, no matter how big or small.
38 minutes | a month ago
Protecting Your e-Commerce Site—and Your Reputation
Matt Gillis is the CEO of Clean.io, a cyber-security company that helps put an end to malicious code and protect user experiences. Clean.io has powered the protection of over 7 million sites globally. With their cyber-security solutions, Clean.io can give e-commerce companies the ability to block unwanted coupon extensions, protecting your revenue and profit margins. Matt has more than 20 years of mobile, media, and technology experience with a history of building and operating companies from startup to scaled global market leaders. With his expertise and polished skillset, Matt has delivered over $1B in annual revenues. In this episode… Has your e-commerce business been affected by unauthorized coupon extensions on your website? Have you tried to get rid of them but failed? Matt Gillis from Clean.io has the solution. In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz from Rise25 Media is joined by Matt Gillis, the CEO of Clean.io, to share how the company's digital platform can help protect your e-commerce store from unauthorized coupon extensions and malvertising. Matt explains what malvertising means, how your e-commerce site can be attacked, and how you can protect your website and reputation through Clean.io’s platform.
32 minutes | a month ago
How to Successfully Build Your Brand in a New Country
Shivani Dhamija is the Founder of Shivani's Kitchen, a Canadian spice and sauce brand to bring quality Indian products into your home. She creates award-winning spices and sauces manufactured in Nova Scotia and supplied to retail stores across Canada, like Sobeys. Shivani's Kitchen offers a wide variety of authentic spice blends, sauces, cooking classes, Do-It-Yourself kits, and more. Shivani moved to Nova Scotia in 2011 to be with her partner and eventually started meal delivery services, cooking classes, and a spice blends business in 2016. Her ready-to-use sauces are salt-free, gluten-free, and preservative-free. Shivani has a passion for entrepreneurship and helping other women immigrants grow their own businesses. In this episode… As sales for your business grow, have you considered expanding your market reach? Maybe to other regions—or even different countries? If this has been on your mind, do you have the right strategies for entering these new markets? Shivani Dhamija, the Founder of Shivani's Kitchen, joins Dean Dutro in this episode of Relationship Commerce to share her tips and tricks for successfully entering new markets with e-commerce products. She explains how learning the culture of your new market can help build your brand, the challenges she faced growing her cooking classes business, and how e-commerce has led to more traction for both businesses.
44 minutes | a month ago
Finding the Right Team for Your e-Commerce Success
Colleen Wagner is the Founder and Chief Adventure Officer of McGovern & Company, a heritage brand born out of love for American National Parks. The company creates products using unique decorative vintage maps for the travel, adventure, and outdoor markets. Its product line includes scarves, bandanas, mugs, blankets, buffs, socks, bags, and more. For the last several years, Colleen has built a 100% female-owned, remote, flexible, and family-friendly company that helps working moms and donates to the planet. McGovern & Company was a finalist of the 2020 Title Nine Pitchfest, and all of its designs and products are inspired by Colleen's travels to National Parks. In this episode… Are you ready to hire your first employee for your e-commerce startup? Do you know what to look for in the right hire? Not only that, but are you on top of your finances? In this episode of the Relationship Commerce Podcast, host Dean Dutro is joined by Colleen Wagner, the Founder and Chief Adventure Officer of McGovern & Company. They discuss how to know when you’re ready to hire your first employee, what to look out for during recruitment, and the importance of effectively managing your finances. Colleen also shares the SEO strategies she uses to grow her business. Stay tuned.
