Created with Sketch.
Personal Injury Marketing Mastermind
33 minutes | Jun 10, 2021
75. James Farrin, GrowPath & The Law Offices of James Scott Farrin — Efficiency as a Calling Card and Getting Tech to Work for You
James Farrin runs The Law Offices of James Scott Farrin, North Carolina's most preeminent personal injury firm, which has recovered more than a billion dollars for over 50,000 clients. If you’ve been to North Carolina, chances are, you’ve seen a James Farrin TV ad. He’s also the Founder and CEO of GrowPath, a company that creates case management and client intake software for plaintiff firms like theirs.Farrin has grown his practice from just a few employees to over 200. He’s done that by eliminating inefficiencies at every level. His other business, GrowPath, is a direct response to bottlenecks and stumbling blocks his firm has dealt with. We sat down to discuss TV strategy, direct mail, and all the ways you can streamline your business.What’s In This Episode Who is James Farrin? Why does James approach TV differently than his competitors? How does The Law Offices of James Scott Farrin utilize direct mail marketing? How can you use technology to your advantage as a PI firm? What are the inefficiencies that James eliminated from his business? How does James ensure that potential employees are a good culture fit? What are the metrics that James values?
27 minutes | Jun 3, 2021
74. Shaina Weisinger, Repurpose House — How to Create Without Fear and Make the Most of Your Content
Shaina Weisinger is the founder and CEO of Repurpose House. She’s pioneering the field of content repurposing, the art of taking the content you make and creating a bevy of microcontent specifically tailored to different marketing channels.In this episode, Shaina walks us through what makes good microcontent and how to format your content properly. Plus, we consider the strengths of different platforms and the tools Shaina uses to keep her social media from becoming unwieldy.What’s In This Episode Who is Shaina Weisinger? What is content repurposing? What makes for good microcontent? How do you tailor content for different platforms? Why you don’t need to be on every single platform What’s the best content to repurpose? Why you don’t need a team of videographers to start making good content
1 minutes | May 27, 2021
Welcome to Personal Injury Marketing Mastermind
We’ve got exciting news: we’re rebranding! The Rankings Podcast is now Personal Injury Marketing Mastermind (or PIMM for short.) We’ve heard what you had to say, you want a show that’s 100% focused on Personal Injury Marketing. This is that show. Each week, we’ll be talking to PI all-stars to hear the marketing strategies that they rode to the top, all to get you more clients and more cases. It’s not just SEO anymore; we’re talking everything marketing. You’re going to get the whole nine yards.And the fun doesn’t stop there! We’re creating a Facebook community where you can connect and collaborate with other PIMM listeners to hear what’s new in the world of PI. You’ll also be able to interact with me, as well as the incredible guests we have on our show. Thanks for sticking with us, we can’t wait to get started. Welcome to PIMM!
23 minutes | May 20, 2021
73. Neil Patel, Neil Patel Digital — A New Approach to Content and Emerging Marketing Channels
If you want to know about digital marketing, you go to Neil Patel. He’s the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business.In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.What’s In This Episode Who is Neil Patel? Why is user experience important for SEO? How can you assess and optimize your website’s UX design? What should your content breakdown look like? Why should you update your content? How important are backlinks nowadays? What are some of the alternative channels that can supplement your SEO?
22 minutes | May 13, 2021
72. Michael Rose, Hach & Rose LLP — Customer-Centric Law and Succeeding in a Saturated Market
Michael Rose is a founding partner of Hach & Rose and a leading Manhattan personal injury lawyer for over 25 years. He is a 7-time New York Super Lawyer and was featured in New York Magazine’s Top-Rated Attorneys in the New York Area.We talked about delivering first-class customer service and how that impacts everything from your referrals to your search rankings. Listen in to learn about the importance of integrity in your practice and how to and how to establish lasting relationships with clients.What’s In This Episode Who is Michael Rose? How to get feedback as a trial lawyer How to set expectations for clients What does integrity mean for a law firm Why try cases to verdict What a successful client journey looks like
29 minutes | May 6, 2021
71. Brian LaBovick, LaBovick Law Group — Sharing What You Know and Being a Warrior for Justice
Brian LaBovick is the founder and CEO of LaBovick Law Group in Palm Beach Gardens, Florida. Since 1991, his firm has won more than $400 Million for clients across a range of practice areas. His tenacity and commitment to being a “Warrior for Justice” has caused Brian to emerge as a leader, both in the personal justice field and his community.Join us on this episode of The Rankings Podcast as we dive into Brian’s journey from a high schooler fighting a traffic ticket to one of the top lawyers in the country and how to strengthen your business by sharing your resources. We’ll also discuss Brian’s new book, “Not A Good Neighbor,” where he teaches readers how to navigate and represent themselves in automobile accident cases. What’s In This Episode Who is Brian LaBovick? What does it take to be a Warrior for Justice? How do you build a successful culture at a firm? Why would somebody want to represent themselves in an automobile accident? What’s the value to your practice of writing a book? What’s the benefit of giving away knowledge and helping other law firms? How can you use your resources to give back to your community?
