Created with Sketch.
The Product Entrepreneur Podcast
30 minutes | Jan 17, 2022
The Role Of Packaging In Marketing with Smash Brand's Michael Keplinger
In this episode, Maureen interviews Michael Keplinger of SmashBrand on the role that packaging plays in marketing, how to stand out in a saturated market, and why building a strong brand is foundational to having great packaging. With online shopping, things are changing. However, some products will always be on the shelf. With those products, like food items, packaging has to do almost all the work. Until a brand becomes more well-known, it’s up to packaging to attract consumers in the store. In eCommerce, packaging still has a huge focus. You’re so limited on what you can put on packaging that you have to focus on what is important. When you search online, the first thing you see is the front of the product. Regardless of product or category, every product needs engaging packaging. Michael takes a scientific approach to consumer marketing at Smash Brand, and then this data is married with the creative to create packaging that connects with consumers. On Instagram, find @maureenmwangiofficial. On LinkedIn, find Michael Keplinger. Ready to Maximize Your Product Sales? Get Maureen's free training here! https://www.startwardconsulting.com/maximize-your-product-sales Visit Maureen's website at www.startwardconsulting.com to learn more about her coaching and services.
40 minutes | Jan 3, 2022
Episode 27: The Top Three Abundance Assets For Life & Business
Do you wish you could create abundance in your life? As we begin a new year, many of us have been taking the time to dream up our goals and make plans for 2022. I want to show you how to achieve those goals and create abundance through the things you already have. I talk a lot about assets when I’m teaching business. I often emphasize how important it is to create and have assets in your business. So, I like to define an asset as a resource with value. They give you a positive return on your investment. Usually, when we think about assets, most of us are trained to think about them financially. We consider them something we can invest money into. I truly believe the most important assets that you as a business owner possess are your brain, your time, and your money. You'll notice that I haven’t even included material possessions or the “normal” revenue-producing assets in this conversation. We’re not going to talk about those today. While this isn’t a financial lesson, it will still help your finances! I want you to know that the way these investments should happen is from the bottom up. This means that you should be investing your money into creating more time, which is more valuable than money. Then you should be investing your time and your money into your brain to make your brain more valuable. Ready to learn how to grow your assets and create abundance in your life and business? Listen for all the details! Let's connect! On Instagram, find @maureenmwangiofficial. Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales Visit my website www.startwardconsulting.com to learn more about my coaching and services.
25 minutes | Dec 20, 2021
Episode 26: The #1 Growth Strategy for 2022
If this episode helps you, be sure to leave a review! It makes a huge difference. Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales Connect with me on Instagram @maureenmwangiofficial Join my Facebook group for product entrepreneurs, "Product Entrepreneurs Who Scale." Do you feel like your brand growth has slowed down or even plateaued? This year, the digital marketing landscape has evolved. In fact, it will continue to evolve. Ads tracking is becoming more opaque, and this makes customer acquisition more difficult. So how do you combat this? You need to develop and create a referral marketing program. Many of my clients are not starting with a huge customer base, but a referral marketing program is powerful no matter the size of your audience. If you’ve made even one sale, you can have a referral program. In fact, if you don’t have one, you are leaving money on the table! Whether or not you like it, your brand growth may depend on it. In this episode, I'll tell you why.
31 minutes | Dec 6, 2021
Episode 25: How to Build, Grow and SELL a 6 Figure Product Business with Kalina Stormer
If this episode helps you, be sure to leave a review! It makes a huge difference. Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales Connect with me on Instagram @maureenmwangiofficial Join my Facebook group for product entrepreneurs, "Product Entrepreneurs Who Scale." Today on The Product Entrepreneur Podcast, Kalina joins Maureen to discuss how she built, grew, and sold her six figure product business. She is the host of her own podcast, Small But Mighty. They discuss her background in entrepreneurship, how to connect with raving fans, and how to overcome mindset blocks. Connect with Kalina on IG: @kalinastormer
29 minutes | Nov 22, 2021
Episode 24: What It Means To Truly Scale Your Business
The word scale is used a lot on the online space, but many people don’t understand what it means. What does scaling mean to you? Everyone thinks they want to scale, but what they often mean is that they want to make more money. In this episode, Maureen is talking about how to identify if you’re ready to scale, what to do in order to become ready, and how to truly scale your business. Connect with Maureen on Instagram: www.instagram.com/maureenmwangiofficial or @maureenmwangiofficial Join Maureen's private community for product entrepreneurs on Facebook: www.facebook.com/groups/productentrepreneurswhoscale
25 minutes | Nov 1, 2021
Episode 23: Positioning Your Brand For Prosperity with Deidre Wright
Deidre Wright is the award winning CEO of Strategic Stories and Personal Brand Advisor helping professionals elevate their visibility, career and income as seen and sought after leaders. Today she and Maureen are discussing how to succeed in entrepreneurship and the corporate world as minorities. They discuss branding, networking, self-promotion, and building your own ecosystems for success. Find Deidre at www.deidrewright.com Connect with Maureen on Instagram: www.instagram.com/maureenmwangiofficial Connect with Maureen on Facebook in her private community for entrepreneurs, Product Entrepreneurs Who Scale: www.facebook.com/groups/productentrepreneurswhoscale Apply to join The Product Profit Lab with Maureen: https://startconsulting.typeform.com/pplapplication
26 minutes | Oct 11, 2021
Episode 22: Are You A Business Owner Or A CEO?
