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Resources:New Website: MediaBooks www.mediabooksagency.com New Podcast: The MediaBooks Podcast www.mediabooksagency.com/podcast Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

Yes - it’s true. The ProAdvisor Marketing Podcast is taking a bit of a break but I promise you, we are coming back with something even better. Not only is this new project even more tailored toward accountants and bookkeepers but I am going to spill all the details on how I decided on pursuing this project, the strategy behind it, and where I am hoping it will take us! Be sure to stay tuned for the big reveal - coming soon! Resources:ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

In this podcast episode, I go into the mind of someone looking for bookkeeping services. I Google search bookkeeping services, review what pops up, and check out a well known competitor to small bookkeeping businesses…Bench. What are they doing right on their website and how can we make adjustments to provide our viewers with an even better experience? Resources:ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

Yes - you read that right. Perceived value is important. Too often are we struggling with whether we should increase prices, how much we should increase prices, and feeling undervalued. All you may need to do is change the way you are perceived online to begin confidently increasing those prices to make more money. Perceived value is heavily overlooked in accounting. Make sure you are not just getting by with the marketing essentials but investing in your online presence. Resources:ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

My bad - we’ve never talked brand photography. In this episode, I discuss whether you need brand photos, how to DIY brand photos, find a photographer, and prepare for shoot day. Resources:ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

Creating content can bring a lot of challenges for business owners. You may have writer’s block, feel like your content is not engaging enough, or be wondering why your content isn’t converting into sales. One thing that can help you create more effective content is buyer personas. Buyer personas are designed to help you keep a specific person in mind while you create. They can be helpful to business owners during many stages of business development - but are essential to marketers. Resources: Blog Article: What Social Media Platforms Should Accountants Be On? https://proadvisor-marketing.com/freeresources/what-social-media-platforms-should-accountants-be-on Hubspot Buyer Persona https://www.hubspot.com/make-my-persona ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

You can’t be fully creative without making a few mistakes along the way - and I sure have! But it’s ok. The small business world can be surprisingly forgiving despite a few blunders here and there. In this podcast episode, I talk about my 3 biggest mistakes since starting ProAdvisor Marketing and a recent mistake that I am currently working to fix. Resources:ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

Email Campaigns have the highest ROI but when you sit down at your computer does your mind go…blank? What are we supposed to include in campaigns and how do we get our audience to actually open them?  Email Campaigns are just another way to connect with your audience and when you provide value, you can’t go wrong. In this podcast episode, I talk about how to make an introduction, provide value, and continue to build the relationship even after the signed engagement letter. Resources:ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

Like many of our podcast episodes, this one was inspired by a Facebook comment. We talk a lot about how to find clients but not specifically - where? Is there a place we can go to build our client list? Or are we just mindlessly wondering and putting out content? In this episode, I talk where to find clients vs how to find clients. How are these two concepts related to marketing and is one maybe more lead generation? Resources: Blog Post: What Social Media Platforms Accountants Should Be On https://proadvisor-marketing.com/freeresources/what-social-media-platforms-should-accountants-be-on ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

Email campaigns have some of the highest ROI - so how do we implement them into a marketing strategy? Do we just email people we know? How do we not sound salesy? If you have a marketing strategy and are looking to put more emphasis on your email campaigns, check out this episode. Resources:ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

In today’s podcast episode I talk how to make your content SEO friendly but first, I reflect on Disneyland. Well, I add to the conversation from the Cloud Accounting Podcast, episode 271. If you haven’t listened, I highly recommend checking it out.  When you go to Disneyland you have this amazing experience from start to finish. That’s what makes Disneyland so great and why you are willing to pay hundreds (or thousands) simply for the experience. If you want to charge more, how do we make the experience so great people are willing to pay a bit more? One way to do that is to start with your marketing content. To learn more about how I recommend making your marketing content experience-friendly, check out this episode. 3 To-Do’s: 1) Keywords - What words are you repeating & what is going to be searched for by the reader? 2) Pick A Title - What is going to be clickable & what is going to be typed into the search bar? 3) Putting the Content Together - Be sure to provide value, have paragraphs be short and scannable, and include headings / subheadings. Resources: Cloud Accounting Podcast https://www.cloudaccountingpodcast.com/271 Niel Patel https://neilpatel.com/blog/ ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