37 minutes | Apr 29, 2021
70. Steven Gursten, Michigan Auto Law — Knowing What Clients Want and Avoiding the Race To the Bottom
Steven Gursten is managing partner at Michigan Auto Law. Over the past 28 years, Steven has catapulted his and his firm’s reputation to new heights thanks to his laser-like focus on becoming the best auto accident lawyer and legal practice in the country.Join us on this episode of The Rankings Podcast as we discuss how Steven became the premier auto accident lawyer, what clients are looking for when they choose an attorney, and how you can position yourself as the best in your field without coming across as arrogant.What’s In This Episode Who is Steven Gursten? What trial lawyers should value above all else. How you can make insurers (and their algorithms) take you more seriously. The emerging challenges all lawyers will have to face over the next few years. Why it’s important to distinguish yourself and not try to one-up your competitors when it comes to marketing. How Steven is fighting a new and troubling trend of underhanded marketing tactics. How you can manage multiple high-priority responsibilities.
37 minutes | Apr 22, 2021
69. James Ashcroft, Certified EOS Implementer — Adopting the Entrepreneurial Operating System and the Importance of Implementers
James Ashcroft is a businessman and certified coach for the Entrepreneurial Operating System, a framework that businesses, including law firms, can use to create healthy workplaces in order to help them achieve their goals. As an EOS coach and implementer, James has helped countless business owners to establish their vision and gain traction, including our very own Rankings.io.In this episode of The Rankings Podcast, James tells us all about his coaching journey and how both seeking and delivering coaching has benefited his personal and professional life. He also gives his advice on how to self-implement a business framework and shares his thoughts on the best way to choose any kind of coach.What’s In This Episode Who is James Ashcroft? How James went from the sofa to the finish line of a half-Ironman in just 4 months. What is EOS? Why hiring a coach is a must when implementing a business framework. What the differences are between “core”, “permission to play” and “aspirational” values. How you can achieve your BHAGs. Why implementing just a few elements of EOS will place you streaks ahead of your competitors.
40 minutes | Apr 15, 2021
68. Gary Falkowitz, Intake Conversion Experts — The Right Way To Manage Intake and the Secret To Converting Leads
Gary Falkowitz is a man of many talents. He’s an attorney, author, consultant and the CEO of Intake Conversion Experts, an external phone answering service for law firms that facilitates lead follow-up, mass tort campaign retention, lead resurrection and more.On today’s show, Gary shares with us his journey from lawyer to independent consultant to CEO of one of the most invaluable services for law firm owners around the country. We discuss where most firms fail when it comes to their intake departments and what they should focus on to improve them, and why it’s simply not enough just to rely on a polite telephone manner when trying to sign cases.What’s In This Episode Who is Gary Falkowitz? What is “the bridge”? And why do you need to be concerned with it? How Gary became an intake expert. Why the cases you refer to others shouldn’t be “out of sight, out of mind”. How investigative questions could cost you potential clients. Why lawyers shouldn’t be allowed near your fresh leads. How Gary’s impatience resulted in tremendous success.
38 minutes | Apr 8, 2021
67. Karl Sakas, Sakas and Company — Going from Mandatory to Optional and Empowering Your Staff to Level-Up Your Firm
Karl Sakas is an agency consultant, executive coach and the founder of Sakas & Company. Karl and his company are dedicated to helping digital agency owners grow their businesses through the techniques and practices Karl has learned and developed over his years as a business owner and as a high-level digital marketing agency executive.Join us as Karl tells us how he got into the consultancy game, what his best advice for law firm owners is to level-up their business, and how some lessons from a submariner could help empower your team and free up your time.What’s In This Episode Who is Karl Sakas? How business consultancy runs in the family. What are the four stages of running a business? How relinquishing control can help your firm grow. Why are warmth and competence important? How articulating your desired outcomes and acceptable outcomes can relieve stress.