When you embrace the CEO mindset, step into your power. Once you step into the power, you have to own it. CEOs ask questions like, “What is the consequence of me making this decision? Am I willing to own that consequence?” They become the person who can decipher emotion from objectivity. You will only do that when you start becoming self-confident. Then you can make decisions for the good of your business rather than what feels good in the moment. Learn how to step into your power as a CEO in this episode! Connect with Maureen on Instagram using this link (www.instagram.com/maureenmwangiofficial) or her handle: @maureenmwangiofficial Join Maureen's Facebook group, Product Entrepreneurs Who Scale by following this link (https://www.facebook.com/groups/productentrepreneurswhoscale) or typing in the name!
43 minutes | Sep 27, 2021
Episode 21: Selling On Amazon with Verity Sewell
Is Amazon a good platform for you? How does it differ from eCommerce on your website? Verity will answer those questions! Learn what inspired her to begin selling on Amazon, what things you should consider before becoming an Amazon seller, how to plan for healthy profit margins and more! Connect with Verity on Instagram @smartlittlespace or her website www.smartlittlespace.com Find Verity's Facebook Group: eCommerce & Amazon For Product-Based Brands Connect with Maureen on Instagram @maureenmwangiofficial or her website www.startwardconsulting.com Find Maureen's Facebook Group: Product Entrepreneurs Who Scale
16 minutes | Sep 13, 2021
Episode 20: What I Teach and Why
Maureen shares her core values around coaching entrepreneurs. Bottom line: She believes in coaching her clients to be successful in life as well as run a successful business. In this episode, learn more about the importance of mindset, making data-driven decisions, taking action, embracing your passion, and how Maureen can help you in your entrepreneurship journey. Share your feedback with Maureen on Instagram @maureenmwangiofficial (www.instagram.com/maureenmwangiofficial) Join the free Facebook community for entrepreneurs: www.facebook.com/productentrepreneurswhoscale
14 minutes | Aug 30, 2021
Episode 19: The Core Elements Of A Brand
Maureen Mwangi explains the core elements of any brand that draws its ideal customers, including the functional and emotional benefits, the DNA of the brand, and more. Ready to learn the 8 things that create a magnetic brand? Listen to find out!
25 minutes | Aug 16, 2021
Episode 18: The Paradox of Fear and Courage
Maureen expresses how the things we are often afraid of are not actually that scary. Being embarrassed, falling on your face, being vulnerable…all of these things keep us from taking action. In this episode, Maureen discusses how to face fear and overcome it. Here are four things to remember when dealing with fear: - Learn how to relax into fear - Embrace fear by moving towards it (feel it, allow yourself to cry, whatever) - Notice how you want to constrict against fear (if it feels safer) - Fear is protective when needed and harmless when it’s not
32 minutes | Aug 2, 2021
Episode 17: Going From Invisible to Visible
Maureen and Marketing Expert Nicole share how to use organic traffic and ads to grow your business reach, the importance of strategizing a year in advance, growing your reach during Quarters 1-3 to leverage for Quarter 4, and the challenges of entrepreneurship. Subscribe and rate our podcast on iTunes here (https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172). Android users can subscribe and rate our podcast on Spotify (https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA). Join our incredible community - Product Entrepreneurs Who Scale (https://www.facebook.com/groups/ProductProfitLab) Book a Brand Growth Strategy Call with Maureen (https://startwardconsulting.as.me/growth-strategy-call)
44 minutes | Jul 19, 2021
Episode 16: Dreams Do Come True
Odette shares how working with Maureen took her from an idea to a 6 figure business in just 12 months. Her store has sold out multiple times, even at an increased price point! Learn how you can shift your mindset to achieve your goals! Odette explains how her negative thoughts were a huge factor in her success. See how organic traffic and sales worked for Odette's growth. She targeted her audience on social media through content. Her strategy showed people how her products can help vs. selling, and it became a service rather than an ad. Odette used Maureen's strategy to sell before her website was ready, and then utilized a website to sell once it went live. She also discussed creating a luxury popup shop, and how it worked for her business.