32 minutes | a month ago
Practicing Sustainability with Your e-Commerce Products
Shane Boudreau is the CEO of LumberUnion, an apparel company that sells USA-made products. Every purchase from LumberUnion plants a tree in the USA, in partnership with American Forests. When possible, LumberUnion works with local factories in Los Angeles, California to produce fabric, cut, sew, dye, and package their casual luxury clothing. Some of their bags and accessories are produced overseas. Shane is a strategic and proactive leader with extensive experience implementing effective strategies and directing/building high performing teams to achieve consistent growth and long-term financial strength. He uses his expertise in agile management and predictive analysis to drive organizations ahead of their competition. Shane is also the CEO of VestIn Capital Group, which helps to fund innovation through training, management, and advisory services. In this episode… Do you produce your own physical products for your e-commerce business? If you do, how do you dispose of the waste? Do you take out the trash in a way that’s environmentally-friendly—or ecologically disastrous? In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz is joined by Shane Boudreau, the CEO of LumberUnion, to explain how you can avoid polluting the environment while producing your e-commerce products. Shane shares his strategies for creating zero impact on the environment and explains how you can make improvements on your e-commerce website to make it customer-friendly—and increase sales.
37 minutes | 2 months ago
Using Virtual Reality to Create Social Impact
Kevin Sofen is the Business Development Manager at Darley, a business supplies and equipment company. He helps bring water and fire technologies to market using creative strategies to serve humanity. Darley has been proudly serving first responders and warfighters since 1908. Kevin has helped to evolve a 112-year old family business by embracing innovation in traditional industries. Kevin is also the Founder and CEO of Wristsponsible, which brings water awareness, water funding, and water solutions to the world. They raise financial capital for water projects by the sale of artisan craft wristbands, incentivized crowdfunding campaigns, and corporate sponsorship social impact alignment. He is also the Co-Founder and Board Member of Box of Rain Water, Board Member of The Comics For Safety Foundation, and Co-Founder of the SDG Talks Podcast. In this episode… Did you know that you can create an e-commerce product and use virtual reality to generate impact in the world? Did you also know that you can use virtual reality to train your employees and improve their skill sets? Kevin Sofen, the Business Development Manager at Darley, is Dr. Jeremy Weisz's guest in this episode of Relationship Commerce. In conversation, Kevin explains how you can use virtual reality to provide training and make a difference. He also talks about his side hustle giving back to communities in developing countries and his work at Darley.
48 minutes | 2 months ago
The Importance of Empathetic Marketing and Selling for Your e-Commerce Brand
Olivia Alexander is the Founder and CEO of Kush Queen. In less than 3 years, Olivia has grown Kush Queen into a multi-million dollar multi-faceted brand carrying only the finest CBD-only and THC-infused products. The Kush Queen product line includes award-winning bath bombs, pain relief lotions, edibles, wellness supplements, and skincare. Since working in her first dispensary in 2006, Olivia has worked on social media, creative direction, and digital strategy for countless cannabis companies. She has a knack for being able to develop, connect, and relate the right cannabis products to the right communities. She is one of the largest digital influencers in cannabis with over 2.5 million followers that average 100 million monthly impressions. Olivia is also the CEO and Founder of The Crystal Cult, an online community celebrating women who love cannabis and Kush Queen’s older sister. In this episode… Have you ever thought of using empathetic marketing strategies for your e-commerce brand? Do you know how to create quality connections with your customers? Olivia Alexander, the Founder and CEO of Kush Queen, is Dean Dutro's guest in this episode of the Relationship Commerce Podcast, where she explains how she maximizes empathetic marketing to create connections with her e-commerce customers and grow her brand. She also explains why you should provide personal experiences to customers and the importance of being authentic in your communication strategies.
37 minutes | 2 months ago
How Bug Bite Thing Went From Garage to the Hit TV Show “Shark Tank” and Beyond
Kelley Higney is the Founder and CEO of Bug Bite Thing, a suction tool that extracts insect saliva/venom from under the skin to help alleviate the itching, stinging, and swelling that follows bug bites and stings. After battling with her daughter’s constant mosquito bites, Kelley discovered a little-known tool to alleviate the symptoms that come with bites. Bug Bite Thing gained nationwide recognition in October 2019 when Kelley and her mother appeared on ABC’s hit show, “Shark Tank”. All the Sharks were biting offers to invest in the business, but it was Lori Greiner's Golden Ticket offer that secured the partnership. Bug Bite Thing is now Amazon’s #1 selling product for insect bite relief with more than 20,000 positive reviews. In this episode… Have you ever considered making a pitch to the investors at the popular TV show “Shark Tank”? Do you know how you should prepare in advance before making your appearance? Do you have a valuation of your e-commerce brand's business? Kelley Higney, Founder and CEO of Bug Bite Thing, is Dr. Jeremy Weisz's guest in this episode of the Relationship Commerce Podcast. She shares her experience appearing on “Shark Tank” and closing a deal with Lori Greiner, growing her e-commerce brand, and her strategies for going into retail.
