35 minutes | May 26, 2021

077: Using Prospective Customers to Develop a Product

West Stringfellow rose the ranks in the early days of Amazon emerging as Head of Product.  He has also been an executive in innovation at Target, Paypal, Visa, & Rosetta Stone.  He even ran a Techstars incubator for a couple years.  Now West runs HowDo, a completely free education platform to help anyone become a successful entrepreneur.  Today West is going to share some valuable knowledge on how inventors, startups, and small manufacturers should focus on understanding the customer to gain strong insight into early product development and marketing planning. He will explain how some of the best customer-facing companies in the world do this, and how you can learn from that to do this for your next hardware product.EPISODE LINKSWest Stringfellow / HowDo Links: LinkedIn: https://www.linkedin.com/in/weststringfellow/ Website: https://howdo.com/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent  Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/  Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/  Thanks for tuning in! See you next time.
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