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The Product Marketing Experts
25 minutes | a day ago
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
Connect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barracoQuestions we cover in this episode: Tell me about your career path to becoming a PMM? What does your team look like at Sendoso, what all do you own? Any advice for people looking to break into product marketing? What roles make for good product marketers? What are the most important skills for PMMs to develop and master? How have you done built those skills? What should people be prepared for in a product marketing interview? What’s most important to keep in mind when joining a new company and onboarding? Where do you think product marketers have the biggest impact at a startup? What does the career path of the PMM look like? What kind of doors does it open? What’s a mistake product marketers make when growing their career? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
43 minutes | 8 days ago
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
Connect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/Join Sara on Sharebird here: https://sharebird.com/profile/sararossoQuestions we cover in this episode: Tell me about your career path to becoming a PMM? So you did you Sharebird AMA on how product marketing works at Remote companies? What’s your experience working with remote companies? We’re all remote now, but are their noticeable differences in a 100% distributed company? What are the biggest challenges or things you don't like as much? How did you all organize product launches? How do you onboard and build relationships with new team members? How do you build relationships and create excitement for campaigns? How do you work with products and build those relationships? How do you deliver a good pitch or narrative virtually? So the vaccine is rolling out, what do you think the future of work will look like? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
35 minutes | 15 days ago
Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)
Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicawebbica/Join Jessica on Sharebird: https://sharebird.com/profile/jessica-webbCareer Opportunities at Trello: bitly/growth/pmmNarrative Design Master Class: https://productmarketingalliance.com/narrative-design-masterclass/Questions we cover in this episode: Tell me about your career path to becoming a PMM? So you’ve been at Trello for a while now. And you joined right before being acquired by Atlassian. What was that transition like? Who are your closest partners at Trello? How is the GTM unique at Trello and Atlassian? Those companies are sort of famous for product led growth. Or a product fist GTM. So you also worked at HubSpot, and you weren’t in product marketing, why’d you switch to PMM? How’d that happen? You were at HubSpot before we were really doing the PLG thing. How is marketing fundamentally different between the two companies? What are the biggest challenges you’re trying to solve in product marketing? Are brand, and narrative, and methodology important at Trello? Is that product marketing work? What’s something you see people get wrong when marketing a product first company? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
40 minutes | 22 days ago
PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/Join Christy on Sharebird here: https://sharebird.com/profile/christy-roachCheck out careers at Airtable here: https://airtable.com/careersBrowse careers at Pendo here: https://www.pendo.io/careers/Questions we cover in this episode: Tell me about your career path to becoming a PMM? Airtable is a really interesting company, you’re product led, and encourage a self-service, bottoms up approach to growth and adoption. Is that right? Tell me more, what does all that mean, how do things work at Airtable? So you lead “self-serve” product marketing at Airtable, what does that mean? Do you think this is a larger trend? That product led companies like Airtable are the future? What does the larger marketing team look like? What teams are there? How many pmms? How is product marketing at Airtable different than at a more traditional enterprise saas company? What don’t you do? Where do you focus your energy? How do you do in-app marketing or messaging? What do product launches look like? What teams do you partner closest with? What’s something most companies get wrong when trying to be product led? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
52 minutes | a month ago
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
Connect with JD on LinkedIn here: https://www.linkedin.com/in/jdprater/Join JD on Sharebird here: https://sharebird.com/profile/jd-praterFind JD's Podcast (Thrills and Chills) here https://sharebird.com/shows/thrills-and-chills-establishing-product-marketingQuestions we cover in this episode: How’d you get into product marketing? So you pretty recently switched jobs? You’re at Amazon now, specifically Amazon Web Services. And you’re in the middle of the on-boarding process. What has your first 90 days looked like? Why was this role a good fit? Did you do anything to prepare for this new role before you started? How does it work being remote and on boarding? Like do you get your computer before you start? Tell us about your 30/60/90 day plan? What are you trying to accomplish in each phase? Who have you been meeting with and why? What kind of expectations does your team have for you during on boarding? What is particularly important for PMMs to do in the first couple of months? What mistakes do people make when they are on boarding? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
41 minutes | a month ago
The Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust Group
Connect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghankeaney/Learn more about the Narrative Design Master Class: bit.ly/PME-podcastQuestions we cover in this episode: So, we of course worked together for a while at HubSpot! And now we’re both onto new things. Tell us about what you’re working on now. One thing I think everyone who has worked with you would say about you, is that you’re a great writer. Is that something you were born with, or how did that happen? When did you decide that you wanted to make that such a strength? What do you think makes someone a great writer? It can be thrown around, can we just unpack that a little bit? How has it helped you in your career? How might it help others? Why is it important for product marketers to be strong writers? What can we do to improve our writing and thinking? What are things that help the most? How do you think about feedback? I think most people don’t get enough, but too much or bad feedback can also be bad. What’s your take? What writing mistakes to marketers make early in their career? Anything great that you’re reading right now? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