47 minutes | 2 months ago
Creating a Subscription Box for Your e-Commerce Brand with Paul Jarrett, Co-Founder and CEO of Bulu
Paul Jarrett is the Co-Founder and CEO of Bulu, the industry authority in subscription boxes. Bulu does business with a wide variety of brands, from big names like Disney and Clorox to SMBs. Paul's Co-Founder and wife Stephanie launched Bulu's flagship program Bulu Box in 2012 as the sixth subscription box to the market, which quickly gained recognition as a trailblazer. The brand has since been featured in Entrepreneur Magazine, Forbes, PBS, Inc, CBS News, and many other major media outlets. Paul is well known as an e-commerce and consumer packaged goods expert, as well as a memorable keynote speaker. In this episode… Have you ever thought of creating a subscription box offering for your e-commerce products? Do you know what steps you need to take to achieve your goal? Paul Jarrett is the Co-Founder and CEO of Bulu and an expert in creating subscription boxes for different brands. Today, he joins Dean Dutro in this episode of the Relationship Commerce Podcast to talk about his strategies for starting and scaling a subscription box business. Paul also explains how he uses the Entrepreneurial Operating System (EOS) to grow his business and talks about the benefits of hiring an expert finance officer for your e-commerce brand.
42 minutes | 2 months ago
"Project Anaconda" - From Startup to Scaleup and Almost Going Bankrupt
Martin Zahuranec is the Co-Founder and CEO of eyerim, a premium eyewear company operating in 12 countries across Europe featuring a range of products from sunglasses to prescription frames and snow goggles. The company sells designer pieces, mainstream classics, and cutting-edge sports collections. With the success of eyerim, Martin has become one of the fastest growing e-commerce players in Central and Eastern Europe. In this episode… Do you have a winning team for your e-commerce brand? Do you have the right exit strategy for your business? In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz talks to Martin Zahuranec, the Co-Founder and CEO of eyerim, about his strategies for scaling a premium product in Europe. They also talk about Martin's career background in Vietnam and Vienna, finding the right business partner for your company, and managing inventory for your growing brand.
39 minutes | 2 months ago
How to be a Creative e-Commerce Leader With Paul Barmes of Barmes Design and Andrew Skirde, VP of Marketing Operations
Paul Barmes is the Founder of Barmes Design, a New Zealand-born and globally raised lifestyle brand committed to improving the way people live, work, and move. Their flagship product, an innovative luggage seat, entered the market in 2019. The company's luggage has been featured in Jetsetter, The Daily Herald, ABC News, MarketWatch, and more. Andrew Skirde is VP of Marketing Operations for Barmes Design. With the work of Paul and Andrew, Barmes is much more than a luggage piece and offers a unique combination of mobile office, personal storage, and carry-on case. Your most important pieces are safe and secure with the ability to separate and organize business, as well as personal and travel items, all with quick and easy access. In this episode… Is your e-commerce product a show stopper? Can it attract people and sell itself? Does it stand out from other products in the market? It can be easy to fall into the trap of thinking exclusively from a business perspective. But, there’s a difference between a product that does well and a product that soars: creativity. In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Paul Barmes from Barmes Design and Andrew Skirde, VP of Marketing Operations, to talk about becoming an inventive and creative e-commerce leader. They also discuss the benefits of creating a show stopper product, how to work with influencers, and strategies for managing an e-commerce business during a pandemic.
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