There is a tool for everything now-a-days and the same holds true for SEO. In this episode, we are discussing 3 SEO tools that can help you tell your story. Not only are these tools fairly easy to use, it is also easy to implement changes to further improve your SEO. Resources: Episode 59: What Accountants Need to Know About SEO https://proadvisor-marketing.com/the-pm-podcast/episode-59 Squarespace SEO Checklist https://proadvisor-marketing.com/the-pm-podcast/episode-59 Hotjar https://www.hotjar.com/ Answer The Public https://answerthepublic.com ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

SEO is one of those intimidating marketing terms that is used often but actually a pretty complicated concept. In this episode we are going to define SEO, talk about what SEO is Not, what goes into SEO and how to know if you are practicing SEO correctly. Resources: ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

I’m a total introvert. I can 100% notice when my energy levels are depleting during any sort of meeting or social interaction. As a business owner, this is a challenge but I have come up with a few ways to have my introverted ways and business owner mentality working together. If you are an introvert or find yourself bouncing between being an introvert & extrovert, then this episode is for you. Part of getting your business going is going to require a lot from you, energy wise. Let’s make sure you are prepared. 3 To-Dos: 1) Time Block Calendar 2) Your ideal client should be an industry / group you are familiar with 3) Learn to say no Resources: ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

The great recession has us all in some major moments of self-reflection. So in this podcast episode, I throw in my 2 cents on how you know it is time to change careers. I went from accounting to marketing, which may seem like a big and strange jump but when you hear the whole story, it just made more sense! Let me know if you can relate. Resources: Bookkeeping Side Hustle - She has a great Facebook group, YouTube channel, and website with a ton of resources for those looking to start their bookkeeping business. https://www.bookkeepingsidehustle.com Michael Eckstein, on LinkedIn - Writes incredible copy that both entertains and educates accountants AND business owners. https://www.linkedin.com/in/michael-eckstein/ Accountants Lounge - Provides tons of resources for accountants looking to for community. https://www.ppllcaccounting.com/accountants Ambitious Bookkeeper - Helps Bookkeepers transition from corporate to owning their own business. https://www.ambitiousbookkeeper.com ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

In this episode, we talk identifying your target client and how to know if they are the wrong one for you. Some of these may seem obvious but knowing the red flags can save you time, money, bad reviews, and maybe even some legal trouble. 3 Personas to Avoid: 1) Low-Baller Larry 2) Shady Shane 3) Disrespectful Dave Resources: ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

If you avoid niching it is probably for 1 of 2 reasons. Either (1) it is too soon in your bookkeeping career for you to know what kind of work you want to do. (2) You don’t want to limit yourself (which is a HUGE myth for niching). In this episode, we discuss why niching actually can make your marketing more successful and how you can pick a niche. 3 Things to Keep in Mind: 1) What are you educated on? 2) What are you interested in? 3) Technical wise - what can you handle? Resources: ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

In this episode, we talk reels & why they suck - but are probably necessary. We also discuss the 3 red flags of a marketing strategy. You have probably developed yours for 2022. If we were to sit down together to review it, here are some things I would first check for…. 3 Red Flags: 1) You don’t go all in with your niche 2) It’s too ambitious / not doable 3) No plan Resources: ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

In this episode we discuss a very HOT topic….should ProAdvisor Marketing adopt branded bidets as part of our swag? And what is the weirdest / most unique swag you ever received? …then we go into setting your marketing goals. It’s a little of this…little of that. We discuss personality quizzes to help you establish your goals and how to decide if the corporate life is not right for you. It’s a lot packed into 30 minutes but we somehow maintain focus to cover it all. Check it out. 3 To-Dos: 1) Set 3, 5, and 10 year goals 2) Set SMART goals 3) Know what success means to you Resources: Traction by Gino Wickman Enneagram https://www.enneagraminstitute.com/ Myers & Briggs https://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/ Strengths Finder https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants

We get it. You have so much on your plate right now, you could not possibly think about taking on another client. So why continue marketing? Busy season can put us in some pretty crazy circumstances, don’t let neglecting your brand be one of them. In this episode, we discuss how to handle your marketing and taking on new clients when things get tough. Who knows, you may even become more profitable with these tips. ;) 3 To-Dos: 1) Do not stop marketing 2) Do not make big changes during tax season 3) Start a waitlist if you are overwhelmed Resources: Download Our Analytics Template https://view.flodesk.com/pages/61d279efa247a7a54199586d ProAdvisor Marketing https://proadvisor-marketing.com Facebook Group - The Meeting Room https://www.facebook.com/groups/proadvisorsandaccountants