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The Print Life Screen Print Podcast
82 minutes | Aug 29, 2019
Word of Mouth Advertising with Juan Carlos of Squeegee Prints
Word of Mouth Advertising with Juan Carlos of Squeegee Prints.
95 minutes | Jul 23, 2019
Product Development for Screen Printing with Ron Sievert Inventor of The EzGrip Squeegee
Product Development for Screen Printing with Ron Sievert Inventor of The EzGrip Squeegee Cam: (02:35) We have a very, very special guests. And the reason he’s special and the reason I asked him to come on is because, um, I am, I’m personally just, I guess I would say I’m a creative person. I’m interested in creating products and developing products. And you know, whether I want to take them to market or not, I’ve just always been intrigued by the process. And this gentleman has, he’s done a handful of products, but today we’re going to talk about one product in particular and how he went about building it and what he did and what to look out for, what’s the good, what’s the bad, all that kind of stuff. So without further ado, let’s introduce Mr Ron Seaver. He is the creator of the easy grip squeegee, the easy group squeegee. Ron, welcome to the show, my friend. Thank you for coming on. Ron: (03:42) Real pleasure to be here with you cam and your viewing audience. Cam: (03:46) Thanks dude. So, uh, what’s new with you? What are you been up to these days? Oh, you know, same old thing. Try not trying to market this new invention. Yeah, man. All right. Time consuming project. It is. Yeah. Yeah. Well, you know, I, I guess I’m going to give a little bit of backstory before I start talking to you just about the easy squeegee. So I learned about the easy squeegee from a co, uh, a friend of mine who is also in the screen printing business is named Jack. He runs Jurassic prints and he can, he comes up to me one day and he goes, dude, have you seen this new thing that’s the advanced screen has over there and I’m on nowadays. He’s like, this is new squeeze. You brought us like super lightweight. It’s very affordable. It’s really fun. Cool. And of course me being the guy that just likes to test out any new product, especially if it’s affordable, I go running over to advanced screen, I grab up a couple of them, I bring them back and we start using them and it was awesome. Cam: (04:39) And then, uh, I put it in a video. Right? Just completely, it was on my own, my own accord. I had no intention of ever reaching out to you, but I did the video on it. And uh, shortly there after is how I actually got in touch with you. Right. Cause you just called to say thanks for doing the video. Um, when you’re, when you, or what did you do or what, what was happening when you decided, hey, I need to make this cause this, this thing just simply does not exist. What does the story behind that? Ron: (05:13) Actually, it’s pretty simple. I started working in the print screen industry as a printer and it wasn’t, but a few weeks after I started printing that I realized that, um, this most crap the squeegee could use an improvement and primarily from the a aeronomics standpoint as well as several other benefits and features that were missing with the would squeegee. You know, the squeegee, we really had somebody who knows 100 years ago, uh, picked up a piece of wood through a piece of rubber in the bottom. Said, hey, I got a squeegee, but never, they never started from scratch. And I don’t know if anyone has, other than myself, sat down and said, what does a squeegee need? What or what, what do we, what are we looking for in the squeegee? We need something that uh, is going to be good on your hands, good on your body, something that’s not going to fall in the ink, something that’s easy to change, blade something that FCC to clean. Um, and so I made a list, but what if I were going to with Venice, squeegee, what would I want that product to be and I don’t know, made my lip and I went to the uh, you know, research and development and started well at my research and development was really ace hardware and Anna would squeegee, I took a snugging, took ISACA Downer with Squeegee, put a couple of brackets on it, put some rubber handle grips on it and started adjusting to develop the right angles, the right with the right pressures, the right height. Cam: (06:56) Yeah. Cause with that squeegee, the first thing that you notice when you put your hands on it is like is the angles of it, right? Like when you first pick it up you’re like, wow. Like it makes sense. But I would assume in the product development process, there was a lot of kind of back and forth on really trying to find that ideal angle. Ron: (07:13) Oh the hell. There was a bat. In fact, when I first did it, I didn’t put an angle. I used to have like the handles can be straight up off the rubber in the same plane as the rubber. So I took it, I pole on it. All I did is they pulled it over and here, boy, I’ve got this great invention, right? This, this thing’s going to fly around the world and everybody’s gonna love it. And on my first pole, it just, just pulled the, the blade stayed in one spot in the handles came for me. Now wait, this isn’t working. And then I started to understand the principles, the dynamics between ’em uh, you know, angle pressure and um, delivery and yeah. And then yes, it was, it was tough because having that right angle so that women, especially in novice puts his hands on a squeegee for the first time with the easy grip. All you have to basically do is hold it up, right. The angle of the blade for printing is preset into the design of the, of the squeaky handle itself. And that’s really an important factor. Cam: (08:23) It is. It’s the first thing that I noticed having pulled wooden squeegees for a very long time was just that simple fact that like you just grab it and like intuitively it gives you the right angle. So it’s almost like you don’t even have to think about it, which is a Vegan, which is very rare cause when you’re trying to teach people screenprinting