39 minutes | Apr 1, 2021
66. David Farkas — The Upper Ranks, Essential Link Building Strategies for Your Law Firm
David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies.In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insights he’s picked up along the way. He also details why link building is an essential part of your SEO strategy, what you should look out for in a good backlink, and why you shouldn’t trust unsolicited emails from SEO “experts” about the quality of your links.What’s In This Episode Who is David Farkas How you can stand out online in the saturated legal market. Why you need to think carefully about PBNs. How you should handle toxic links. Why directories are still a valuable asset in your link building toolkit. How you should approach guest posting on your website. Why your amazing website won’t succeed without a solid link-building strategy.
29 minutes | Mar 25, 2021
65. Jacob Malherbe: X Social Media, Making the Most of Facebook Ads Through Retargeting
Jacob Malherbe is a mass torts and PI Facebook advertising genius and the founder of X Social Media, an advertising agency specializing in lead generation through Instagram and Facebook. For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to share his secrets, with another (A Lawyer's Guide To Mass Torts: Establish Your Legacy) coming soon.Join us as we discuss why Jacob got into the business of helping lawyers connect with clients, how you can use Facebook to retarget leads, and what you need to do to stop potential clients from scrolling by and get them to pay attention to your ads.What’s In This Episode Who is Jacob Malherbe What is the best way to utilize Facebook ads? What inspired Jacob to help people find the right lawyers? How does X Social Media offer the same quality service and insights to clients regardless of budget? What makes a great Facebook landing page? Why is it better to try to do good in the world rather than chasing the next revenue bump? Why Jacob’s next book will be the mass tort lawyer "Bible". And if you want to reach Jacob, you can call him on 678-427-8490 (Cell) 1-888-670-0006 (Office).
33 minutes | Mar 18, 2021
64. Steve Ginsberg, Legal Marketing Arm — How To Play The Google Ads Game And Win
Steve Ginsberg is no ordinary online advertising professional! The founder of Legal Marketing Arm is that the top of his game, and he's got more accolades in 15 years than most marketers get in a lifetime. So, who better to share the top tips of the trade to get the most bang out of the proverbial digital marketing buck!Today, Steve shares his deep-rooted knowledge of the online advertising industry, from optimizing landing pages for PPC to bidding wars, and the new ABC testing. Plus, best practices for making sure your leads convert!What's In This Episode Who is Steve Ginsberg? What Google Ads and the Yellow Pages have in common How much you should really be spending on PPC! When is it time to call in the professionals? ABC testing and rotating ads Negative keywords: the good, the bad, and the ugly Landing pages that convert And much more!
32 minutes | Mar 11, 2021
Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
Joe Fried has taken niching down to a whole new level! The acclaimed truck accident attorney has become so entrenched in his many examples of personal injury attorneys that have taken it to the level of today's guest. He has become so entrenched in his expertise that when he rocks up to the deposition, it's kind of like he's got a superpower.Today, we meet the man, the myth, the legend, Joe Fried - innovator of the trucking personal injury category. We hear how Joe struck gold by niching down, what it's like to be a black belt in the world of tracking law and why he's committed to everything he does, including his Peloton!What’s in This Episode Who is Joe Fried? How Joe revolutionized PI law for truckers Becoming an industry expert Can specializing streamline your operations? The pros and cons of niching down Identifying snake oil salesmen vs. the real deal What Peleton taught Joe about forming habits And much more!
25 minutes | Mar 4, 2021
62. Rick Console, Console & Associates — Tough Business Decisions for Your Firm & Meditation For Attorneys
Rick Console thinks personal injury practice is pretty enlightening! The successful New Jersey personal injury attorney started a firm right out of college, just him and his wife, and they built it from the ground up. But, Console & Associates started to grow fast. How could Rick make sure his values were resonating throughout every client’s experience?Today, we hear how Rick made the difficult but necessary business decisions in the strive for excellence. We discuss why he preps every case like it’s going to go to trial, and how meditation has had a profound effect on his personal and professional life.What’s in This Episode Who is Rick Console? Starting a firm with your wife! The growing pains of scaling quickly What you should really look for in staff Why personal ethos should drive your niche The best way to let staff go Mindfulness and meditation in the PI world And much more!