36 minutes | a month ago
Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap
Find Thomas on LinkedIn here: https://www.linkedin.com/in/tomdong/Join Thomas on Sharebird here: https://sharebird.com/profile/thomas-dongHeap is hiring! Check out career opportunities here: https://heap.io/careersQuestions we cover in this episode: Tell me about your career path to becoming a PMM? How is the marketing team structured at Heap? So you’re building out the product marketing team at Heap right now. What does that mean? What did you do first? Did you need to learn about the product/customer/market to figure out how to build out the team? How will you structure your team? Aligned to products? Industries? What do you look for in new hires? How will you measure success and evaluate your team? Tell me about your product marketing philosophy? What mistakes do people make when building a new PMM team? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
35 minutes | 2 months ago
Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit
Connect with Yannick on LinkedIn here: https://www.linkedin.com/in/yannickkpodar/Join Yannick on Sharebird here: https://sharebird.com/profile/yannick-kpodarCheck out Yannick's upcoming masterclass here: http://www.careerhackeracademy.com/Questions we cover in this episode: Tell me about your career path to becoming a PMM? Should product marketing own pricing? Why? Who are your key partners for pricing development? How’d you approach it when you first started working on it? How do you make sure it’s on track today? What tools or systems do you use? How do you research, codify, and present pricing intel? How much does the competition matter? What’s one nuance about Pricing for Growth and Profitability that you only know now because you understand it deeply? Around doing it effectively. What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
33 minutes | 2 months ago
Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square
Connect with Agustina on Linkedin here:https://www.linkedin.com/in/agustinasacerdote/Join Agustina on Sharebird here: https://sharebird.com/profile/agustina-sacerdoteQuestions we cover in this episode: Tell me about your career path to becoming a PMM? What are the areas PMMs should be experts in? How do you go about acquiring that info? What does this look like at Square? How do you record and codify that knowledge? How do you think about personas? How is a good one structured? Issues with personas? What teams should use that research and how? What are the top issues you face when rolling out research or personas? How do you tackle them? Where do people go wrong with research? What does bad personas look like or what mistakes have you had to overcome? What’s your outlook on the career of Product Marketing?
36 minutes | 2 months ago
Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
Connect with Natalie on Linkedin here: https://www.linkedin.com/in/natalielouie/Join Natalie on Sharebird here: https://sharebird.com/profile/natalie-louieQuestions we cover in this episode: Tell me about your career path to becoming a PMM? What does product marketing look like at Zuora - what teams are you key partners? How do you think about goals? Do you have product and marketing goals? How do you work with sales? What are the biggest challenges about being so cross functional? How do you build a strong relationship with fellow directors and leadership? I liked this question and answer from you Sharebird AMA, how do you work with demand gen? How do you help your team build strong relationships and work well cross functionally? Working cross functionally, do you try and get consensus around decisions? How do you build that? What’s a mistake everyone will make early in their career here when trying to get good at cross functional work. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? Anything you’re working on that you want to share with listeners?
36 minutes | 3 months ago
Let's Talk Revenue with Robin Pam, Senior Director of Product Marketing at Optimizely
Connect with Robin on Linked in here: https://www.linkedin.com/in/robinpam/Join Robin on Sharebird here: https://sharebird.com/profile/robin-pam-2Questions we cover in this episode: I’d love to hear about your journey at Optimizely, you’ve been there for over 6 years and have gone from IC to Sr. Director, what's that been like? So like I said in the intro, awesome topic to dive into today - why is, getting closer to revenue, something you’re so passionate about? When you figure it out, when you know how product marketing impacts revenue what does that do you for you and your team? Lets talk about the launch treadmill, how does that happen. Why does our work become reactive like that? How do you get off it? If the treadmill is moving really fast? What are the best ways to measure success so it ties to revenue? This can happen with sales too, how do you pull back from chasing sales needs and get more strategic and tied to revenue? Are their specific tools you used to help? What mistakes are people going to make, trying to get more strategic? Anything you want to share with listeners? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
37 minutes | 3 months ago
Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
Connect with Jon here: https://www.linkedin.com/in/jonrooney/Join Jon on Sharebird here: https://sharebird.com/profile/jon-rooneyFollow Jon on Twitter: https://twitter.com/rooneythesis?lang=enQuestions covered in this episode: Tell me about your career path to becoming the VP of PMM at new relic? So you own product and solutions marketing? Are those two different teams? If so, what are the goals of each? What are the teams responsible for? Who do they work with? How do they collaborate on something like a product launch? Why did you all take this approach? Is this the right structure for others? What kind of resources do you think are critical for this team? A CI person, market research tools, etc? What’s the biggest impact this team has on the business? As your company grows, what kind of issues pop up with this team or structure? Have you had to change goals, or work based on company evolution? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
14 minutes | 3 months ago
A Highlight of our Top 5 Episodes ever & Happy Thanksgiving.