right, or whatever it is, uh, the angles and all that stuff or it’s Kinda hard to drill it into their heads. Well this thing just kind of seems to do it automatically. And the question is to me is like, how did you, it’s that’s, that’s I guess part of research and development. How do you, how do you figure all that stuff out, man? Because it’s the, I guess you’re just prototyping it over and over and over. Is that the beginning stages when you’re trying to create a new product? Lots of prototype Ron: (09:06) stats it, Yep. In my case, I would bend it millimeters. I would take the eye. I mean, I just had a flat bracket that I had screwed to the wood and then bend it from there at the top of the word, bend it towards me. I burned them. I sometimes would have one bed further than the other and one side so that they weren’t equal to try to determine which was best. I just don’t weeks develop in that aspect. Just the excellent angle because they had to be perfect cam. I put out a product and it was art. Well, you know what, this is a plastic injection more than product. So we’re talking big, huge amount of money to develop the mall. Cam: (09:53) Right. And I, I do actually I want to dive into more of that here in a little bit because I actually have a lot of questions about that process. Right. Ron: (10:00) So you have to have it right before you, before you go into the process. Gotcha. I was just research development Cam: (10:07) and that’s going to apply to really any product. The R and D in that first prototype is where you’re going to spend the most of your time and you’re, and probably you probably spend a big chunk of mine. It depends on what it is, but you could spend a lot of money on prototyping, right? Maybe you didn’t have to in this case, but Ron: (10:23) no, but you, if you, you have to spend what’s necessary. Yeah. And, um, and then of course that gets into money. Of course it is. Yes, it does. And you know, so when, when you would ask, we were talking about product development, the um, uh, the beginning of product development, a lot of people think is an idea. Yes. It’s having the money, right. And having three times the amount of money that you think you’re going to need, whether you the cash or you have a drama. If I’m a family member who’s promising it, um, just ask him when he promises, which they show me the case, show me, cause I’ve heard a lot of promises, but you’re gonna need money. If you run out of money then then, then your is all, yeah. Cam: (11:15) Yeah. And not to just talk about myself only, which is what I have a tendency to do. But W I, you know, I’m, I’ve gone through two different products that I’m attempting to develop. One of them was the press, which is pretty straight forward, but the, the software, what I found was even even if like you’re having a contractor or something like that that you’re working with and they give you a quote, you still have to add 20 for some fifth, sometimes even a hundred percent to that quote to get it to where you have it in your head. [inaudible] that’s been my experience. It’s never what you originally think it’s going to cost. It’s always more Ron: (11:48) always. And 100%, maybe more, but then there’s all these other expenses, so many expenses that you don’t know of in the beginning, it leaks back, but they’re real and they start to drain the bank account and then you make compromises and that’s, that’s where you don’t want to really end up. And I got Ya. So, um, Cam: (12:13) if I was to come to you, right, right, right now, whether I’m a s and maybe I’m not even in the screen printing industry, but I was to come up to you as, hey Ron. So I have this really great idea. Um, and uh, you know, maybe, maybe I’ve even done a few little prototypes. I’m pretty sure that I’ve got it. I’ve
111 minutes | Jul 5, 2019
Define You Niche Markets with Mark Coudray
Define You Niche Markets with Mark Coudray
61 minutes | Jun 17, 2019
The Screen Print Journey with Matt Fontaine
The Screen Print Journey with Matt Fontaine
126 minutes | May 30, 2019
Advanced Screen Printing with Jason Lablue
Advanced Screen Printing with Jason Lablue. Is the screen printing business a tough infuriating business? Yes! Dose that stop us from pursuing this field? Most of the time no! We are on a quest to find answers to complex processes, and sometimes we need advice from a reliable source. Jason Lablue is the Screen Print Source. Today we talk about Inks, Screens,
101 minutes | May 23, 2019
Buying Your first Automatic Screen Printing Press.
Buying Your first Automatic Screen Printing Press. Today I’m going deep with Drew Konstantars on the topic of Screen Print Automation. I learn about his background in the screen print industry. and how he got started.
116 minutes | May 17, 2019
Emulsion Screen Printing Tips and Tricks
Emulsion Screen Printing Tips and Tricks Master Class with Martin Medvetz from Chromaline Ever wonder how much of the emulsion info you hear is BS? Me to, in this podcast I talked with Martin Medvetz, a former Chemist turned emulsion guru, turned emulsion salesman for Chromaline. I have Emulsion questions, and he gives me emulsion answers. I’m also introduction a new segment call Print Myth Busting. The idea is to get industry experts to bust myths submitted in the chat. and he busts all of the Emulsion Screen Printing myths. After a brief introduction Martin dives head first into the chemistry of the different emulsion types. Using a visual aid to he explains the chemical reaction that happens when emulsion is hit with uv light. Now that we understand what happens. He is able to move onto the different types of emulsion available to screen printers and what would types are best for what applications. there is allot to take in but after this podcast you will be screen printing emulsion pro. Subscribe to The Print Life on Youtube To check out other podcast episodes head to the main podcast page
91 minutes | May 10, 2019
The Secret to Starting a Business as a Young Entrepreneur with Hunter Strine.
