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The Product Startup: Product development for small business
40 minutes | 17 days ago
057 - Spotting Opportunities │Jonathan Schloo
Kevin sits down with Jonathan Schloo, the Founder and Inventor of the Car Generator. An ingenious device, Schloo created the first ever car generator when in need of hydro while camping with his family. Soon after, he recognized that there was an opportunity to build a successful business by helping people power their homes during stormy nights with the cars parked right in their driveway. Throughout the episode, the two discuss how Schloo took his initial invention to a product selling on Amazon and in big box retailers, and all the lessons he learned along the way. First time product founders - this one’s for you.
30 minutes | a month ago
056 - Mistakes, Opportunities, & Feedback with Kevin Mako
In this episode, we’re changing things up a bit. Phillip introduces you to your new host and sponsor of the show, Kevin Mako, Founder and President of Mako Design + Invent. The two discuss Kevin’s journey into the startup world and his vision for the future of the Product Startup podcast. They also mention the biggest mistakes that early stage product founders can make when building their businesses, how to spot opportunities, and the need for user feedback.
27 minutes | 3 years ago
055 - Training Creativity to Get More (and Better) Ideas
This episode is based on the following article: 6 Methods To Generate New Product Ideas and And Kick-Start Your Creativity Many people assume that they aren’t good at coming up with new or creative ideas. They say,
42 minutes | 3 years ago
054 - Food-safe Children's Products, Dan & Justin with Milton the Mealtime Companion
We also get into telling a story with your product to increase engagement with consumers.
48 minutes | 4 years ago
053 - Manufacturing, Quality & 3D Printing
Today we will focus on manufacturing and quality assurance - answering some of the most popular questions that we get asked. Also, how to know when to call it quits, and how much money or time to invest...
47 minutes | 4 years ago
052 - The business model behind custom window coverings, Alice Orozco of Pret-a-Portiere
Competing with companies much larger than her small business and why success isn't straight line.
44 minutes | 4 years ago
051 - Launching a turmeric-based alternative to coffee, Samantha & Elaine of Midas Cup
Testing their product with their target market and finding the right suppliers and co-packers for their product.
46 minutes | 4 years ago
050 - Creating environmentally-friendly athletic apparel, Tim Christian of OORR
We talk about going from prototype to manufacturing and validating the market and also cover Tim's tips for launching on Kickstarter.
57 minutes | 4 years ago
049 - Getting Angel Investment, with Juliana Garaizar of the Houston Angel Network
The application process for startup companies to get funded and what investors look for in companies.
43 minutes | 4 years ago
048 - As-Seen-On-TV Products & Product Licensing, Bill McAlister of Top Dog Direct
What direct response television (DRTV) marketers look for in consumer inventions and how an at-home inventor can get a product to market without breaking the bank.
42 minutes | 4 years ago
040 - Stop Overpaying Your Small Business Taxes, Diane Gardner of Tax Coach 4 You - The Product Startup: Product development for small business
The most common deduction people miss on their US tax return. How you can hire your children over 7 years old, and aging parents to work for your business and deduct their wages.
36 minutes | 4 years ago
039 - Developing a Rock Crushing Machine & Quality Control with Tim Pannell of Rocksgone - The Product Startup: Product development for small business
The process that Tim followed to build the initial prototype and how Tim found the manufacturer for his equipment. We also talk about Tim's deep understanding of the industry and the huge advantage of working as a contractor using the equipment for oth...
43 minutes | 4 years ago
038 - Validating Conflict-Free Jewelry in Pop-Up Shops with Farah Qureshi - The Product Startup: Product development for small business
How Farah comes up with new designs for her products and starts a new collection and validating creative ideas that are subject to interpretation (beauty is in the eye of the beholder).
33 minutes | 4 years ago
037 - Launching a Minecraft-Inspired Product with Ruth Stone of Boxhead Crafts - The Product Startup: Product development for small business
Where Ruth got the inspiration for her first product and how she kicked off her production run of 100 units to test the market. Why she was comfortable creating a product in "someone elses' sandbox."
57 minutes | 4 years ago
036 - Helping Wildlife & Developing Ceramic Products with Gavin Christman of Green&Blue - The Product Startup: Product development for small business
Why Green&Blue doesn't use a "one stop shop" approach to manufacturing. Keys to maintaining good relationships with retailers through product quality, customer service, product news, soliciting feedback.
51 minutes | 4 years ago
035 - A 90-Day Advertising Strategy on a Budget with Paul Potratz of The Growth Mindset - The Product Startup: Product development for small business
Finding your target audience using social media and asking them questions and what to do if your message isn't resonating with the audience. Using what your target market says about your product to create call to actions and one-liners.
34 minutes | 4 years ago
034 - Staying Motivated & Overcoming Lack of Money, Time & Skills - The Product Startup: Product development for small business
What are your core motivations for starting a business? This needs to be something that you don’t have to remind yourself of every day – it should be a part of you.
39 minutes | 4 years ago
033 - Top Crowdfunding Mistakes with Khierstyn Ross of Crowdfunding Uncut - The Product Startup: Product development for small business
Raising money for building a prototype vs raising money for the full production run. An early crowdfunding failure - getting the positioning wrong, and how Khierstyn corrected this to have a $600k funding success.
41 minutes | 4 years ago
032 - Success in Small Niches with Jill Bong of Chicken Armor - The Product Startup: Product development for small business
Jill Bong is an entrepreneur, homesteader, and inventor of Chicken Armor - a different chicken saddle. She is also the author of over a dozen books on homesteading and self-reliant living. In this episode, we learn about * Why Jill and her husband created their product despite established competition in the space * Differentiating the product from competitors * The design drivers - few components, washable, easy to manufacture, and low cost * The process of working with material suppliers * Keeping startup costs low - "We almost had no choice, we had to work with a shoestring budget, or almost no budget in this case" * Why it's rare to come up with your final product on your first try and the iterative part of product design process * Taking a year (multiple seasons) to test the product * Jill's experience getting laughed out of a gardening forum - and landing her first user who was also a business owner with a similar experience * Selling Chicken Armor on eBay to validate the market * Handling customer objections and their perception of quality through money back guarantees and up-front education * Why Jill and her husband abandoned pursuit of a patent * Why they haven't scaled up to large scale manufacturing and distribution or branched out into other designs and target markets * When sales actually picked up and Jill's solution to marketing and outreach (especially for unique products) * The product sales as a result of mentions in large broad publications versus small targeted outlets * Their most successful marketing tactic - pitching to the editors of publications and appealing to their audience worked better than influential bloggers and magazine ads * Some of the other passive income streams that Jill has started * How to know when you should continue validating your market, and when to quit Links and resources mentioned in this episode * Website * chickenarmor.com * byjillb.com * Social Media * Twitter: @chickenarmor * Facebook: facebook.com/chickenarmor * Instagram: * Pinterest: pinterest.com/chickenarmor * Google Plus: +Chickenarmorsaddles
54 minutes | 4 years ago
031 - Product Design & Using Nostalgia in Marketing, Elizabeth Versace of Ecococoon - The Product Startup: Product development for small business
The business case behind starting the company with an existing product instead of a new design. We also get into the process of purchasing a one-way valve from a medical company in the USA and incorporating it into new drinkware.
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