Because it’s a holiday I wanted to take a break this week and hang with the fam, so we’re not doing an episode this week, but I still wanted to give you something to listen to. So I’m going to share the top 5 episodes of the podcast based on downloads, and tell you why I enjoyed that chat. Feel free to go back and listen or re-listen to those episodes. In reverse order of popularity.: Pricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoft Messaging with Kevin Garcia, Director of Product Marketing, Segment Product Launches with Mary Sheehan, Head of Product Marketing at Adobe Product Positioning with April Dunford, Author of Obv!ously Awesome Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org The Product Marketing Career Path, with Teresa Haun, Director PMM, Zendesk 744
31 minutes | 3 months ago
Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel
Connect with Jeff on Linkedin: https://www.linkedin.com/in/beckhamjeff/Join Jeff on Sharebird here: https://sharebird.com/profile/jeff-beckhamQuestions we cover in this episode: Tell me about your career path to becoming a PMM? So today we’re going to focus on working with sales and sales enablement. Working with sales can be tough, and for some PMMs it’s the worst part of the job. But you enjoy sales folks?! Why is that? How do you work with sales, at a macro level what is the structure and what are your SLAs with them? What kind of goals are you measuring enablement on? How do you balance solving for individual deals vs finding scale that will help the whole team? Are you still creating broader positioning that turns into specific materials? What does being close to sales do for you? How does it help you? What type of content works best vs what hasn’t worked with your team? How do you capture sales attention and make them care? How do you build a great relationship with Sales leadership? What’s the relationship between sales and product and what role do you play in that? What’s something about enablement you had to learn the hard way? What’s your outlook on the career of Product Marketing?
43 minutes | 3 months ago
Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook
Connect with Susan on Linkedin: https://www.linkedin.com/in/susan-j-park-2ab2a58/Join Susan on Sharebird here: https://sharebird.com/profile/susan-j-parkQuestions we cover in this episode: Tell me about your career path to becoming a PMM? How has your job changed since Covid? Did you all have to adjust your Go-to-market? So you’ve been doing the whole remote thing long before 2020. How do you think all this has changed how businesses think about remote? Product marketers have a really cross-functional role. How do you build relationships when you can’t connect in person? What about working with product and engineering. I’ve found it’s nice to physically sit with those folks to help learn from them, build a relationship, and influence the roadmap. Can you do that remote? What’s your advice as a human and as a people leader on work life balance and mental health right now? How do you build a great relationship with your boss when you’re remote? How do you deliver a great pitch or excel in a big important meeting when remote? How do you on-board new hires, and build a team remote? Help make people included and welcome and excited? What’s one nuance about Remote PMM teams that you only know now because you understand it deeply? Around doing it effectively. What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
32 minutes | 4 months ago
Developing Your Product Marketing Career with Madeline Ng, Head of Marketing at Google Maps
Connect with Madeline on Linkedin: https://www.linkedin.com/in/madelinen/Join Madeline on Sharebird here: https://sharebird.com/profile/madeline-ng/activityQuestions we cover in this episode: How much do you miss the MK’s right now? Tell me about your career path to becoming a PMM? What’s product marketing like at Google maps? Big company obviously, but you’re marketing a really important, and visible product used by “millions?” of people everyday. How was your experience at Sloan? What was most valuable for you from that time? What are the skills you see consistently in best PMMs? What is your favorite product marketing interview question and the best answer you've heard? As a PMM leader, how do you grow your team and get the resources you need when I’m sure there are lots of competing priorities? You’re building out a marketing team and PMM team from scratch. How do you think about the right way to structure that team? What do they focus on first? How can you pivot from account management or a different marketing position into PMM? What do PMMs need to watch out for as they are trying to grow their career? Any traps you see more junior folks fall into? What’s your outlook on the career of Product Marketing?