Talking with Hunter is very informative and fun. We talk about Technology and Business and I am excited and engaged in the conversation. Its the hunger of youth, I got that in spades, and the ability to talk about mutual interests. Motivation is flowing and inspiration is growing. Enjoy the conversation. We talk about all things related to the business of screen printing, specifically but also talk about motivation to get started.
87 minutes | Apr 24, 2019
Dylan Gilligan tells us how to start screen printing
In this episode, Dylan tells us how he got started, what he did wright, and what he did wrong in his business to get were he is today. After talking with Dylan I was reminded of how fun and privileged we are to be able to work for ourselves.
124 minutes | Apr 24, 2019
Jesse Martinez Talks With us about Water-based Screen Printing.
Jesse Martinez talks with us about water based screen printing. This episode is loaded with water based screen printing information. Grab your pen, and pay attention.
90 minutes | Apr 18, 2019
Buying Your First Automatic Screen Printing Press with Scott Fresener
Scott Fresener has been in the screen printing industry since the 70’s He has seen trends come and go, was on the forefront of DTG technology, and wrote the screen printing industries bible. today we cover a wide variety of topics from salesman ship to marketing and getting your first auto.
105 minutes | Oct 5, 2018
#41 Getting out of the Screen Printing Comfort Zone.
Getting out of the Screen Printing Comfort Zone.
57 minutes | Sep 4, 2018
#40 5 reasons we go into business for ourselves.
64 minutes | Aug 23, 2018
#39 Should I quit my Job and start screen printing full time??
Should I quit my Job and start screen printing full time??
59 minutes | Aug 5, 2018
#38 How to be More Efficient in Your Life as a Small Business Owner
How to be More Efficient in Your Life as a Small Business Owner
75 minutes | Aug 2, 2018
#37 Getting your Screen Print Website to Show up on Google
105 minutes | Jul 16, 2018
#36 Increaseing Shop Efficiancy with Marshall Atkinson.
84 minutes | Jun 8, 2018
#35 Screen Print Pricing, Should I under cut other Screen Printers to get business?
Screen Printing Pricing; Should I under cut other screen printers to get business? At the end of the day this is the big question every new printer has. I will admit in the begging I priced jobs super low, I would not be beat on price. I had everyone telling me not to be the lowest, but in my head I was doing what I though I had to do. My brilliant idea was to corner the market by undercutting everyone and putting them out of business. Once they were all out of business then then I would raise my prices. Let me tell you we got all the work. Even looked like a super busy shop that needed to automate to keep up with screen print orders. problem was I did not have any profit. My cash flow was the Sahara desert, dry, and to try and get to the point, I was only able to almost put one person out of business, I almost put myself out of business. So the moral of the story is if you are a printer, there will always be some asshole, like me that will under cut you, and the client will go to them if all they care about is price. But I have found with most clients price is only the second most important thing to them. What they really want is a good experience and they want to be able to trust the services they are working with. I also want to put something in perspective. You are a bootstrapper, I hear most of the new b printers complain about the 10 dollar difference between this film manufacturer and that film manufacturer. Most printers are cheap skates by nature because you are starting without financial help so you penny pinch every damn thing. But as a printer matures in the business they start to care less about the 10 dollar price difference and more about the final product or the service and convenience of their supplier. So you eventually become the ideal client as you mature in business so to are the clients you are going after newb business owners will always look for the cheapest deal, but seasoned vets go with service and trust as long as the price dose not exceed their budget. Many of your clients have already been were you are now and have matured as well, those are the clients you want. The real question you should ask yourself is how can I offer more value than the other cheap ass about to go out of business printer down the street from you? The biggest value increasing methods I have found are, always answer you phone. Always be available during business hours, always be ahead of your deadline. That last one is super hard to pull of when you are growing and busting at the seams. If you can educate and inform your clients with out boring them to death with technical mumbo jumbo, they will trust you and eventually they will bust out that credit card and place an order with you the more expensive guy. To tie this up and reiterate. Focus on customer service especially with the clients you already have. You wont get as much work you wont look as busy as your competitors but in actuality you will be in a better financial situation and you will build a better foundation of good solid clients, that keep coming back because of you, not because of your pricing. – Cam Earven
66 minutes | May 14, 2018
#33 Live Screen Printing Podcast. Lets Talk about Printing
68 minutes | May 3, 2018
#32 Guiding Your Screen Print Clients Through The Art Process
#32 Guiding Your Screen Print Clients Through The Art Process
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