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The Pursuit of Purpose with Amy Austin
14 minutes | 7 days ago
Authenticity is not a brand value
Authenticity is not a brand value. Authenticity is knowing what your brand values and then living them. Stop using authenticity as a catch-all for what you hope to be… take the time to define the values your brand represents. By definition, authentic is real or genuine: not copied or false: true and accurate: made to be or look just like an original. When it comes to branding and marketing, we’ve all heard that consumers today want authenticity from the brands they become loyal to…. Especially if those consumers are Millennials and Generation Z. And those two segments of the population represent 144 million people. So brands want to be authentic…. Even if they don’t know exactly what that means. Show notes
14 minutes | 13 days ago
Comparsion, small steps & leadership
"Comparison is the thief of joy," Theodore Roosevelt How do you respond when you hit a milestone in your business? Do celebrate when you hit a milestone in your business? Or do you compare what others have done to your accomplishments? Roosevelt's quote is true. When we focus our time and attention on what others are doing, we rob ourselves of the opportunity to celebrate our wins.
55 minutes | 21 days ago
Working while anxious
We've all been there.... working while anxious about how you are performing. Are you doing the right thing? Are you meeting expectations? Will your boss agree with your assessment? Can you do more? "When you are anxious, you are thinking about the future. Being able to see the future, or envision what is possible, is a fabulously important skill." And when this vision includes a view of "what if" and "how come," the anxious feeling enters the equation and achievement is rooted in that feeling. Dr. Susan Bernstein calls this anxious achievement. After pushing herself too hard in management consulting - and passing out during a client presentation, she knew something needed to change. She decided to pursue a PhD in mind/body psychology and help people with career issues.
39 minutes | a month ago
Perfect timing: Is there such a thing?
Daniel Pink digs into whether there is such a thing as perfect timing. His book When: The Scientific Secrets of Perfect Timing attempts to answer this question and explain how there is more to timing than most of us believe. Holly Adams and I both read the book recently and decided to bring our discussion of it to the podcast this week. We share our thoughts on larks, owls, and third birds - which we think we are - and other key takeaways from the book.
14 minutes | a month ago
Jargon: pro or con?
Is the use of jargon a pro or a con in business? This has been a popular topic lately. And I don't know that there is a right answer. But first and foremost, you need to know your audience and how well they are going to understand the jargon you fall into using frequently. If you spend a lot of time explaining the words you are using, you might be relying on jargon too often. Show notes
16 minutes | 2 months ago
Being clear is kind
"Clear is kind. Unclear is unkind." I shared this quote from Brene Brown recently. And just putting it out into the universe has brought so many examples of this to light. In this episode, I share my thoughts about the variety of ways that uncertainty and the lack of clarity make the task at hand harder - for your audience or yourself. Why do we make things harder than they need to be?
41 minutes | 2 months ago
Bringing your purpose and strengths to storytelling
What you’ll hear in this week's episodes are snapshots from the seven most popular interviews that when brought together take you on a journey of purpose, strengths, and how incorporating those into your brand and storytelling efforts reap many rewards. The links for each episode will be included in the show notes. As I mentioned last week, I spent time looking at the most popular episodes. And what I have found is that my underlying goal is apparent in these interviews. My intention has always been to showcase conversations that either highlight individuals who are living their purpose and how they got there; or those who understand the underlying importance of intentionality with business decisions and how connecting those decisions to the business purpose is critical.
26 minutes | 2 months ago
Is brand strategy important?
Let's talk about why a brand strategy is important. Having a strategy for your brand saves you from unnecessary work, it helps you make decisions rooted in the purpose of your business, and it offers confidence in the direction your business will go in the future. Brands are the sum of all experiences with your business. Break that statement down: if brands are the sum of all experiences with your business, then the brand needs to influence all aspects of your business. This means your brand should be a filter you run all business decisions through - whether it is financial, people, operations, or marketing. All decisions need to be checked by brand. Just like finance has a voice, same with human resources, operations, and marketing. For more information, check out the show notes. Find The Pursuit of Purpose on your favorite podcast player: Google: http://bit.ly/POPonGoogle Spotify: http://bit.ly/POPonSpotify iHeartRadio: http://bit.ly/POPoniHeartRadio Stitcher: http://bit.ly/POPonStitcher Apple: http://bit.ly/POPonApple
14 minutes | 2 months ago
What is a niche?