42 minutes | 4 months ago
Product Launches with Daniel J. Murphy, Director of Marketing at Privy
Connect with Daniel on Linkedin: https://www.linkedin.com/in/-danieljmurphy/Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-j-murphyInterested in theThe Product Launch Masterclass? Find out more here: https://www.theproductlaunchmasterclass.com/homeQuestions we covered in this episode: So I think you launched a product this week! Right? How’d it go? So you worked at Drift for a little over two years. You and DG and others built out quite the brand and launch machine. I’d love to hear about that time. What did you guys get right? What did you get wrong? What are you most proud of from that time? What’s Privy like? We know everyone is buying more online right now, but what’s happening in e-commerce? Any favorite launch examples? Why do a “launch” at all? What’s the point? How often do you have a launch? How does a well run launch operate? How do you measure the results? How do you keep momentum going post launch? Things go wrong during launches, how do you deal with it in the moment? Advice to someone early in their career about to take on their first product launch? What's your outlook on the career of product marketing?
44 minutes | 4 months ago
Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze
Connect with Sunny on Linkedin: https://www.linkedin.com/in/sunnymanivannan/Join Sunny on Sharebird here: https://sharebird.com/profile/sunny-manivannanQuestions we cover in this episode: Tell me about your career path to becoming a product marketer. Can you tell me about some of your lessons learned from your time as a product marketer? I’ve heard Product Marketing described as the glue that holds companies together. What are your thoughts on that? Do product marketers have to be a jack of all trades? How well do you have to understand all the other functions at your company to be a great uniter? Question from your Sharebird AMA: What's your advice on improving a historically tense relationship between functions, specifically between Product Management and Product Marketing, as well as between Sales and Product Marketing? What’s one nuance about Stakeholder Management that you only know now because you understand it deeply? Let’s move on to metrics. How do you measure the success of the product marketing team at Braze? How do you measure the success of sales enablement efforts, given that product marketing plays a major role in this area? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
36 minutes | 4 months ago
Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
Check out Jeffrey's article here: https://www.hubspot.com/careers-blog/the-ultimate-guide-to-getting-a-job-in-product-marketingConnect with Jeffrey on Linkedin: https://www.linkedin.com/in/jvocell/Join Jeffrey on Sharebird: https://sharebird.com/profile/jeffrey-vocell-1Questions we cover in this episode: Alright JV, we worked together for 5 years but I don’t think I ever asked you, how and why did you get into product marketing? OK, so let’s say you’re a fast growing tech startup, when is the right time to hire a PMM? What is that person's responsibility? At what point do you bring on a director who can run the program? What should be the expectations of that person? Coming in as a new director what are the first things to figure out? What product marketing things do you have to get people bought into? How do you structure the team if you have a small team? How do you report on success? What resources do you have to have? Budget, support, buy in etc? What mistakes do people always make along the way? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
34 minutes | 5 months ago
Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe
Connect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/Connect with Tanya Khakbaz here: https://www.linkedin.com/in/tanya-khakbaz-a725732/Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1 and https://sharebird.com/profile/tanya-khakbazQuestions we cover on this episode:1. Tell me about Stripe - Krithika you’ve been there for 7 year, right? What is stripe all about and how are things going?2. So Stripe is not exactly sexy Martech or fancy consumer facing software, how do you describe it?3. How do you simplify technology like that? How do you understand it first of all, then how do you communicate it in a way that people will understand?4. What were the challenges in the early days? What was your focus? Especially as the only marketer, how did you prioritize?5. Tanya, you came in right as Stripe was hitting an inflection point of scale. How have you tackled that challenge and with the type of scale you all are at, what are the biggest challenges of your product marketing team?8. [Tanya] With a developer product, does Stripe value marketing? How do you earn that seat at the table? 9. What’s that next chapter of PMM at Stripe as you look ahead 2-3 years? 11. What skills does it take to be successful as a PMM at stripe?12. What’s your advice to other Product marketing leaders in industries that may be regulated or not that “interesting or sexy”?13. What’s your outlook on the career of Product Marketing? Is it a good place to be right now?14. What’s one nuance about the evolution of Product Marketing at a hyperscale company that you only know now because you understand it deeply?
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