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The Readitfor.me OneBook Podcast

43 Episodes

10 minutes | Oct 20, 2015
EP43: The Sales Acceleration Formula by Mark Roberge
In today's episode, we discuss the book The Sales Acceleration Formula, and in particular, how to create a Demand Generation machine in your business.
9 minutes | Oct 20, 2015
EP42: Youtility by Jay Baer
In today's episode we take a took at the book Youtility, and in particular, the idea that you need to "market your marketing". 
8 minutes | Oct 18, 2015
EP 41: Rising Strong by Brene Brown
In today's episode we talk about the book Rising Strong by Brene Brown, and in particular, how to deal with the inevitable failure we'll experience in our businesses and our lives.
9 minutes | Sep 2, 2015
EP40: Selling to Big Companies
In today's episode we discuss the book Selling to Big Companies, and in particular, a 4 step process you can use to land a whale of an account.
10 minutes | Sep 1, 2015
EP39: Value Proposition Design
In today's episode, we explore the book Value Proposition Design, and in particular, how to build a powerful customer profile.
9 minutes | Aug 31, 2015
EP38: The Hard Thing About The Hard Things
In today's episode, we talk about the Hard Thing About the Hard Things, and in particular, how you can overcome "The Struggle" - the inevitable part of entrepreneurship where you feel like giving up.
10 minutes | Aug 17, 2015
EP37: Work Rules by Laszlo Bock
In today's episode, we talk about the 10 rules that Laszlo Bock has implemented at Google, and how you can apply them in your work.
8 minutes | Aug 14, 2015
EP36: Grouped by Paul Adams
In today's episode we discuss the book Grouped, and in particular, the 5-15-50-150-500 rule, and how you can use it to create social media success.
14 minutes | Aug 13, 2015
EP35: Willpower by Roy F. Baumeister & John Tierney
In today's episode we talk about the book Willpower, and how you can get more of it to transform the trajectory of your life.
7 minutes | Aug 11, 2015
EP34: To Sell Is Human by Dan Pink
In today's episode we discuss To Sell Is Human, and how the concept of buoyancy can keep you afloat in a sea of negativity when selling.
9 minutes | Aug 10, 2015
EP33: Brainfluence by Roger Dooley
In today's episode we discuss the ideas from the book Brainfluence, in particular how to use decoys and images to build brand loyalty.
8 minutes | Aug 10, 2015
EP32: Rumsfeld's Rules by Donald Rumsfeld
In today's episode, we discuss Rumsfeld's Rules by Donald Rumsfeld, and in particular, his 5 rules for leading in a crisis.
7 minutes | Jun 17, 2015
EP31: Pitch Perfect by Bill McGowan
In today's episode we take a look at the book Pitch Perfect by Bill McGowan, and why you need to use the "Pasta Sauce" principle to become a master communicator.
10 minutes | Jun 16, 2015
EP30: Elon Musk by Ashlee Vance
In today's episode we talk about the book Elon Musk, and why it's so important to have vision.
8 minutes | Jun 11, 2015
EP29: Pitch Anything by Oren Klaff
In today's episode we discuss the book Pitch Anything, and in particular, how you can use the Power Frame to own every room you walk into.
8 minutes | Jun 9, 2015
EP28: Trust Me, I'm Lying by Ryan Holiday
In today's episode we review Trust Me, I'm Lying by Ryan Holiday, and why headling writing is critical to your marketing success - in more ways than one.
9 minutes | Jun 8, 2015
EP27: The Fish That Ate The Whale by Rich Cohen
In today's episode we talk about The Fish That Ate The Whale, and how Sam Zemurray became one of the most successful entrpeneurs of all time.
10 minutes | Jun 5, 2015
EP26: The Psychology of Selling by Brian Tracy
In today's episode, we discuss The Psychology of Selling, and in particular, the 11 customer needs you can tap into to skyrocket your sales.
9 minutes | Jun 3, 2015
EP25: Permission Marketing by Seth Godin
In today's episode we take a look at the book Permission Marketing by Seth Godin, and look at the 4 elements of Permission Marketing that you should be baking into your business, today.
9 minutes | Jun 1, 2015
EP24: Titan by Ron Chernow
In today's episode we talk about the life of John D. Rockefeller, and why being a Titan in business requires an immense amount of discipline.
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