26 minutes | Feb 25, 2021
61. Robert May, The May Firm — Tech Tools For Attorneys, Hiring For Excellence & Mentorship
Robert May thinks you should make hashtags from your core values! The Californian personal injury attorney and grew The May Firm to 8 offices statewide, and he bought his family along for the ride. Working with siblings can either be a minefield or a total home run, so how did Robert find the balance?Today, we discover Robert's tech-first, open-minded approach to running his firm. We discuss how to hire for excellence, why Slack is a surprisingly effective tool for boosting morale, and why company core values are more than just words on a wall.What’s In This Episode Who is Robert May? Going into business with your family! Simple methods to refine your hiring process How to live your core values Gossip at the virtual water cooler? The value of mentorship And much more!
44 minutes | Feb 18, 2021
60. Harlan Schillinger, Grandfather of Legal Advertising — Supercharge Your Intake Process
Harlan Schillinger is a titan in the legal marketing space. He’s best known as the “Grandfather of Legal Advertising” and has helped well over 1 hundred firms exceed their goals. After making a start in television advertising in the 70s and 80s, Harlan quickly turned his attention to legal marketing and founded the first TV production firm for Lawyers. Harlan now consults with a handful of highly motivated law firms and continues to enable them to exceed their own expectations, and he has also helped countless other law firms with his case management tool, Lead Docket.In this episode, Harlan shares with us his impressive career journey that led to where he is today, the secrets to optimizing your intake and why your marketing dollars aren’t worth a thing if you haven’t got the credibility to back them up.What’s in This Episode Who is Harlan Schillinger? When should you hire a dedicated intake team? Why you need to handle all your leads with care. How do you build trust with a potential client? Why lawyers shouldn’t answer the phones. Harlan’s unexpected favorite hobby.
26 minutes | Feb 11, 2021
59. Mike Morse, Mike Morse Law Firm — Smart Risks, Smart Choices and Becoming Fireproof
Mike Morse is the founder of the Mike Morse Law Firm and one half of the duo that brought us the Fireproof method and book. Along with his business partner, John Nachazel, Mike has developed a framework to turn good law firms into great ones. Using their Fireproof method, Mike and John took their own firm from a $17 million business to a $160 million business, and now it's their mission to share their tactics with the world.On today's episode, Mike tells us all about what it means to be a visionary and how it's vital to know yourself before you can think about growing your firm. We also discuss some of Mike's secrets to hiring successfully and why in a world of digital media, there's still a place for traditional marketing methods.What’s in This Episode: Who is Mike Morse? What does Mike wish was taught in law school? Why visionaries need implementors. The secret to successful hiring. Why 10-year goals are problematic. How and where you should be spending your marketing budget. What's the biggest mistake all-new practice owners should look out for?
24 minutes | Feb 4, 2021
58. Andrew Finkelstein, Finkelstein & Partners — Acquisitions, Delegation And Operational Synergy
Andrew Finkelstein is legendary in the personal injury attorney space for heading up a grand total of FIVE different firms, from New York to California! From dominating the New Jersey market for catastrophic cases at Finkelstein & Partners, Andrew rose to new heights through shrewd acquisitions, operational synergy, and strong core values.Today, Andrew takes it back to where it all began - we hear about how his legal empire started out, what his non-negotiables are when it comes to acquisitions, and what is the secret sauce in the art of delegation.What’s in This Episode Who is Andrew Finkelstein? The true valuation of a company What if a merger doesn't work? Maintaining core values across multiple businesses Operational synergy Why Andrew micromanages his delegation Cornering the marketplace by competing against yourself
21 minutes | Jan 28, 2021
57. Gordon McKernan, Gordon McKernan Injury Attorneys — Law Firm Family Succession And Giving Back
McKernan makes giving back to his local community a priority. The hugely successful Louisiana personal injury attorney grew his father's firm from a single site to 10 offices, with over 50 attorneys. But for Gordon, it's not about the numbers, it's about the individuals.Today, we discuss what it was like taking over the reins of a family business, how you and your firm can become more active in the community, and why you should always scrutinize your marketing strategy- even when it's working!What’s in This Episode Who is Gordon McKernan? Family succession: how the McKernans handled the father-son handover The McKernan firm culture Scrutinizing your marketing Why you should never forget organic reach and SEO From bike giveaways to Christmas meals: ways to give back to your local community The joys of fly-fishing Love for Louisiana!
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021