45 minutes | Jul 5, 2021
Episode 15: How To Develop an Iron Clad Mindset
Maureen and master mindset coach Kara Gasie discuss developing an iron clad mindset as an entrepreneur. Kara shares the 5 Step Process from Circumstance to Results, her top tips for female entrepreneurs, and nuggets of mindset advice throughout this powerful episode. Follow Kara Gasie on Instagram: www.instagram.com/karagasiecoaching Visit Kara's website: www.karagasie.com Book a Brand Audit call: https://startwardconsulting.as.me/growth-strategy-call Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
21 minutes | Jun 21, 2021
Episode 14: How To Prepare For Successful Retail Presentation
Maureen shares the information you need in your presentation to retailers, including the information you would need on each slide or page of a document in your presentation. You will be able to present yourself as the right strategic partner for the retailer in 10 slides/points or less. These points include an introduction, your customer's POV, the evolution of your product category, metrics, growth barriers, placement and location, winning together, and recommendations for execution. Book a Brand Audit call: https://startwardconsulting.as.me/growth-strategy-call Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
25 minutes | Jun 7, 2021
Episode 13: Common Myths In Product Entrepreneurship
Maureen outlines the 6 Most Common Myths of Product Entrepreneurship, including “you have to follow big brands to be successful,” “you have to do more of everything at once,” “you just need to hustle harder,” “you need to market everywhere at the same time,” “you need lots of products,” and “top founders have everything figured out.” Learn the truths that overturn these myths, and how you can use them to grow your business no matter what stage you’re in! Book a free Brand Growth Strategy call: https://startwardconsulting.as.me/growth-strategy-call Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
34 minutes | May 24, 2021
Episode 12: 5 Things For Success in Life and Business
I'm sharing ways to find success in life and business in today's podcast episode! When things become difficult in your journey, you need to let go of problems once you've done all you can do. When you do your part, trust and have faith that the rest will follow. I'm sharing how to stop comparing yourself to others, how to stop making short term decision for instant gratification, how to FINISH what you've started rather than starting and stopping things constantly, and how to stop taking advice from those who have not done what you are trying to do! Don't let temporary circumstances determine the future of your life and business! Book a free Brand Growth Strategy call: https://startwardconsulting.as.me/growth-strategy-call Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
17 minutes | May 10, 2021
Episode 11: Three Simple Levers To Grow Your Brand
Wondering how you can grow your business? Today I'm sharing 3 Simple Levers to Grow Your Brand on my podcast! You can increase your customers, increase order value, or increase order frequency. I'm also telling you my top way to grow your business, and why it will provide you the highest return for less daily time invested. Book a free Brand Growth Strategy call: https://startwardconsulting.as.me/growth-strategy-call Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
21 minutes | Apr 28, 2021
Episode 10: Retail Strategies (Part 2)
Maureen continues her training on retail strategies that will get you into big box stores and empower you to scale your product-based business. Learn what products retailers are looking for, how to finance production, how to tell your story well, and how to get in front of the buyer. Listen to Part 1 here. Join Maureen's private Facebook community for product entrepreneurs. Learn about Maureen's 12 month business incubator for product entrepreneurs who are ready to grow their brand.
49 minutes | Apr 14, 2021
Episode 9: The Future of Beauty Is Video Marketing
Nia the Video Confidence Coach talks all things video and social media marketing with Maureen. Nia is a social media strategist who specializes in working with women entrepreneurs. She has worked with large beauty brands including Shea Moisture (Canada). You'll learn how to leverage your online marketing to build a community around your beauty brand and sell out - consistently! Join Maureen's free Facebook Community for Product Entrepreneurs! Follow Nia on Instagram: www.instagram.com/socialeesavvynia Follow Maureen on Instagram: www.instagram.com/maureenmwangiofficial
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022