Bill Hargitay Co-Owner of VANTAGE AUSTRALIA
Vantage was first launched in 2016 by Bill and Andrew Hargitay, a father-and-son team hailing from Melbourne. Bill was a frequent business traveler at the time, and though he enjoyed Russian vodka, British gin and Caribbean rum, it always amazed him that Australia didn't have its own unique spirit lining the shelves of duty free. He realized that in a country known for its world-class wine and beer, there was an opportunity to develop a premium, truly Australian spirit. So, with son Andrew as his business partner, Bill set out to capture and bottle the essence of our sunburnt country. Vantage wouldn't be possible without the dizzying number of unique botanicals native to Australia. After a lot of tasting and experimentation, we decided on Tasmanian mountain pepper berry, lemon myrtle and Australian-bred mandarin oil for our original recipe. These botanicals bring just the right amount of complexity to an otherwise filtered neutral white spirit; think bright notes of lemon, smoky bush flavors and a hint of orange zest. At first, we struggled to convince bottle shops and consumers to look beyond traditional white spirits like vodka and gin. Vantage is neither, despite being made using a similar method. It's in a genre of its own and to overcome these preconceptions, we had to take to the streets - quite literally - to introduce the Australian public to Vantage. We conducted tastings, exhibited at Good Food and Wine shows nationally, and even became the official spirit of the TV Week Logie Awards. Now, Vantage can be found in over 400 bottle shops nationally or sitting pride of place in Australian and New Zealand duty free. Vantage may have been born in Australia, but like so many of our icons, it's earned plenty of praise around the world. We were fortunate enough to bring home a Silver at the San Francisco Spirits Awards and the Stuttgart International Spirits Competition and, more recently, a Gold at Chicago's World Cocktail Championships for 'World's Best Gin Martini', Gold despite not even being a gin. Even more recently, 2021, a perfect 100-point score plus a Gold medal at the USA Proof Awards. Talk about the Bradbury effect (if you know, you know). And though these awards are always greatly appreciated, the real buzz - for us at least - comes from knowing that the Spirit of a Nation is being shared in homes and bars across the world, whether it's taken home by a traveler or carried overseas by a spirited Australian. _______________________ Proof Live! Showcases spirits and wine brands in an intimate interview setting with the owner and creator of these special brands and our host, James Beard Award Winner Jennifer English. Proof Live! is where you will hear the untold secrets of your favorite spirits and wine brands direct from the creators and inventors. James Beard Award Winner Jennifer English will toast and talk to the faces and minds that develop the greatest bottles of booze we know, and introduce us to some of the brightest, irreverent new brands on the shelves today. Step into our Proof Saloon - No matter what you call it – tipple or sauce or poison or swig – no matter if you drink it dirty, dry or Neat - you will learn unbridled tidbits about the drinks and cocktails that you love to call your own. Proof Live! comes to you from the creators of the Proof Awards, the ultimate spirits, wine and beverage competition in Las Vegas. www.proofawards.com Subscribe Here: *YouTube: https://www.youtube.com/channel/UCanx... *Follow Us on Facebook; https://www.facebook.com/Proofawards *Follow Us on INSTAGRAM: https://www.instagram.com/proofawards *Follow Us on TWITTER: https://twitter.com/Proofawards @andrewhargitay @vantageaustralia @micheletell @jenniferenglish @appaloosamedia #proofawards #barrelsmith #wine #wineandspirits #winebeerwhiskey #beerwineandspirits #billhargitay #andrewhargitay #vantageaustralia