What is a niche? Niche is an important part of your brand and marketing. And how is a niche different than your target audience? Or is it the same thing? Or part of your target audience? In this week's episode, I explore the various definitions of niche, how temperament can be a differentiator for our brands, and the benefits of niching down. Show notes Listen to The Pursuit of Purpose on these podcast players: Google: http://bit.ly/POPonGoogle Spotify: http://bit.ly/POPonSpotify iHeartRadio: http://bit.ly/POPoniHeartRadio Stitcher: http://bit.ly/POPonStitcher Apple: http://bit.ly/POPonApple
28 minutes | 3 months ago
Embrace the infinite game
Simon Sinek's latest book, The Infinite Game, is about understanding the difference between the infinite mindset and the finite mindset. He recently did an interview with Brene Brown on her podcast, Dare to Lead. It is well worth the time to listen - in fact, I've listened to it twice. In this week's episode, I share my thoughts regarding this conversation as well as how clarity, consistency, and confidence helped me reach an initial step in a long-term goal. Show notes Listen to the Pursuit of Purpose on these podcast players: Google: http://bit.ly/POPonGoogle Spotify: http://bit.ly/POPonSpotify iHeartRadio: http://bit.ly/POPoniHeartRadio Stitcher: http://bit.ly/POPonStitcher Apple: http://bit.ly/POPonApple
48 minutes | 3 months ago
Mapping personal and professional success with Kristin A. Sherry
Assessments are all about mapping personal and professional success but when Kristin Sherry wanted more and the answers weren't there - she wrote her own. YouMap®️ reveals the four pillars of career fit: strengths, values, preferred skills and interests. Kristin Sherry used her strengths to chart a course toward an assessment that not only offered insight into who we are but also give us an action plan on how to use the results. But this conversation isn't about the assessment or how she did it, it is about WHY Kristin did it. Show notes Listen to The Pursuit of Purpose on these podcast players: Google: http://bit.ly/POPonGoogle Spotify: http://bit.ly/POPonSpotify iHeartRadio: http://bit.ly/POPoniHeartRadio Stitcher: http://bit.ly/POPonStitcher Apple: http://bit.ly/POPonApple
54 minutes | 3 months ago
Supporting employees with cancer with Kim Hamer
For human resources executive, Kim Hamer supporting your employees with cancer is personal. She has seen firsthand the impact a supportive leader can have on an employee coping either with their own cancer diagnosis or the diagnosis of their loved ones. Kim credits her husband's boss for giving her and her children three more years with Art, her husband, after this first entanglement with cancer. This experience led Kim to write her book, start her podcast, and redirect her professional energies toward helping managers and leaders be more supportive of their employees. This topic is close to my heart because I have been there and understand how challenging it can be for an employee who has a loved one with cancer. Knowing how and when to be supportive is not easy.
14 minutes | 3 months ago
Consider the learning styles of your target audience
Do you consider the learning styles of your target audience? No. Me neither. Until this week. As if there aren't enough things to consider, learning styles are not typical. Last week I started teaching a course at a local community college and decided to do a learning style assessment to help me get to know the students better. The results were fascinating - and telling. And the more I thought about these learning styles, the more I wondered how we could use these in determining our communication and content development strategies.
19 minutes | 4 months ago
January: the shortest and longest month
January has been the shortest and the longest month. Christmas seems like yesterday. But the last two weeks have felt like a month or longer. Why? I started teaching a course at a local community college. Just when the teaching arrangements were finalized, client opportunities started to come again. And like many American's, I decided to focus on my health - so I changed up how I'm eating and participated in the 21-day meditation challenge through Ten Percent Happier. Add to this, life. And I was feeling very overwhelmed by January 30. In this episode, I share a Brene Brown strategy that helped me overcome or at least manage, the overwhelm. It is the F'ing First Time (FFT).
53 minutes | 4 months ago
Brands start with trust
Successful brands start with trust. As Scott J. Miller starts building his new brand, independent of the Franklin Covey company, it must start on a foundation of trust. Miller recently moved on to become an entrepreneur, focusing on leadership development, keynote speaking, and continuing on as the host of the On Leadership podcast. One of Miller's goals with starting his own business is teaching his three young sons how businesses operate and that hard work generates success. During our conversation, we talk about why this lesson is important for his boys to learn, our collective thoughts on rebranding, and most importantly, what makes a brand successful.
38 minutes | 4 months ago
Don't forget about PR
Don't forget about PR - public relations (not press release). Public relations is a valuable way to increase brand visibility. In a recent episode of Building a Story Brand, Donald Miller included the press release as one of the key pieces of a campaign. While I agree with him, I believe he was thinking too small. He should have said don't forget public relations. A press release is only part of the public relations effort. My guest this week, Julie Livingston of Want Leverage Communications, shares how public relations can elevate the presence of a brand but it is not enough to just send out a press release. The way we consume media has grown and evolved over the last 20 years, which means public relations needed to evolve as well.
16 minutes | 5 months ago
5 mindset shifts for branding success
Brand and branding often are thought of as confusing and frustrating or to go the opposite direction - oversimplified as being only the logo, color, and tagline of a business. Making these five mindset shifts will lead to branding success. I'd like to say these five mindsets were of my own creative writing and intellect - but that would not be giving credit where credit is due. I found these from a post by dailycreative.io. When I saw their post, I was struck by the truth behind these five mindsets. In this episode, I provide context to each of these mindsets.
20 minutes | 5 months ago
How I come up with content ideas
After being asked many times, I'm sharing how I come up with content ideas. When I bumped up my LinkedIn activity from occasional to daily, I needed more ideas than ever before. And before this, I agonized over writing a post to the point it may never be posted. So how do I find all these ideas? Well, that is a work in progress.
50 minutes | 5 months ago
Living a life full of possibilities with Melissa Ciciola
Imagine living a life of possibilities. Viewing each instance, each encounter, each challenge with the mindset of there is always a possibility. Some may say this sounds fluffy. Others may turn their nose up at it. But this attitude, mindset, or, as my guest on this week's podcast calls it - purpose - is vital to her very existence. Meet Melissa Ciciola Melissa spent her time during the pandemic doing what many of us have done - reflecting on our lives, searching for answers, reflecting on where she had been and how she got there. But I bet her results are very different than most. She put words to her purpose and is now living her best life as a result. For more background and resources, check out the show notes.
22 minutes | 6 months ago
60 days of LinkedIn posting: cast study
Over the last 60 days, I've posted daily on LinkedIn. Back in August, I made the decision to up my game on LinkedIn. The platform has the potential to be a benefit for business development for my business - especially with the pandemic turning traditional networking into a bigger challenge than it was before. So later that month, I found a LinkedIn strategy course that fit my needs and objectives. I started an accelerated version of the course a couple of weeks later. One of the assignments was to post daily for 30 days... well that turned into 60 consecutive days. This episode is about what I've learned from the experience.
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