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When you're shifting gears from funding to market, it's a good time to think about how your brand is presenting itself. In this quick episode, Jensie covers what needs to be augmented on your website to make the best impression going forward. Want to get the checklist? Visit getslanted.net/checklist to get this valuable resource for free!

Join Jensie today for some advice on how to leverage your social media presence and put that shiny content to work.   Here's a hint: you don't have to be on every social media channel, but you do need original content to maximize what social media you do use.

In episode 16, we are talking about creating content. More specifically, we're covering ways to get organized so you can stay on schedule and that content made. Get tricks and tips to keep you on task, accountable, and meeting your deadlines.

What kinds of things should you be thinking about when you work on the messaging for your brand and product lines? Jensie has some great points to walk you through wrapping your brain around this concept so your content has meaning and a coherent message.Join our Content MastermindGet our Content Template

Today we're covering the next step in making your content work: finding and exploring your audiences. How can you create content if you don't know who it's for? Get some insight on how to really drill down your audience and give them content they want so they will hire you. That's the point, right? Making Your Content Work: Setting Goals Making Your Content Work: Forming Strategies Content Mastermind Facebook Group

In the second episode of our series on content, Jensie talks about how after your goals are set, you can dig into the strategies of how to reach your goals. What are the marketing strategies you should be using? How can you keep track of them? Learn more in today's episode.

Join Jensie in a new series launching this episode! She's covering 5 ways to make your content work and starting at the very top: setting goals. Learn how to expand your definition of success and think outside the box in how you set, meet, and measure your content marketing goals.

Listen in to Jensie's business resolutions and some ideas for your own. Plus, some rambling about why resolutions are important and the one Jensie is making on behalf of her kids.Dr. Romie's video on resolutionsNatalie Eckdahl, coach extraordinaire and Biz Chix podcast host Work with us!  

Get a review of the 3 Rs and how they apply to content. Plus, Jensie gives you a content pep talk and hopefully a little inspiration as you get ready to plan your blog posts, podcasts, videos, and other marketing content for the upcoming year. Links: The Road to Hell and the 3 Rs of Social Media - Podcast episode Slanted newsletter sign up Content Mastermind Facebook group Hire us!

A little rant about why investing in graphic design will pay in the end for your brand. Jensie talks about the shortcomings of services like Fiverr and hiring "hobbyist" designers to take care of your brand. Don't undervalue your brand, make your design and branding a priority.Also, don't forget to sign up for our 12 Days of Content Challenge here: http://eepurl.com/bwRMxP

Sometimes as entrepreneurs we just simply aren't feeling it. In this episode, Jensie covers 3 ways she pulls herself out of a slump (along with Oreos and liquor), and while she's at it, gives the 3 Rs of successful social media strategy. The 3 Rs are: Regularity Relatability Relevency Also! Sign up for Slanted's new email series: The 12 Days of Content Challenge. Get 12 days of email prompts to help you get an editorial calendar in place, write 3 blog posts, produce a video, get a newsletter ready to send out, AND write social media posts for all of that great content! Don't wait, start your 12 days now!

After a little research, Jensie found out lots of people are getting tripped up on the part of content generation where they actually get the ideas out of their heads and into actual content. On this episode, she talks about ways to capture, organize, and create the content ideas that are swirling around inside your head. Don't forget to sign up for our newsletter! Earworm for your day: Billy Ocean - Get Outta My Dreams, Get Into My Car    

You say editorial calendar, Jensie says content calendar. Actually, what Jensie says is "just plan ahead and watch the magic happen." Learn what an editorial calendar is and how to use one in this really quick overview. Organize your blog posts, newsletters, social media and more and feel like you have your life figured out. Also, find out how to get Jensie to buy you a beer.   Links:Blank editorial calendarhttps://gallery.mailchimp.com/6f945215176249e70fed0637f/files/Editorial_Cal…Slim Jim Amish your mom commercial Tell me what you want me to talk about in the podcastGet that pesky end of the year project off your list

So many of us struggle to let overcome our perfectionist tendencies. Letting things go and putting it out there can be hard. This week, Jensie covers what happened to HER when she put something out that FAILED miserably. We have to hit that sweet spot between not moving forward because of fear of failure and/or needing things to be perfect and letting things go out that are not of value or high enough quality. 

Learn how to use your social media and other content to break the ice and get potential clients and customers to know, like, and trust you. Find out the best ways to introduce yourself and your business, and learn the differences between cocktail vitas, boilerplates, and elevator speeches.Links from this episode:American Psycho: http://www.imdb.com/title/tt0144084/College Essentials 101: http://collegeessentials101.com/Expertise: https://instagram.com/p/9M4tnxIvTq/Boilerplates: http://www.getslanted.net/blog/let-s-talk-about-boilerplates-manFacebook group: https://www.facebook.com/groups/167492653587119/

I know you're guilty of trying new social media platforms. You attended a seminar or saw something online and you just HAD to try the newest, shiniest toy. Or, you just started up and you think you need a presence on every social media platform in existence. Well, you don't. And you need to quit it.  In this episode, Jensie gives you the reasons to knock it off and 3 things to consider when choosing just which platforms deserve your presence. 

Learn about why Jensie became an entrepreneur, what she overcame (her own fear), and how she's building the life she wants with her family and Slanted. Being a mom and being and entrepreneur is a tough gig, hear more about it and how Jensie found her way from stay-at-home mom, to doula, to communications manager, to marketing guru and company owner.

Meet Jensie, the brains behind this crazy operation, and find out why we need yet another marketing podcast. It's not for the reasons you think. Hopefully she'll drink before every episode so we get some straight talk about growing your small business and getting the clients you want.